Intelligent Agriculture Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185506
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Intelligent Agriculture Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Intelligent Agriculture Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players Deere & Company, Trimble, AGCO, Raven Industries, Topcon

Market Summary

The intelligent agriculture market represents a transformative shift in traditional farming practices through the integration of advanced technologies. This market encompasses a wide range of solutions including IoT sensors, drones, AI, robotics, and data analytics platforms designed to optimize agricultural operations. These technologies enable precision farming, which allows for meticulous management of crops and livestock based on real-time data, leading to enhanced productivity and sustainability. The adoption of these smart solutions is driven by the pressing need to address global challenges such as food security, labor shortages, and the adverse effects of climate change on arable land. Companies and farmers are increasingly investing in these systems to monitor soil conditions, automate irrigation, manage resources efficiently, and predict yields with greater accuracy. The market is characterized by continuous innovation and collaboration between technology providers and agricultural enterprises, aiming to create a more resilient and efficient food production system for the future.

Key Highlights

The intelligent agriculture market is distinguished by several key technological advancements that are revolutionizing the sector. The proliferation of Internet of Things (IoT) devices has enabled unprecedented levels of farm monitoring, allowing for the collection of vast amounts of data on soil moisture, nutrient levels, and weather conditions. Artificial Intelligence (AI) and machine learning algorithms process this data to provide actionable insights for predictive analytics, disease detection, and automated decision-making. Autonomous tractors and harvesting robots from companies like John Deere and AGCO are reducing the reliance on manual labor and increasing operational efficiency. Furthermore, drone technology is being extensively used for crop spraying, field mapping, and health assessment, providing a bird's-eye view that was previously unattainable. These highlights underscore a fundamental move towards data-driven, automated, and precision-oriented farming practices that are setting new standards for agricultural output and environmental stewardship.

Drivers, Opportunities & Restraints

The growth of the intelligent agriculture market is propelled by several powerful drivers. The escalating global population is creating immense pressure to enhance food production efficiency, making technology adoption imperative. Concurrently, the increasing prevalence of climate change-induced unpredictable weather patterns is necessitating more resilient and adaptive farming techniques. Government initiatives and subsidies in numerous countries are also encouraging the modernization of agricultural practices. Significant opportunities lie in the development of more affordable and scalable solutions for small and medium-sized farms, which represent a vast untapped market. The integration of blockchain for supply chain transparency and the expansion of predictive analytics offer further growth avenues. However, the market faces considerable restraints, including the high initial investment required for advanced systems, which can be prohibitive for many farmers. A lack of technical knowledge and digital infrastructure in rural areas of developing regions also hinders widespread adoption. Additionally, concerns regarding data privacy and the interoperability of different technological systems present ongoing challenges for the industry.

Concentration Insights

The competitive landscape of the intelligent agriculture market is a dynamic mix of established agricultural machinery giants, specialized technology startups, and major IT corporations. Leading companies such as Deere & Company, CNH Industrial, and AGCO Corporation have deeply embedded smart technology into their traditional equipment, offering fully integrated solutions. Simultaneously, pure-play technology firms like Trimble Inc. and Raven Industries provide specialized hardware and software for precision agriculture. The market also sees significant involvement from large technology companies including IBM, Microsoft, and Amazon, which offer cloud computing, AI, and IoT platforms tailored for agricultural applications. This concentration reveals a trend of collaboration and partnership, where traditional manufacturers are acquiring or partnering with tech startups to accelerate innovation. The presence of numerous agile startups ensures a continuous influx of novel ideas, particularly in areas like vertical farming software and AI-driven pest management, keeping the market highly competitive and innovative.

Type Insights

Intelligent agriculture solutions can be broadly categorized into several key types, each serving a distinct purpose in modernizing farming. Hardware constitutes a significant segment, encompassing GPS and GNSS systems for guidance, yield monitors, sensors for monitoring soil and crop health, drones for aerial imaging, and automated machinery. Software platforms are equally critical, providing the interface for data collection, analysis, and farm management. These platforms offer features like field zoning, inventory management, and financial forecasting. Services form another vital component, including system integration, managed services, and connectivity services such as assisted steering and variable rate technology (VRT) applications. The synergy between these types is essential for a fully functional intelligent farming operation. The hardware gathers the raw data, the software translates it into actionable intelligence, and the services ensure the entire system operates smoothly and efficiently, enabling farmers to make precise, informed decisions that boost yield and reduce waste.

Application Insights

The application of intelligent agriculture technologies spans the entire farming lifecycle, delivering value from planning to harvest. Precision farming is the cornerstone application, utilizing data from various sources to manage sub-field variability, applying water, fertilizers, and pesticides only where needed. Livestock monitoring is another critical application, using RFID tags and sensors to track animal health, location, and productivity, enabling early disease detection and improved breeding programs. Smart greenhouse applications leverage IoT sensors to autonomously control climate, lighting, and irrigation, optimizing conditions for plant growth year-round. Farm management software serves as the central nervous system, integrating data from all other applications to provide a holistic view of operations for strategic planning. These applications collectively empower producers to transition from reactive to proactive management, significantly enhancing operational control, resource allocation, and ultimately, the profitability and sustainability of their agricultural enterprises.

Regional Insights

The adoption of intelligent agriculture varies significantly across different global regions, influenced by economic development, farming practices, and governmental support. North America, particularly the United States, is a frontrunner in market adoption, driven by large farm sizes, high mechanization, and strong support for technological innovation. Major companies based here are global exporters of smart farming equipment and software. Europe follows closely, with stringent regulations on sustainable farming and subsidies under the Common Agricultural Policy (CAP) encouraging the use of precision technologies. The Asia-Pacific region is anticipated to exhibit rapid growth, fueled by the massive agricultural sectors in countries like China and India. Government initiatives aimed at modernizing farming to feed large populations are key drivers in this region. Latin America and the Middle East & Africa are emerging markets where adoption is growing, though often hindered by infrastructural challenges, focusing initially on high-value cash crops and large-scale farms.

Company Insights

The intelligent agriculture market features a diverse array of companies ranging from long-standing agricultural equipment manufacturers to innovative technology firms. Deere & Company (John Deere) is a dominant player, renowned for its fully integrated precision agriculture systems like AutoTrac and JDLink. CNH Industrial, through its brands New Holland and Case IH, offers advanced farming solutions including precision land management and data coordination platforms. AGCO Corporation provides the Fuse? precision planting and farming system. Technology specialists such as Trimble Inc. deliver a wide array of guidance, steering, and software solutions. Raven Industries is a key provider of precision agriculture technology like autosteering and field computers. Beyond traditional agriculture, technology giants are making significant inroads; IBM offers its Watson decision platform for agriculture, and Microsoft provides Azure FarmBeats. This blend of established industrial expertise and cutting-edge software innovation defines the competitive and collaborative nature of the market.

Recent Developments

The intelligent agriculture market is characterized by rapid and continuous innovation, with recent developments focusing on enhancing connectivity, autonomy, and data analytics. A prominent trend is the rollout and expansion of 5G networks in rural areas, which promises to unlock the full potential of IoT in agriculture by enabling faster and more reliable data transfer from a multitude of field sensors. There has been a significant push towards greater autonomy, with companies testing and launching fully autonomous tractors and robotic weeders that can operate with minimal human intervention. Advancements in AI and computer vision have led to more sophisticated applications for real-time crop disease and pest identification using smartphone cameras. Furthermore, the integration of sustainability metrics into farm management software is gaining traction, allowing farmers to track and report on their environmental impact. Strategic mergers and acquisitions continue as larger firms seek to acquire niche technologies, such as specialty software for organic farming or carbon credit tracking, to expand their solution portfolios.

Report Segmentation

This comprehensive market report on intelligent agriculture is meticulously segmented to provide a detailed and granular analysis of the industry. The segmentation is primarily based on type, categorizing the market into hardware, software, and services to understand the contribution and growth dynamics of each component. The report is further segmented by application, delving into key areas such as precision farming, livestock monitoring, smart greenhouses, and other farm management applications to identify specific growth pockets and usage patterns. A crucial geographical segmentation breaks down the market into North America, Europe, Asia Pacific, South America, and the Middle East & Africa, providing regional analysis that highlights adoption rates, key players, and unique market drivers and restraints in each area. This multi-dimensional segmentation allows stakeholders to gain targeted insights into specific segments of interest, understand regional opportunities, and make informed strategic decisions regarding investment, product development, and market expansion.

FAQs

What is intelligent agriculture? Intelligent agriculture, often synonymous with smart farming, refers to the application of modern technologies and data-driven solutions to manage farms. This involves using IoT sensors, drones, robotics, automation, and AI to monitor and optimize agricultural processes, leading to increased efficiency, productivity, and sustainability.

What are the benefits of smart farming? The benefits are multifaceted and include significant increases in crop yields and quality through precise resource application. It leads to substantial resource conservation by reducing the use of water, fertilizers, and pesticides. Smart farming also lowers labor costs via automation, provides valuable data for improved decision-making, and enhances the overall sustainability and environmental footprint of farming operations.

Which technologies are used in precision agriculture? Precision agriculture utilizes a suite of technologies including Global Positioning System (GPS) and Global Navigation Satellite System (GNSS) for guidance and mapping. It relies on various sensors for soil and crop monitoring, drones for aerial imagery and spraying, variable rate technology (VRT) for precise input application, and sophisticated farm management software platforms to analyze data and control operations.

How does IoT help in agriculture? The Internet of Things (IoT) serves as the foundational network for intelligent agriculture. IoT devices, such as field sensors, collect real-time data on critical parameters like soil moisture, temperature, humidity, and crop health. This data is transmitted wirelessly to a central system where it is analyzed, enabling farmers to make immediate, informed decisions about irrigation, fertilization, and pest control, thereby optimizing every aspect of farm management.

What is the future of agriculture technology? The future of agriculture technology is poised for even greater integration of automation and data analytics. Expect to see widespread adoption of fully autonomous farm machinery, expanded use of AI for predictive analytics and disease outbreak forecasting, the rise of vertical and indoor farming controlled by AI, and the incorporation of blockchain technology to ensure complete transparency and traceability throughout the food supply chain.

Citius Research has developed a research report titled “Intelligent Agriculture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Intelligent Agriculture Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Intelligent Agriculture Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Intelligent Agriculture Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Intelligent Agriculture Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Intelligent Agriculture Market
• Research Methodology
• Executive Summary
• Market Dynamics of Intelligent Agriculture Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Intelligent Agriculture Market
• Cost and Gross Margin Analysis of Intelligent Agriculture Market
• Intelligent Agriculture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Intelligent Agriculture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Intelligent Agriculture Market Key Stakeholders

Below are the key stakeholders for the Intelligent Agriculture Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Intelligent Agriculture Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Intelligent Agriculture Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Intelligent Agriculture Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Intelligent Agriculture Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Intelligent Agriculture Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Intelligent Agriculture Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Intelligent Agriculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Intelligent Agriculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Intelligent Agriculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Intelligent Agriculture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Intelligent Agriculture Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Intelligent Agriculture Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Intelligent Agriculture Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Intelligent Agriculture Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Intelligent Agriculture Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Intelligent Agriculture Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Intelligent Agriculture Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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