VoIP Phone Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211196
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The VoIP Phone Market size was estimated at USD 4.8 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

VoIP Phone Market

(Market Size)
$4.8 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 4.8 billion
2030 Market Size USD 7.2 billion
Key Players Cisco, Poly, Yealink, Grandstream, Avaya

Market Summary

The VoIP phone market represents a critical segment within the broader semiconductor and electronics industry, characterized by the adoption of internet protocol-based telephony systems that facilitate voice communications over data networks. This market has evolved significantly from its nascent stages, driven by advancements in networking infrastructure, semiconductor components, and software integration. Businesses globally are increasingly transitioning from traditional public switched telephone network systems to VoIP solutions to achieve cost efficiencies, scalability, and enhanced feature sets. The proliferation of high-speed broadband, 5G deployment, and the rise of remote work models have further accelerated demand. Key participants include established electronics manufacturers, semiconductor suppliers specializing in communication chipsets, and software developers providing unified communications platforms. The market is highly competitive, with continuous innovation in areas such as HD voice quality, security protocols, and integration with emerging technologies like artificial intelligence and Internet of Things devices. Enterprises across various sectors, including IT and telecommunications, healthcare, BFSI, and retail, are deploying VoIP systems to streamline operations and improve customer engagement. The shift towards cloud-based VoIP services and Session Initiation Protocol trunking reflects broader industry trends toward digital transformation and network convergence.

Key Highlights

The VoIP phone market is distinguished by several pivotal developments that underscore its growth trajectory and technological maturation. A prominent highlight is the integration of advanced codecs and DSP technologies, which enhance voice clarity and reduce latency, thereby improving user experience. Semiconductor innovations, particularly in application-specific integrated circuits and system-on-chip designs, have enabled the production of feature-rich, cost-effective IP phones and gateways. The market has seen a surge in demand for wireless and mobile VoIP solutions, supported by DECT and Wi-Fi 6 standards, catering to flexible work environments. Security remains a focal point, with enhanced encryption standards and compliance with regulations such as GDPR and HIPAA being imperative for adoption in sensitive industries. Additionally, the convergence of VoIP with unified communications as a service platforms has created seamless ecosystems combining voice, video, messaging, and collaboration tools. Leading companies like Cisco Systems, Avaya, and Poly (now HP) are driving innovation through strategic partnerships and acquisitions, expanding their product portfolios to address diverse enterprise needs. The emphasis on sustainability is also growing, with energy-efficient devices and reduced electronic waste becoming key considerations for manufacturers and consumers alike.

Drivers, Opportunities & Restraints

Several factors propel the VoIP phone market forward, while certain challenges and opportunities shape its landscape. Primary drivers include the escalating demand for cost-effective communication solutions, especially among small and medium enterprises seeking to reduce telephony expenses. The global shift toward remote and hybrid work models, accelerated by recent global events, has necessitated reliable, scalable voice communication systems, boosting VoIP adoption. Technological advancements in network infrastructure, such as fiber optics and 5G, provide the bandwidth and low latency required for high-quality VoIP services. Opportunities abound in emerging markets where internet penetration is increasing, and businesses are digitalizing operations. The integration of artificial intelligence for features like voice recognition, automated attendants, and predictive analytics presents significant growth potential. However, restraints include concerns over network security and data privacy, as VoIP systems are susceptible to cyber threats like eavesdropping and denial-of-service attacks. Regulatory hurdles and compliance requirements vary across regions, potentially hindering seamless global deployment. Additionally, the dependency on stable internet connectivity poses challenges in areas with unreliable broadband access. Economic fluctuations and supply chain disruptions in the semiconductor industry can also impact device availability and pricing.

Concentration Insights

The VoIP phone market exhibits a concentrated competitive landscape with a mix of large multinational corporations and specialized players dominating various segments. North America and Europe hold significant market shares due to early adoption, advanced infrastructure, and high enterprise density. Companies such as Cisco Systems, Mitel Networks, and Avaya have established strong footholds through comprehensive product portfolios and extensive distribution networks. The semiconductor segment is led by firms like Broadcom, Qualcomm, and Intel, which supply critical components such as processors, codecs, and network interface controllers. Asia-Pacific is emerging as a hub for manufacturing and innovation, with companies like Yealink, Grandstream, and Huawei expanding globally. The market concentration is also evident in strategic alliances and mergers, such as Poly's acquisition by HP, which aims to enhance offerings in hybrid work solutions. Despite this concentration, niche players focus on specific applications like hospitality or healthcare, leveraging customized features to compete. The competitive intensity drives continuous R&D investment, leading to rapid product iterations and price competitiveness, benefiting end-users with advanced, affordable solutions.

Type Insights

VoIP phones are categorized into several types based on functionality, connectivity, and deployment models, each catering to distinct user requirements. Hardware-based IP phones include desktop phones, conference phones, and wireless DECT phones, which are prevalent in enterprise environments for their reliability and dedicated functionality. These devices often feature HD audio, programmable keys, and PoE support. Softphones, or software-based VoIP applications, run on computers, smartphones, and tablets, offering flexibility for mobile and remote users. They integrate with UC platforms and support features like video calling and instant messaging. Another segment includes analog telephone adapters, which enable traditional phones to connect to VoIP networks, facilitating gradual migration. The market also sees growth in video-enabled VoIP phones that combine voice and video capabilities for enhanced collaboration. Additionally, there is rising demand for SIP phones that operate on open standards, allowing interoperability with various service providers. Each type addresses specific use cases, from individual professionals to large contact centers, driven by factors like cost, feature set, and integration needs.

Application Insights

The application of VoIP phones spans multiple industries, each leveraging the technology to address unique communication challenges. In the corporate sector, enterprises use VoIP systems for internal and external communications, benefiting from features like auto-attendants, call routing, and integration with CRM software. Contact centers extensively adopt VoIP for its scalability, advanced call management, and analytics capabilities, enhancing customer service efficiency. The healthcare industry utilizes VoIP for secure patient communications, telemedicine, and integration with electronic health records, complying with strict privacy regulations. Educational institutions deploy VoIP for distance learning, administrative communications, and emergency alert systems. Government agencies employ these systems for reliable, cost-effective inter-departmental coordination and public service delivery. The hospitality sector uses VoIP for guest services, reservation management, and staff coordination. Additionally, VoIP finds applications in retail for customer support and inventory management. Each application demands specific features, such as security in healthcare or mobility in retail, driving tailored solutions from providers.

Regional Insights

Regionally, the VoIP phone market demonstrates varied growth patterns influenced by economic conditions, infrastructure development, and regulatory frameworks. North America remains a dominant region, characterized by high technology adoption, robust internet infrastructure, and the presence of major market players. The United States leads in enterprise deployments and innovations, driven by demand from IT, healthcare, and financial services sectors. Europe follows closely, with countries like the UK, Germany, and France emphasizing digital transformation and UC adoption. Strict data protection laws here shape product features and compliance requirements. The Asia-Pacific region is experiencing rapid growth due to expanding internet access, urbanization, and increasing SME digitalization. China, Japan, and South Korea are key markets, with strong manufacturing capabilities and growing domestic demand. India and Southeast Asian nations present significant opportunities with rising tech adoption. Latin America and the Middle East & Africa are emerging markets, where economic development and infrastructure investments are gradually boosting VoIP penetration. Each region's unique dynamics influence product strategies, pricing, and partnership approaches for global vendors.

Company Insights

Prominent companies in the VoIP phone market include Cisco Systems, a leader offering a comprehensive range of IP phones, collaboration tools, and network infrastructure. Avaya provides advanced UC solutions and contact center platforms, emphasizing reliability and scalability. Mitel Networks focuses on business communications with cloud and on-premises options. Poly, now part of HP, specializes in audio and video endpoints, catering to hybrid work environments. Yealink and Grandstream are key players known for cost-effective, feature-rich IP phones and video conferencing devices. Semiconductor suppliers like Broadcom and Qualcomm develop essential chipsets for processing, connectivity, and audio enhancement in VoIP devices. These companies invest heavily in R&D to introduce innovations such as noise cancellation, AI integration, and energy efficiency. Strategic initiatives include partnerships with service providers, acquisitions to expand technology portfolios, and focus on sustainability. Competition drives continuous improvement in product quality, security, and user experience, with companies also addressing niche segments through customized solutions.

Recent Developments

Recent developments in the VoIP phone market highlight ongoing innovation and strategic shifts. The acquisition of Poly by HP aims to strengthen offerings in the hybrid work space, combining Poly's audio-video expertise with HP's device ecosystem. Cisco has introduced new IP phone models with enhanced security features and better integration with Webex platforms. There is increased emphasis on AI-powered capabilities, such as real-time transcription and voice assistants, improving productivity and accessibility. The rollout of Wi-Fi 6 and 5G technologies is enabling more robust wireless VoIP solutions, reducing dependency on wired connections. Semiconductor advancements have led to more power-efficient chips, supporting greener devices. Companies are also focusing on interoperability standards to ensure seamless communication across different platforms and devices. Additionally, the market has seen a rise in cloud-based VoIP services, with providers offering subscription models that reduce upfront costs for businesses. These developments reflect trends toward flexibility, security, and integration, aligning with evolving enterprise needs in a post-pandemic world.

Report Segmentation

This market research report on the VoIP phone market is segmented to provide detailed analysis across multiple dimensions. The segmentation by type includes hardware-based IP phones, softphones, and analog telephone adapters, each analyzed for market trends and growth prospects. Application segmentation covers corporate enterprises, healthcare, government, education, hospitality, and others, highlighting sector-specific adoption drivers and challenges. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographical trends, key countries, and regulatory impacts. Further breakdown may include analysis by connectivity technology, such as wired and wireless, and by price range, from economy to premium segments. The report also examines the competitive landscape, profiling major companies, their market shares, strategies, and product innovations. This comprehensive segmentation enables stakeholders to identify opportunities, understand competitive dynamics, and make informed decisions based on granular data and analysis.

FAQs

What is VoIP? VoIP, or Voice over Internet Protocol, is a technology that allows voice communications and multimedia sessions to be transmitted over the internet or other IP networks, bypassing traditional telephone lines.

How does VoIP work? VoIP converts analog voice signals into digital data packets, which are then transmitted over IP networks. These packets are reassembled at the destination into voice, using protocols like SIP and RTP.

What are the benefits of VoIP for businesses? Businesses benefit from cost savings on calls, scalability, advanced features like call forwarding and video conferencing, and integration with other business applications and CRM systems.

Is VoIP secure? VoIP can be secure when implemented with encryption protocols, firewalls, and regular security updates, though it is vulnerable to threats like phishing and eavescoding if not properly protected.

What equipment is needed for VoIP? Basic equipment includes IP phones or analog adapters, a reliable internet connection, and often a VoIP service provider. Softphones require only software installation on devices.

Can VoIP be used for international calls? Yes, VoIP often offers lower rates for international calls compared to traditional telephony, making it a cost-effective solution for global business communications.

Citius Research has developed a research report titled “VoIP Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• VoIP Phone Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The VoIP Phone Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

VoIP Phone Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

VoIP Phone Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of VoIP Phone Market
• Research Methodology
• Executive Summary
• Market Dynamics of VoIP Phone Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of VoIP Phone Market
• Cost and Gross Margin Analysis of VoIP Phone Market
• VoIP Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “VoIP Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

VoIP Phone Market Key Stakeholders

Below are the key stakeholders for the VoIP Phone Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

VoIP Phone Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the VoIP Phone Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the VoIP Phone Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in VoIP Phone Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global VoIP Phone Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global VoIP Phone Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global VoIP Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global VoIP Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global VoIP Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global VoIP Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America VoIP Phone Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America VoIP Phone Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe VoIP Phone Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA VoIP Phone Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific VoIP Phone Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa VoIP Phone Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia VoIP Phone Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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