Vietnam Animal Feed Additives Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197156
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Vietnam Animal Feed Additives Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Vietnam Animal Feed Additives Market

(Market Size)
$650 million
$1.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.3 billion
Key Players Cargill, New Hope, Charoen Pokphand

Market Summary

The Vietnam animal feed additives market is a critical segment within the country's broader food and beverages industry, reflecting the nation's rapidly expanding livestock and aquaculture sectors. This market encompasses a wide range of substances added to animal feed to enhance nutritional value, improve feed efficiency, promote animal health, and increase the quality of end products like meat, milk, and eggs. The demand is primarily driven by the rising domestic consumption of animal protein, a consequence of population growth, urbanization, and increasing disposable incomes. The market structure is a mix of international corporations and local manufacturers, all competing to supply products that meet the evolving needs of modern, large-scale farming operations as well as smaller, traditional farms. Government policies aimed at improving food security and supporting the domestic agricultural sector also play a significant role in shaping market dynamics. The ongoing modernization of farming practices and a growing emphasis on animal welfare and sustainable production are further influencing the types and quantities of additives being utilized across Vietnam.

Key Highlights

The Vietnam animal feed additives market is characterized by several key factors that define its current state and future trajectory. A prominent highlight is the intense focus on antibiotic alternatives, with probiotics, prebiotics, enzymes, and phytogenics gaining substantial traction due to regulatory pressures and consumer demand for antibiotic-free animal products. The robust growth of the aquaculture industry positions Vietnam as a leading global exporter of seafood, creating a massive and specialized demand for aqua feed additives designed to improve growth rates and disease resistance in shrimp and fish. Another significant aspect is the increasing investment from multinational corporations, who are establishing local production facilities and forming strategic partnerships to strengthen their distribution networks and tailor products to regional specificities. The market is also witnessing a technological shift towards precision nutrition, where additives are used in optimized formulations to achieve specific health and production outcomes, thereby improving overall farm profitability and sustainability.

Drivers, Opportunities & Restraints

The growth of the Vietnam animal feed additives market is propelled by a confluence of powerful drivers. The most significant is the escalating demand for animal-derived protein, fueled by a growing population and rising affluence, which in turn necessitates more efficient and productive livestock and aquaculture farming. This is complemented by the rapid industrialization of the animal husbandry sector, where large-scale farms are increasingly adopting compound feed that requires specialized additives. Government initiatives aimed at modernizing agriculture and ensuring national food security further act as a catalyst for market expansion. Key opportunities lie in the development and commercialization of innovative additives, such as those enhancing gut health and immune function, which address the industry's move away from antibiotic growth promoters. The untapped potential in the rural and semi-intensive farming segments also presents a considerable growth avenue. However, the market faces notable restraints, including price volatility of raw materials, which can impact production costs and profit margins for additive manufacturers. Furthermore, a complex regulatory environment and the need for constant product approvals can slow down the introduction of new solutions. Consumer skepticism and a lack of awareness regarding the benefits of certain advanced additives among smaller farmers also pose challenges to widespread adoption.

Concentration Insights

The competitive landscape of the Vietnam animal feed additives market exhibits a moderate level of concentration, featuring a blend of well-established global players and emerging domestic companies. Leading multinational corporations such as Cargill, ADM, and DSM hold significant market share due to their extensive product portfolios, strong research and development capabilities, and established brand reputation. These giants compete not only on product quality but also on their ability to provide technical support and comprehensive nutritional solutions to large feed millers and integrated farming companies. Alongside them, a number of local Vietnamese manufacturers and distributors have carved out substantial niches, often competing effectively on price, agility, and their deep understanding of local farming practices and preferences. The market is further diversified by the presence of several other international firms from Europe and Asia, creating a dynamic and competitive environment. This structure encourages continuous innovation and a focus on customer-centric strategies, as companies vie for contracts with the country's major animal feed producers.

Type Insights

The market for animal feed additives in Vietnam is segmented by type, with amino acids, vitamins, minerals, enzymes, and antibiotics alternatives representing the core categories. Amino acids, particularly lysine and methionine, are fundamental additives used to balance feed formulas and ensure optimal growth and development in monogastric animals like poultry and swine. Vitamins and minerals are essential for maintaining overall animal health, supporting metabolic functions, and preventing deficiencies. The enzymes segment is experiencing rapid growth, as these additives improve the digestibility of feed, allowing for better nutrient absorption and reduced feed costs. In response to global trends and regulatory changes, there is a pronounced shift away from antibiotic growth promoters. This has catalysed remarkable growth in the segment of antibiotic alternatives, which includes probiotics that support beneficial gut microbiota, prebiotics that feed these good bacteria, organic acids that control pathogens, and phytogenic additives derived from herbs and spices that possess natural growth-promoting and antimicrobial properties.

Application Insights

In terms of application, the Vietnam animal feed additives market is dominated by the poultry and swine sectors, which constitute the backbone of the country's livestock industry. The poultry segment, including broilers and layers, is a massive consumer of feed additives aimed at maximizing growth rates, feed conversion efficiency, and egg production. The swine industry similarly relies heavily on additives to support the health and productivity of pigs throughout their lifecycle. A critically important and fast-growing application segment is aquaculture. As a global powerhouse in shrimp and pangasius production, Vietnam's aqua feed sector demands a sophisticated array of additives specifically formulated to enhance growth, improve feed stability in water, boost immune responses in fish and shrimp, and ensure the production of high-quality seafood for export markets. The ruminant segment, while smaller, also utilizes additives like yeast and buffers to improve feed efficiency and digestive health in cattle. Each application sector has distinct nutritional requirements, driving demand for tailored additive solutions.

Regional Insights

Regionally, the demand for animal feed additives in Vietnam is closely aligned with the concentration of livestock population and feed production facilities. The Red River Delta in the north and the Southeast region in the south are the two primary hubs of economic activity and, consequently, animal production. The Southeast region, which includes Ho Chi Minh City and the surrounding provinces, is a particularly dominant force. This area hosts a high density of large-scale integrated livestock operations, modern feed mills, and seafood processing plants, making it the largest consumer of feed additives in the country. The Mekong Delta region is another area of strategic importance, primarily due to its immense aquaculture industry, which drives specialized demand for aqua feed additives. The North Central and Central Coastal regions also show significant activity, supported by government-led agricultural development programs. While urban centers drive consumption, the production and processing are often located in these key regional hubs, creating a well-defined geographical pattern for market activity.

Company Insights

The competitive arena features a strategic interplay between multinational giants and resilient local firms. Global leaders such as Cargill, Archer Daniels Midland (ADM), and Koninklijke DSM N.V. maintain a strong presence through their advanced product offerings and significant investments in local production and distribution infrastructure. These companies leverage their global research and development expertise to introduce innovative solutions tailored to the Vietnamese market. Other prominent international participants include Nutreco N.V. (through its Trouw Nutrition and Skretting brands) and Evonik Industries AG. On the domestic front, companies like Proconco and Greenfeed have established themselves as formidable competitors. These local players often excel in distribution networks that reach deep into the countryside and possess an innate understanding of the cost sensitivities and practical needs of Vietnamese farmers. The competitive strategies commonly observed include product innovation, capacity expansion, strategic acquisitions, and a strong emphasis on providing value-added technical services to customers.

Recent Developments

The Vietnam animal feed additives market is dynamic, with recent developments highlighting a focus on expansion, innovation, and sustainability. Major multinational companies have been actively investing in expanding their production capacities within Vietnam to better serve the local market and reduce import dependencies. There has been a notable surge in research and development activities aimed at creating next-generation additives, particularly novel probiotics, precision enzymes, and advanced phytogenic blends that offer enhanced efficacy and meet the demand for natural solutions. Strategic partnerships and joint ventures between international firms and local distributors are increasingly common, aimed at strengthening market penetration and leveraging local expertise. Furthermore, aligning with global sustainability trends, companies are increasingly promoting additives that contribute to reducing the environmental footprint of animal farming, such as those that decrease nitrogen and phosphorus excretion in manure. The regulatory landscape is also evolving, with authorities placing greater emphasis on feed safety and the approval of new, innovative ingredients.

Report Segmentation

This comprehensive market report on Vietnam's animal feed additives industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market. The segmentation by type delves into the market dynamics of key additive categories including amino acids, vitamins, minerals, enzymes, antibiotics, probiotics, prebiotics, and other essential additives, examining the demand drivers and growth prospects for each. The application segmentation provides an in-depth analysis of consumption patterns across the major animal sectors: poultry, swine, ruminants, aquaculture, and others, highlighting the specific nutritional needs and trends within each segment. Furthermore, the report includes a regional analysis that assesses the market size, growth potential, and key influencing factors in major geographical areas across Vietnam. This multi-faceted segmentation allows stakeholders to identify high-growth niches, understand competitive intensities within specific segments, and make informed strategic decisions regarding investment, product development, and market entry.

FAQs

What are the key types of animal feed additives used in Vietnam?

The key types of animal feed additives prevalent in the Vietnamese market include amino acids like lysine and methionine for protein synthesis, vitamins and minerals for essential nutrient supplementation, enzymes to enhance feed digestibility, and a growing category of antibiotic alternatives such as probiotics, prebiotics, organic acids, and phytogenic feed additives derived from plants.

Which animals are the primary consumers of feed additives in Vietnam?

The primary consumers of feed additives in Vietnam are poultry (broilers and layers) and swine, as these constitute the largest livestock segments. Additionally, the aquaculture industry, particularly for shrimp and pangasius fish, is a major and rapidly growing consumer of specialized aqua feed additives.

Who are the leading players in the Vietnam animal feed additives market?

The market features a mix of leading global corporations and strong local companies. Prominent international players include Cargill, ADM (Archer Daniels Midland), DSM, Nutreco, and Evonik. Significant domestic participants are companies like Proconco and Greenfeed, which have extensive distribution networks and deep market understanding.

What is driving the growth of the feed additives market in Vietnam?

Market growth is primarily driven by the rising domestic consumption of meat, eggs, and seafood, leading to the industrialization of livestock and aquaculture production. This necessitates the use of compound feeds enriched with additives to improve efficiency, animal health, and productivity. Government support for agricultural modernization also acts as a key driver.

What are the major challenges facing the animal feed additives industry in Vietnam?

The industry faces challenges such as fluctuating prices of raw materials which impact production costs, a complex regulatory framework for product approvals, and the need to educate and convince smaller-scale farmers about the benefits and proper use of advanced feed additives to ensure widespread adoption.

Citius Research has developed a research report titled “Vietnam Animal Feed Additives Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vietnam Animal Feed Additives Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vietnam Animal Feed Additives Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vietnam Animal Feed Additives Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vietnam Animal Feed Additives Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vietnam Animal Feed Additives Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vietnam Animal Feed Additives Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vietnam Animal Feed Additives Market
• Cost and Gross Margin Analysis of Vietnam Animal Feed Additives Market
• Vietnam Animal Feed Additives Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vietnam Animal Feed Additives Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vietnam Animal Feed Additives Market Key Stakeholders

Below are the key stakeholders for the Vietnam Animal Feed Additives Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vietnam Animal Feed Additives Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vietnam Animal Feed Additives Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vietnam Animal Feed Additives Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vietnam Animal Feed Additives Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vietnam Animal Feed Additives Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vietnam Animal Feed Additives Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vietnam Animal Feed Additives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vietnam Animal Feed Additives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vietnam Animal Feed Additives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vietnam Animal Feed Additives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vietnam Animal Feed Additives Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vietnam Animal Feed Additives Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vietnam Animal Feed Additives Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vietnam Animal Feed Additives Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vietnam Animal Feed Additives Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vietnam Animal Feed Additives Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vietnam Animal Feed Additives Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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