Wireless LAN Controller Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212126
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Wireless LAN Controller Market size was estimated at USD 2.15 billion in 2023 and is projected to reach USD 3.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Wireless LAN Controller Market

(Market Size)
$2.15 billion
$3.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 2.15 billion
2030 Market Size USD 3.8 billion
Key Players Cisco Systems, HPE (Aruba), Huawei, Extreme Networks, Fortinet

Market Summary

The Wireless LAN Controller Market represents a critical segment within the broader networking and semiconductor and electronics industry, focusing on centralized management solutions for wireless access points across enterprise and commercial environments. These controllers facilitate streamlined network administration, enhanced security protocols, and improved performance monitoring, making them indispensable for modern IT infrastructure. The market is characterized by a growing adoption of cloud-managed solutions and integrated systems that support the increasing density of wireless devices. Key players are continuously innovating to offer scalable and secure platforms that cater to diverse organizational needs, from small businesses to large multinational corporations. The demand is further propelled by the proliferation of IoT devices, the need for robust network security, and the ongoing transition towards wireless-first enterprise strategies. As businesses prioritize mobility and seamless connectivity, wireless LAN controllers are becoming a foundational component of network architecture, ensuring reliable and efficient wireless communication.

Key Highlights

The Wireless LAN Controller Market is distinguished by several pivotal developments that underscore its dynamic nature and strategic importance. A significant trend is the shift towards software-defined networking (SDN) and network function virtualization (NFV), which enhance flexibility and reduce hardware dependency. Leading companies such as Cisco Systems, Hewlett Packard Enterprise, and Huawei Technologies are at the forefront, introducing advanced features like AI-driven network analytics and automated troubleshooting. Another highlight is the integration of these controllers with emerging technologies such as Wi-Fi 6 and 6E, which support higher data rates and improved performance in congested environments. Additionally, the market is witnessing increased investment in cybersecurity measures within wireless controllers to address vulnerabilities and ensure compliance with stringent data protection regulations. These advancements are crucial for supporting the exponential growth in wireless traffic and the expanding attack surface in digital ecosystems.

Drivers, Opportunities & Restraints

The growth of the Wireless LAN Controller Market is primarily driven by the escalating demand for high-speed, reliable wireless connectivity across various sectors, including healthcare, education, retail, and corporate enterprises. The surge in mobile device usage and the Internet of Things (IoT) deployments necessitate robust network management solutions that can handle increased traffic and ensure seamless user experiences. Opportunities abound in the development of cloud-based controller solutions, which offer scalability, cost-efficiency, and remote management capabilities, appealing particularly to small and medium-sized enterprises. Moreover, the advent of smart city initiatives and the proliferation of public Wi-Fi hotspots present additional avenues for market expansion. However, the market faces restraints such as high initial deployment costs and the complexity of integrating new systems with legacy infrastructure. Security concerns also pose significant challenges, as wireless networks are susceptible to cyber threats, requiring continuous investment in advanced protective measures.

Concentration Insights

The Wireless LAN Controller Market exhibits a concentrated competitive landscape, with a few dominant players holding substantial market share. Companies like Cisco Systems, Aruba Networks (a Hewlett Packard Enterprise company), and Extreme Networks lead the industry, leveraging their extensive product portfolios and strong global presence. These established players focus on strategic acquisitions, partnerships, and continuous innovation to maintain their competitive edge. For instance, Cisco's integration of Meraki cloud-managed solutions has strengthened its position, while HPE's Aruba offerings emphasize AI-powered network management. Regional players and niche providers also contribute to the market, often specializing in specific verticals or emerging technologies. The concentration is further influenced by the high barriers to entry, including the need for significant R&D investment and established customer trust, which consolidates power among incumbents while fostering a environment of rapid technological advancement.

Type Insights

Wireless LAN controllers are categorized based on their deployment models, primarily into standalone hardware appliances, integrated controllers, and cloud-based solutions. Standalone hardware controllers are traditional systems that offer dedicated processing power and are often used in large-scale enterprise environments requiring high performance and reliability. Integrated controllers are embedded within wireless access points or switches, providing a more compact and cost-effective solution suitable for small to medium-sized businesses. Cloud-based controllers represent the fastest-growing segment, driven by the advantages of centralized management, scalability, and reduced operational costs. These solutions enable administrators to manage multiple networks remotely via web interfaces, making them ideal for distributed organizations and managed service providers. Each type addresses distinct market needs, with ongoing innovation focused on enhancing functionality, security, and ease of use across all categories.

Application Insights

Wireless LAN controllers find applications across a diverse range of industries, each with unique requirements for network performance and management. In the enterprise sector, they are crucial for supporting large numbers of users and devices, ensuring secure and efficient connectivity in office environments, campuses, and corporate headquarters. The education sector relies on these controllers to manage extensive wireless networks in schools and universities, facilitating digital learning and campus-wide connectivity. Healthcare institutions utilize them to support critical applications like electronic health records and mobile medical devices, emphasizing reliability and security. Retail environments deploy wireless LAN controllers to enable point-of-sale systems, inventory management, and customer Wi-Fi services. Additionally, hospitality and public venues leverage these solutions to provide guest internet access while maintaining network performance and security. The versatility of wireless LAN controllers makes them integral to modern digital infrastructure across these and other sectors.

Regional Insights

The adoption and growth of the Wireless LAN Controller Market vary significantly across regions, influenced by factors such as technological advancement, infrastructure development, and economic conditions. North America holds a prominent position, driven by high enterprise IT spending, early adoption of advanced networking technologies, and the presence of major market players. The region's focus on cybersecurity and cloud integration further accelerates demand. Europe follows closely, with strong growth in countries like Germany, the UK, and France, where regulations promoting digital transformation and data protection spur investments in robust network solutions. The Asia-Pacific region is experiencing rapid expansion, fueled by increasing internet penetration, smart city projects, and growing enterprise sectors in countries such as China, India, and Japan. Latin America and the Middle East and Africa are emerging markets, with growth opportunities linked to infrastructure modernization and increasing mobile device usage, though they face challenges related to economic volatility and limited technical expertise.

Company Insights

Key companies in the Wireless LAN Controller Market include industry leaders such as Cisco Systems, Hewlett Packard Enterprise (Aruba Networks), Huawei Technologies, Extreme Networks, and Juniper Networks. Cisco Systems dominates with a comprehensive portfolio that includes integrated and cloud-based solutions, emphasizing security and scalability. HPE's Aruba Networks focuses on AI-driven network management and edge technologies, catering to evolving enterprise needs. Huawei Technologies leverages its strong presence in Asia and expanding global footprint, offering cost-effective and innovative controllers. Extreme Networks is known for its high-performance solutions and recent acquisitions enhancing its cloud capabilities. Juniper Networks emphasizes open standards and integration with broader networking ecosystems. These companies compete through continuous innovation, strategic partnerships, and tailored solutions for various verticals, ensuring they address the specific demands of businesses worldwide while navigating competitive pressures and technological shifts.

Recent Developments

Recent developments in the Wireless LAN Controller Market highlight a trend towards enhanced integration, security, and cloud-native solutions. Major players have launched products supporting Wi-Fi 6 and 6E standards, enabling higher throughput and better performance in dense environments. For instance, Cisco introduced new features in its DNA Center and Meraki platforms, focusing on automated network management and improved analytics. HPE's Aruba Networks announced advancements in its Central platform, incorporating AI insights for predictive troubleshooting and security. There has also been a surge in partnerships between controller vendors and cybersecurity firms to bolster wireless network protection against emerging threats. Additionally, acquisitions have been prevalent, such as Extreme Networks' purchase of wireless networking assets to expand its portfolio. These developments reflect the industry's response to growing demands for scalability, security, and seamless user experiences in an increasingly connected world.

Report Segmentation

The Wireless LAN Controller Market report is segmented based on type, application, enterprise size, and region. By type, the market is divided into standalone hardware controllers, integrated controllers, and cloud-based controllers, each catering to different deployment needs and organizational scales. Application segmentation covers enterprises, education, healthcare, retail, hospitality, and others, reflecting the diverse use cases and specific requirements of each sector. Enterprise size segmentation includes large enterprises and small and medium-sized enterprises (SMEs), highlighting the varying demands and solutions tailored to organizational scale. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into regional trends, adoption rates, and growth opportunities. This comprehensive segmentation enables a detailed understanding of market dynamics and helps stakeholders identify key areas of interest and investment.

FAQs

What is a wireless LAN controller? A wireless LAN controller is a centralized device that manages multiple wireless access points within a network, providing unified configuration, security, and monitoring to ensure efficient and secure wireless communication.

How does a wireless LAN controller work? It works by centralizing the management of access points, allowing administrators to configure settings, enforce security policies, and monitor network performance from a single interface, simplifying network operations.

What are the benefits of using a wireless LAN controller? Benefits include improved network reliability, enhanced security through centralized policy enforcement, simplified management, scalability, and better performance monitoring across all connected access points.

Which companies are leading in the wireless LAN controller market? Leading companies include Cisco Systems, Hewlett Packard Enterprise (Aruba Networks), Huawei Technologies, Extreme Networks, and Juniper Networks, known for their innovative and scalable solutions.

What is the difference between standalone and cloud-based wireless LAN controllers? Standalone controllers are physical appliances dedicated to managing access points, while cloud-based controllers offer remote management via the cloud, providing greater flexibility and reduced hardware costs.

How are wireless LAN controllers evolving with new technologies? They are integrating with Wi-Fi 6 and 6E for higher performance, adopting AI and machine learning for predictive analytics, and enhancing security features to protect against modern cyber threats.

Citius Research has developed a research report titled “Wireless LAN Controller Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wireless LAN Controller Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wireless LAN Controller Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wireless LAN Controller Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wireless LAN Controller Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wireless LAN Controller Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wireless LAN Controller Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wireless LAN Controller Market
• Cost and Gross Margin Analysis of Wireless LAN Controller Market
• Wireless LAN Controller Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wireless LAN Controller Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wireless LAN Controller Market Key Stakeholders

Below are the key stakeholders for the Wireless LAN Controller Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wireless LAN Controller Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wireless LAN Controller Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wireless LAN Controller Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wireless LAN Controller Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wireless LAN Controller Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wireless LAN Controller Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wireless LAN Controller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wireless LAN Controller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wireless LAN Controller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wireless LAN Controller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wireless LAN Controller Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wireless LAN Controller Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wireless LAN Controller Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wireless LAN Controller Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wireless LAN Controller Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wireless LAN Controller Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wireless LAN Controller Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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