Vertical Farming Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212097
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Vertical Farming Market size was estimated at USD 4.25 billion in 2023 and is projected to reach USD 7.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Vertical Farming Market

(Market Size)
$4.25 billion
$7.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 4.25 billion
2030 Market Size USD 7.8 billion
Key Players AeroFarms, Plenty, Bowery Farming, BrightFarms, Gotham Greens

Market Summary

The vertical farming market represents a transformative approach to agriculture, leveraging advanced semiconductor and electronics technologies to cultivate crops in controlled indoor environments. This innovative method utilizes stacked layers, often integrated with soilless farming techniques such as hydroponics, aeroponics, and aquaponics, to maximize yield per square foot. The integration of semiconductor-based components like sensors, LEDs, and automation systems enables precise control over environmental factors including light, temperature, humidity, and nutrients. This sector is gaining significant traction due to its potential to address challenges related to traditional farming, such as land scarcity, climate change, and the increasing demand for locally sourced, fresh produce. Companies and investors are increasingly recognizing the strategic importance of vertical farming in enhancing food security and sustainability, particularly in urban areas where space is limited. The convergence of agriculture with cutting-edge electronics is driving the evolution of smart farming solutions, positioning vertical farming as a critical component of the future food supply chain.

Key Highlights

The vertical farming market is characterized by several key highlights that underscore its growth and innovation. One of the most significant aspects is the extensive use of energy-efficient LED lighting systems, which are tailored to specific plant growth spectra to optimize photosynthesis and reduce energy consumption. Advanced climate control systems, powered by semiconductor sensors and IoT devices, ensure optimal growing conditions year-round, independent of external weather patterns. Automation and robotics play a pivotal role in seeding, monitoring, and harvesting, enhancing operational efficiency and reducing labor costs. The market is also witnessing increased investment from major technology and agriculture firms, driving research and development in areas such as artificial intelligence and machine learning for crop management. Furthermore, vertical farming supports sustainable practices by significantly reducing water usage compared to traditional agriculture and minimizing the need for pesticides. These factors collectively contribute to the market's appeal as a scalable and environmentally friendly solution for modern food production.

Drivers, Opportunities & Restraints

The growth of the vertical farming market is propelled by several drivers, including rising global population, urbanization, and the increasing consumer preference for organic and locally grown produce. Technological advancements in semiconductor and electronics components, such as cost-effective sensors and efficient lighting systems, are making vertical farming more accessible and economically viable. Opportunities abound in the integration of renewable energy sources to power these facilities, further enhancing sustainability. Additionally, partnerships between technology providers and agricultural enterprises are fostering innovation and expanding market reach. However, the market faces restraints such as high initial capital investment for setting up advanced farming systems and the significant energy requirements associated with artificial lighting and climate control. Regulatory challenges and the need for skilled personnel to manage these high-tech farms also pose hurdles. Despite these restraints, ongoing research aimed at reducing costs and improving energy efficiency is expected to mitigate these challenges over time.

Concentration Insights

The vertical farming market exhibits a concentrated landscape with key players dominating through technological expertise and strategic expansions. Companies such as AeroFarms, Plenty, and Bowery Farming are at the forefront, leveraging advanced semiconductor and electronics integrations to enhance their farming operations. These industry leaders focus on continuous innovation in automation, data analytics, and energy management to maintain competitive advantage. The market concentration is also influenced by partnerships with technology firms specializing in IoT, AI, and semiconductor manufacturing, which provide critical components and solutions. Regional players are emerging, particularly in Asia and Europe, where government support and increasing awareness of food security are driving adoption. Investment trends show a preference for companies that demonstrate scalability and sustainability, leading to a competitive yet collaborative environment. This concentration fosters rapid technological advancements and economies of scale, benefiting the overall market growth and adoption rates.

Type Insights

Vertical farming systems are primarily categorized into hydroponics, aeroponics, and aquaponics, each leveraging semiconductor and electronics technologies for optimal performance. Hydroponics, the most widely adopted method, involves growing plants in nutrient-rich water solutions without soil, using sensors and automated systems to monitor and adjust nutrient levels. Aeroponics suspends plant roots in the air and mists them with nutrient solutions, requiring precise control via electronic misting systems and environmental sensors to ensure efficiency. Aquaponics combines fish farming with plant cultivation, creating a symbiotic environment where fish waste provides nutrients for plants, and plants help purify the water; this system relies heavily on electronic monitoring for water quality and balance. The choice of system depends on factors such as crop type, space availability, and investment capacity, with each offering distinct advantages in terms of resource efficiency and yield. Advances in semiconductor technology are continuously improving the reliability and affordability of these systems.

Application Insights

Vertical farming applications span a diverse range of crops, with significant focus on leafy greens, herbs, and microgreens due to their short growth cycles and high market demand. Semiconductor and electronics technologies enable the cultivation of more complex crops such as strawberries, tomatoes, and even certain root vegetables through precise environmental control and tailored lighting spectra. Beyond food production, vertical farming is increasingly used for pharmaceutical and nutraceutical plants, where consistent quality and contamination-free environments are critical. Urban applications include integration into retail spaces, restaurants, and residential buildings, providing hyper-local produce and reducing transportation emissions. The versatility of vertical farming systems allows for adaptation to various climatic and geographic conditions, making it suitable for global deployment. Research is ongoing to expand the range of cultivable crops, further broadening the application scope and market potential.

Regional Insights

The adoption of vertical farming varies significantly across regions, influenced by factors such as technological infrastructure, regulatory support, and consumer preferences. North America leads in market innovation and investment, with the United States and Canada hosting numerous large-scale vertical farms that integrate advanced semiconductor and electronics systems. Europe follows closely, driven by strong governmental initiatives promoting sustainable agriculture and food security, particularly in countries like the Netherlands and Germany. The Asia-Pacific region is experiencing rapid growth, with Japan, China, and South Korea investing heavily in vertical farming to address land constraints and growing urban populations. Emerging economies in Latin America and the Middle East are also beginning to explore vertical farming as a solution to water scarcity and food import dependence. Each region presents unique opportunities and challenges, shaping the development and customization of vertical farming technologies to meet local needs.

Company Insights

Prominent companies in the vertical farming market include AeroFarms, Plenty, Bowery Farming, BrightFarms, and Gotham Greens, each leveraging semiconductor and electronics innovations to enhance their operations. AeroFarms utilizes proprietary aeroponic systems and machine learning algorithms to optimize crop growth. Plenty employs vertical farming towers with custom LED lighting and robotics for efficient production. Bowery Farming focuses on IoT integration and data analytics to monitor and manage farm environments in real-time. BrightFarms emphasizes local greenhouse partnerships and sustainable practices. Gotham Greens combines greenhouse and vertical farming techniques with advanced climate control systems. These companies are continuously investing in R&D to improve energy efficiency, crop yield, and automation, while also expanding their geographical presence through new facilities and partnerships. Their strategies highlight the critical role of technology in driving the future of agriculture.

Recent Developments

Recent developments in the vertical farming market highlight ongoing technological advancements and strategic initiatives. Companies are increasingly adopting AI and machine learning for predictive analytics in crop management, enhancing yield and reducing waste. There is a growing trend towards integrating renewable energy sources, such as solar panels, to power farming operations and improve sustainability. Partnerships between vertical farming firms and semiconductor manufacturers are leading to the development of more efficient and cost-effective sensors and lighting systems. Expansion activities are notable, with several key players opening new facilities in urban centers across North America, Europe, and Asia to meet rising demand. Additionally, research initiatives focus on breeding plant varieties specifically suited for indoor farming environments, further optimizing growth conditions and output. These developments reflect the market's dynamic nature and its alignment with broader technological and environmental trends.

Report Segmentation

The vertical farming market report is segmented based on growth mechanism, structure, offering, application, and region. Growth mechanism segments include hydroponics, aeroponics, and aquaponics, each detailed for their technological requirements and adoption rates. Structure segmentation covers building-based and container-based vertical farms, analyzing their suitability for different environments and scales. The offering segment divides the market into hardware, software, and services, with hardware further broken down into lighting, sensors, climate control, and other semiconductor-based components. Application segmentation focuses on the types of crops cultivated, such as leafy greens, herbs, fruits, vegetables, and others, highlighting the specific technologies employed for each. Regional segmentation provides insights into market dynamics across North America, Europe, Asia-Pacific, and the rest of the world, examining local trends, key players, and growth opportunities. This comprehensive segmentation enables detailed analysis and strategic decision-making for stakeholders.

FAQs

What are the main technologies used in vertical farming? Vertical farming primarily utilizes advanced technologies including LED lighting systems tailored for plant growth, climate control systems, hydroponic or aeroponic setups, and sensors for monitoring environmental conditions. Automation and robotics are also integral for tasks such as planting and harvesting.

How does vertical farming benefit the environment? Vertical farming offers environmental benefits by significantly reducing water usage compared to traditional agriculture, minimizing the need for pesticides, and lowering transportation emissions due to local production. It also helps conserve land by enabling food production in urban areas.

What crops are commonly grown in vertical farms? Common crops include leafy greens like lettuce and spinach, herbs such as basil and cilantro, microgreens, and increasingly, fruits like strawberries and tomatoes. Research is expanding to include a wider variety of vegetables and pharmaceutical plants.

What are the challenges facing the vertical farming industry? Key challenges include high initial investment costs, significant energy consumption for lighting and climate control, the need for skilled personnel, and regulatory hurdles. Ongoing advancements aim to address these issues through improved efficiency and cost-reduction strategies.

Which regions are leading in vertical farming adoption? North America, particularly the United States, is a leader in vertical farming innovation and adoption. Europe, with strong support in countries like the Netherlands, and Asia-Pacific, including Japan and China, are also significant markets due to urban density and food security initiatives.

How is artificial intelligence used in vertical farming? Artificial intelligence is employed for predictive analytics, monitoring plant health, optimizing growth conditions, and automating processes. AI algorithms analyze data from sensors to adjust lighting, nutrient levels, and climate settings in real-time, enhancing yield and efficiency.

Citius Research has developed a research report titled “Vertical Farming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vertical Farming Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vertical Farming Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vertical Farming Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vertical Farming Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vertical Farming Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vertical Farming Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vertical Farming Market
• Cost and Gross Margin Analysis of Vertical Farming Market
• Vertical Farming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vertical Farming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vertical Farming Market Key Stakeholders

Below are the key stakeholders for the Vertical Farming Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vertical Farming Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vertical Farming Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vertical Farming Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vertical Farming Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vertical Farming Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vertical Farming Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vertical Farming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vertical Farming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vertical Farming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vertical Farming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vertical Farming Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vertical Farming Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vertical Farming Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vertical Farming Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vertical Farming Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vertical Farming Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vertical Farming Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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