Wi-Fi and Li-Fi Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211265
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Wi-Fi and Li-Fi Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Wi-Fi and Li-Fi Market

(Market Size)
$12.5 billion
$19.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.5 billion
Key Players Cisco, Huawei, Ericsson, Nokia, Signify

Market Summary

The Wi-Fi and Li-Fi market represents a dynamic and evolving segment within the semiconductor and electronics industry, driven by the global demand for high-speed, reliable wireless communication technologies. Wi-Fi, based on radio frequency waves, has become ubiquitous in homes, enterprises, and public spaces, providing connectivity for a vast array of devices from smartphones to IoT sensors. In contrast, Li-Fi, or Light Fidelity, is an emerging technology that uses visible light communication (VLC) to transmit data, offering potential advantages such as higher bandwidth, enhanced security, and reduced electromagnetic interference. Both technologies are integral to the development of smart infrastructure, Industry 4.0, and next-generation networking solutions. The market is characterized by continuous innovation, with key players investing in research to enhance data transmission rates, reduce latency, and improve energy efficiency. As the world becomes increasingly connected, the synergy between Wi-Fi and Li-Fi is expected to address the growing need for robust and diversified wireless communication systems, catering to applications ranging from consumer electronics to industrial automation and beyond.

Key Highlights

The Wi-Fi and Li-Fi market is marked by several key highlights that underscore its significance and growth potential. Wi-Fi technology continues to dominate with widespread adoption across consumer and enterprise segments, supported by advancements such as Wi-Fi 6 and Wi-Fi 6E, which offer improved speed, capacity, and performance in dense environments. Li-Fi, though still in earlier stages of commercialization, is gaining traction due to its unique capability to provide high-speed internet through light waves, making it suitable for environments where radio frequency interference is a concern, such as hospitals and aircraft. Major semiconductor companies like Broadcom, Qualcomm, and Intel are actively developing chipsets and components that support both technologies, fostering integration and interoperability. Additionally, the rise of 5G networks is complementing Wi-Fi and Li-Fi deployments, creating opportunities for hybrid networks that leverage the strengths of each technology. The market is also witnessing increased investment in smart city projects and IoT ecosystems, where reliable and high-bandwidth wireless communication is critical. These highlights reflect a market poised for sustained innovation and expansion, driven by technological advancements and evolving user demands.

Drivers, Opportunities & Restraints

The growth of the Wi-Fi and Li-Fi market is propelled by several key drivers, including the exponential increase in data consumption, the proliferation of connected devices, and the demand for high-speed internet access. The expansion of smart homes, offices, and cities necessitates robust wireless infrastructure, fueling adoption of both technologies. Opportunities abound in niche applications where Li-Fi's advantages, such as immunity to electromagnetic interference and enhanced security, can be leveraged, including in healthcare, aviation, and underwater communications. However, the market faces restraints such as the high initial deployment costs for Li-Fi systems, limited range compared to Wi-Fi, and the need for line-of-sight operation, which may hinder widespread adoption. Additionally, regulatory challenges and spectrum allocation issues for radio frequencies impact Wi-Fi deployments. Despite these restraints, ongoing research and development efforts aimed at overcoming technical limitations and reducing costs present significant growth opportunities. The convergence of Wi-Fi and Li-Fi with other technologies like 5G and IoT further expands the market potential, creating a fertile ground for innovation and investment.

Concentration Insights

The Wi-Fi and Li-Fi market exhibits a concentrated competitive landscape with a mix of established semiconductor giants and specialized technology firms driving innovation. Companies such as Cisco Systems, Broadcom, Qualcomm, and Intel hold significant market share in Wi-Fi solutions, offering chipsets, routers, and networking equipment that cater to diverse applications. In the Li-Fi segment, firms like PureLiFi, Signify (formerly Philips Lighting), and Oledcomm are at the forefront, developing products that integrate light-based communication into lighting systems. The market concentration is also influenced by strategic partnerships and acquisitions, as larger players seek to enhance their portfolios and expand into emerging areas. Geographically, North America and Asia-Pacific are key regions with high concentration of activities, supported by strong R&D investments and early adoption of advanced technologies. This concentration underscores the importance of technological expertise and intellectual property in maintaining competitive advantage, while also highlighting opportunities for new entrants and startups to innovate in niche applications and collaborate with industry leaders.

Type Insights

In the Wi-Fi and Li-Fi market, type insights reveal a diverse range of technologies and products tailored to specific needs and environments. Wi-Fi encompasses various standards, including 802.11ac (Wi-Fi 5), 802.11ax (Wi-Fi 6), and the emerging Wi-Fi 6E, which operate on different frequency bands (2.4 GHz, 5 GHz, and 6 GHz) to deliver enhanced speed, reduced latency, and better performance in crowded networks. Li-Fi technology, on the other hand, utilizes visible light spectra for data transmission, with products ranging from Li-Fi bulbs and luminaires to dedicated transceivers and modems. Both technologies are evolving to support higher data rates; for instance, Wi-Fi 6 can achieve multi-gigabit speeds, while Li-Fi has demonstrated capabilities exceeding 10 Gbps in research settings. The type segmentation also includes components such as LEDs for Li-Fi and RF modules for Wi-Fi, which are critical for system integration. Understanding these types is essential for businesses to select the appropriate technology based on factors like bandwidth requirements, environmental constraints, and security needs, ensuring optimal deployment across various applications.

Application Insights

Application insights for the Wi-Fi and Li-Fi market highlight their widespread use across multiple sectors, each leveraging the unique attributes of these technologies. Wi-Fi is extensively deployed in consumer electronics, including smartphones, laptops, and smart home devices, providing seamless connectivity for internet access, streaming, and IoT functionalities. In enterprise settings, Wi-Fi supports office networks, retail environments, and hospitality services, enabling efficient operations and enhanced customer experiences. Li-Fi finds applications in specialized areas where radio frequency interference is problematic, such as in hospitals for medical device connectivity, in aircraft for in-flight entertainment systems, and in industrial settings for secure data transmission. Additionally, both technologies are integral to smart city initiatives, facilitating traffic management, public safety, and energy efficiency through connected infrastructure. The adoption in education sectors for interactive learning and in defense for secure communications further exemplifies the versatility of Wi-Fi and Li-Fi. As these applications expand, the demand for integrated solutions that combine the strengths of both technologies is increasing, driving innovation and market growth.

Regional Insights

Regional insights into the Wi-Fi and Li-Fi market indicate varying levels of adoption and growth across different geographies, influenced by factors such as technological infrastructure, regulatory policies, and economic development. North America remains a leading region, characterized by high penetration of advanced networking technologies, strong R&D investments, and early adoption of Wi-Fi 6 and Li-Fi solutions in sectors like healthcare, IT, and telecommunications. Europe follows closely, with significant activities in smart city projects and industrial automation, supported by initiatives such as the European Union's Horizon 2020 program which funds research in visible light communication. The Asia-Pacific region is experiencing rapid growth, driven by expanding internet user base, urbanization, and government support for digital infrastructure in countries like China, Japan, and South Korea. Emerging economies in Latin America and the Middle East are also witnessing increased deployment, albeit at a slower pace, due to growing investments in telecommunications and smart technologies. These regional dynamics underscore the global nature of the market, with each region contributing to overall growth through unique drivers and opportunities.

Company Insights

Company insights reveal that the Wi-Fi and Li-Fi market is dominated by key players who are driving innovation through extensive research, product development, and strategic collaborations. In the Wi-Fi segment, companies such as Cisco Systems, Broadcom, Qualcomm, and Intel lead with comprehensive portfolios of networking chips, routers, and enterprise solutions that support latest standards like Wi-Fi 6. These firms invest heavily in R&D to enhance performance, security, and energy efficiency. For Li-Fi, pioneers like PureLiFi, Signify, and Oledcomm are advancing the technology with products that integrate communication capabilities into lighting systems, targeting applications in healthcare, aviation, and secure environments. Other notable players include Huawei, Ericsson, and Nokia, who are exploring hybrid networks that combine Wi-Fi, Li-Fi, and cellular technologies. The competitive landscape is also enriched by startups and academic institutions contributing to technological breakthroughs. These companies focus on partnerships with lighting manufacturers, telecom providers, and government bodies to accelerate commercialization and address market needs, ensuring a vibrant and competitive ecosystem.

Recent Developments

Recent developments in the Wi-Fi and Li-Fi market highlight ongoing advancements and strategic initiatives that shape the industry's trajectory. In the Wi-Fi space, the rollout of Wi-Fi 6E has gained momentum, offering access to the 6 GHz band for reduced congestion and higher throughput, with companies like Netgear and TP-Link introducing compatible devices. Additionally, integration with 5G networks is becoming more prevalent, enabling seamless handoffs and enhanced mobile experiences. For Li-Fi, recent progress includes demonstrations of multi-gigabit transmission speeds and pilot deployments in real-world settings such as offices and schools, showcasing practical applicability. Companies like Signify have expanded their Li-Fi offerings with new luminaires and partnership programs aimed at broader adoption. Furthermore, research institutions are exploring the use of Li-Fi for underwater communications and IoT networks, opening new avenues for growth. These developments reflect a market in rapid evolution, with continuous innovation addressing technical challenges and expanding the range of viable applications, thereby strengthening the position of both technologies in the global wireless communication landscape.

Report Segmentation

The report on the Wi-Fi and Li-Fi market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. Segmentation by technology includes Wi-Fi (covering standards such as 802.11ac, 802.11ax, and others) and Li-Fi (encompassing visible light communication components and systems). By component, the market is divided into hardware (such as LEDs, photodiodes, and RF modules), software, and services, each playing a critical role in system deployment and functionality. Application segmentation covers consumer electronics, enterprise, healthcare, aviation, industrial, and others, highlighting the diverse use cases and demand drivers. Geographically, the report analyzes regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into regional trends and opportunities. Additionally, the report may segment by end-user, such as residential, commercial, and government sectors, to address specific market needs. This structured approach enables stakeholders to identify growth areas, assess competitive dynamics, and make informed decisions based on granular data and analysis.

FAQs

What is the difference between Wi-Fi and Li-Fi? Wi-Fi uses radio waves to transmit data, operating on frequencies like 2.4 GHz and 5 GHz, and is widely used for wireless networking in various environments. Li-Fi, or Light Fidelity, utilizes visible light from LEDs to transmit data, offering higher bandwidth and security but requiring line-of-sight and having a limited range compared to Wi-Fi.

What are the advantages of Li-Fi over Wi-Fi? Li-Fi provides several advantages, including higher data transmission speeds potentially exceeding 10 Gbps, enhanced security as light cannot penetrate walls, and no interference with radio frequency signals, making it suitable for sensitive environments like hospitals and aircraft.

Where is Li-Fi commonly used? Li-Fi is commonly used in applications where RF interference is a concern, such as in healthcare settings for connecting medical devices, in aviation for in-flight communication systems, and in industrial environments for secure data transfer. It is also being explored for underwater communications and smart lighting systems.

How does Wi-Fi 6 improve upon previous versions? Wi-Fi 6, or 802.11ax, offers improvements such as higher data rates, increased capacity to handle more devices simultaneously, reduced latency, and better performance in congested areas. It also enhances power efficiency, extending battery life for connected devices.

Can Wi-Fi and Li-Fi work together? Yes, Wi-Fi and Li-Fi can work together in hybrid networks to complement each other. For instance, Li-Fi can provide high-speed, secure connectivity in specific areas, while Wi-Fi offers broader coverage, creating a robust and flexible wireless infrastructure.

Who are the key players in the Li-Fi market? Key players in the Li-Fi market include PureLiFi, Signify (formerly Philips Lighting), Oledcomm, and Lucibel. These companies are leading the development and commercialization of Li-Fi technology through innovative products and strategic partnerships.

Citius Research has developed a research report titled “Wi-Fi and Li-Fi Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wi-Fi and Li-Fi Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wi-Fi and Li-Fi Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wi-Fi and Li-Fi Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wi-Fi and Li-Fi Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wi-Fi and Li-Fi Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wi-Fi and Li-Fi Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wi-Fi and Li-Fi Market
• Cost and Gross Margin Analysis of Wi-Fi and Li-Fi Market
• Wi-Fi and Li-Fi Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wi-Fi and Li-Fi Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wi-Fi and Li-Fi Market Key Stakeholders

Below are the key stakeholders for the Wi-Fi and Li-Fi Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wi-Fi and Li-Fi Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wi-Fi and Li-Fi Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wi-Fi and Li-Fi Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wi-Fi and Li-Fi Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

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The global Wi-Fi and Li-Fi Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wi-Fi and Li-Fi Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wi-Fi and Li-Fi Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wi-Fi and Li-Fi Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wi-Fi and Li-Fi Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wi-Fi and Li-Fi Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wi-Fi and Li-Fi Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wi-Fi and Li-Fi Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wi-Fi and Li-Fi Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wi-Fi and Li-Fi Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wi-Fi and Li-Fi Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wi-Fi and Li-Fi Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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