Wireless Charging Pad Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211301
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Wireless Charging Pad Market size was estimated at USD 5.8 billion in 2023 and is projected to reach USD 12.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Wireless Charging Pad Market

(Market Size)
$5.8 billion
$12.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 5.8 billion
2030 Market Size USD 12.2 billion
Key Players Samsung, Belkin, Anker, Mophie, RavPower

Market Summary

The wireless charging pad market is a rapidly evolving segment within the broader semiconductor and electronics industry, characterized by the proliferation of compatible consumer electronics and the increasing adoption of cord-free charging solutions. This market is primarily driven by the convenience and growing consumer preference for eliminating cable clutter, alongside advancements in charging technology that enhance efficiency and user experience. Key players are continuously innovating to improve charging speeds, compatibility, and form factors, catering to a diverse range of devices from smartphones and wearables to automotive applications. The integration of wireless charging capabilities into public infrastructure, such as cafes, airports, and vehicles, further propels market expansion. As the Internet of Things ecosystem expands, the demand for seamless and efficient power solutions is expected to sustain growth, making wireless charging pads an integral component of modern electronic ecosystems.

Key Highlights

The wireless charging pad market showcases several key highlights, including the dominance of inductive charging technology, which remains the most widely adopted method due to its reliability and cost-effectiveness. Significant investments in research and development are leading to the emergence of resonant charging, which offers greater spatial freedom and the ability to charge multiple devices simultaneously. The market is also witnessing increased standardization, with Qi wireless charging becoming the de facto standard supported by major smartphone manufacturers like Apple and Samsung. Furthermore, the integration of wireless charging in automotive interiors, furniture, and public spaces is creating new revenue streams. The competitive landscape is intense, with companies such as Samsung Electronics, Belkin International, and Anker Innovations leading innovation and market share.

Drivers, Opportunities & Restraints

The growth of the wireless charging pad market is driven by the rising penetration of smartphones and other portable electronic devices that support wireless charging, coupled with consumer demand for convenient and cable-free power solutions. The expansion of the IoT and smart home devices market presents substantial opportunities, as wireless charging can seamlessly power a variety of connected devices without the need for physical connectors. Additionally, the automotive sector is increasingly incorporating wireless charging pads in vehicles for smartphones and other gadgets, enhancing in-car experience. However, the market faces restraints such as slower charging speeds compared to wired alternatives, which may deter some users. Higher costs associated with wireless charging pads and the need for compatible devices also pose challenges. Despite these restraints, ongoing technological advancements aimed at improving efficiency and reducing costs are expected to mitigate these issues over time.

Concentration Insights

The wireless charging pad market is concentrated among a few key players who dominate through technological innovation, strong distribution networks, and brand recognition. Companies like Samsung Electronics, Belkin International, and Anker Innovations hold significant market shares due to their extensive product portfolios and partnerships with device manufacturers. The market also features numerous smaller players and startups focusing on niche applications or innovative technologies, contributing to a competitive yet fragmented landscape. Geographically, production and consumption are highly concentrated in regions with advanced electronics manufacturing capabilities, particularly in Asia Pacific, where countries like China, South Korea, and Japan are major hubs for both production and innovation. This concentration influences global supply chains and pricing strategies.

Type Insights

Wireless charging pads are primarily categorized based on technology into inductive and resonant charging types. Inductive charging, the most common type, requires close contact between the charging pad and the device, offering high efficiency and widespread compatibility with devices supporting the Qi standard. Resonant charging, though less prevalent, allows for greater spatial freedom and the ability to charge multiple devices at once, making it suitable for applications in public spaces and automotive settings. Additionally, there are charging pads designed for specific power requirements, ranging from low-power options for wearables to high-power solutions for smartphones and tablets. The choice of type depends on factors such as intended use, device compatibility, and user convenience, with ongoing R&D focused on enhancing the capabilities of both technologies.

Application Insights

Wireless charging pads find applications across various sectors, with consumer electronics being the largest segment due to the high adoption in smartphones, smartwatches, and wireless earbuds. The automotive industry is another significant application area, where charging pads are integrated into vehicles to offer convenient charging for passengers' devices. In the healthcare sector, wireless charging is used for medical devices, ensuring sterile and cable-free environments. Additionally, the furniture and infrastructure sectors are incorporating wireless charging pads into tables, desks, and public spaces like airports and hotels, enhancing user convenience. The industrial sector also utilizes wireless charging for powering tools and equipment in environments where cables pose safety hazards. Each application segment drives specific requirements for power output, efficiency, and design.

Regional Insights

The wireless charging pad market exhibits varying dynamics across different regions. North America and Europe are mature markets with high adoption rates, driven by tech-savvy consumers and strong presence of key manufacturers. The Asia Pacific region, particularly China, South Korea, and Japan, is a dominant force due to its robust electronics manufacturing base and high consumption of consumer electronics. Countries in this region are also at the forefront of technological innovations and production. Emerging economies in Latin America and the Middle East are witnessing growing adoption, albeit at a slower pace, due to increasing disposable incomes and urbanization. Regional regulatory standards and consumer preferences influence product offerings and market strategies, with companies tailoring their approaches to meet local demands and compliance requirements.

Company Insights

Prominent companies in the wireless charging pad market include Samsung Electronics, which leverages its extensive ecosystem of compatible devices; Belkin International, known for its high-quality consumer accessories; and Anker Innovations, which focuses on affordable and reliable charging solutions. Other key players include Powermat Technologies, a pioneer in wireless charging technology; and Xiaomi Corporation, which integrates wireless charging in its smartphones and accessories. These companies compete on factors such as product innovation, pricing, brand reputation, and distribution networks. Strategic partnerships with device manufacturers and retailers are common, enabling broader market reach. Additionally, companies are investing in R&D to develop faster and more efficient charging technologies, as well as exploring new materials and designs to enhance user experience and compatibility.

Recent Developments

Recent developments in the wireless charging pad market include the introduction of faster charging technologies that reduce charging times significantly, approaching the speeds of wired alternatives. Companies are also focusing on multi-device charging pads that can power smartphones, watches, and earbuds simultaneously. There is a growing trend towards the integration of wireless charging into furniture and automotive interiors, with collaborations between charging pad manufacturers and furniture or automotive companies. Additionally, advancements in foreign object detection and thermal management improve safety and efficiency. The market has seen increased mergers and acquisitions, as larger players seek to acquire innovative startups to enhance their technological capabilities. Regulatory approvals for higher power wireless charging systems are also facilitating market growth.

Report Segmentation

This report on the wireless charging pad market is segmented based on technology, into inductive and resonant charging; by application, covering consumer electronics, automotive, healthcare, industrial, and others; by power output, categorized into low, medium, and high power; and by region, including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each segment provides detailed analysis of market trends, growth factors, and competitive landscape. The report also examines the impact of recent technological advancements and regulatory changes on each segment. This comprehensive segmentation allows stakeholders to identify key growth areas and make informed decisions based on specific market dynamics and opportunities within each category.

FAQs

What is wireless charging? Wireless charging is a technology that allows devices to be charged without physical cables, using electromagnetic fields to transfer energy between a charging pad and a compatible device.

How does wireless charging work? Wireless charging works through electromagnetic induction, where an alternating current in the charging pad's transmitter coil creates a magnetic field that induces a current in the receiver coil of the device, converting it to direct current to charge the battery.

What devices use wireless charging? Devices such as smartphones, smartwatches, wireless earbuds, and some medical and industrial equipment use wireless charging, with compatibility depending on the supported standards like Qi.

Are all wireless chargers the same? No, wireless chargers vary in technology (inductive vs. resonant), power output, compatibility, and design, with some supporting faster charging or multiple devices simultaneously.

Is wireless charging safe? Yes, wireless charging is safe when using certified products, as they include features like foreign object detection and thermal management to prevent overheating and other hazards.

Can wireless charging damage my phone? No, wireless charging does not damage phones when using compatible and certified chargers, as they are designed to meet safety standards and regulate power delivery effectively.

Citius Research has developed a research report titled “Wireless Charging Pad Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wireless Charging Pad Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wireless Charging Pad Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wireless Charging Pad Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wireless Charging Pad Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wireless Charging Pad Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wireless Charging Pad Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wireless Charging Pad Market
• Cost and Gross Margin Analysis of Wireless Charging Pad Market
• Wireless Charging Pad Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wireless Charging Pad Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wireless Charging Pad Market Key Stakeholders

Below are the key stakeholders for the Wireless Charging Pad Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wireless Charging Pad Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wireless Charging Pad Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wireless Charging Pad Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wireless Charging Pad Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wireless Charging Pad Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wireless Charging Pad Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wireless Charging Pad Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wireless Charging Pad Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wireless Charging Pad Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wireless Charging Pad Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wireless Charging Pad Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wireless Charging Pad Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wireless Charging Pad Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wireless Charging Pad Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wireless Charging Pad Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wireless Charging Pad Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wireless Charging Pad Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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