Zinc Target Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206795
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Zinc Target Market size was estimated at USD 320 million in 2023 and is projected to reach USD 600 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Zinc Target Market

(Market Size)
$320 million
$600 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 320 million
2030 Market Size USD 600 million
Key Players Umicore, Materion, JX Nippon Mining, Mitsui Mining, Sumitomo Chemical

Market Summary

The zinc target market is a specialized segment within the machinery and equipment industry, primarily serving sectors that utilize physical vapor deposition (PVD) technologies. Zinc targets are essential components in thin-film coating processes, where they are used to deposit zinc or zinc-based alloy layers onto various substrates. These coatings provide critical properties such as corrosion resistance, enhanced durability, and specific electrical or optical characteristics. The market is driven by demand from industries including electronics, automotive, aerospace, and construction, where advanced material coatings are integral to product performance and longevity. Key manufacturers and suppliers operate within a global framework, with significant production and consumption hubs in Asia Pacific, North America, and Europe. The market is characterized by continuous technological advancements aimed at improving target purity, deposition efficiency, and cost-effectiveness, aligning with the evolving needs of end-use applications.

Key Highlights

The zinc target market is distinguished by its critical role in enabling high-performance coatings through sputtering processes. A key highlight is the increasing adoption of zinc targets in the semiconductor and display industries, where they are used for creating conductive layers and barrier coatings in devices such as flat-panel displays, solar cells, and integrated circuits. Another significant aspect is the focus on developing high-purity zinc targets, often exceeding 99.99% purity, to meet the stringent requirements of advanced electronic applications. The market also sees growing utilization in protective coatings for automotive and aerospace components, enhancing resistance to environmental degradation. Innovations in target manufacturing, including improved bonding techniques and recyclable designs, contribute to operational efficiency and sustainability. Leading companies such as Tosoh Corporation, Praxair Surface Technologies, and Mitsui Mining & Smelting Co., Ltd. are at the forefront of these developments, driving competition and technological progress.

Drivers, Opportunities & Restraints

Several factors drive the zinc target market, including the expanding electronics industry, which demands advanced materials for miniaturized and high-performance devices. The growth in renewable energy sectors, particularly solar power, also propels demand for zinc targets used in photovoltaic coatings. Additionally, increasing investments in infrastructure and automotive production worldwide foster the need for durable, corrosion-resistant coatings. Opportunities abound in emerging applications such as flexible electronics and energy storage systems, where zinc-based thin films offer unique advantages. The development of nanotechnology and additive manufacturing presents further avenues for market expansion. However, restraints include the high cost of high-purity zinc and the complexity of the sputtering process, which requires significant expertise and capital investment. Environmental regulations concerning zinc mining and processing also pose challenges, necessitating sustainable practices and material alternatives.

Concentration Insights

The zinc target market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized manufacturers dominating the landscape. Companies like Tosoh Corporation, Praxair Surface Technologies (now part of Linde plc), and Mitsui Mining & Smelting Co., Ltd. hold substantial market shares due to their extensive product portfolios, technological capabilities, and global distribution networks. These players invest heavily in research and development to enhance target performance and cater to diverse application needs. Regional concentration is notable, with key production facilities located in East Asia, particularly in Japan, South Korea, and China, which are hubs for electronics manufacturing. North America and Europe also host significant players, focusing on high-value applications in aerospace and defense. The market's competitive dynamics are influenced by factors such as product quality, customer relationships, and the ability to provide customized solutions.

Type Insights

Zinc targets are available in various types, primarily differentiated by purity levels, composition, and physical form. High-purity zinc targets, with purity levels of 99.99% (4N) and above, are crucial for semiconductor and optical applications where contamination must be minimized. Zinc alloy targets, such as zinc-tin or zinc-aluminum, are developed to impart specific properties like improved adhesion or enhanced electrical conductivity. These alloys are increasingly used in specialized coatings for electronics and energy applications. Targets also come in different shapes and sizes, including planar, rotary, and cylindrical designs, to accommodate various sputtering systems and deposition requirements. The choice of target type depends on the application's technical specifications, with manufacturers offering tailored solutions to meet precise customer demands. Advances in manufacturing techniques continue to expand the range of available target types, supporting broader adoption across industries.

Application Insights

Zinc targets find applications across multiple industries, leveraging their properties to enhance product performance and durability. In the electronics sector, they are used for depositing conductive layers in thin-film transistors, transparent conductive oxides, and barrier layers in displays and photovoltaic cells. The automotive industry utilizes zinc targets for corrosion-resistant coatings on components such as brake systems, engine parts, and body panels, improving longevity and safety. In aerospace, zinc-based coatings protect critical parts from extreme environmental conditions. Additionally, the construction sector employs these targets for coating architectural glass and structural materials to enhance weather resistance and aesthetic appeal. Emerging applications include medical devices, where zinc coatings provide antibacterial properties, and energy storage systems, such as batteries and supercapacitors, where they contribute to improved efficiency and cycle life.

Regional Insights

The zinc target market demonstrates distinct regional dynamics influenced by industrial activity, technological advancement, and demand patterns. Asia Pacific dominates the market, driven by robust electronics manufacturing in countries like China, Japan, South Korea, and Taiwan. This region is a major consumer and producer of zinc targets, supported by strong supply chains and significant investments in research and development. North America holds a substantial share, with demand fueled by advanced applications in semiconductors, aerospace, and renewable energy, particularly in the United States and Canada. Europe also represents a key market, characterized by high-value applications in automotive and industrial sectors, with Germany, France, and the UK being prominent contributors. Emerging economies in Latin America and the Middle East & Africa are witnessing gradual growth, driven by industrialization and infrastructure development, though their market presence remains relatively smaller compared to other regions.

Company Insights

Prominent companies in the zinc target market include Tosoh Corporation, a Japanese leader known for high-purity materials and advanced sputtering targets. Praxair Surface Technologies, now part of Linde plc, offers a wide range of coating solutions, including zinc targets for various industrial applications. Mitsui Mining & Smelting Co., Ltd. is another key player, specializing in non-ferrous metals and electronic materials. Other significant participants include Kurt J. Lesker Company, which provides custom-designed targets for research and production, and Able Target Limited, focusing on thin-film deposition materials. These companies compete on factors such as product quality, technological innovation, customer service, and global reach. Strategic initiatives often involve partnerships, acquisitions, and expansion into emerging markets to strengthen market position and address evolving customer needs. The competitive landscape is dynamic, with continuous efforts to develop new alloys and improve manufacturing processes.

Recent Developments

Recent developments in the zinc target market reflect ongoing innovation and strategic moves by key players. Tosoh Corporation has advanced its high-purity zinc target production capabilities, enhancing consistency and performance for semiconductor applications. Praxair Surface Technologies has integrated new coating technologies to improve deposition efficiency and reduce waste, aligning with sustainability goals. Mitsui Mining & Smelting Co., Ltd. has expanded its product lineup to include zinc alloy targets tailored for emerging energy storage applications. There is also a growing trend towards recycling and reconditioning used targets to minimize environmental impact and reduce costs. Collaborations between target manufacturers and end-users are increasing, focusing on co-developing customized solutions for specific applications. Additionally, investments in automation and quality control systems are becoming more prevalent, ensuring higher product reliability and meeting the stringent requirements of advanced industries.

Report Segmentation

The zinc target market report is segmented to provide detailed analysis across various dimensions. Segmentation by type includes high-purity zinc targets and zinc alloy targets, each catering to different application needs and performance criteria. By application, the market is divided into semiconductors, displays, solar cells, automotive coatings, aerospace components, and others, highlighting the diverse end-use sectors. Geographical segmentation covers key regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, offering insights into regional demand patterns and growth prospects. Further breakdown may include analysis by target shape (planar, rotary) and purity level, providing a comprehensive view of product offerings. This structured approach enables stakeholders to identify specific market opportunities, understand competitive landscapes, and make informed decisions based on granular data and trends.

FAQs

What is a zinc target used for? Zinc targets are primarily used in physical vapor deposition processes to create thin films on substrates, providing properties like corrosion resistance, conductivity, and durability in industries such as electronics, automotive, and aerospace.

How are zinc targets manufactured? Zinc targets are manufactured through processes like melting, casting, and machining high-purity zinc or zinc alloys into specific shapes, followed by quality checks to ensure consistency and performance standards.

What industries use zinc targets? Key industries include electronics for semiconductor and display production, automotive for protective coatings, aerospace for component durability, and solar energy for photovoltaic applications.

What are the benefits of zinc alloy targets? Zinc alloy targets offer enhanced properties such as improved adhesion, better electrical characteristics, and tailored performance for specific applications compared to pure zinc targets.

Who are the leading manufacturers of zinc targets? Leading manufacturers include Tosoh Corporation, Praxair Surface Technologies, Mitsui Mining & Smelting Co., Ltd., Kurt J. Lesker Company, and Able Target Limited.

What is the future outlook for the zinc target market? The market is expected to grow driven by advancements in electronics, renewable energy, and coating technologies, with increasing demand for high-performance and sustainable solutions.

Citius Research has developed a research report titled “Zinc Target Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Zinc Target Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Zinc Target Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Zinc Target Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Zinc Target Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Zinc Target Market
• Research Methodology
• Executive Summary
• Market Dynamics of Zinc Target Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Zinc Target Market
• Cost and Gross Margin Analysis of Zinc Target Market
• Zinc Target Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Zinc Target Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Zinc Target Market Key Stakeholders

Below are the key stakeholders for the Zinc Target Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Zinc Target Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Zinc Target Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Zinc Target Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Zinc Target Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Zinc Target Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Zinc Target Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Zinc Target Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Zinc Target Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Zinc Target Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Zinc Target Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Zinc Target Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Zinc Target Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Zinc Target Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Zinc Target Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Zinc Target Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Zinc Target Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Zinc Target Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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