Walk-behind Cultivators Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185614
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Walk-behind Cultivators Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Walk-behind Cultivators Market

(Market Size)
$650 million
$1.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.1 billion
Key Players Husqvarna, MTD Products, Honda, Toro, Makita

Market Summary

The walk-behind cultivators market is a specialized segment within the agricultural equipment industry, primarily catering to small-scale farming, gardening, and landscaping applications. These machines are designed for soil preparation, weed control, and seedbed creation, offering an efficient alternative to manual labor. The market is characterized by a diverse range of products, from lightweight electric models for residential use to more robust gasoline-powered units for commercial agriculture. Key manufacturers are continuously innovating to enhance durability, ease of use, and environmental sustainability. Demand is influenced by trends in home gardening, urban agriculture, and the need for efficient small-scale farming tools. The market serves a global clientele, with significant activity in regions where smallholder farming is prevalent or where there is a strong culture of gardening.

Key Highlights

The walk-behind cultivators market is defined by several key highlights that underscore its dynamics and growth potential. A prominent trend is the increasing adoption of battery-powered and electric models, driven by growing environmental awareness and stricter emissions regulations. This shift is encouraging manufacturers to invest in research and development to improve battery life and power output. Another highlight is the integration of advanced features such as adjustable tilling widths, ergonomic handles, and enhanced safety mechanisms, which improve user experience and operational efficiency. The market is also witnessing a surge in demand from the landscaping sector, particularly in North America and Europe, where professional landscaping services are widely utilized. Furthermore, the after-sales service and availability of spare parts play a crucial role in brand loyalty and customer retention, making service networks a competitive differentiator for leading companies.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the walk-behind cultivators market. The increasing popularity of home gardening and urban farming is a significant driver, as consumers seek efficient tools for maintaining small plots and gardens. The rising cost of manual labor is another factor, making mechanized solutions more economically viable for small-scale agricultural operations. Additionally, technological advancements leading to more user-friendly and efficient models are encouraging adoption. Opportunities abound in the development of sustainable and eco-friendly cultivators, such as those powered by renewable energy sources, which align with global sustainability trends. There is also potential for market expansion in emerging economies where small-scale farming is predominant, provided that affordability and localization of products are addressed. However, the market faces restraints including the high initial cost of advanced models, which can be a barrier for price-sensitive customers. Competition from alternative tools like tillers and manual equipment also poses a challenge, alongside economic fluctuations that can impact discretionary spending on gardening and agricultural equipment.

Concentration Insights

The walk-behind cultivators market exhibits a moderate level of concentration, with a mix of global players and regional manufacturers dominating the landscape. Leading companies such as Husqvarna, STIHL, and MTD Products have established strong brand recognition and extensive distribution networks, giving them a competitive edge in key markets like North America and Europe. These players often focus on innovation, quality, and comprehensive customer support to maintain their market positions. Meanwhile, several regional and local manufacturers cater to specific geographic areas, offering cost-effective solutions tailored to local agricultural practices and preferences. The market concentration is influenced by factors such as technological expertise, manufacturing capabilities, and the ability to meet diverse consumer needs. While the top players command significant market share, the presence of numerous smaller companies ensures a competitive environment, driving continuous improvement and variety in product offerings.

Type Insights

Walk-behind cultivators are available in various types, primarily categorized by their power source and design features. The main types include electric cultivators, which are favored for their quiet operation, ease of use, and environmental friendliness, making them ideal for residential gardens and small-scale applications. Gasoline-powered cultivators offer greater power and mobility, suitable for larger plots and tougher soil conditions, though they require more maintenance and produce emissions. There are also battery-powered models that combine the benefits of electric and gasoline types, providing cordless convenience with adequate power for many tasks. Additionally, cultivators vary in terms of tine configuration, with front-tine models being lighter and easier to maneuver, while rear-tine models are more powerful and stable for challenging terrain. The choice of type depends on factors such as plot size, soil type, and user preference for convenience versus power.

Application Insights

Walk-behind cultivators find applications across multiple sectors, with the primary use being in agriculture and gardening. In agriculture, they are employed for soil preparation, weed control, and incorporating fertilizers into the soil, particularly in small farms and organic farming operations where precision and minimal soil disturbance are valued. In gardening, these machines are essential for maintaining home gardens, community plots, and urban farms, enabling efficient cultivation of flowers, vegetables, and other plants. The landscaping industry is another significant application area, where professionals use cultivators for preparing grounds in parks, commercial properties, and residential landscapes. Additionally, they are used in horticulture and nursery operations for bed preparation and maintenance. The versatility of walk-behind cultivators makes them indispensable tools for anyone involved in soil management and plant cultivation, driving demand across diverse user groups.

Regional Insights

The demand for walk-behind cultivators varies significantly across regions, influenced by agricultural practices, economic conditions, and cultural factors. North America is a prominent market, driven by a strong gardening culture, high disposable income, and the prevalence of landscaping services. Europe follows closely, with countries like Germany, France, and the UK showing robust demand due to well-established horticulture traditions and increasing interest in sustainable living. The Asia-Pacific region presents substantial growth potential, particularly in countries such as China and India, where small-scale farming is widespread and urbanization is fueling interest in gardening. However, market penetration in these areas may be affected by affordability issues and the availability of low-cost manual alternatives. Latin America and the Middle East & Africa are emerging markets, with growth tied to agricultural development and increasing adoption of mechanized tools in farming communities.

Company Insights

The competitive landscape of the walk-behind cultivators market includes several key players known for their innovation, quality, and market reach. Husqvarna Group is a leading name, offering a range of robust and user-friendly models designed for both professional and residential use. STIHL Incorporated is another major player, recognized for its durable and high-performance cultivators that cater to various applications. MTD Products, through its brands like Cub Cadet and Troy-Bilt, provides a wide array of options targeting different consumer segments. Other notable companies include Honda Power Equipment, which emphasizes reliability and efficiency, and Einhell Germany AG, known for its affordable and innovative garden tools. These companies compete on factors such as product features, pricing, distribution network, and after-sales service, continually striving to enhance their offerings and capture larger market shares through strategic initiatives.

Recent Developments

Recent developments in the walk-behind cultivators market reflect a focus on sustainability, technology integration, and expanding market reach. Many manufacturers are introducing new electric and battery-powered models to meet growing demand for eco-friendly options, with improvements in battery technology extending run times and reducing charging intervals. There is also an emphasis on enhancing user comfort through ergonomic designs, reduced vibration, and quieter operation. Companies are leveraging digital tools for marketing and customer engagement, offering online tutorials and support to enhance the user experience. Partnerships and acquisitions are common strategies for expanding product portfolios and entering new markets. Additionally, there is a trend towards offering modular attachments that increase the versatility of cultivators, allowing users to perform multiple tasks with a single machine. These developments indicate a dynamic market responsive to consumer preferences and environmental considerations.

Report Segmentation

This market research report on walk-behind cultivators provides a detailed segmentation to offer comprehensive insights into the market dynamics. The report is segmented by type, categorizing products into electric, gasoline, and battery-powered cultivators, each analyzed for their market share, growth trends, and consumer preferences. Application segmentation covers agriculture, gardening, landscaping, and other uses, highlighting the demand drivers and opportunities in each sector. Regional segmentation includes analysis of North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional trends, key markets, and growth prospects. Furthermore, the report segments the market by distribution channel, such as online retail, specialty stores, and direct sales, to understand purchasing behaviors and sales strategies. This multi-faceted segmentation enables a thorough understanding of the market, aiding stakeholders in making informed decisions.

FAQs

What are the different types of walk-behind cultivators available? Walk-behind cultivators are primarily available in electric, gasoline, and battery-powered types, each suited for different applications based on power needs and convenience.

What are the main applications of walk-behind cultivators? They are mainly used in agriculture for soil preparation and weed control, in gardening for maintaining home gardens, and in landscaping for ground preparation in various settings.

Which regions are key markets for walk-behind cultivators? Key markets include North America and Europe due to strong gardening cultures, while Asia-Pacific offers growth potential driven by small-scale farming and urbanization.

Who are the leading companies in the walk-behind cultivators market? Leading companies include Husqvarna, STIHL, MTD Products, Honda Power Equipment, and Einhell Germany AG, known for their innovative and reliable products.

What recent trends are influencing the walk-behind cultivators market? Recent trends include a shift towards eco-friendly electric and battery-powered models, advancements in ergonomic design, and the integration of versatile attachments for multifunctional use.

Citius Research has developed a research report titled “Walk-behind Cultivators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Walk-behind Cultivators Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Walk-behind Cultivators Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Walk-behind Cultivators Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Walk-behind Cultivators Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Walk-behind Cultivators Market
• Research Methodology
• Executive Summary
• Market Dynamics of Walk-behind Cultivators Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Walk-behind Cultivators Market
• Cost and Gross Margin Analysis of Walk-behind Cultivators Market
• Walk-behind Cultivators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Walk-behind Cultivators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Walk-behind Cultivators Market Key Stakeholders

Below are the key stakeholders for the Walk-behind Cultivators Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Walk-behind Cultivators Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Walk-behind Cultivators Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Walk-behind Cultivators Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Walk-behind Cultivators Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Walk-behind Cultivators Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Walk-behind Cultivators Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Walk-behind Cultivators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Walk-behind Cultivators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Walk-behind Cultivators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Walk-behind Cultivators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Walk-behind Cultivators Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Walk-behind Cultivators Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Walk-behind Cultivators Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Walk-behind Cultivators Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Walk-behind Cultivators Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Walk-behind Cultivators Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Walk-behind Cultivators Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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