Yogurt Powder Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197035
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Yogurt Powder Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Yogurt Powder Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Fonterra, FrieslandCampina, Glanbia

Market Summary

The yogurt powder market is an integral segment within the global food and beverages industry, characterized by the dehydration of yogurt to produce a stable, shelf-stable powder. This process preserves the nutritional profile, including proteins, probiotics, and essential vitamins, making it a versatile ingredient for numerous applications. The market caters primarily to food manufacturers, dairy processors, and health-conscious consumers seeking convenient and functional food solutions. Key product types include skimmed and whole milk varieties, with non-fat options gaining significant traction due to rising health awareness. Geographically, the market demonstrates a widespread presence with notable activity in North America, Europe, and the Asia-Pacific regions. The demand is largely driven by its extensive use in bakery products, confectionery, desserts, and nutritional supplements. Leading companies are continuously engaged in research and development to enhance product quality and expand application scope, ensuring sustained market growth and innovation.

Key Highlights

The yogurt powder market is distinguished by several key factors that underscore its commercial significance. A primary highlight is the product's extended shelf life and ease of transportation compared to liquid yogurt, which reduces logistical challenges and costs for manufacturers. The retention of beneficial probiotics post-dehydration is a critical functional attribute, supporting digestive health and aligning with the growing consumer preference for functional foods. Furthermore, yogurt powder serves as a valuable ingredient for fortification, enhancing the nutritional value of end products without altering taste profiles significantly. The market is also witnessing a surge in demand for clean-label and organic variants, reflecting broader industry trends towards natural and sustainable ingredients. Technological advancements in spray-drying and freeze-drying techniques have improved production efficiency and product quality, enabling manufacturers to meet diverse consumer needs. These factors collectively position yogurt powder as a high-growth, dynamic segment within the food ingredients sector.

Drivers, Opportunities & Restraints

Several drivers propel the yogurt powder market forward, including the increasing consumer inclination towards healthy and convenient food options. The growing awareness of gut health and the benefits of probiotics significantly boost demand, as yogurt powder is a concentrated source of these beneficial bacteria. The expansion of the food processing industry, particularly in bakery, dairy, and ready-to-eat segments, creates substantial opportunities for ingredient incorporation. However, the market faces restraints such as the high cost of production associated with advanced dehydration technologies, which can limit affordability in price-sensitive regions. Flavor and texture alterations in some applications pose formulation challenges for manufacturers. Opportunities abound in the development of application-specific customized blends and the exploration of emerging markets in Asia-Pacific and Latin America, where disposable incomes and health consciousness are rising. Innovations in non-dairy and plant-based yogurt powders also present a promising avenue for future growth, catering to vegan and lactose-intolerant demographics.

Concentration Insights

The competitive landscape of the yogurt powder market is moderately concentrated, with a mix of large multinational corporations and specialized regional players dominating the space. Key global participants such as Kerry Group, Glanbia PLC, and Epi Ingredients hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong R&D capabilities. These companies often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical footprint. Regional players focus on catering to local taste preferences and specific application demands, often competing on price and customization. The market concentration is influenced by factors such as production capacity, technological expertise, and brand reputation. High barriers to entry, including stringent food safety regulations and substantial capital investment for dehydration equipment, further shape the competitive dynamics, ensuring that established players maintain a competitive edge while innovation remains a key differentiator.

Type Insights

Yogurt powder is primarily categorized into skimmed milk yogurt powder and whole milk yogurt powder, each serving distinct market needs based on fat content and nutritional value. Skimmed milk yogurt powder, characterized by its low-fat content, is highly favored in health-focused applications such as weight management products, nutritional supplements, and low-calorie food items. It retains the protein and probiotic benefits without the added fats, making it ideal for consumers monitoring their lipid intake. Whole milk yogurt powder, containing a higher fat content, is often preferred for its richer flavor and creamier texture, making it suitable for applications like desserts, ice creams, and creamy sauces where taste and mouthfeel are paramount. Additionally, there is a growing niche for organic and non-GMO variants, driven by increasing consumer demand for natural and sustainably produced ingredients. Manufacturers are also developing flavored and instantized versions to enhance solubility and convenience for end-users in various food and beverage formulations.

Application Insights

Yogurt powder finds extensive application across multiple segments of the food and beverage industry, underscoring its versatility as a functional ingredient. In the bakery and confectionery sector, it is used to impart a tangy flavor, enhance moisture retention, and improve the nutritional profile of products like bread, cakes, and cookies. The dairy industry incorporates it into yogurt drinks, smoothies, and cheese spreads to boost probiotic content and extend shelf life. In the nutritional supplements and health foods category, yogurt powder is valued for its high protein and probiotic concentration, making it a key component in sports nutrition, meal replacements, and dietary supplements. The ready-to-eat and convenience food segment utilizes it in instant soups, sauces, and dressings for flavor enhancement and stability. Furthermore, it is increasingly being adopted in the infant nutrition sector due to its digestibility and nutrient density, catering to the growing demand for healthy baby food products.

Regional Insights

The yogurt powder market exhibits distinct regional dynamics influenced by dietary habits, economic development, and consumer preferences. North America holds a substantial market share, driven by high consumer awareness of functional foods, robust food processing capabilities, and the presence of major manufacturers. The United States is a key contributor, with demand fueled by the health and wellness trend and the popularity of convenience foods. Europe follows closely, characterized by stringent food quality standards, a strong dairy tradition, and growing demand for organic and clean-label products. Countries like Germany, France, and the Netherlands are significant markets due to their advanced dairy processing industries. The Asia-Pacific region is identified as the fastest-growing market, propelled by rising disposable incomes, urbanization, and increasing adoption of Western dietary patterns. Emerging economies such as China, India, and Japan are witnessing surging demand for fortified and convenient food ingredients, creating lucrative opportunities for market expansion. Latin America and the Middle East & Africa are also experiencing gradual growth, supported by economic development and changing consumer lifestyles.

Company Insights

Prominent companies in the yogurt powder market include Kerry Group, Glanbia PLC, Epi Ingredients, Prolactal GmbH, and EnkaS?t. These players leverage their extensive expertise in dairy processing and ingredient innovation to maintain competitive advantages. Kerry Group focuses on developing tailored solutions for various applications, emphasizing sustainability and clean-label trends. Glanbia PLC emphasizes its nutritional portfolio, offering high-protein yogurt powders targeted at the sports nutrition and health food sectors. Epi Ingredients, a French cooperative, specializes in dairy ingredients and emphasizes organic and non-GMO products to meet evolving consumer demands. Prolactal GmbH, based in Austria, is known for its high-quality milk and whey powders, including customized yogurt powder blends for industrial clients. EnkaS?t, a Turkish company, caters to regional and international markets with a diverse range of dairy products. These companies invest significantly in research and development to enhance product functionality, such as improved solubility, flavor masking, and probiotic stability, while also expanding their production capacities and distribution networks to capture growth in emerging markets.

Recent Developments

The yogurt powder market has witnessed several notable developments reflecting industry trends and strategic movements. Key players have been actively launching new products to cater to the increasing demand for plant-based alternatives; for instance, companies have introduced dairy-free yogurt powders derived from sources like coconut, almond, and oats to appeal to vegan consumers. Technological advancements in spray-drying and encapsulation techniques have been a focus, enabling better preservation of probiotics and flavors during processing. Strategic acquisitions and partnerships have also been prominent, such as Kerry Group's acquisition of specific dairy ingredient assets to bolster its portfolio and global reach. Sustainability initiatives have gained traction, with companies investing in energy-efficient production methods and sustainable sourcing practices to reduce environmental impact. Additionally, there has been a rise in collaborations between yogurt powder manufacturers and food processors to develop application-specific solutions, particularly in the health and wellness segment, indicating a trend towards customized and innovative ingredient offerings.

Report Segmentation

This comprehensive market report on yogurt powder provides detailed segmentation to offer actionable insights for stakeholders. The market is segmented by type into skimmed milk yogurt powder and whole milk yogurt powder, analyzing their respective market shares, growth trends, and application suitability. Application-wise segmentation covers key areas such as bakery & confectionery, dairy products, nutritional supplements & health foods, ready-to-eat meals, and others, highlighting demand patterns and growth prospects in each category. Geographical segmentation includes in-depth analysis of major regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdown into key countries to assess regional dynamics, consumer behavior, and market opportunities. The report also segments the market based on distribution channels, including business-to-business (direct sales to manufacturers) and business-to-consumer (retail and online sales), providing insights into sourcing strategies and purchasing trends. This multi-faceted segmentation enables a thorough understanding of market structure, helping businesses identify niche opportunities and make informed strategic decisions.

FAQs

What is yogurt powder made from? Yogurt powder is produced by removing the moisture from regular yogurt through processes such as spray drying or freeze drying. This dehydration preserves the solid components, including milk proteins, lactose, fats, live cultures, and vitamins, resulting in a shelf-stable powder that retains the nutritional and functional properties of original yogurt.

How is yogurt powder used in baking? In baking, yogurt powder is utilized as a functional ingredient to add a tangy flavor, enhance moisture retention, and improve the tenderness and texture of baked goods like bread, muffins, and cakes. It can be reconstituted with water or used directly in dry mixes, providing convenience and consistency for commercial bakeries and home bakers alike.

Does yogurt powder contain probiotics? Yes, high-quality yogurt powder often contains probiotics, which are beneficial live bacteria that support digestive health. However, the probiotic content can vary based on the processing methods and storage conditions; advanced dehydration techniques are employed to maximize the survival of these cultures during production and throughout the product's shelf life.

What is the shelf life of yogurt powder? The shelf life of yogurt powder typically ranges from 12 to 24 months when stored in a cool, dry place in airtight packaging. This extended shelf life, compared to liquid yogurt, is a significant advantage for manufacturers and consumers, reducing waste and enabling easier storage and transportation without refrigeration.

Can yogurt powder be used in smoothies? Absolutely, yogurt powder is an excellent addition to smoothies, providing a convenient way to incorporate the creamy texture, tangy flavor, and nutritional benefits of yogurt without the need for refrigeration. It blends easily with other dry or liquid ingredients, making it ideal for instant smoothie mixes, nutritional shakes, and health-focused beverages.

Citius Research has developed a research report titled “Yogurt Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yogurt Powder Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yogurt Powder Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yogurt Powder Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yogurt Powder Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yogurt Powder Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yogurt Powder Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yogurt Powder Market
• Cost and Gross Margin Analysis of Yogurt Powder Market
• Yogurt Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yogurt Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yogurt Powder Market Key Stakeholders

Below are the key stakeholders for the Yogurt Powder Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yogurt Powder Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yogurt Powder Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yogurt Powder Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yogurt Powder Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yogurt Powder Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yogurt Powder Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yogurt Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yogurt Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yogurt Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yogurt Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yogurt Powder Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yogurt Powder Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yogurt Powder Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yogurt Powder Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yogurt Powder Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yogurt Powder Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yogurt Powder Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports