Mold Inhibitors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185693
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Mold Inhibitors Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Mold Inhibitors Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players DSM, BASF, ADM, Nutreco, Kemin Industries

Market Summary

The mold inhibitors market within the agriculture industry is a specialized segment focused on products designed to prevent and control mold growth in crops, animal feed, and stored grains. These inhibitors play a vital role in safeguarding agricultural output and ensuring food safety by mitigating the risks associated with mycotoxins and spoilage. The market is characterized by a diverse range of chemical and natural solutions tailored to various agricultural applications, from pre-harvest crop protection to post-harvest storage management. Increasing global food consumption and the need to reduce post-harvest losses are fundamental factors sustaining demand. Key industry participants are engaged in continuous research and development to enhance product efficacy and environmental profiles, responding to both regulatory pressures and evolving farmer preferences. The market's dynamics are further influenced by regional agricultural practices, climate conditions, and the economic viability of different farming operations.

Key Highlights

The agriculture mold inhibitors market is distinguished by its critical function in the global food supply chain, ensuring the quality and safety of produce and animal feed. A key highlight is the growing adoption of integrated mold management strategies that combine chemical inhibitors with good agricultural and storage practices. The development of multi-mode-of-action inhibitors that combat a broader spectrum of fungi while delaying resistance is a significant technological advancement. Furthermore, the market is witnessing a notable trend towards bio-based and organic mold inhibitors, driven by consumer demand for sustainably produced food and stricter regulations on synthetic chemical residues. The involvement of major agrochemical corporations underscores the strategic importance of this sector. These companies are leveraging their extensive distribution networks and R&D capabilities to introduce innovative solutions that address the specific challenges of different crops and geographic regions, solidifying the market's role as an essential component of modern agriculture.

Drivers, Opportunities & Restraints

Primary drivers propelling the mold inhibitors market in agriculture include the imperative to minimize crop losses and ensure food security for a growing global population. Heightened awareness of the health hazards posed by mycotoxins in food and feed chains is compelling farmers and producers to invest in effective mold control solutions. Stringent government regulations and food safety standards across various countries further mandate the use of these products to prevent contamination. A significant opportunity lies in the expansion of organic farming and the subsequent demand for certified organic and natural mold inhibitors, opening new revenue streams for manufacturers. The development of novel, environmentally benign formulations with enhanced efficacy also presents a substantial growth avenue. However, the market faces restraints, including the potential development of fungal resistance to certain chemical inhibitors, which necessitates continuous innovation. Regulatory hurdles and the lengthy approval processes for new active ingredients can also delay product launches. Furthermore, price volatility of raw materials and the cost-sensitive nature of the agricultural sector can occasionally hinder market penetration and adoption rates.

Concentration Insights

The competitive landscape of the global agriculture mold inhibitors market is moderately concentrated, featuring a mix of large multinational corporations and specialized niche players. Leading companies such as BASF SE, Bayer AG, and ADM have established a strong presence through their extensive product portfolios, robust research and development capabilities, and global distribution networks. These industry giants often compete on the basis of product innovation, brand reputation, and strategic acquisitions to strengthen their market position. Alongside them, several regional and specialized manufacturers focus on developing tailored solutions for specific crops or organic segments, creating a diverse and dynamic competitive environment. The market concentration is influenced by factors such as patent protections for novel formulations, regulatory compliance costs, and the ability to provide technical support and education to farmers. This structure ensures a continuous flow of innovation while also providing a range of options for agricultural producers based on their specific needs and budgets.

Type Insights

The agriculture mold inhibitors market is segmented primarily into chemical and natural types, each catering to distinct needs and regulatory environments. Chemical inhibitors, including propionates, benzoates, and sorbates, are widely used for their high efficacy, cost-effectiveness, and rapid action. They are predominantly applied in conventional farming and large-scale storage operations to protect grains and feed. Conversely, the natural inhibitors segment is experiencing accelerated growth, fueled by the rising demand for organic food products. This category includes substances derived from plants, such as essential oils (e.g., thyme, oregano), organic acids like acetic acid, and microbial-based products. Natural inhibitors are favored for their lower environmental impact and compliance with organic certification standards, though they may sometimes present challenges related to stability and spectrum of activity. The choice between chemical and natural types is often determined by the target application, regulatory restrictions, consumer preferences, and the specific fungal threats present in a given region or crop.

Application Insights

Mold inhibitors find critical applications across various facets of the agriculture industry, primarily in animal feed and crop protection. In the animal feed sector, these products are indispensable for preserving nutritional quality and preventing mycotoxin contamination, which can lead to livestock health issues and economic losses for farmers. They are incorporated into feed for poultry, swine, ruminants, and aquaculture. For crops, applications extend to both pre-harvest and post-harvest stages. Pre-harvest inhibitors may be applied in the field to protect growing crops like cereals, fruits, and vegetables from fungal diseases. Post-harvest applications are crucial during storage and transportation of grains, pulses, and other commodities to prevent spoilage and maintain quality until they reach the end consumer. The specific formulation and dosage are meticulously calibrated based on the application, the type of substrate being protected, and the prevailing environmental conditions that promote mold growth.

Regional Insights

The demand for agriculture mold inhibitors exhibits distinct regional patterns influenced by climatic conditions, agricultural practices, and economic development. North America and Europe represent mature markets characterized by stringent food safety regulations, high awareness among farmers, and advanced farming techniques. These regions show a strong uptake of both chemical and natural inhibitors, with a noticeable trend towards sustainable solutions. The Asia-Pacific region is identified as a high-growth market, driven by its vast agricultural output, increasing meat consumption necessitating quality feed, and growing efforts to reduce post-harvest losses in countries like China and India. Favorable government policies supporting modern agriculture also contribute to market expansion in this region. Latin America and the Middle East & Africa are emerging markets where adoption is gradually increasing as awareness about mycotoxin risks grows and agricultural practices modernize, though market penetration can be uneven due to economic variability and differences in infrastructure.

Company Insights

The competitive arena of the agriculture mold inhibitors market includes established global players and innovative specialists. Companies like BASF SE leverage their broad agrochemical expertise to offer a range of synthetic and increasingly bio-based solutions. Bayer AG, through its Crop Science division, provides integrated offerings that include mold control as part of broader crop protection programs. Archer-Daniels-Midland Company (ADM) is a key player, particularly in the feed inhibitors segment, utilizing its extensive processing and distribution network. Other significant contributors include Kemin Industries, which focuses on specialty ingredients for animal nutrition and health, and Nutreco N.V., through its subsidiary Trouw Nutrition, which offers innovative feed safety solutions. These companies compete intensely on research and development to create more effective and sustainable products, expand their geographical footprint through partnerships and acquisitions, and provide value-added services such as technical support and digital tools to farmers and feed manufacturers.

Recent Developments

The agriculture mold inhibitors market is dynamic, with recent developments centered on innovation, sustainability, and strategic growth. A prominent trend is the increased investment in research and development of novel natural and organic mold inhibitors to meet the rising demand for residue-free food and sustainable agriculture. Companies are launching new products based on plant extracts and fermented metabolites that offer effective protection while aligning with organic standards. There is also a noticeable uptick in technological advancements, such as the use of encapsulation techniques to improve the stability and efficacy of active ingredients, especially in challenging environments like animal digestive tracts. Strategic collaborations and acquisitions remain a key tactic for companies seeking to enhance their product portfolios and gain access to new markets or technologies. Furthermore, regulatory developments continue to shape the industry, with approvals for new substances and increased scrutiny on the environmental and health impact of existing chemical inhibitors, prompting a shift towards greener alternatives.

Report Segmentation

This comprehensive market research report on the agriculture mold inhibitors industry provides a detailed analysis structured through methodical segmentation. The report is segmented by type, categorizing the market into chemical inhibitors and natural inhibitors, with further breakdowns into specific substances like propionates, benzoates, essential oils, and organic acids. The application segment analysis covers critical areas such as animal feed (sub-segmented by poultry, swine, ruminants, and aquaculture) and crops (covering both pre-harvest and post-harvest applications for various produce). Geographically, the report offers an in-depth regional analysis covering North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, highlighting key countries and their market dynamics within each region. This multi-layered segmentation allows for a granular understanding of market size, trends, growth patterns, and competitive landscapes within each specific category, providing stakeholders with actionable intelligence tailored to their segment of interest.

FAQs

What are mold inhibitors used for in agriculture? Mold inhibitors are used primarily to prevent the growth of mold and fungi on crops, in stored grains, and within animal feed. Their application is crucial for reducing spoilage, minimizing economic losses, and preventing the production of harmful mycotoxins that can jeopardize food safety and animal health.

What are the different types of mold inhibitors? The market offers two main types: chemical inhibitors and natural inhibitors. Chemical inhibitors include synthetically produced compounds like calcium propionate and potassium sorbate. Natural inhibitors are derived from biological sources and include organic acids, plant extracts, and essential oils, catering to the growing organic farming sector.

How do mold inhibitors work? Mold inhibitors function through various mechanisms to prevent fungal growth. Many work by disrupting the cell membrane of mold cells, inhibiting essential enzymes, or altering the intracellular pH, making the environment unsuitable for mold proliferation and thus preserving the quality of the agricultural product.

Which region has the highest demand for mold inhibitors? Demand is globally widespread, but regions with large agricultural sectors and humid climates show particularly high demand. The Asia-Pacific region is experiencing significant growth due to its substantial agricultural output and increasing focus on reducing post-harvest losses, while North America and Europe remain mature, high-volume markets.

Who are the key players in the mold inhibitors market? The market features several prominent companies, including multinational corporations like BASF SE, Bayer AG, and Archer-Daniels-Midland Company (ADM). Other significant players are Kemin Industries and Nutreco N.V., all of which are actively engaged in product development and expansion strategies to strengthen their market positions.

Citius Research has developed a research report titled “Mold Inhibitors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mold Inhibitors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mold Inhibitors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mold Inhibitors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mold Inhibitors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mold Inhibitors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mold Inhibitors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mold Inhibitors Market
• Cost and Gross Margin Analysis of Mold Inhibitors Market
• Mold Inhibitors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mold Inhibitors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mold Inhibitors Market Key Stakeholders

Below are the key stakeholders for the Mold Inhibitors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mold Inhibitors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mold Inhibitors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mold Inhibitors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mold Inhibitors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mold Inhibitors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mold Inhibitors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mold Inhibitors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mold Inhibitors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mold Inhibitors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mold Inhibitors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mold Inhibitors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mold Inhibitors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mold Inhibitors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mold Inhibitors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mold Inhibitors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mold Inhibitors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mold Inhibitors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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