Wireless Connectivity Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212548
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Wireless Connectivity Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 120 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Wireless Connectivity Market

(Market Size)
$65 billion
$120 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 65 billion
2030 Market Size USD 120 billion
Key Players Qualcomm, Broadcom, Intel, MediaTek, Texas Instruments

Market Summary

The wireless connectivity market is a critical segment within the semiconductor and electronics industry, enabling seamless communication between devices without physical connections. This market encompasses a range of technologies that facilitate data transmission over airwaves, including Wi-Fi, Bluetooth, Zigbee, cellular networks like 5G, and other protocols such as NFC and LoRaWAN. The proliferation of Internet of Things (IoT) devices, smart homes, industrial automation, and mobile communications has significantly driven demand for advanced wireless solutions. Companies across various sectors rely on these technologies to enhance operational efficiency, improve customer experiences, and enable innovative applications. The market is characterized by rapid technological advancements, increasing integration of AI and machine learning for optimized connectivity, and a strong focus on developing low-power, high-speed solutions to meet the growing needs of connected ecosystems. Key players include semiconductor manufacturers, module providers, and software developers working collaboratively to push the boundaries of wireless capabilities.

Key Highlights

The wireless connectivity market is distinguished by several key trends and developments. The transition to 5G technology is a major highlight, offering unprecedented speeds and low latency, which is revolutionizing industries such as autonomous vehicles, telemedicine, and augmented reality. Another significant trend is the expansion of IoT, with billions of devices requiring reliable and efficient wireless links for data exchange. Security remains a top priority, with advancements in encryption and authentication protocols to protect against cyber threats. Additionally, the integration of multiple wireless technologies into single chipsets is gaining traction, providing cost-effective and versatile solutions for end-users. The rise of smart cities and connected infrastructure is further propelling market growth, with governments and enterprises investing heavily in wireless networks to support urban development and sustainability initiatives.

Drivers, Opportunities & Restraints

Several factors drive the wireless connectivity market, including the increasing adoption of IoT devices across consumer, industrial, and commercial applications. The demand for high-speed internet and seamless connectivity in smartphones, laptops, and other consumer electronics is another significant driver. Opportunities abound in emerging applications such as edge computing, which relies on robust wireless networks to process data closer to the source, reducing latency and bandwidth usage. The healthcare sector presents substantial growth potential with the rise of remote patient monitoring and telemedicine services. However, the market faces restraints such as spectrum scarcity and regulatory challenges, which can hinder the deployment of new wireless technologies. High implementation costs and concerns over data privacy and security also pose challenges, requiring continuous innovation and investment to address these issues effectively.

Concentration Insights

The wireless connectivity market is highly concentrated, with a few major players dominating the landscape. Companies such as Qualcomm, Broadcom, Intel, and MediaTek are at the forefront, leveraging their extensive R&D capabilities and patent portfolios to maintain competitive advantages. These firms focus on developing integrated circuits and modules that support multiple wireless standards, catering to diverse application needs. There is also a significant presence of specialized players offering niche solutions, such as Nordic Semiconductor for low-power applications and Cisco for enterprise networking. The concentration is further evident in strategic partnerships and mergers, which aim to enhance technological capabilities and expand market reach. Regional variations exist, with North America and Asia-Pacific being key hubs for innovation and manufacturing, driven by strong demand from technology giants and growing electronics production.

Type Insights

Wireless connectivity technologies can be categorized into several types, each serving distinct purposes and applications. Wi-Fi remains the most prevalent, providing high-speed internet access in homes, offices, and public spaces, with ongoing advancements like Wi-Fi 6 and Wi-Fi 6E offering improved performance and efficiency. Bluetooth is widely used for short-range communication in devices like headphones, wearables, and automotive systems, with Bluetooth Low Energy (BLE) gaining popularity for IoT applications. Cellular technologies, including 4G LTE and 5G, enable mobile connectivity and are essential for smartphones, tablets, and emerging use cases like smart factories. Other technologies such as Zigbee and Z-Wave are preferred for home automation due to their low power consumption and mesh networking capabilities, while NFC facilitates contactless payments and data transfer. Each type continues to evolve, addressing specific market needs and driving innovation in the semiconductor and electronics sector.

Application Insights

Wireless connectivity finds applications across a broad spectrum of industries, enhancing functionality and enabling new capabilities. In consumer electronics, it is integral to smartphones, smart TVs, and wearable devices, providing users with seamless access to content and services. The automotive sector utilizes wireless technologies for infotainment systems, vehicle-to-everything (V2X) communication, and autonomous driving features. Industrial applications include smart manufacturing, where wireless sensors and networks monitor equipment health and optimize production processes. Healthcare leverages wireless connectivity for remote monitoring devices, telehealth platforms, and implantable medical devices, improving patient care and operational efficiency. Smart home ecosystems rely on various wireless protocols to connect devices like thermostats, security cameras, and lighting systems, creating integrated and automated living environments. Each application sector demands reliable, secure, and efficient wireless solutions, driving continuous innovation and adoption.

Regional Insights

The adoption and development of wireless connectivity technologies vary significantly across regions, influenced by economic factors, infrastructure, and regulatory environments. North America is a leading market, driven by high consumer electronics penetration, advanced telecommunications infrastructure, and strong presence of key technology companies. The region is at the forefront of 5G deployment and IoT innovation, with substantial investments from both private and public sectors. Asia-Pacific is another major hub, characterized by rapid industrialization, growing smartphone adoption, and extensive manufacturing capabilities, particularly in countries like China, South Korea, and Japan. Europe focuses on stringent regulatory standards and initiatives like the European Green Deal, which promotes energy-efficient technologies, including low-power wireless solutions. Emerging regions such as Latin America and the Middle East are witnessing gradual growth, supported by increasing digitalization efforts and infrastructure development, though challenges related to affordability and connectivity gaps remain.

Company Insights

Several companies play pivotal roles in the wireless connectivity market, each contributing through innovation, product development, and strategic initiatives. Qualcomm is a dominant player, known for its Snapdragon platforms and extensive patent portfolio in cellular technologies, including 5G modems and RF systems. Broadcom offers a wide range of wireless solutions, including Wi-Fi and Bluetooth chipsets, catering to consumer and enterprise markets. Intel focuses on integrating wireless capabilities into its processors and promoting technologies like Wi-Fi 6 and 5G for PCs and data centers. MediaTek provides affordable and efficient chipsets for mobile devices and IoT applications, gaining significant traction in emerging markets. Other notable companies include Nordic Semiconductor, specializing in low-power wireless solutions for IoT; Cisco, a leader in enterprise networking equipment; and Texas Instruments, offering embedded wireless products for industrial and automotive sectors. These companies drive competition and innovation, shaping the future of wireless connectivity.

Recent Developments

The wireless connectivity market has witnessed several recent developments that highlight its dynamic nature and ongoing evolution. Advancements in 5G technology continue to make headlines, with deployments expanding globally and new use cases emerging in areas like smart cities and industrial IoT. The introduction of Wi-Fi 6E, which utilizes the 6 GHz band, offers enhanced capacity and reduced interference, addressing the growing demand for high-performance wireless networks. Companies are increasingly focusing on developing integrated solutions that combine multiple wireless technologies, such as combo chips supporting Wi-Fi, Bluetooth, and Zigbee, to simplify design and reduce costs for OEMs. Partnerships and collaborations are also prevalent, with semiconductor firms teaming up with cloud providers and software companies to create end-to-end connectivity solutions. Additionally, there is a growing emphasis on sustainability, with efforts to develop energy-efficient wireless products that minimize environmental impact while maintaining high performance.

Report Segmentation

This report on the wireless connectivity market provides a comprehensive analysis segmented by technology, application, and region. The technology segment includes detailed assessments of Wi-Fi, Bluetooth, cellular technologies (4G, 5G), Zigbee, NFC, and other emerging protocols, examining their market presence, adoption rates, and future prospects. The application segment covers consumer electronics, automotive, healthcare, industrial, smart home, and other verticals, highlighting specific use cases, demand drivers, and growth opportunities within each sector. Regional segmentation offers insights into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, analyzing regional trends, regulatory landscapes, and competitive dynamics. Each segment is thoroughly evaluated to provide stakeholders with actionable intelligence, enabling informed decision-making and strategic planning. The report also includes profiles of key market players, their product portfolios, and recent activities, offering a holistic view of the competitive environment.

FAQs

What are the main types of wireless connectivity technologies? The main types include Wi-Fi, Bluetooth, cellular networks like 4G and 5G, Zigbee, NFC, and LoRaWAN, each serving different range, speed, and application requirements.

How is 5G technology impacting the wireless connectivity market? 5G is revolutionizing the market by providing higher speeds, lower latency, and greater capacity, enabling advanced applications such as autonomous vehicles, augmented reality, and massive IoT deployments.

What industries benefit most from wireless connectivity? Industries such as consumer electronics, automotive, healthcare, industrial manufacturing, and smart homes significantly benefit from enhanced efficiency, automation, and new service offerings.

What are the key challenges in deploying wireless connectivity solutions? Challenges include spectrum allocation issues, high implementation costs, security concerns, and interoperability between different technologies and devices.

Which regions are leading in wireless connectivity adoption? North America and Asia-Pacific are leading regions, driven by advanced infrastructure, high technology adoption, and strong presence of key market players.

What role do semiconductor companies play in the wireless connectivity market? Semiconductor companies develop and supply essential components like chipsets and modules that enable wireless functionalities in devices, driving innovation and integration across various applications.

Citius Research has developed a research report titled “Wireless Connectivity Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wireless Connectivity Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wireless Connectivity Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wireless Connectivity Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wireless Connectivity Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wireless Connectivity Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wireless Connectivity Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wireless Connectivity Market
• Cost and Gross Margin Analysis of Wireless Connectivity Market
• Wireless Connectivity Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wireless Connectivity Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wireless Connectivity Market Key Stakeholders

Below are the key stakeholders for the Wireless Connectivity Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wireless Connectivity Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wireless Connectivity Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wireless Connectivity Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wireless Connectivity Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wireless Connectivity Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wireless Connectivity Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wireless Connectivity Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wireless Connectivity Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wireless Connectivity Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wireless Connectivity Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wireless Connectivity Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wireless Connectivity Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wireless Connectivity Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wireless Connectivity Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wireless Connectivity Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wireless Connectivity Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wireless Connectivity Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports