White Maize Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197447
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The White Maize Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 115 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

White Maize Market

(Market Size)
$85 billion
$115 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 85 billion
2030 Market Size USD 115 billion
Key Players Cargill, Archer Daniels Midland, Bunge, Louis Dreyfus Company, COFCO

Market Summary

The white maize market is a critical segment within the global food and beverages industry, distinguished from yellow maize primarily by its color and specific end-use applications. White maize serves as a staple food for human consumption across numerous regions, particularly in Sub-Saharan Africa and parts of Latin America, where it is processed into various traditional food products. The market is characterized by its essential role in food security, providing a primary source of carbohydrates and nutrients for large populations. Key producing nations include South Africa, Mexico, and the United States, with significant trade flows directed towards countries where it is a dietary cornerstone. The market dynamics are influenced by agricultural policies, climatic conditions affecting yield, and evolving consumption patterns driven by population growth and urbanization. Processing innovations and supply chain efficiencies continue to shape the market, ensuring product availability and meeting the demands of both food and industrial sectors.

Key Highlights

The white maize market exhibits several defining characteristics that underscore its importance and uniqueness. A primary highlight is its dominance in direct human consumption, unlike yellow maize which is largely utilized for animal feed and industrial purposes. This fundamental difference drives distinct market dynamics, pricing structures, and trade patterns. The crop's resilience in diverse agro-climatic conditions makes it a vital food security crop, especially in developing economies. Another significant aspect is the growing focus on value-added products; white maize is increasingly processed into premium items like grits, flour, and starch for the food industry. Furthermore, the market is witnessing a trend towards sustainable and traceable supply chains, with companies emphasizing responsible sourcing to meet consumer and regulatory expectations. The interplay between traditional farming practices and modern agricultural technologies also presents a key highlight, as efforts to improve yield and disease resistance continue to evolve.

Drivers, Opportunities & Restraints

The growth of the white maize market is propelled by several powerful drivers. Rising global population and increasing food demand, particularly in Africa, form a fundamental driver for production and consumption. The expansion of the food processing industry, which utilizes white maize for snacks, breakfast cereals, and other products, further stimulates market growth. Changing consumer preferences towards gluten-free and natural ingredients have also opened new avenues for maize-based products. Significant opportunities exist in the development of high-yield, drought-resistant seed varieties, which can enhance productivity and stabilize supply. The bioethanol industry presents another promising opportunity, though it is more associated with yellow maize, research into white maize for biofuels is ongoing. However, the market faces considerable restraints. Climate change and unpredictable weather patterns pose a severe threat to consistent yields, leading to price volatility. Pests and diseases, such as the fall armyworm, can devastate crops and disrupt supply chains. Furthermore, trade policies and export restrictions in key producing countries can create market inefficiencies and limit global access.

Concentration Insights

The white maize market demonstrates a notable concentration in terms of production and consumption geography. Production is highly concentrated in a few key countries, with South Africa, Mexico, and the United States being leading producers. This concentration creates a market dynamic where regional output significantly influences global price and availability. Southern Africa, in particular, is a major production and consumption hub, making its agricultural performance critical for regional food security. Consumption is equally concentrated, with Sub-Saharan Africa representing the largest market, where white maize is a daily dietary staple. This concentrated demand pattern dictates trade flows, with surplus regions exporting to deficit areas within the continent and beyond. The value chain, from farming to processing, also shows concentration, with a mix of large-scale commercial farms and millions of smallholder farmers contributing to the supply. A handful of multinational corporations like Cargill and Archer Daniels Midland play a significant role in trading, processing, and distributing white maize products globally, indicating a concentrated influence at the processing and distribution levels.

Type Insights

Within the white maize market, differentiation is primarily based on the grade and quality of the grain, which determines its suitability for various applications. The market categorizes white maize into food-grade and feed-grade, with the former commanding a premium due to its strict quality parameters for human consumption. Food-grade white maize must meet specific standards concerning moisture content, foreign material, and broken kernels. Another key distinction is between conventional and specialty types, such as non-GMO and organic white maize. The demand for non-GMO and organic varieties is growing, driven by consumer preferences for natural and sustainably produced food ingredients. Furthermore, specific varieties are cultivated for their functional properties, like high starch content for industrial processing or specific kernel hardness for optimal milling into grits or meal. The development of hybrid seeds designed for higher yield and better pest resistance is a continuous focus for agribusiness firms, influencing the types of white maize available in the market and their performance characteristics.

Application Insights

The application landscape for white maize is diverse, spanning the food, feed, and industrial sectors, though its primary use remains for human consumption. In the food industry, it is a raw material for a vast array of products. It is ground into mealie meal or pap, a porridge-like staple food across much of Africa. It is also processed into flour for baking, grits for breakfast cereals, and snacks like popcorn and tortilla chips. The starch derived from white maize is a valuable ingredient in the food and beverage sector, used as a thickener, stabilizer, and sweetener. Beyond food, white maize finds application in animal feed, though to a lesser extent than yellow maize, providing energy in livestock rations. Industrially, it is a feedstock for ethanol production and used in manufacturing bioplastics and adhesives. The growing demand for convenience foods and the versatility of maize-based ingredients ensure a steady and expanding application base for white maize in various global markets.

Regional Insights

The white maize market displays distinct regional characteristics shaped by climatic conditions, dietary habits, and economic factors. Africa is the epicenter of both production and consumption, with Southern African nations like South Africa, Zambia, and Zimbabwe being net exporters, while East African countries often require imports to meet domestic demand. The region's heavy reliance on white maize as a staple makes it highly sensitive to production shocks, influencing both local and international markets. In North America, the United States is a significant producer, with its output largely supplementing the domestic and export demand for food-grade and industrial uses. Latin America, led by Mexico, has a strong cultural and culinary tradition with white maize, using it primarily for tortillas and other traditional foods. In Asia, consumption is more fragmented but growing, particularly in the processed food sector. Europe's market is smaller and focused on specific food applications and imports, often for specialty and non-GMO product lines.

Company Insights

The competitive landscape of the white maize market features a blend of global agribusiness giants, regional players, and numerous local traders and processors. Leading international companies such as Cargill, Archer Daniels Midland (ADM), and Bunge have a substantial presence, leveraging their extensive global supply chains for sourcing, trading, and processing white maize. These corporations are involved in everything from grain origination and logistics to producing value-added ingredients like starches and sweeteners. In Africa, major players like Tiger Brands and Premier FMCG hold significant market share in milling and consumer product manufacturing. National food agencies, such as the South African Grain Information Service (SAGIS), play a crucial role in market information and regulation. The market also includes specialized seed companies like Corteva Agriscience and Syngenta, which develop and supply hybrid white maize seeds designed to improve yield and resilience for farmers, thereby influencing the entire supply chain from the ground up.

Recent Developments

The white maize market has been subject to several impactful recent developments. A major trend is the increased adoption of digital agriculture technologies, including precision farming and satellite monitoring, to optimize yields and manage resources more efficiently in key producing regions. There has been a significant push towards developing and distributing drought-tolerant and pest-resistant seed varieties to combat the challenges posed by climate change and infestations like fall armyworm. In terms of trade, policy shifts in major exporting countries, including adjustments to export quotas and tariffs, have created fluctuations in global availability and pricing. Investment in processing infrastructure, particularly in Africa, is on the rise to enhance local value addition and reduce dependency on imported processed products. Furthermore, corporate sustainability initiatives have gained momentum, with leading companies committing to sourcing sustainably grown white maize and supporting smallholder farmers through various capacity-building programs to ensure long-term supply chain resilience.

Report Segmentation

This comprehensive market research report on the white maize industry provides a detailed and structured analysis segmented to deliver targeted insights. The segmentation allows for a granular examination of the market dynamics. The report is segmented by type, distinguishing between standard food-grade, feed-grade, and specialty white maize such as organic and non-GMO variants. It is further segmented by application, providing deep dives into the market for human food products, animal feed, and industrial uses including ethanol and starch production. A crucial geographical segmentation offers detailed analysis of regional markets, covering key areas such as Africa, North America, Latin America, Asia-Pacific, and Europe. Each regional analysis covers production, consumption, trade, and price trends. Additionally, the report includes a segmentation of the competitive landscape, profiling key players across the value chain, from global traders and seed developers to regional processors and consumer goods manufacturers, offering a complete view of the market structure.

FAQs

What is the difference between white and yellow maize? The primary difference lies in their color and core applications. White maize is predominantly cultivated for direct human consumption, especially as a staple food in many African and Latin American countries, processed into products like mealie meal and tortillas. Yellow maize, due to its higher carotenoid content, is more commonly used for animal feed and industrial purposes, such as ethanol production.

Which country is the largest producer of white maize? South Africa consistently ranks as one of the world's largest producers and exporters of white maize. Its production is crucial for supplying not only its own domestic market but also other nations within Southern Africa. Other significant producers include Mexico and the United States, though a large portion of U.S. maize output is yellow maize.

What is white maize used for? Its primary use is for human food. It is milled into flour for bread and porridge, processed into grits for cereals, and used whole for traditional dishes. It also serves as a raw material for starch production, which is used as a food ingredient and in industrial applications. A smaller portion is used in animal feed rations.

What are the major challenges in white maize farming? Farmers face several significant challenges. These include vulnerability to droughts and other adverse weather events linked to climate change, which can drastically reduce yields. Pests and diseases, such as the fall armyworm and maize lethal necrosis, pose constant threats. Additionally, access to finance for inputs like quality seeds and fertilizer can be a barrier for smallholder farmers.

How is the white maize market evolving? The market is evolving through technological adoption in farming, such as precision agriculture, to improve efficiency. There is a growing consumer-driven demand for traceable, non-GMO, and organically produced white maize. Furthermore, investments are increasing in local processing capacity within Africa to create more value-added products domestically and strengthen regional supply chains.

Citius Research has developed a research report titled “White Maize Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• White Maize Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The White Maize Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

White Maize Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

White Maize Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of White Maize Market
• Research Methodology
• Executive Summary
• Market Dynamics of White Maize Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of White Maize Market
• Cost and Gross Margin Analysis of White Maize Market
• White Maize Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “White Maize Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

White Maize Market Key Stakeholders

Below are the key stakeholders for the White Maize Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

White Maize Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the White Maize Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the White Maize Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in White Maize Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global White Maize Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global White Maize Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global White Maize Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global White Maize Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global White Maize Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global White Maize Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America White Maize Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America White Maize Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe White Maize Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA White Maize Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific White Maize Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa White Maize Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia White Maize Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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