Wheel Balancers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186045
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Wheel Balancers Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Wheel Balancers Market

(Market Size)
$1.2 billion
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.2 billion
Key Players Corghi, Hunter, Snap-on, Beissbarth, Ravaglioli

Market Summary

The wheel balancers market is an integral segment within the automotive and transportation industry, focused on equipment essential for maintaining vehicle safety and performance. Wheel balancers are precision instruments used to measure and correct imbalances in vehicle wheels, ensuring smooth operation, reducing tire wear, and enhancing overall driving safety. The market caters to a diverse range of end-users, including automotive OEMs, tire manufacturers, repair shops, and fleet operators. With the global expansion of vehicle parc and increasing emphasis on vehicle maintenance, the demand for advanced wheel balancing solutions continues to grow. Technological advancements, such as the integration of digital interfaces and automated features, are reshaping product offerings, making them more efficient and user-friendly. The market is characterized by a competitive landscape with several established players and emerging entrants striving to innovate and capture market share through product differentiation and strategic expansions.

Key Highlights

The wheel balancers market is distinguished by several key highlights that underscore its dynamics and growth potential. A prominent trend is the shift towards fully automatic and digital wheel balancers, which offer higher accuracy, faster operation, and reduced manual intervention. Leading companies like Hunter Engineering Company, Bosch Automotive Service Solutions, and Corghi S.p.A. are at the forefront of introducing innovative products with features such as touchscreen interfaces, data storage capabilities, and integration with diagnostic systems. The market is also witnessing increased adoption in emerging economies, driven by growing automotive aftermarkets and rising disposable incomes. Furthermore, the emphasis on vehicle safety and regulatory standards mandating periodic vehicle inspections is bolstering demand. The aftermarket segment remains a significant contributor, with independent workshops and service centers increasingly investing in advanced balancing equipment to meet customer expectations for quality and efficiency.

Drivers, Opportunities & Restraints

Several drivers are propelling the wheel balancers market forward. The increasing global vehicle fleet, coupled with rising awareness about vehicle maintenance and safety, is a primary driver. Growth in automotive sales, particularly in emerging regions, amplifies the need for wheel servicing equipment. Technological advancements, such as the development of smart balancers with IoT connectivity and automated calibration, are enhancing market appeal. Opportunities abound in the expansion of electric and autonomous vehicles, which require precise wheel balancing for optimal performance. The aftermarket sector presents significant growth potential due to the aging vehicle population and the proliferation of service centers. However, the market faces restraints including high costs of advanced equipment, which may deter small-scale operators, and economic fluctuations that can impact capital expenditures in the automotive sector. Additionally, the need for skilled technicians to operate sophisticated balancers could pose challenges in regions with limited training infrastructure.

Concentration Insights

The wheel balancers market exhibits a concentrated competitive landscape with a few key players dominating significant market shares. Companies such as Hunter Engineering Company, Bosch Automotive Service Solutions, Snap-on Incorporated, and Siemens AG are prominent due to their extensive product portfolios, strong distribution networks, and continuous innovation. These players focus on strategic initiatives like mergers, acquisitions, and partnerships to strengthen their global presence and enhance technological capabilities. Regional concentration is also evident, with North America and Europe being mature markets characterized by high adoption of advanced balancing technologies. In contrast, the Asia-Pacific region is emerging as a lucrative market, driven by rapid automotive industry growth and increasing investments in automotive servicing infrastructure. The market's concentration is further influenced by brand reputation, product reliability, and after-sales service, which are critical factors for customer loyalty and competitive advantage.

Type Insights

The wheel balancers market is segmented into various types based on technology and functionality, including manual, semi-automatic, and fully automatic balancers. Manual balancers, though traditional and cost-effective, are gradually being phased out in favor of more advanced options due to their lower accuracy and higher dependency on operator skill. Semi-automatic balancers offer a balance between cost and performance, featuring some automated functions while requiring minimal manual input. Fully automatic balancers represent the cutting edge, equipped with digital sensors, automated calibration, and user-friendly interfaces that streamline the balancing process. These advanced models are increasingly preferred in high-volume settings such as OEM production lines and large service centers for their efficiency and precision. Additionally, niche segments like motorcycle wheel balancers and truck wheel balancers cater to specific vehicle types, reflecting the market's diversification to meet varied industry needs.

Application Insights

Wheel balancers find applications across multiple segments within the automotive and transportation industry. The OEM segment utilizes these machines in vehicle manufacturing plants to ensure wheels are perfectly balanced before assembly, adhering to quality standards and enhancing vehicle performance. The aftermarket segment is a major application area, encompassing tire shops, automotive repair centers, and fleet maintenance facilities where wheel balancing is part of routine servicing and tire replacement. Commercial vehicles, including trucks and buses, require robust balancers capable of handling larger wheels, driving demand for heavy-duty models. Passenger vehicles remain the largest application segment due to high volume and frequent maintenance needs. Emerging applications include use in motorsports and luxury vehicle servicing, where precision balancing is critical for performance and safety. The diversification of applications underscores the equipment's essential role in maintaining vehicular integrity across various domains.

Regional Insights

Regionally, the wheel balancers market demonstrates varied dynamics influenced by economic factors, automotive industry growth, and technological adoption. North America holds a significant share, driven by a well-established automotive aftermarket, high vehicle ownership rates, and stringent safety regulations that mandate regular vehicle inspections. Europe follows closely, characterized by advanced automotive manufacturing and a strong emphasis on vehicle maintenance, with countries like Germany and the UK being key contributors. The Asia-Pacific region is experiencing rapid growth, fueled by expanding automotive production in China, India, and Southeast Asia, along with rising disposable incomes that boost demand for automotive services. Latin America and the Middle East & Africa are emerging markets, where increasing urbanization and growing automotive fleets are creating opportunities for market expansion. Each region's unique automotive landscape shapes demand patterns for wheel balancing equipment.

Company Insights

Key companies in the wheel balancers market include Hunter Engineering Company, Bosch Automotive Service Solutions, Snap-on Incorporated, Corghi S.p.A., Siemens AG, and Dover Corporation. Hunter Engineering is renowned for its innovative products like the HawkEye Elite alignment system and advanced wheel balancers that integrate with diagnostic tools. Bosch offers a comprehensive range of balancing equipment under its Bosch Automotive Service Solutions division, emphasizing digitalization and user-friendly features. Snap-on Incorporated provides robust balancers through its brands like John Bean, targeting professional repair shops with high-performance solutions. Corghi S.p.A. specializes in automotive garage equipment, including precision balancers known for their reliability. Siemens AG contributes through its automotive technology segment, focusing on automated and smart balancing solutions. These companies compete on factors such as product innovation, global distribution, and service support, continually advancing the market with new technologies.

Recent Developments

Recent developments in the wheel balancers market highlight a trend towards technological integration and strategic expansions. Leading players have introduced balancers with enhanced features such as IoT connectivity, allowing real-time data monitoring and remote diagnostics. For instance, Hunter Engineering launched new models with wireless data transfer capabilities to streamline workflow in service centers. Bosch expanded its product line with digital balancers featuring touchscreen interfaces and automated weight application systems. acquisitions and partnerships have also been prominent; Dover Corporation acquired certain assets to bolster its position in automotive services, while Snap-on Incorporated enhanced its distribution network through collaborations with regional distributors. Additionally, companies are focusing on sustainability, developing energy-efficient models and reducing the environmental impact of their products. These developments reflect the market's evolution towards smarter, more efficient, and environmentally conscious solutions.

Report Segmentation

The wheel balancers market report is segmented to provide detailed insights across various dimensions. By type, the market is categorized into manual, semi-automatic, and fully automatic wheel balancers, each catering to different end-user needs based on cost, accuracy, and operational efficiency. Application-wise segmentation includes OEM and aftermarket segments, with further breakdown into passenger vehicles, commercial vehicles, and others such as motorcycles and off-road vehicles. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing regional trends, growth drivers, and competitive landscapes. Additionally, the report may segment based on end-user industries, including automotive repair shops, tire stores, fleet operators, and manufacturing plants. This comprehensive segmentation enables stakeholders to identify niche opportunities, understand market dynamics, and make informed strategic decisions tailored to specific segments.

FAQs

What is a wheel balancer? A wheel balancer is a diagnostic tool used in automotive service to measure and correct imbalances in vehicle wheels, ensuring smooth driving, reducing tire wear, and improving safety by distributing weight evenly.

Why is wheel balancing important? Wheel balancing is crucial because unbalanced wheels can cause vibrations, uneven tire wear, steering wheel shaking, and potential damage to suspension components, compromising vehicle safety and performance.

How often should wheels be balanced? Wheels should be balanced whenever new tires are installed, when vibration is noticed while driving, or during routine maintenance every 5,000 to 6,000 miles to ensure optimal vehicle operation.

What are the types of wheel balancers? The main types are manual, semi-automatic, and fully automatic wheel balancers, varying in automation level, accuracy, and suitability for different service environments.

Can wheel balancers be used for all vehicle types? Yes, wheel balancers are designed for various vehicles, including passenger cars, trucks, motorcycles, and commercial vehicles, with specific models tailored to handle different wheel sizes and weights.

What features should I look for in a wheel balancer? Key features include accuracy, ease of use, automation level, data storage capabilities, compatibility with different wheel types, and after-sales support to ensure efficient and reliable operation.

Citius Research has developed a research report titled “Wheel Balancers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Wheel Balancers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Wheel Balancers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Wheel Balancers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Wheel Balancers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Wheel Balancers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Wheel Balancers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Wheel Balancers Market
• Cost and Gross Margin Analysis of Wheel Balancers Market
• Wheel Balancers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Wheel Balancers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Wheel Balancers Market Key Stakeholders

Below are the key stakeholders for the Wheel Balancers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Wheel Balancers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Wheel Balancers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Wheel Balancers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Wheel Balancers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Wheel Balancers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Wheel Balancers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Wheel Balancers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Wheel Balancers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Wheel Balancers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Wheel Balancers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Wheel Balancers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Wheel Balancers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Wheel Balancers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Wheel Balancers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Wheel Balancers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Wheel Balancers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Wheel Balancers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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