Wires and Cables Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208790
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Wires and Cables Market size was estimated at USD 225 billion in 2023 and is projected to reach USD 335 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Wires and Cables Market

(Market Size)
$225 billion
$335 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 225 billion
2030 Market Size USD 335 billion
Key Players Prysmian, Nexans, Southwire, Sumitomo Electric, Furukawa

Market Summary

The wires and cables market is a critical component within the manufacturing and construction industries, providing essential infrastructure for power transmission, telecommunications, and data transfer. This market encompasses a wide array of products designed to meet diverse requirements across residential, commercial, industrial, and utility applications. Key segments include low-voltage, medium-voltage, and high-voltage cables, along with specialized offerings for fiber optics and renewable energy systems. The industry is characterized by continuous innovation aimed at enhancing durability, efficiency, and safety standards. With growing urbanization and industrialization globally, demand for reliable wiring solutions remains robust, driven by new construction projects, infrastructure upgrades, and the expansion of smart grid technologies. Companies operating in this space focus on developing products that comply with stringent regulatory norms and sustainability goals, catering to evolving customer needs in energy efficiency and environmental responsibility.

Key Highlights

Notable aspects of the wires and cables market include its integral role in supporting modern electrical and communication networks. Advancements in material science have led to the development of high-performance insulation and conductive materials, improving product lifespan and reducing energy losses. The market is also witnessing a shift towards eco-friendly and recyclable materials in response to increasing environmental regulations. Another highlight is the rising adoption of fire-resistant and halogen-free cables, particularly in construction applications where safety is paramount. Additionally, the integration of Internet of Things (IoT) technologies in cable systems is enabling smarter energy management and predictive maintenance capabilities. Leading players are investing in research and development to introduce innovative products such as overhead transmission cables with enhanced capacity and underground cables resistant to harsh environmental conditions.

Drivers, Opportunities & Restraints

Several factors drive the wires and cables market, including rapid urbanization, increased investments in infrastructure development, and the global push towards renewable energy sources. The construction of new residential and commercial buildings, along with upgrades to existing power grids, fuels consistent demand. Opportunities abound in emerging economies where industrialization is accelerating, creating needs for robust electrical infrastructure. The expansion of telecommunications networks, including 5G deployment, also presents significant growth prospects. However, the market faces restraints such as volatility in raw material prices, particularly copper and aluminum, which can impact production costs and profitability. Stringent environmental regulations and the need for compliance with international standards may pose challenges for manufacturers. Additionally, competition from local and regional players in price-sensitive markets can restrain market expansion for larger companies.

Concentration Insights

The wires and cables market features a mix of global giants and specialized regional players, with key companies including Prysmian Group, Nexans, Southwire Company, and Sumitomo Electric Industries. These entities dominate through extensive product portfolios, strong distribution networks, and significant investments in technological innovation. Market concentration is relatively high in developed regions, where established players hold substantial market share due to brand reputation and long-standing customer relationships. In contrast, emerging markets exhibit fragmentation, with numerous small and medium-sized enterprises catering to local demands. Mergers and acquisitions are common strategies for companies seeking to enhance their geographic presence and technological capabilities. The competitive landscape is influenced by factors such as product quality, pricing, and the ability to offer customized solutions for specific industry requirements.

Type Insights

Wires and cables are categorized into various types based on voltage capacity, application, and construction materials. Low-voltage cables are widely used in building wiring for power distribution and lighting systems. Medium and high-voltage cables are essential for transmitting electricity over long distances in utility networks. Fiber optic cables represent a rapidly growing segment due to increasing data transmission needs in telecommunications and internet services. Coaxial cables remain relevant for cable television and broadband applications. Additionally, specialty cables such as fire-resistant, oil-resistant, and underwater cables cater to niche requirements in industrial and marine environments. Innovations in type offerings include the development of lightweight and flexible cables for easier installation and reduced material usage, aligning with sustainability trends.

Application Insights

Application areas for wires and cables span across multiple sectors, with construction being a primary driver due to wiring needs in residential, commercial, and industrial buildings. In the energy sector, cables are crucial for power generation, transmission, and distribution, including connections for renewable energy sources like wind and solar farms. The telecommunications industry relies heavily on fiber optic and coaxial cables for data and voice transmission networks. Automotive applications involve wiring harnesses for vehicles, supporting electrical systems and connectivity features. Aerospace and defense sectors utilize high-performance cables that meet stringent safety and durability standards. Other applications include mining, oil and gas exploration, and railway infrastructure, where specialized cables ensure reliable operation in challenging environments.

Regional Insights

Geographically, the wires and cables market demonstrates varied dynamics across regions. North America and Europe are mature markets characterized by steady demand from infrastructure upgrades and renewable energy projects. Strict regulatory standards in these regions drive innovation in eco-friendly and high-safety products. The Asia-Pacific region dominates in terms of growth, fueled by rapid urbanization, industrialization, and government initiatives in countries like China, India, and Southeast Asian nations. Massive investments in smart city projects, power grid expansions, and telecommunications infrastructure contribute to robust demand. Latin America and the Middle East & Africa present emerging opportunities, supported by economic development and increasing construction activities, though market penetration may be slower due to economic volatility and infrastructural challenges.

Company Insights

Prominent companies in the wires and cables market include Prysmian Group, known for its extensive range of energy and telecom cables; Nexans, which focuses on innovative solutions for infrastructure and industry; and Southwire Company, a key player in North America with strengths in building wire and utility products. Sumitomo Electric Industries offers advanced products for automotive and energy sectors, while LS Cable & System is notable for its high-voltage and submarine cables. These companies emphasize research and development to introduce products with enhanced performance, sustainability, and cost-efficiency. Strategic partnerships with utilities, contractors, and government bodies are common to secure large-scale projects. Regional players often compete by offering customized solutions and competitive pricing, though they may face challenges in scaling operations globally.

Recent Developments

Recent trends in the wires and cables market include a heightened focus on sustainability, with companies developing recyclable and energy-efficient products. Advancements in technology have led to the introduction of cables with improved fire resistance and reduced environmental impact. There is growing investment in expanding production capacities, particularly in Asia-Pacific, to meet rising demand. Mergers and acquisitions continue to shape the competitive landscape, as firms seek to broaden their geographic and product reach. For instance, acquisitions of smaller specialized manufacturers allow larger companies to diversify their offerings. Additionally, the integration of digital technologies such as IoT-enabled cables for real-time monitoring and maintenance is gaining traction, enhancing operational efficiency and reliability for end-users.

Report Segmentation

This market research report on the wires and cables industry is segmented based on type, application, and region. By type, the analysis covers low-voltage, medium-voltage, and high-voltage cables, along with fiber optic and coaxial cables. Application segments include energy and power, construction, telecommunications, automotive, and others such as aerospace and industrial machinery. Geographically, the report provides insights into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is examined in terms of market dynamics, key trends, and competitive landscape, offering a comprehensive understanding of opportunities and challenges. This structured approach enables stakeholders to identify growth areas and make informed strategic decisions tailored to specific segments.

FAQs

What are the main types of wires and cables used in construction? Common types include building wires for internal electrical systems, coaxial cables for communication, and fiber optic cables for high-speed data transmission. Fire-resistant and low-smoke zero-halogen cables are also increasingly used for safety compliance.

How does the demand for wires and cables vary by region? Demand is highest in rapidly developing regions like Asia-Pacific due to urbanization and infrastructure projects, while mature markets in North America and Europe focus on upgrades and renewable energy integrations.

What factors influence the price of wires and cables? Prices are affected by raw material costs (e.g., copper, aluminum), manufacturing technologies, regulatory requirements, and energy efficiency standards, along with logistical and labor expenses.

Which industries are the largest consumers of wires and cables? The construction, energy and power, and telecommunications industries are major consumers, driven by needs for electrical infrastructure, power transmission, and data connectivity.

What are the emerging trends in the wires and cables market? Key trends include the adoption of eco-friendly materials, development of smart cables with IoT capabilities, and increased use in renewable energy projects such as wind and solar farms.

How do regulations impact the wires and cables market? Regulations enforce safety, efficiency, and environmental standards, compelling manufacturers to innovate and comply with norms like fire resistance, recyclability, and reduced carbon footprint in production.

Citius Research has developed a research report titled “Wires and Cables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wires and Cables Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wires and Cables Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wires and Cables Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wires and Cables Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wires and Cables Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wires and Cables Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wires and Cables Market
• Cost and Gross Margin Analysis of Wires and Cables Market
• Wires and Cables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wires and Cables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wires and Cables Market Key Stakeholders

Below are the key stakeholders for the Wires and Cables Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wires and Cables Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wires and Cables Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wires and Cables Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wires and Cables Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wires and Cables Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wires and Cables Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wires and Cables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wires and Cables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wires and Cables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wires and Cables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wires and Cables Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wires and Cables Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wires and Cables Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wires and Cables Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wires and Cables Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wires and Cables Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wires and Cables Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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