Dry Milling Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185654
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Dry Milling Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Dry Milling Market

(Market Size)
$45 billion
$65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 45 billion
2030 Market Size USD 65 billion
Key Players Archer Daniels Midland, Cargill, Bunge, Louis Dreyfus Company, Agribusiness International

Market Summary

The dry milling market is a critical segment within the global agricultural processing industry, primarily focused on the mechanical grinding of grains such as corn, wheat, and others into fine powders or flours without the use of liquids. This process is fundamental for producing a wide range of products including animal feed, ethanol, and various food ingredients. The market is characterized by its essential role in the value chain of numerous agricultural commodities, serving as a bridge between raw grain production and end-use applications across diverse sectors. Key participants include agricultural processors, food and beverage manufacturers, and biofuel producers, all relying on efficient dry milling operations to meet product specifications and demand. Technological advancements in milling equipment have significantly enhanced processing efficiency, output quality, and operational sustainability, driving adoption across both established and emerging economies. The market's dynamics are influenced by factors such as grain production volumes, technological innovation, and evolving end-user requirements, making it a vital component of the broader agribusiness ecosystem.

Key Highlights

The dry milling market is distinguished by several key highlights that underscore its importance and trajectory. A primary highlight is the integral role of dry milling in the production of ethanol, where it serves as the predominant method for processing corn into fuel alcohol, thereby linking agricultural output to renewable energy objectives. Additionally, the process is crucial for manufacturing essential food products like cornmeal, flour, and grits, which are staples in numerous food applications worldwide. The market is also marked by continuous innovation in milling technology, with leading companies developing advanced systems that offer improved energy efficiency, reduced waste, and enhanced product consistency. Another significant aspect is the strategic focus on by-product utilization; for instance, dried distillers grains with solubles (DDGS), a co-product of ethanol dry milling, have become a valuable high-protein animal feed ingredient, adding economic and sustainability value to the process. Furthermore, the market demonstrates robust integration within global supply chains, with operations heavily concentrated in regions with high agricultural productivity, ensuring a steady flow of raw materials and finished goods to domestic and international markets.

Drivers, Opportunities & Restraints

Several drivers propel the dry milling market forward, with the sustained demand for ethanol as a biofuel being a major force, supported by government mandates and the global shift towards renewable energy sources. The growing consumption of processed and convenience foods also drives the need for milled ingredients like flours and starches. Opportunities within the market are abundant, particularly in the expansion of applications for milled products in non-food sectors such as bioplastics and pharmaceuticals, which could open new revenue streams. Additionally, technological advancements present opportunities for automation and data analytics in milling operations, leading to smarter, more efficient plants with lower operational costs. However, the market faces notable restraints, including the volatility in raw material prices and availability, which can impact profitability and planning. Environmental regulations concerning emissions and waste management from milling facilities also pose challenges, requiring significant investment in compliance and sustainable practices. Furthermore, competition from alternative processing methods like wet milling for certain applications can limit market growth in specific segments.

Concentration Insights

The dry milling market exhibits a concentrated landscape with a mix of large multinational corporations and specialized regional players dominating the industry. Major companies such as Cargill, Archer Daniels Midland Company, and Bunge Limited hold significant market shares due to their extensive processing capacities, integrated supply chains, and global distribution networks. These industry giants often operate numerous milling facilities strategically located in key agricultural regions, allowing them to efficiently source raw materials and serve diverse markets. The concentration is also evident in the technology sector, where firms like Buhler AG and Satake Corporation are prominent suppliers of advanced milling equipment and solutions. This high level of concentration creates barriers to entry for new players, as it requires substantial capital investment, technological expertise, and established customer relationships. However, certain niches and regional markets may have smaller, specialized mills catering to local demands or specific product types. The competitive dynamics are shaped by factors such as operational efficiency, product quality, and the ability to adapt to changing consumer and regulatory demands.

Type Insights

In the dry milling market, the process is broadly categorized based on the type of grain being processed, with corn dry milling being the most predominant segment due to its extensive use in ethanol and food production. Corn dry milling involves cleaning, tempering, and degerminating the kernels before grinding them into various products like meal, flour, or grits. Wheat dry milling is another significant type, primarily focused on producing flour for bakery products, pasta, and other food items, with the process emphasizing the separation of bran and germ from the endosperm. Other grains such as rye, oats, and barley also undergo dry milling for specific food and feed applications, though on a smaller scale. The choice of milling type and technology is heavily influenced by the desired end product characteristics; for instance, ethanol production requires coarse grinding to facilitate fermentation, while food-grade flour demands fine grinding and precise classification. Technological variations, such as the use of roller mills versus hammer mills, further define the type insights, impacting the efficiency, capacity, and quality of the output for different grain categories and end uses.

Application Insights

The applications of dry-milled products are diverse and span multiple industries, underscoring the market's broad economic impact. In the food and beverage sector, dry-milled grains are fundamental ingredients, used in baking products, breakfast cereals, snacks, and as thickening agents in various processed foods. The animal feed industry is a major consumer, utilizing milled grains directly or in the form of co-products like DDGS from ethanol production, which provide essential nutrients for livestock. A significant and growing application is in the renewable energy sector, where dry-milled corn is the primary feedstock for ethanol production, contributing substantially to biofuel supplies. Industrial applications are also noteworthy, with milled grains used in the manufacturing of adhesives, textiles, and paper products. Furthermore, there is emerging interest in using dry-milled biomass for advanced bioproducts and biochemicals, indicating potential for future market expansion beyond traditional uses. Each application segment has specific quality and specification requirements, driving innovations in milling techniques and product development to meet the precise needs of these diverse end markets.

Regional Insights

The dry milling market demonstrates distinct regional patterns influenced by agricultural production, industrial development, and policy frameworks. North America, particularly the United States, represents a dominant region due to its massive corn production and well-established ethanol industry, which relies heavily on dry milling technology. The U.S. Corn Belt is a hub for numerous dry milling facilities, serving both domestic and export markets for ethanol and animal feed. Europe also holds a significant share, with a focus on wheat milling for food applications and increasing investments in bioeconomy projects that utilize milled biomass. The Asia Pacific region is experiencing rapid growth, driven by rising food consumption, expanding livestock sectors, and government initiatives supporting biofuel production in countries like China and India. South America, with its strong agricultural base in countries such as Brazil and Argentina, is another key player, particularly in corn processing for both food and export purposes. Africa shows potential for future growth, given its agricultural resources, though market development is often constrained by infrastructure and investment challenges. Each region's market dynamics are shaped by local crop availability, demand patterns, and regulatory environments.

Company Insights

The competitive landscape of the dry milling market is shaped by several key companies that leverage extensive experience, technological prowess, and strategic positioning. Archer Daniels Midland Company is a global leader, operating a vast network of processing plants that produce a wide array of dry-milled products for food, feed, and industrial markets. Cargill Incorporated is another major force, known for its integrated agricultural supply chain and innovation in sustainable processing technologies. Bunge Limited also commands a significant presence, with strong capabilities in oilseed and grain processing, including dry milling operations. Companies like Didion Milling Inc. and Lifeline Foods specialize in corn dry milling, focusing on high-quality food-grade products and ethanol production. In the equipment sector, Buhler AG and Satake Corporation are renowned for supplying state-of-the-art milling machinery and automation solutions that enhance efficiency and product quality for processors worldwide. These companies compete on factors such as operational scale, product diversity, technological innovation, and geographic reach, continuously investing in research and development to improve processes and explore new applications for dry-milled products.

Recent Developments

The dry milling market has witnessed several recent developments reflecting trends towards sustainability, efficiency, and diversification. Many leading companies have announced investments in capacity expansion and facility modernization to increase output and reduce environmental footprint. For instance, several ethanol producers are upgrading their dry mills to improve yield and energy efficiency while also enhancing the value of co-products like DDGS. There is a growing emphasis on decarbonization, with some mills exploring carbon capture and storage technologies to mitigate emissions. Technological advancements continue to emerge, including the adoption of artificial intelligence and IoT systems for predictive maintenance and process optimization in milling operations. Furthermore, strategic partnerships and acquisitions have been observed, as companies seek to strengthen their market positions and expand into new geographic or application areas. Research into new uses for dry-milled materials, such as in biodegradable plastics or as substrates for fermentation in advanced biomanufacturing, represents another area of active development, pointing towards a future of innovation and expanded market horizons for the industry.

Report Segmentation

This comprehensive market report on the dry milling industry is meticulously segmented to provide detailed analysis and insights across various dimensions. The segmentation is primarily based on grain type, categorizing the market into corn, wheat, and other grains, each analyzed for their processing dynamics, output, and demand patterns. Another critical segmentation is by application, delving into the specific uses of dry-milled products in food and beverages, animal feed, ethanol production, and other industrial applications, highlighting the unique requirements and growth drivers for each segment. The report also includes a geographical segmentation, offering a regional analysis of market size, trends, and opportunities in North America, Europe, Asia Pacific, South America, and the Middle East and Africa. Furthermore, the equipment and technology segment is covered, examining different milling systems, their adoption rates, and technological innovations. This multi-faceted segmentation allows for a granular understanding of the market, enabling stakeholders to identify specific growth areas, competitive landscapes, and potential challenges within each segment, thereby supporting informed strategic decision-making.

FAQs

What is dry milling in the context of agriculture? Dry milling is a mechanical process used in agriculture to grind grains like corn or wheat into flour or meal without using water, primarily for producing food products, animal feed, and ethanol.

How does dry milling differ from wet milling? Dry milling involves grinding dry grains to produce products like flour or ethanol feedstock, while wet milling soaks grains in water to separate components like starch, germ, and fiber, often for more specialized products like sweeteners.

What are the main products of corn dry milling? The main products include ethanol, dried distillers grains with solubles (DDGS) for animal feed, and food products such as cornmeal, grits, and flour.

Why is dry milling important for ethanol production? Dry milling is the most common and cost-effective method for processing corn into ethanol, as it efficiently breaks down the starch for fermentation into alcohol, making it crucial for biofuel supply.

Which companies are leaders in the dry milling industry? Key leaders include Archer Daniels Midland Company, Cargill Incorporated, Bunge Limited, and specialized firms like Didion Milling, known for their extensive operations and technological advancements.

Citius Research has developed a research report titled “Dry Milling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dry Milling Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dry Milling Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dry Milling Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dry Milling Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dry Milling Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dry Milling Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dry Milling Market
• Cost and Gross Margin Analysis of Dry Milling Market
• Dry Milling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dry Milling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dry Milling Market Key Stakeholders

Below are the key stakeholders for the Dry Milling Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dry Milling Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dry Milling Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dry Milling Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dry Milling Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dry Milling Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dry Milling Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dry Milling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dry Milling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dry Milling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dry Milling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dry Milling Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dry Milling Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dry Milling Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dry Milling Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dry Milling Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dry Milling Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dry Milling Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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