Wine Cork Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210987
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Wine Cork Market size was estimated at USD 890 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Wine Cork Market

(Market Size)
$890 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 890 million
2030 Market Size USD 1.5 billion
Key Players Nomacorc, Cork Supply, Amorim, Vinventions, MA Silva

Market Summary

The wine cork market is an integral segment of the global packaging industry, primarily serving the wine sector with closure solutions that preserve quality and enhance branding. Traditionally dominated by natural cork, the market has evolved to include alternative materials such as synthetic polymers and metal screw caps, each catering to different consumer preferences and price points. Key industry players include Portugal-based Amorim Cork, which holds a significant market share, alongside other prominent companies like Cork Supply and Diam Bouchage. The market is characterized by a strong emphasis on sustainability, as natural cork is renewable and biodegradable, aligning with growing environmental concerns among producers and consumers. Geographically, Europe remains the largest producer and consumer, driven by its historic wine-making regions, while North America and Asia-Pacific are emerging as important markets due to increasing wine consumption. Innovation in cork manufacturing, such as technical corks that combine natural and synthetic materials, continues to address issues like cork taint while maintaining traditional aesthetics. The market dynamics are influenced by trends in wine packaging, premiumization, and the ongoing debate between traditional cork closures and modern alternatives.

Key Highlights

The wine cork market is distinguished by several key highlights that underscore its importance and evolution. Sustainability is a major focus, with natural cork being celebrated for its eco-friendly properties, including carbon sequestration and biodegradability, which appeal to environmentally conscious wineries and consumers. Technological advancements have led to the development of technical corks, such as agglomerated and micro-agglomerated corks, which offer consistent performance and reduce the risk of contamination. The market also sees strong branding opportunities, as cork closures can be customized with printing and embossing, enhancing the luxury appeal of premium wines. Leading companies like Amorim Cork and Cork Supply are investing in research and development to improve product quality and expand their product portfolios. The competition from alternative closures, such as screw caps and synthetic corks, continues to drive innovation, ensuring that cork remains a relevant choice for various wine segments. Additionally, the market benefits from the growth of the wine industry in emerging regions, which is increasing demand for closures.

Drivers, Opportunities & Restraints

Several drivers propel the wine cork market, including the rising global consumption of wine, particularly in emerging economies like China and India, where increasing disposable incomes and cultural shifts are boosting demand. The premiumization trend in the wine industry, where consumers seek higher-quality products, supports the use of natural corks due to their perceived superiority and tradition. Environmental sustainability acts as a significant driver, as wineries adopt cork closures to enhance their green credentials and meet consumer expectations. Opportunities abound in innovation, such as the development of smart corks with embedded technology for authentication and traceability, which can add value and combat counterfeiting. There is also potential for expansion in untapped markets where wine consumption is growing but cork usage is low. However, restraints include competition from alternative closures like screw caps, which are preferred for their convenience and consistency, especially in budget and mid-range wines. Additionally, issues like cork taint, though reduced through technological improvements, still pose a challenge, and fluctuations in raw material availability can impact production costs and pricing.

Concentration Insights

The wine cork market is relatively concentrated, with a few major players dominating the landscape. Amorim Cork, based in Portugal, is the global leader, controlling a substantial portion of the market due to its extensive production capabilities and innovative product range. Other significant companies include Cork Supply, which operates internationally with a focus on quality and customization, and Diam Bouchage, known for its technical corks that eliminate cork taint. The market concentration is influenced by high barriers to entry, such as the need for advanced manufacturing technology, sustainable sourcing of cork oak, and established relationships with wineries. Regional players also exist, particularly in Europe, where local producers cater to specific markets. Collaboration and mergers are common strategies for growth, as companies seek to expand their geographic reach and product offerings. Despite the dominance of key players, the market remains competitive due to the presence of alternative closure manufacturers, driving continuous improvement and innovation in cork products.

Type Insights

The wine cork market is segmented by type into natural corks, technical corks, and synthetic corks, each serving distinct market needs. Natural corks, made from the bark of cork oak trees, are favored for premium wines due to their traditional appeal, ability to allow micro-oxygenation, and environmental benefits. They are often used in aging wines where gradual oxygen exchange is desired for maturation. Technical corks, which include agglomerated and micro-agglomerated varieties, are engineered products that combine ground cork with binders or other materials to create consistent and reliable closures that reduce the risk of cork taint. These are popular in mid-range wines for their balance of quality and cost-effectiveness. Synthetic corks, made from plastic compounds, offer an alternative that mimics the look of natural cork while providing uniformity and avoiding cork-related issues; they are commonly used in value wines and those intended for early consumption. Each type caters to different segments of the wine market, influenced by factors such as wine price, consumer perception, and functional requirements.

Application Insights

In terms of application, the wine cork market primarily serves the wine industry, with closures used for still wines, sparkling wines, and fortified wines. Still wines represent the largest application segment, utilizing various cork types depending on the wine's quality and aging potential. Premium still wines often employ natural corks to enhance brand image and support aging, while economical versions may use synthetic or technical corks. Sparkling wines, such as Champagne, require specialized corks designed to withstand high pressure, typically made with agglomerated bodies and natural cork discs; these closures are critical for maintaining carbonation and quality. Fortified wines, like Port and Sherry, also use specific cork closures that ensure long-term sealing. Beyond traditional wine, corks are occasionally used in other beverages like olive oil and spirits, though these are niche applications. The choice of cork type is influenced by the wine's characteristics, market positioning, and producer preferences, with trends towards sustainability and innovation shaping application decisions.

Regional Insights

Regionally, the wine cork market is dominated by Europe, which is both the largest producer and consumer due to its rich wine-making heritage. Countries like Portugal, Spain, and France are key players, with Portugal leading in cork production thanks to its extensive cork oak forests. Europe's demand is driven by prestigious wine regions that prefer natural corks for premium wines. North America is another significant market, with the United States seeing growing wine consumption and a mix of closure types; premium segments often use natural corks, while commercial wines may opt for alternatives. The Asia-Pacific region is emerging as a growth area, particularly in China and Australia, where increasing wine consumption and local production are boosting demand for closures. South America, with wine-producing nations like Chile and Argentina, also contributes to market growth, often favoring cost-effective solutions. Each region exhibits distinct preferences based on cultural factors, wine styles, and economic conditions, influencing the adoption of different cork types.

Company Insights

Key companies in the wine cork market include Amorim Cork, the industry leader known for its comprehensive range of natural, technical, and synthetic corks, with a strong focus on sustainability and innovation. Cork Supply is another major player, offering customized closure solutions and global distribution, catering to diverse winery needs. Diam Bouchage specializes in technical corks using proprietary processes to ensure taint-free products, appealing to quality-conscious producers. Other notable companies include Corticeira Amorim (part of Amorim Group), which leverages vertical integration from raw material to finished product, and LABEL, which provides innovative closure systems. These companies invest heavily in research and development to address market challenges, such as improving cork performance and expanding eco-friendly options. They also engage in strategic partnerships with wineries to develop bespoke solutions, enhancing brand loyalty. The competitive landscape is marked by a focus on quality assurance, supply chain sustainability, and adaptability to changing market trends.

Recent Developments

Recent developments in the wine cork market reflect ongoing innovation and adaptation to industry demands. Amorim Cork has introduced new products like Neutrocork, designed to eliminate cork taint entirely, and smart corks embedded with NFC technology for consumer engagement and anti-counterfeiting. There is a growing emphasis on circular economy initiatives, with companies investing in recycling programs for used corks and promoting cork's carbon-negative credentials. Technological advancements in manufacturing have improved the consistency and reliability of technical corks, making them more competitive against alternatives. Market players are also expanding their presence in emerging regions through partnerships and local production facilities to reduce costs and meet regional preferences. Additionally, sustainability certifications, such as Forest Stewardship Council (FSC) approval for cork sourcing, are becoming standard, aligning with corporate social responsibility goals. These developments highlight the industry's response to environmental concerns, technological opportunities, and the need for differentiation in a competitive market.

Report Segmentation

This report on the wine cork market provides a detailed segmentation to offer comprehensive insights. It is segmented by type into natural corks, technical corks, and synthetic corks, analyzing the characteristics, advantages, and market share of each. By application, the report covers still wines, sparkling wines, fortified wines, and other beverages, examining usage patterns and growth prospects. Geographically, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa, with country-level analysis for key markets such as the United States, Portugal, and China. The report also includes segmentation by end-user, distinguishing between large wineries, small to medium enterprises, and boutique producers, highlighting their preferences and buying behaviors. Each segment is evaluated based on current trends, challenges, and future opportunities, providing stakeholders with actionable intelligence for strategic decision-making. The segmentation ensures a thorough understanding of market dynamics across different dimensions.

FAQs

What are the different types of wine corks available? The main types include natural corks, made from cork oak bark; technical corks, which are engineered products like agglomerated corks; and synthetic corks, made from plastic materials. Each type offers distinct benefits for wine preservation and branding.

How does cork quality affect wine? Cork quality directly impacts wine by influencing oxygen exchange, which can affect aging and flavor development. High-quality corks reduce the risk of contamination, such as cork taint, ensuring the wine maintains its intended characteristics.

What is cork taint and how can it be prevented? Cork taint is a contamination caused by compounds like TCA that impart musty odors to wine. It can be prevented through advanced manufacturing processes, such as those used in technical corks, and strict quality control measures during production.

Why are some wineries switching to alternative closures? Wineries may switch to alternatives like screw caps or synthetic corks for consistency, cost savings, and to avoid cork-related issues. However, natural corks remain preferred for premium wines due to tradition and sustainability.

Is cork production sustainable? Yes, cork production is sustainable as it involves harvesting bark from cork oak trees without cutting them down, allowing trees to absorb carbon dioxide. Cork forests also support biodiversity and are renewable resources.

Which countries are the largest producers of wine corks? Portugal is the largest producer of wine corks, followed by Spain and other Mediterranean countries. These regions have abundant cork oak forests and long-established industries supporting global demand.

Citius Research has developed a research report titled “Wine Cork Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wine Cork Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wine Cork Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wine Cork Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wine Cork Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wine Cork Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wine Cork Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wine Cork Market
• Cost and Gross Margin Analysis of Wine Cork Market
• Wine Cork Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wine Cork Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wine Cork Market Key Stakeholders

Below are the key stakeholders for the Wine Cork Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wine Cork Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wine Cork Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wine Cork Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wine Cork Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wine Cork Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wine Cork Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wine Cork Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wine Cork Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wine Cork Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wine Cork Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wine Cork Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wine Cork Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wine Cork Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wine Cork Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wine Cork Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wine Cork Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wine Cork Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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