Drip Irrigation Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185653
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Drip Irrigation Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Drip Irrigation Market

(Market Size)
$6.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 6.5 billion
2030 Market Size USD 10 billion
Key Players Jain Irrigation Systems, Lindsay Corporation, The Toro Company, Valmont Industries, Netafim

Market Summary

The drip irrigation market represents a critical segment within the global agriculture industry, focused on the efficient delivery of water and nutrients directly to the root zone of plants. This method is widely recognized for its superior water efficiency compared to traditional irrigation techniques like flood or sprinkler systems. The market is characterized by a consistent push towards the adoption of sustainable agricultural practices, driven by the increasing need to conserve water resources and enhance crop yields. Key components of these systems include drippers, tubing, filters, valves, and pressure regulators, which work in unison to ensure precise application. Growth is underpinned by the rising global population and the subsequent pressure to boost food production, making water optimization a paramount concern for farmers and agricultural enterprises worldwide. The market serves a diverse clientele, from large-scale commercial farms to smallholder operations, all seeking to improve productivity and operational efficiency.

Key Highlights

The drip irrigation market is distinguished by several pivotal factors that underscore its importance and trajectory. A primary highlight is the technology's unparalleled water-use efficiency, which can lead to savings of up to 60% compared to conventional methods, making it an indispensable tool in arid and water-scarce regions. The integration of smart technologies, such as IoT sensors and automated control systems, is a significant trend, enabling real-time monitoring and management of irrigation schedules based on soil moisture and weather data. Government subsidies and supportive policies in numerous countries promoting water conservation are accelerating market penetration. Furthermore, the system's ability to be used for fertigation and chemigation?the application of fertilizers and chemicals through the irrigation system?provides an added layer of efficiency and cost-effectiveness for growers, reducing labor and input costs while maximizing nutrient uptake by plants.

Drivers, Opportunities & Restraints

The expansion of the drip irrigation market is propelled by a confluence of powerful drivers. The most prominent is the escalating global water scarcity crisis, which compels the agricultural sector to adopt more efficient water management solutions. Government initiatives and financial incentives aimed at promoting sustainable farming practices provide a significant boost to market growth. The relentless pursuit of higher agricultural productivity and crop quality to meet food demand from a growing population further fuels adoption. Opportunities abound in the untapped potential of developing regions, where awareness and adoption rates are still rising. The convergence of agriculture with digitalization presents a substantial opportunity for the development of smart, data-driven drip irrigation systems. However, the market faces notable restraints, including the high initial investment required for system installation, which can be a barrier for small-scale farmers. A lack of technical knowledge and expertise in certain regions can also hinder widespread implementation. Additionally, the maintenance requirements and the risk of emitter clogging present ongoing operational challenges that must be managed.

Concentration Insights

The competitive landscape of the global drip irrigation market is moderately concentrated, featuring a mix of large multinational corporations and specialized regional players. Established companies such as Netafim, Jain Irrigation Systems Ltd., and The Toro Company hold significant market share due to their extensive product portfolios, strong brand recognition, and global distribution networks. These industry leaders compete intensely on the basis of product innovation, reliability, and the provision of comprehensive agronomic support and services. The market also includes a considerable number of smaller companies that compete effectively by focusing on specific regional markets or by offering cost-competitive solutions. This structure fosters a continuous environment of innovation, particularly in the development of durable, clog-resistant products and integrated smart farming solutions. Partnerships and acquisitions are common strategies employed by leading firms to expand their geographical presence and enhance their technological capabilities.

Type Insights

The drip irrigation market is segmented by product type, primarily into surface and subsurface systems. Surface drip irrigation systems are the most widely deployed, where lateral lines and emitters are placed on the soil surface. This type is favored for its easier installation, lower initial cost, and simplicity in monitoring and maintenance. It is extensively used for row crops, orchards, and vineyards. Subsurface drip irrigation (SDI) involves burying the lateral lines and emitters below the soil surface. While this system entails a higher installation cost and complexity, it offers distinct advantages, including reduced surface evaporation, minimized human interference and damage, and the ability to facilitate mechanized farming operations over the irrigation lines. The choice between surface and subsurface systems is influenced by factors such as crop type, soil conditions, local climate, water quality, and the farmer's capital investment capacity.

Application Insights

Drip irrigation technology finds application across a diverse spectrum of agricultural sectors. In agriculture, it is predominantly used for high-value cash crops such as fruits and vegetables, including tomatoes, grapes, citrus, and berries, where precise water and nutrient management directly impacts yield quality and quantity. It is also increasingly adopted for field crops like cotton, sugarcane, and maize. The horticulture and nurseries segment is a significant adopter, utilizing drip systems for ornamental plants, flowers, and tree saplings to ensure optimal growth conditions. Furthermore, the application extends to landscaping, such as parks, gardens, and green spaces, where water conservation is a growing priority. Each application segment has specific requirements, influencing the design, emitter spacing, and system configuration to achieve maximum efficiency and effectiveness for the particular plants being cultivated.

Regional Insights

The adoption and maturity of drip irrigation vary significantly across different global regions. North America and Europe represent mature markets characterized by high awareness, advanced farming practices, and supportive regulatory frameworks that encourage water conservation. The Asia-Pacific region is identified as the fastest-growing market, driven by the large agricultural base in countries like India and China. Government subsidies, worsening water scarcity, and the need to improve food security are key growth catalysts in this region. Latin America and the Middle East & Africa also present substantial growth potential. In the Middle East, extreme water scarcity is a fundamental driver for adoption. In Africa, development initiatives and projects aimed at improving agricultural output are gradually increasing the penetration of drip irrigation systems, though challenges related to infrastructure and investment remain.

Company Insights

The drip irrigation market features a competitive arena with several key players shaping industry dynamics. Netafim, a subsidiary of Orbia, is a globally recognized pioneer and leader, known for its innovative solutions and extensive research and development. Jain Irrigation Systems Ltd. is another major force, particularly strong in the Asian market, offering a wide array of irrigation products and systems. The Toro Company, through its irrigation division, provides high-quality drip products and is renowned for its precision and reliability. Other significant contributors include Lindsay Corporation, which offers Zimmatic irrigation systems, and Rivulis Irrigation, which provides a comprehensive range of solutions. These companies compete not only on product quality and technological advancement but also on their ability to offer agronomic advisory services, system design support, and robust after-sales service, which are critical differentiators for farmers making significant investments.

Recent Developments

The drip irrigation market is dynamic, with continuous advancements aimed at enhancing system efficiency and user experience. A dominant trend is the rapid integration of digital technologies. Companies are launching IoT-based systems equipped with sensors that monitor soil moisture, temperature, and humidity, enabling fully automated, data-driven irrigation schedules. There is a strong focus on developing new emitter technologies that are more resistant to clogging from sediments and biological growth, thereby reducing maintenance needs and improving longevity. Strategic movements within the industry include mergers and acquisitions, as larger firms seek to consolidate their market position and acquire innovative technologies. Furthermore, key players are expanding their manufacturing capacities and distribution networks in high-growth emerging markets to capture the increasing demand and strengthen their global footprint.

Report Segmentation

This comprehensive market research report on the drip irrigation industry provides a detailed analysis structured through meticulous segmentation. The report is segmented by type, categorizing the market into surface and subsurface drip irrigation systems, detailing the adoption trends and specifications for each. The application segment provides an in-depth analysis across key areas including agriculture, horticulture and nurseries, and landscaping, highlighting the specific demands and growth patterns within each sector. Geographically, the report offers a thorough regional analysis covering North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, examining regional drivers, challenges, and opportunities. Furthermore, the report includes a dedicated competitive landscape section that profiles major market players, analyzes their market share, and discusses their key strategies, product offerings, and recent developments, providing a holistic view of the market's structure.

FAQs

What is drip irrigation?

Drip irrigation is a highly efficient method of watering plants where water is delivered slowly and directly to the plant's root zone through a network of valves, pipes, tubing, and emitters. This minimizes evaporation and runoff.

What are the benefits of drip irrigation?

The primary benefits include significant water conservation, reduced fertilizer and nutrient loss through leaching, improved growth and yield due to optimal water delivery, and minimized weed growth and soil erosion.

Which crops are suitable for drip irrigation?

Drip irrigation is suitable for a wide variety of crops, including high-value fruits and vegetables like tomatoes, grapes, and berries, as well as field crops such as cotton and sugarcane, and is also used in orchards and landscaping.

Who are the key players in the drip irrigation market?

Prominent companies in the global drip irrigation market include Netafim, Jain Irrigation Systems Ltd., The Toro Company, Lindsay Corporation, and Rivulis Irrigation, among others.

What is the difference between surface and subsurface drip irrigation?

Surface drip irrigation places emitters on the soil surface, making it easier to install and maintain. Subsurface drip irrigation buries the emitters below the surface, reducing evaporation and interference but requiring a higher initial investment and more careful management.

Citius Research has developed a research report titled “Drip Irrigation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Drip Irrigation Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Drip Irrigation Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Drip Irrigation Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Drip Irrigation Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Drip Irrigation Market
• Research Methodology
• Executive Summary
• Market Dynamics of Drip Irrigation Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Drip Irrigation Market
• Cost and Gross Margin Analysis of Drip Irrigation Market
• Drip Irrigation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Drip Irrigation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Drip Irrigation Market Key Stakeholders

Below are the key stakeholders for the Drip Irrigation Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Drip Irrigation Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Drip Irrigation Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Drip Irrigation Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Drip Irrigation Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Drip Irrigation Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Drip Irrigation Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Drip Irrigation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Drip Irrigation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Drip Irrigation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Drip Irrigation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Drip Irrigation Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Drip Irrigation Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Drip Irrigation Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Drip Irrigation Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Drip Irrigation Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Drip Irrigation Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Drip Irrigation Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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