Wire Hoods Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210990
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Wire Hoods Market size was estimated at USD 680 million in 2023 and is projected to reach USD 1.15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.10% during the forecast period (2024-2030).

Wire Hoods Market

(Market Size)
$680 million
$1.15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.10%
2023 Market Size USD 680 million
2030 Market Size USD 1.15 billion
Key Players Amcor, Berry Global, Silgan, AptarGroup, Alpla

Market Summary

The wire hoods market is a specialized segment within the global packaging industry, primarily serving the food and beverage sector with critical closure and sealing solutions. Wire hoods, also known as agraffes, are metal wire closures used predominantly for securing corks in sparkling wine and champagne bottles, ensuring pressure retention and product integrity during storage and transportation. Their application has expanded to include other premium beverages and gourmet food products requiring hermetic sealing. The market is characterized by a blend of traditional craftsmanship and modern manufacturing techniques, with key players focusing on precision engineering to meet industry standards. Demand is influenced by the growth of the alcoholic beverages industry, particularly premium and sparkling wines, alongside increasing consumer preference for high-quality packaging that enhances product shelf life and aesthetic appeal. Sustainability trends are also prompting innovations in material sourcing and recyclability, aligning with broader environmental goals in packaging.

Key Highlights

Wire hoods are essential for maintaining the carbonation and quality of sparkling beverages, making them indispensable in the champagne and wine industries. These closures are typically manufactured from galvanized steel or tin-plated steel wire, offering corrosion resistance and durability. A significant highlight is their role in preventing cork displacement under high internal pressure, which is critical for product safety and consistency. The market sees continuous innovation in design, such as easy-twist and decorative wire hoods, which cater to branding and consumer engagement needs. Key manufacturers include companies like Aetna Group, Vinventions, and LABELUX, which leverage advanced automation for high-volume production while ensuring precision. The integration of anti-counterfeiting features, such as unique embossing and tamper-evident seals, is another notable trend, addressing concerns about product authenticity in premium markets. Additionally, the shift towards sustainable materials and processes, including the use of recycled metals and reduced waste manufacturing, aligns with industry-wide environmental initiatives.

Drivers, Opportunities & Restraints

Growth in the wire hoods market is driven by the expanding global consumption of sparkling wines and champagnes, particularly in emerging economies where disposable incomes are rising. The premiumization trend in beverages, where consumers seek high-quality and aesthetically pleasing packaging, further fuels demand. Opportunities exist in diversifying applications beyond beverages, such as in gourmet foods and specialty oils, where hermetic sealing is required. The adoption of automated production technologies presents another opportunity for manufacturers to enhance efficiency and reduce costs. However, restraints include the volatility in raw material prices, such as steel, which can impact production costs and profitability. Environmental regulations concerning metal usage and waste management also pose challenges, necessitating investments in sustainable practices. Competition from alternative closure systems, like crown caps and synthetic corks, may limit market growth in certain segments, though wire hoods remain preferred for premium products due to their proven efficacy and traditional appeal.

Concentration Insights

The wire hoods market is relatively concentrated, with a few established players dominating the landscape, particularly in Europe, which is a hub for champagne production. Leading companies such as Aetna Group, LABELUX, and Vinventions hold significant market shares due to their long-standing expertise, extensive product portfolios, and strong relationships with major beverage brands. These players focus on innovation, quality control, and global distribution networks to maintain their positions. Regional manufacturers in areas like North America and Asia-Pacific also contribute to the market, often serving local wineries and breweries. The concentration is influenced by high barriers to entry, including the need for specialized manufacturing capabilities, compliance with stringent food safety standards, and intellectual property related to closure designs. Collaborations and mergers among key players are common strategies to expand market reach and technological capabilities, further consolidating the industry.

Type Insights

Wire hoods are available in various types, primarily differentiated by design, material, and application-specific features. Standard wire hoods consist of a base plate, wire cage, and twist tie, commonly used for champagne and sparkling wine bottles. Decorative wire hoods include embellishments like colored wires, logos, or custom shapes, catering to branding and promotional needs in premium segments. Easy-twist or quick-release wire hoods are designed for consumer convenience, allowing easier opening without compromising seal integrity. Materials range from galvanized steel for general use to tin-plated steel for enhanced corrosion resistance in acidic environments. Recent innovations include eco-friendly variants made from recycled metals or designed for easier recycling post-use. The choice of type depends on factors such as product requirements, cost considerations, and consumer preferences, with manufacturers offering customized solutions to meet diverse client needs.

Application Insights

Wire hoods are predominantly applied in the beverage industry, especially for sealing sparkling wines, champagnes, and other carbonated drinks where pressure retention is crucial. They ensure that corks remain securely in place, preventing gas escape and maintaining product quality during storage and transport. Beyond beverages, wire hoods find use in gourmet food packaging, such as for preserving oils, vinegar, and specialty sauces in glass bottles, where an airtight seal is necessary to prevent spoilage. The cosmetic and pharmaceutical industries also utilize similar closure mechanisms for premium products requiring tamper-evidence and leak prevention. Each application demands specific performance attributes; for example, beverage closures must withstand internal pressure, while food applications focus on hygiene and compatibility with contents. The versatility of wire hoods allows for adaptation across these sectors, driven by their reliability and functional benefits.

Regional Insights

Europe leads the wire hoods market, driven by its strong heritage in champagne production in France and sparkling wines in Italy and Spain. The region's well-established wine industry, coupled with high consumer demand for premium products, sustains significant market activity. North America follows, with the United States being a key market due to its growing wine consumption and craft beverage sector. Asia-Pacific is emerging as a lucrative region, with countries like China and Australia witnessing increased adoption of wire hoods in local wineries and import markets, supported by rising disposable incomes and Westernization of consumer preferences. Latin America and the Middle East show potential growth, albeit from a smaller base, as beverage industries develop and premium packaging gains traction. Regional dynamics are influenced by factors such as regulatory environments, cultural trends, and economic conditions, shaping demand patterns and manufacturing focus.

Company Insights

Prominent companies in the wire hoods market include Aetna Group, known for its comprehensive packaging solutions and innovations in wire closure systems; LABELUX, which specializes in high-end decorative closures for the beverage industry; and Vinventions, focusing on sustainable and smart closure technologies. Other key players include Waterloo Container Company, a supplier of packaging components for breweries and wineries, and Kirkhaus Corporation, which offers custom wire hood designs. These companies compete on factors such as product quality, customization capabilities, pricing, and global supply chain efficiency. Strategies involve investing in research and development to introduce advanced features like tamper-evidence and sustainability enhancements, as well as expanding production facilities to cater to growing regional demands. Partnerships with beverage brands and distributors are crucial for market penetration, alongside adherence to international safety and quality standards.

Recent Developments

Recent developments in the wire hoods market focus on sustainability and technological integration. Companies are increasingly adopting recycled materials in production to reduce environmental impact and meet consumer expectations for eco-friendly packaging. Innovations include the development of lighter-weight wire hoods that maintain performance while minimizing material use, contributing to lower carbon footprints. Automation in manufacturing processes has advanced, with players implementing robotics and AI for precision and efficiency, reducing labor costs and enhancing consistency. There is also a trend towards smart closures, where wire hoods are integrated with RFID or NFC tags for traceability and anti-counterfeiting purposes. Collaborations between closure manufacturers and beverage companies have led to customized solutions that enhance brand identity and consumer engagement. Additionally, expansions in emerging markets, such as new production facilities in Asia-Pacific, reflect strategic moves to capture growth opportunities in evolving regions.

Report Segmentation

This report on the wire hoods market provides a detailed segmentation to offer comprehensive insights into industry dynamics. The segmentation is based on type, categorizing wire hoods into standard, decorative, and easy-twist variants, each analyzed for market share and growth potential. Application segmentation covers beverages, including sparkling wine, champagne, and other carbonated drinks; food products such as oils and sauces; and other uses in cosmetics and pharmaceuticals. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional trends, demand drivers, and competitive landscapes. Further segmentation includes material type, such as galvanized steel and tin-plated steel, and end-user analysis focusing on large breweries, wineries, and artisanal producers. This structured approach enables stakeholders to identify niche opportunities and make informed decisions based on granular market data.

FAQs

What are wire hoods used for? Wire hoods are primarily used as closures for sparkling wine and champagne bottles to secure corks and maintain internal pressure, ensuring product quality and safety.

Which materials are commonly used in wire hoods? Common materials include galvanized steel and tin-plated steel, chosen for their durability, corrosion resistance, and suitability for food and beverage applications.

Who are the key players in the wire hoods market? Key players include Aetna Group, LABELUX, Vinventions, Waterloo Container Company, and Kirkhaus Corporation, among others.

How are wire hoods applied in non-beverage industries? They are used in gourmet food packaging for products like oils and vinegar, as well as in cosmetics and pharmaceuticals for tamper-evident and secure sealing.

What trends are impacting the wire hoods market? Trends include a focus on sustainability through recycled materials, automation in manufacturing, and innovations like smart closures for traceability.

Which regions dominate the wire hoods market? Europe dominates due to its champagne production, followed by North America and the growing Asia-Pacific region.

Citius Research has developed a research report titled “Wire Hoods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wire Hoods Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wire Hoods Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wire Hoods Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wire Hoods Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wire Hoods Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wire Hoods Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wire Hoods Market
• Cost and Gross Margin Analysis of Wire Hoods Market
• Wire Hoods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wire Hoods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wire Hoods Market Key Stakeholders

Below are the key stakeholders for the Wire Hoods Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wire Hoods Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wire Hoods Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wire Hoods Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wire Hoods Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wire Hoods Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wire Hoods Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wire Hoods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wire Hoods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wire Hoods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wire Hoods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wire Hoods Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wire Hoods Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wire Hoods Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wire Hoods Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wire Hoods Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wire Hoods Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wire Hoods Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports