Yard Crane Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206786
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Yard Crane Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.10% during the forecast period (2024-2030).

Yard Crane Market

(Market Size)
$2.5 billion
$4.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.10%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.3 billion
Key Players Konecranes, Terex, Liebherr, Tadano, Manitowoc

Market Summary

The yard crane market is a critical segment within the broader material handling and port equipment industry, primarily serving logistics, shipping, and industrial sectors. Yard cranes, also known as rubber-tired gantry cranes or yard hustlers, are essential for the efficient movement and stacking of containers in ports, terminals, and large storage facilities. These cranes enhance operational throughput, reduce turnaround times for vessels and trucks, and optimize space utilization in congested yards. The market is characterized by a steady demand driven by global trade volumes, port modernization initiatives, and the expansion of intermodal transportation networks. Key players in this space focus on delivering robust, high-capacity cranes that can withstand harsh operating environments while ensuring reliability and safety. Technological advancements, such as automation and remote operation capabilities, are increasingly being integrated into yard crane systems to improve precision and reduce labor dependency. The market is also influenced by regulatory standards aimed at enhancing operational safety and reducing environmental impact through energy-efficient designs. As global supply chains become more complex and containerized trade grows, the yard crane market is poised for sustained development, with innovations focusing on smarter, more connected equipment solutions.

Key Highlights

One of the most significant highlights of the yard crane market is the rapid adoption of automation and electrification. Automated rubber-tired gantry cranes are gaining traction in major ports worldwide, enabling unmanned operations, higher efficiency, and reduced human error. Electrification is another key trend, with many new models designed to operate on electric power, lowering emissions and operational costs compared to traditional diesel-powered cranes. The integration of Internet of Things technology allows for real-time monitoring and predictive maintenance, minimizing downtime and extending equipment lifespan. Additionally, there is a strong emphasis on safety features, including anti-collision systems, overload protection, and enhanced visibility aids for operators. The market is also seeing a shift toward customizable solutions, where cranes are tailored to specific terminal layouts and operational requirements. Leading manufacturers are investing in research and development to introduce lighter, more durable materials and advanced control systems. These innovations not only improve performance but also align with sustainability goals, making yard cranes a focal point in the modernization of logistics infrastructure globally.

Drivers, Opportunities & Restraints

Several factors drive the yard crane market, including the continuous growth in global containerized trade, which necessitates efficient cargo handling equipment at ports and terminals. The expansion and development of new port facilities, particularly in emerging economies, create substantial demand for advanced yard cranes. Additionally, the push for operational efficiency and faster vessel turnaround times compels terminal operators to invest in high-performance equipment. Opportunities in this market are abundant, especially with the rising trend of automation and smart port initiatives. The integration of artificial intelligence and machine learning for optimized container placement and retrieval presents significant growth potential. There is also increasing interest in retrofitting existing cranes with automation kits, offering a cost-effective upgrade path for older terminals. However, the market faces restraints such as high initial investment costs for automated systems, which can be a barrier for smaller operators. Regulatory challenges and the need for skilled personnel to operate and maintain advanced systems also pose hurdles. Economic fluctuations and trade uncertainties can impact investment decisions, while environmental regulations push manufacturers toward more sustainable but sometimes more expensive solutions.

Concentration Insights

The yard crane market is relatively concentrated, with a few major players dominating the global landscape. Companies such as Konecranes, Kalmar, and Shanghai Zhenhua Heavy Industries Co., Ltd. (ZPMC) hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and global service networks. These industry leaders have established long-term relationships with port authorities and terminal operators, often securing large contracts for new installations and modernization projects. Regional players also play a crucial role, particularly in emerging markets where local manufacturing and support services are prioritized. The competitive landscape is characterized by continuous innovation, with firms striving to introduce more efficient, automated, and environmentally friendly crane models. Strategic partnerships and acquisitions are common, as companies seek to expand their geographical reach and technological expertise. Despite the dominance of key players, the market remains dynamic, with new entrants focusing on niche segments or innovative technologies to carve out a presence. The concentration of expertise and resources among top companies ensures that the market continues to advance in terms of technology and operational excellence.

Type Insights

Yard cranes are primarily categorized into rubber-tired gantry cranes and rail-mounted gantry cranes, each serving distinct operational needs. Rubber-tired gantry cranes offer high mobility and flexibility, making them ideal for container yards where space configuration may change frequently. These cranes can be easily repositioned and are commonly used in terminals with mixed storage and retrieval requirements. Rail-mounted gantry cranes, on the other hand, are fixed to tracks and are typically employed in larger, more structured terminals where high stacking density and precise container handling are critical. Both types are available in various sizes and lifting capacities to accommodate different container volumes and weights. Recent developments have seen the emergence of hybrid models that combine the benefits of both types, along with fully automated versions that operate without human intervention. The choice between crane types depends on factors such as yard layout, throughput requirements, and investment capacity. Innovations in design focus on enhancing energy efficiency, reducing noise levels, and improving overall durability to meet the demanding conditions of port environments.

Application Insights

Yard cranes are predominantly used in port terminals, intermodal yards, and large industrial storage facilities for container handling and stacking applications. In port terminals, they play a vital role in transferring containers between ships, trucks, and storage areas, ensuring smooth logistics flow. Intermodal facilities rely on yard cranes to manage the transfer of containers between different transportation modes, such as ships, trains, and trucks, facilitating seamless supply chain operations. Beyond traditional ports, these cranes are also deployed in manufacturing plants and logistics hubs for handling heavy goods and materials. The application scope is expanding with the growth of e-commerce and global trade, which require efficient warehousing and distribution solutions. Automated yard cranes are particularly valuable in high-volume environments where speed, accuracy, and safety are paramount. Additionally, specialized applications include the handling of refrigerated containers, hazardous materials, and oversized cargo, necessitating customized crane features. The versatility of yard cranes makes them indispensable in modern logistics, supporting everything from daily operational tasks to large-scale infrastructure projects.

Regional Insights

The yard crane market exhibits varying dynamics across different regions, influenced by trade patterns, infrastructure development, and economic conditions. Asia Pacific is a dominant region, driven by major container ports in China, Singapore, and South Korea, along with ongoing investments in port expansion and automation. North America and Europe also represent significant markets, characterized by modernization projects and the adoption of advanced technologies to enhance terminal efficiency. In these regions, environmental regulations and sustainability goals are pushing the shift toward electrified and automated crane systems. The Middle East and Africa are emerging as growth areas, with new port developments and increasing container traffic fueling demand for yard cranes. Latin America shows potential, particularly in countries with growing export-import activities, though investment levels vary. Regional preferences also differ; for example, automated solutions are more prevalent in developed markets, while conventional cranes remain popular in developing economies due to cost considerations. Overall, the global yard crane market is shaped by regional trade flows, governmental policies, and the strategic importance of ports in international logistics networks.

Company Insights

Prominent companies in the yard crane market include Konecranes, a Finnish company known for its innovative lifting solutions and service network; Kalmar, part of Cargotec Corporation, which offers a comprehensive range of port equipment and automation services; and Shanghai Zhenhua Heavy Industries Co., Ltd. (ZPMC), a Chinese manufacturer with a strong global presence in container handling machinery. Other key players include Liebherr, renowned for its high-quality construction and mining equipment that extends to port cranes, and Mitsubishi Heavy Industries, which provides advanced engineering solutions for logistics applications. These companies compete on factors such as technological innovation, product reliability, after-sales support, and cost-effectiveness. Many are investing heavily in research and development to introduce smarter, more connected cranes with features like remote monitoring and autonomous operation. Strategic collaborations with port authorities and technology firms are common, enabling companies to offer integrated solutions that enhance terminal productivity. The competitive landscape is intense, with firms continuously seeking to differentiate their offerings through superior performance, customization options, and sustainability initiatives.

Recent Developments

Recent developments in the yard crane market highlight a strong focus on automation, energy efficiency, and digitalization. Major manufacturers have launched new models of automated rubber-tired gantry cranes that feature enhanced navigation systems, artificial intelligence for optimized container handling, and reduced energy consumption. For instance, several companies have introduced fully electric yard cranes that eliminate diesel emissions and operate more quietly, addressing environmental and community concerns. There is also growing adoption of remote operation centers, where multiple cranes can be controlled from a centralized location, improving safety and operational efficiency. Partnerships between crane manufacturers and software developers are resulting in integrated solutions that provide real-time data analytics for predictive maintenance and fleet management. Additionally, the market has seen increased activity in retrofitting existing cranes with automation kits, allowing terminals to upgrade their equipment without significant capital investment. These developments reflect the industry's commitment to embracing Industry 4.0 principles, making yard cranes smarter, more sustainable, and better aligned with the evolving needs of global logistics.

Report Segmentation

This market research report on the yard crane industry provides a detailed analysis segmented by type, application, and region. The type segmentation includes rubber-tired gantry cranes and rail-mounted gantry cranes, with further breakdowns by lifting capacity and automation level. Application segmentation covers port terminals, intermodal yards, and industrial facilities, highlighting specific use cases and demand patterns. Regional segmentation offers insights into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, examining local market trends, key players, and growth prospects. Each segment is analyzed in terms of market dynamics, competitive landscape, and technological advancements. The report also delves into ancillary aspects such as regulatory frameworks, supply chain analysis, and pricing trends. This comprehensive segmentation enables stakeholders to identify opportunities and challenges in specific market niches, supporting informed decision-making for investments, expansions, and strategic planning. The analysis is backed by robust methodology, ensuring accuracy and relevance for industry professionals.

FAQs

What are the main types of yard cranes? The primary types are rubber-tired gantry cranes and rail-mounted gantry cranes, each designed for specific operational environments and requirements.

How does automation impact yard crane operations? Automation enhances efficiency, reduces labor costs, minimizes human error, and enables continuous operation, leading to higher throughput and improved safety in container terminals.

What are the key benefits of electrified yard cranes? Electrified cranes offer lower emissions, reduced noise pollution, decreased operational costs due to lower fuel consumption, and compliance with stringent environmental regulations.

Which regions are leading in yard crane adoption? Asia Pacific leads due to major port activities, followed by North America and Europe, where automation and modernization projects are prevalent.

What factors should be considered when selecting a yard crane? Important factors include yard layout, container volume, required lifting capacity, automation needs, budget constraints, and after-sales support availability.

How are yard cranes maintained for optimal performance? Regular maintenance includes mechanical inspections, software updates for automated systems, component replacements, and adherence to manufacturer guidelines to ensure reliability and longevity.

Citius Research has developed a research report titled “Yard Crane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yard Crane Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yard Crane Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yard Crane Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yard Crane Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yard Crane Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yard Crane Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yard Crane Market
• Cost and Gross Margin Analysis of Yard Crane Market
• Yard Crane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yard Crane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yard Crane Market Key Stakeholders

Below are the key stakeholders for the Yard Crane Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yard Crane Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yard Crane Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yard Crane Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yard Crane Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yard Crane Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yard Crane Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yard Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yard Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yard Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yard Crane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yard Crane Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yard Crane Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yard Crane Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yard Crane Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yard Crane Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yard Crane Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yard Crane Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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