Yacht Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186782
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Yacht Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Yacht Market

(Market Size)
$12 billion
$18 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 18 billion
Key Players Azimut-Benetti, Ferretti, Sunseeker, Princess, Brunswick

Market Summary

The yacht market represents a specialized segment within the broader automotive and transportation industry, focusing on the design, manufacturing, sale, and charter of luxury watercraft. This market caters to a high-net-worth clientele and encompasses a wide range of vessels, from small sailing yachts to massive superyachts and megayachts equipped with advanced amenities. The industry is characterized by its strong linkage to global economic health and discretionary spending patterns, as yacht ownership and usage are largely considered luxury pursuits. Key activities include new boat sales, brokerage of pre-owned vessels, yacht management, and charter services. The market ecosystem involves renowned shipyards, designers, advanced component manufacturers, and a network of brokers and service providers. Technological innovation is a constant driver, with a growing emphasis on sustainability, including the development of hybrid and electric propulsion systems and the use of eco-friendly materials. The market is global, with significant manufacturing clusters in Europe and demand centers spread across North America, Europe, and emerging affluent regions in Asia and the Middle East.

Key Highlights

The yacht market is distinguished by several key factors that underscore its unique position. A primary highlight is the relentless pursuit of customization and personalization, where buyers often commission vessels tailored to their exact specifications, making each project unique. The integration of cutting-edge technology is another standout feature, encompassing not only navigation and safety systems but also smart yacht technologies for automation, entertainment, and energy management. The market has shown a significant and accelerating trend towards sustainability, with leading builders investing in research and development for alternative fuels, waste management systems, and designs that reduce environmental impact. The superyacht and megayacht segments, in particular, act as showcases for naval architectural innovation and opulent interior design. Furthermore, the charter market provides a vital revenue stream and a gateway to ownership for many, offering flexible access to the yachting lifestyle. The industry's resilience is also notable, often rebounding strongly after economic downturns, reflecting the enduring appeal of luxury experiences.

Drivers, Opportunities & Restraints

The growth of the yacht market is propelled by several powerful drivers. The most significant is the increasing number of high-net-worth individuals and ultra-high-net-worth individuals globally, whose wealth expansion directly fuels demand for luxury assets. A growing appreciation for experiential luxury and unique travel adventures, as opposed to material goods, is also steering investment towards yachting. Technological advancements that enhance safety, comfort, and operational efficiency make yacht ownership more appealing and accessible. Key opportunities for market players lie in the burgeoning demand for sustainable yachting solutions, including green technology and eco-conscious operations, which can attract a new, environmentally aware demographic. The expansion of charter services in emerging markets and the development of new cruising destinations present additional avenues for growth. However, the market faces considerable restraints. The substantial capital investment required for ownership acts as a primary barrier to entry for many. The industry is also susceptible to global economic volatility and geopolitical instability, which can quickly dampen consumer confidence and spending. Stringent and varying environmental regulations across different regions pose compliance challenges and can increase operational costs for owners and builders alike.

Concentration Insights

The global yacht market exhibits a high degree of concentration in terms of manufacturing and innovation. Europe, particularly Italy, the Netherlands, Germany, and the UK, is the undisputed epicenter of superyacht and megayacht construction, home to the world's most prestigious and renowned shipyards. These builders are celebrated for their heritage, craftsmanship, and design excellence. This concentration is supported by a dense cluster of specialized suppliers, world-class naval architects, and interior designers. The market for smaller production yachts and sailboats is more fragmented, with significant builders also located in the United States, France, and parts of Asia. The brokerage and charter sectors are also concentrated among a few key players who have established global networks and strong brand recognition, facilitating the majority of high-value transactions. This concentration means that innovation, design trends, and pricing are often led by a relatively small group of established European companies, though competition from emerging builders in other regions is gradually increasing.

Type Insights

The yacht market is segmented by type, primarily distinguishing between sailing yachts and motor yachts, with further subdivisions within each category. Sailing yachts appeal to purists and enthusiasts who value the tradition and skill of wind-powered navigation, often offering a more intimate connection with the sea. They range from small day-sailers to large, complex bluewater cruisers. Motor yachts represent the largest segment by value, prized for their power, speed, spaciousness, and extensive amenities. This category includes flybridge yachts, sport yachts, and long-range expedition yachts. The superyacht and megayacht segments, almost exclusively motor-powered, represent the pinnacle of luxury, featuring custom designs, helipads, submarines, and extensive guest accommodations. A growing niche within types is the explorer yacht, designed for extended voyages to remote destinations with robust hulls and greater fuel and storage capacity. The market is also seeing the emergence of a new type: the electric or hybrid yacht, which caters to the demand for quieter operation and reduced environmental footprint.

Application Insights

Yachts serve two primary applications: private use and commercial use. Private use is the traditional core of the market, where individuals or families own a vessel for personal enjoyment, recreation, and hosting. This application is the main driver for custom-built projects and the highest levels of luxury and customization. The commercial application, primarily the charter market, has become an equally vital segment. Chartering involves renting a yacht with a crew for a specific period, making the yachting experience accessible to those not ready for the commitment of ownership. This segment includes private charters and corporate events. Another commercial application is commercial use, where yachts are used for day tours, diving expeditions, or as floating restaurants, though this typically involves smaller vessels. The line between these applications can blur, as many private owners offset ownership costs by placing their yacht in a charter fleet when not in personal use. The application dictates design priorities, with charter yachts often emphasizing versatile layout and durability, while private yachts focus on bespoke owner-specific features.

Regional Insights

The yacht market's dynamics vary significantly by region. Europe stands as the dominant force in both production and consumption. The Mediterranean Sea, spanning coasts from Spain to Greece and Turkey, is the world's most popular cruising ground and a hub for summer charter activity, driving demand in Southern Europe. Northern Europe, with its strong maritime heritage, is a center for building and technology. North America, particularly the United States, is another major market, with strong demand in Florida, the Northeast, and California, and the Caribbean serving as a key winter cruising destination. The Asia-Pacific region is an emerging market with growing potential, particularly in China and Southeast Asia, where new marinas and infrastructure are being developed. The Middle East, especially the UAE, is a significant market for large, luxurious motor yachts and is investing heavily in marine tourism infrastructure. Each region has its own seasonal patterns, regulatory frameworks, and consumer preferences, influencing everything from yacht design to business strategies for builders and service providers.

Company Insights

The competitive landscape of the yacht market is defined by a mix of large, established groups and renowned independent shipyards. Leading players often control multiple brands catering to different segments. Key companies include Ferretti Group, which owns brands like Ferretti Yachts, Riva, and Pershing, known for their Italian style and performance. Azimut Benetti Group is another giant, with Azimut producing a wide range of motor yachts and Benetti specializing in large custom megayachts. Feadship, a Dutch consortium, is a top builder of fully custom superyachts, synonymous with quality and innovation. Other notable names include L?rssen and Blohm+Voss from Germany, celebrated for their engineering prowess on the largest projects. In the sailing yacht segment, Bavaria Yachts and HanseYachts are major production builders, while Southern Wind Shipyard and Nautor's Swan are recognized for high-performance cruising yachts. These companies compete on brand prestige, design innovation, build quality, and the ability to deliver highly customized projects.

Recent Developments

The yacht industry is continuously evolving, with recent developments highlighting a strong shift towards sustainability and digitalization. A major trend is the accelerated investment in and launch of yachts with hybrid propulsion systems and fully electric capabilities, aimed at reducing emissions and noise. Builders are increasingly incorporating recycled materials and sustainable woods in interiors. Digitalization is transforming the onboard experience, with advanced integrated control systems allowing owners to manage everything from climate control to entertainment via smartphones and tablets. In design, there is a move towards more explorer-style yachts capable of traveling to remote, pristine locations, reflecting a desire for unique and adventurous experiences. The brokerage and sales sectors have also embraced digital tools, utilizing virtual reality and high-quality 3D tours to facilitate remote viewings and transactions, a trend accelerated by recent global travel restrictions. Furthermore, there is a growing emphasis on creating more versatile outdoor and wellness-focused spaces on board, such as beach clubs, gyms, and spa areas.

Report Segmentation

This comprehensive market research report on the global yacht market provides a detailed analysis structured through methodical segmentation. The report is segmented by type to analyze distinct categories such as super yachts, flybridge yachts, sport yachts, long-range yachts, and sailing yachts, each with its own demand drivers and growth patterns. It is further segmented by application, examining the nuances of the private use segment against the commercial charter and other commercial segments. The report offers a thorough regional analysis, breaking down the market into key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional production, consumption, and trends. Additionally, the segmentation includes an analysis of materials used, such as composites and metals, and power source, distinguishing between motor and sail. This multi-faceted segmentation provides a granular view of the market, enabling stakeholders to identify specific opportunities and challenges within each sub-segment.

FAQs

What are the different types of yachts available? The market offers a wide variety, primarily divided into sailing yachts and motor yachts. Motor yachts further include sub-types like flybridge yachts, sport yachts, explorer yachts, and the large custom superyachts and megayachts.

What is the process for buying a yacht? The process typically involves defining requirements, engaging a broker, exploring options (new build or brokerage), conducting sea trials and surveys, negotiating terms, and finalizing the purchase with legal and registration paperwork.

What are the ongoing costs associated with yacht ownership? Major costs include crew salaries, insurance, docking and mooring fees, routine maintenance and repairs, fuel, and annual regulatory surveys and certifications.

What is the difference between a yacht and a superyacht? While definitions can vary, a superyacht is generally considered a luxury motoryacht that is over 24 meters (approximately 79 feet) in length. Megayachts are often considered to be over 100 meters.

What are the popular yachting destinations around the world? The Mediterranean (especially the French and Italian Rivieras, Croatia, and Greece) and the Caribbean are classic destinations. Other popular areas include the South Pacific, Scandinavia, and Alaska.

How is technology impacting the yacht industry? Technology is driving significant changes, including the development of hybrid and electric propulsion for sustainability, advanced navigation and stabilization systems for safety and comfort, and integrated smart systems for controlling onboard amenities.

Citius Research has developed a research report titled “Yacht Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yacht Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yacht Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yacht Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yacht Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yacht Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yacht Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yacht Market
• Cost and Gross Margin Analysis of Yacht Market
• Yacht Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yacht Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yacht Market Key Stakeholders

Below are the key stakeholders for the Yacht Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yacht Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yacht Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yacht Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yacht Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yacht Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yacht Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yacht Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yacht Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yacht Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yacht Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yacht Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yacht Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yacht Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yacht Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yacht Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yacht Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yacht Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports