Wooden Deck Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208792
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Wooden Deck Market size was estimated at USD 22.5 billion in 2023 and is projected to reach USD 33.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Wooden Deck Market

(Market Size)
$22.5 billion
$33.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 22.5 billion
2030 Market Size USD 33.5 billion
Key Players Trex, AZEK, Fiberon, Cali Bamboo, TimberTech

Market Summary

The wooden deck market represents a significant segment within the broader outdoor living and construction industry, catering to residential, commercial, and hospitality sectors. This market is characterized by the demand for aesthetically pleasing, durable, and functional outdoor spaces that enhance property value and usability. The primary materials utilized include pressure-treated lumber, cedar, redwood, and tropical hardwoods, alongside a growing adoption of composite and plastic-alternative materials that mimic the appearance of wood while offering enhanced longevity and reduced maintenance. Market dynamics are influenced by trends in home improvement, urbanization, and the increasing consumer preference for outdoor entertainment areas. The industry encompasses a diverse value chain, from raw material suppliers and manufacturers to distributors, contractors, and end-users. Key market participants range from large multinational corporations to regional specialists and local carpentry businesses, all competing on factors such as product quality, innovation, sustainability, and price. The market's evolution is closely tied to construction activity levels, consumer discretionary spending, and regulatory standards concerning building codes and environmental sustainability.

Key Highlights

Several pivotal factors underscore the current state and trajectory of the wooden deck market. A prominent trend is the rising consumer inclination towards low-maintenance and eco-friendly decking solutions, driving innovation and material diversification. Composite decking, which blends wood fibers with recycled plastics, has gained substantial market share due to its durability, resistance to rot and insects, and minimal upkeep requirements compared to traditional wood. Sustainability certifications, such as those from the Forest Stewardship Council (FSC), are increasingly important, influencing procurement decisions among manufacturers and consumers alike. Design versatility remains a critical highlight, with advancements allowing for a wider array of colors, textures, and finishes that cater to diverse architectural styles. The market is also witnessing integration with smart home technologies, including LED lighting and modular design systems that facilitate easier installation and customization. Furthermore, the post-pandemic emphasis on enhancing outdoor living spaces continues to bolster demand, particularly in the residential sector where homeowners invest in decks as extensions of their indoor living areas.

Drivers, Opportunities & Restraints

The growth of the wooden deck market is propelled by several key drivers. Increasing urbanization and the corresponding rise in residential construction and renovation activities directly stimulate demand for outdoor living products. The growing popularity of home improvement shows and digital platforms inspires consumers to invest in upgrading their properties, with decks being a focal point for enhancing curb appeal and functionality. A strong driver is the shift towards sustainable building practices, encouraging the use of certified wood and recycled materials in deck construction. Opportunities abound in technological advancements, such as the development of more realistic and durable composite materials, and expansion into emerging markets where urbanization is accelerating. The commercial and hospitality sectors present significant opportunities for large-scale decking projects in resorts, restaurants, and public spaces. However, the market faces restraints including volatility in raw material prices, particularly for premium woods, which can impact profit margins and pricing strategies. Stringent environmental regulations regarding deforestation and chemical treatments in some regions may limit material sourcing options. Additionally, the high initial cost of alternative materials like composites can be a barrier for price-sensitive consumers, and economic downturns can reduce discretionary spending on home improvement projects.

Concentration Insights

The wooden deck market features a moderately concentrated competitive landscape with a mix of large, established players and numerous smaller regional companies. Leading corporations such as Trex Company, Inc., AZEK Company Inc., and UPM-Kymmene Corporation hold significant market shares due to their extensive product portfolios, strong brand recognition, and widespread distribution networks. These companies often compete on innovation, offering advanced composite and capped polymer decking that addresses consumer demands for durability and low maintenance. Regional players and local contractors remain vital, particularly for custom projects and installations that require specialized expertise. The market concentration is influenced by factors such as economies of scale in manufacturing, research and development capabilities, and the ability to secure sustainable raw material supplies. Mergers and acquisitions have been a strategy for larger firms to expand their geographic reach and product offerings. Distribution channels are diverse, encompassing home improvement retailers, specialty dealers, and direct sales, with online platforms becoming increasingly important for product discovery and education.

Type Insights

Within the wooden deck market, products are primarily categorized by material type, each with distinct characteristics and consumer appeal. Pressure-treated wood remains a popular choice due to its affordability, wide availability, and resistance to decay and insects, making it a staple for many residential projects. Natural wood options, such as cedar and redwood, are valued for their aesthetic beauty, natural resistance to moisture, and aromatic qualities, though they often come at a higher cost and require regular maintenance to preserve their appearance. Tropical hardwoods, including ipe and tigerwood, are sought after for their exceptional density, durability, and unique grain patterns, but concerns over sustainability and sourcing can be limiting factors. The composite decking segment has seen rapid growth, offering a blend of wood fibers and plastics that replicate the look of wood while providing superior resistance to staining, fading, and moisture, with minimal upkeep. Plastic decking, typically made from PVC or polyethylene, represents another alternative, known for its longevity and resistance to the elements, though it may lack the natural feel of wood. Each type caters to different consumer priorities, balancing cost, aesthetics, maintenance, and environmental impact.

Application Insights

The application of wooden decks spans various sectors, each with specific requirements and trends. In the residential sector, which constitutes the largest application segment, decks are used to create outdoor living spaces for dining, entertainment, and relaxation, often integrated with features like pergolas, railings, and built-in seating. The demand is driven by homeowners seeking to enhance their property's functionality and aesthetic appeal. The commercial application includes hospitality venues such as hotels, restaurants, and resorts, where decks serve as attractive outdoor seating areas that enhance customer experience. Multi-family housing complexes also incorporate decks and balconies to add value and appeal for tenants. Public spaces and municipal projects utilize decking for boardwalks, parks, and recreational areas, where durability and safety are paramount. Additionally, there is a niche application in the industrial sector for certain types of platforming and walkways. Trends across applications include a growing preference for multi-level designs, integration with landscaping, and the use of mixed materials to create visually dynamic and functional outdoor environments.

Regional Insights

Geographical dynamics play a crucial role in the wooden deck market, influenced by climate, construction activity, cultural preferences, and economic conditions. North America represents a mature and significant market, with high demand driven by a strong culture of homeownership and outdoor living, particularly in the United States and Canada. The region has been an early adopter of composite materials and has stringent building codes that influence material choices. Europe follows, with robust demand in countries like Germany, the UK, and Scandinavia, where there is a emphasis on sustainable building practices and high-quality materials. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, rising disposable incomes, and increasing construction activities in countries such as China, India, and Australia. Climatic conditions in APAC vary widely, affecting material preferences, with a growing interest in durable, weather-resistant options. Latin America and the Middle East and Africa are emerging markets, with potential growth tied to economic development and tourism infrastructure, though they currently represent smaller shares. Regional regulations regarding wood sourcing and treatment also shape market dynamics, with some areas imposing restrictions to promote sustainability.

Company Insights

The competitive landscape of the wooden deck market includes several key players renowned for their innovation, quality, and market reach. Trex Company, Inc. is a leader in composite decking, known for its high-performance, eco-friendly products made from recycled materials. AZEK Company Inc. is another major player, offering a broad portfolio of low-maintenance decking, railing, and trim products under brands like TimberTech and AZEK Deck. UPM-Kymmene Corporation, through its subsidiary UPM ProFi, produces durable composite materials using recycled fibers and plastics. Universal Forest Products, Inc. is a significant manufacturer and distributor of wood and wood-alternative building products, serving various channels. West Fraser Timber Co. Ltd. and Weyerhaeuser Company are important suppliers of engineered wood and lumber products used in decking. Local and regional manufacturers also play crucial roles, often providing customized solutions and catering to specific market needs. These companies compete through continuous product development, sustainability initiatives, strategic partnerships, and expansive distribution networks to maintain and grow their market positions.

Recent Developments

The wooden deck market has witnessed several noteworthy developments reflecting industry trends and strategic movements. There has been a surge in product innovations aimed at enhancing sustainability, such as the introduction of decking lines made with higher percentages of recycled content and bio-based materials. Companies are increasingly focusing on circular economy principles, developing take-back programs for end-of-life decking materials. Technological advancements have led to improved product performance, including better UV resistance, enhanced slip resistance, and more authentic wood-look textures in composite offerings. Strategic acquisitions and expansions have been observed, with larger firms acquiring smaller innovators to broaden their technological capabilities and geographic footprint. Partnerships between decking manufacturers and home improvement retailers have strengthened, improving product accessibility and consumer education. Additionally, the industry has seen a rise in digital engagement, with companies investing in virtual design tools and online platforms to assist consumers in visualizing and planning their deck projects. These developments collectively indicate a market that is evolving towards greater sustainability, innovation, and customer-centricity.

Report Segmentation

This comprehensive market report on the wooden deck industry is meticulously segmented to provide detailed and actionable insights. The segmentation is structured to analyze the market from multiple perspectives, enabling a thorough understanding of dynamics and opportunities. The report is divided by material type, encompassing pressure-treated wood, cedar, redwood, tropical hardwoods, composite decking, and plastic decking. Each segment is evaluated in terms of demand patterns, growth potential, and competitive landscape. Application-wise, the report covers residential, commercial, and industrial sectors, with further breakdowns where applicable to highlight specific use cases such as single-family homes, multi-family units, hospitality, and public infrastructure. Geographically, the analysis is segmented into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with country-level insights for major markets. Additionally, the report includes segmentation by distribution channel, such as specialty stores, home centers, online retailers, and direct sales. This multi-faceted segmentation allows stakeholders to identify niche opportunities, understand regional preferences, and tailor strategies accordingly.

FAQs

What are the benefits of composite decking over wood? Composite decking offers several advantages including superior durability, resistance to rotting, warping, and insect damage, and significantly lower maintenance requirements as it does not need staining or sealing. It is also often made from recycled materials, appealing to environmentally conscious consumers.

How long does a wooden deck last? The lifespan of a wooden deck varies by material. Pressure-treated wood can last 10 to 15 years with proper maintenance, while cedar and redwood may last 15 to 20 years. Composite decking often boasts lifespans of 25 years or more due to its resistance to decay and wear.

What is the best wood for a deck? The best wood depends on priorities such as budget, aesthetics, and maintenance. Pressure-treated pine is cost-effective, cedar and redwood offer natural beauty and resistance, and tropical hardwoods like ipe provide exceptional durability but at a higher cost and with potential sustainability concerns.

How much does it cost to build a deck? Deck costs vary widely based on size, material, design complexity, and location. Pressure-treated wood is generally the most affordable option, while composite and premium hardwoods are more expensive. Labor costs also constitute a significant portion of the total expense.

Do I need a permit to build a deck? In most jurisdictions, a building permit is required for deck construction, especially if the deck is attached to the house or exceeds a certain height. Regulations vary by locality, so it is essential to check with local building authorities to ensure compliance with safety codes.

How do I maintain a wooden deck? Maintenance typically involves regular cleaning to remove dirt and mildew, annual inspection for damage, and reapplying sealant or stain every few years to protect against moisture and UV damage. Composite decks require less maintenance, usually just periodic cleaning with soap and water.

Citius Research has developed a research report titled “Wooden Deck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wooden Deck Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wooden Deck Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wooden Deck Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wooden Deck Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wooden Deck Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wooden Deck Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wooden Deck Market
• Cost and Gross Margin Analysis of Wooden Deck Market
• Wooden Deck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wooden Deck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wooden Deck Market Key Stakeholders

Below are the key stakeholders for the Wooden Deck Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wooden Deck Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wooden Deck Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wooden Deck Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wooden Deck Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wooden Deck Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wooden Deck Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wooden Deck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wooden Deck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wooden Deck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wooden Deck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wooden Deck Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wooden Deck Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wooden Deck Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wooden Deck Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wooden Deck Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wooden Deck Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wooden Deck Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports