Vegan Protein Concentrate Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196064
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Vegan Protein Concentrate Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Vegan Protein Concentrate Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players ADM, Cargill, DuPont, Kerry, FrieslandCampina

Market Summary

The vegan protein concentrate market is a rapidly expanding segment within the global food and beverages industry, driven by a fundamental shift in consumer dietary preferences towards plant-based nutrition. This market encompasses a range of protein sources derived from plants such as soy, pea, rice, and hemp, which are processed into concentrated forms to enhance their protein content for use in various food and drink applications. The growing consumer awareness regarding health, wellness, and the environmental impact of animal agriculture is a primary force propelling demand. Manufacturers are innovating with new sources and improved extraction technologies to meet the rising need for clean-label, non-GMO, and allergen-free protein options that do not compromise on taste or functionality. The market is characterized by intense competition and continuous product development as companies strive to capture a share of this lucrative and growing consumer base seeking sustainable and ethical protein alternatives.

Key Highlights

The vegan protein concentrate market is distinguished by several key factors that underscore its dynamic nature and future potential. A significant highlight is the robust investment in research and development by leading industry players to enhance the sensory profile and solubility of plant-based proteins, overcoming historical challenges associated with taste and texture. The expansion of application beyond traditional sports nutrition into mainstream food products like dairy alternatives, baked goods, and meat analogues represents a major market evolution. Strategic partnerships and acquisitions are frequent, as larger food conglomerates seek to strengthen their plant-based portfolios by integrating specialized vegan protein producers. The market is also witnessing a proliferation of new entrants and startups, fostering innovation and increasing the diversity of protein sources available, from pumpkin seed to mung bean concentrates, catering to a more discerning and ingredient-conscious global consumer.

Drivers, Opportunities & Restraints

The growth of the vegan protein concentrate market is propelled by a confluence of powerful drivers. Increasing health consciousness among consumers, coupled with a rising incidence of lactose intolerance and other food allergies, is steering demand towards plant-based protein solutions. The growing vegan and flexitarian populations globally are creating a substantial and sustained consumer base. Furthermore, heightened awareness of the environmental sustainability issues linked to animal farming, such as greenhouse gas emissions and high water usage, is making plant-based options more appealing from an ethical standpoint. Significant opportunities lie in untapped geographic markets and in the development of novel protein sources with superior nutritional and functional properties. However, the market faces restraints including the relatively higher cost of production for some vegan protein concentrates compared to their animal-based or other plant-based counterparts, which can impact final product pricing. Challenges also persist in achieving neutral flavors and smooth textures in certain applications, requiring ongoing technical innovation from ingredient suppliers.

Concentration Insights

The competitive landscape of the vegan protein concentrate market is moderately concentrated, featuring a mix of established global ingredient giants and agile specialized companies. Prominent players such as Archer-Daniels-Midland Company, Cargill, Incorporated, and Ingredion Incorporated leverage their extensive distribution networks and broad product portfolios to maintain significant market share. These companies often compete on the basis of scale, reliability, and a wide range of protein options. Simultaneously, specialized firms like Axiom Foods, Inc., Burcon NutraScience Corporation, and Glanbia plc focus on technological innovation, proprietary extraction processes, and niche protein sources to differentiate themselves. This structure creates a competitive environment where large companies acquire innovative startups to gain new technologies, while smaller players compete through specialization and targeted solutions for specific application challenges in the food and beverage industry.

Type Insights

The vegan protein concentrate market is segmented by type, primarily based on the source material, with soy, pea, wheat, and rice being the most established categories. Soy protein concentrate continues to hold a considerable share due to its complete amino acid profile, high functionality, and cost-effectiveness, making it a versatile ingredient for numerous applications. Pea protein concentrate has witnessed explosive growth, prized for its hypoallergenic properties, non-GMO status, and suitability for consumers with soy allergies. Rice protein is often utilized for its mild flavor and is frequently blended with pea protein to create a more complete amino acid profile. Emerging types gaining traction include concentrates derived from hemp, flaxseed, pumpkin seed, and quinoa, each offering unique nutritional benefits and appealing to brands seeking to differentiate their products in a crowded marketplace with novel and clean-label ingredients.

Application Insights

Vegan protein concentrates find diverse applications across the food and beverage industry, a key factor in the market's expansion. The sports nutrition segment remains a major application area, with protein powders, shakes, and bars utilizing these concentrates to meet the demands of athletes and fitness enthusiasts seeking plant-based options. However, the most significant growth is observed in the meat alternatives segment, where concentrates like soy and pea are critical for providing the texture and protein content in plant-based burgers, sausages, and nuggets. The dairy alternatives segment is another substantial application, with protein concentrates being essential for formulating plant-based milk, yogurt, and cheese that nutritionally mimic their dairy counterparts. Furthermore, these ingredients are increasingly incorporated into everyday food products such as baked goods, cereals, pasta, and snacks to boost their protein content and appeal to health-focused consumers.

Regional Insights

The demand for vegan protein concentrates exhibits distinct regional patterns influenced by dietary trends, consumer awareness, and regulatory environments. North America represents a leading market, driven by high consumer health consciousness, a well-established sports nutrition industry, and the early and widespread adoption of plant-based meat alternatives. Europe follows closely, with strong growth fueled by stringent regulations promoting sustainable food systems, high consumer environmental awareness, and a robust market for organic and natural food products. The Asia Pacific region is anticipated to be the fastest-growing market, owing to its large population, rising disposable incomes, increasing health concerns, and the presence of traditional plant-based diets that are now being modernized with concentrated protein formats. Latin America and the Middle East and Africa are emerging markets where growth is gradually picking up due to increasing urbanization and shifting consumer preferences.

Company Insights

The vegan protein concentrate market features a dynamic mix of companies, from multinational agri-business corporations to dedicated biotechnology firms. Key players such as Archer-Daniels-Midland Company and Cargill, Incorporated offer a wide spectrum of plant-based ingredients, including various protein concentrates, benefiting from their global scale and integrated supply chains. Ingredion Incorporated is another significant participant, providing a range of specialty ingredients including vegan proteins. Pure-play companies like Axiom Foods, Inc. and Burcon NutraScience Corporation are recognized for their focus on developing and commercializing novel plant protein extraction technologies and ingredients. Glanbia plc, through its division, is a major force in nutritional solutions, including plant proteins. Roquette Fr?res is a leading producer of pea protein, among other plant-based ingredients. These companies compete on factors including product quality, innovation, supply chain reliability, and the ability to provide technical support to food and beverage manufacturers.

Recent Developments

The vegan protein concentrate market is characterized by a high level of activity in terms of strategic developments aimed at capacity expansion, innovation, and market consolidation. Recent years have witnessed numerous investments in new production facilities to increase output and meet the soaring global demand. There has been a marked trend of mergers and acquisitions, with large food ingredient companies acquiring innovative startups to gain access to new protein sources and proprietary technologies. Product innovation remains relentless, with companies launching concentrates with improved solubility, cleaner flavors, and enhanced functionality for specific applications like clear beverages or egg replacements. Furthermore, key players are increasingly focusing on sustainability initiatives, such as implementing water-saving technologies in processing and sourcing raw materials from sustainable and traceable supply chains, to align with the core values of their end consumers and strengthen their brand positioning.

Report Segmentation

This comprehensive market report on vegan protein concentrates provides a detailed analysis segmented by type, application, and region to offer a granular understanding of the market dynamics. The type segmentation delves into the different source materials, including soy protein concentrate, pea protein concentrate, wheat protein concentrate, rice protein concentrate, and other emerging sources, analyzing the unique trends, demand patterns, and growth prospects for each category. The application segmentation examines the various end-use sectors such as sports nutrition, meat alternatives, dairy alternatives, bakery and confectionery, beverages, and other food applications, highlighting the specific requirements and adoption rates within each segment. The regional segmentation provides a geographical breakdown of the market, covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, and offers insights into the key drivers, challenges, and opportunities prevalent in each region, enabling businesses to identify and strategize for high-growth markets.

FAQs

What is the difference between vegan protein concentrate and isolate? The primary difference lies in protein content. Concentrates undergo less processing, typically containing 60-80% protein along with carbohydrates, fiber, and fats. Isolates are processed further to remove most non-protein components, resulting in a product that is over 90% protein.

What are the main sources of vegan protein concentrate? The most common commercial sources are soy, pea, wheat, and rice. Emerging sources gaining popularity include hemp, flaxseed, pumpkin seed, sunflower seed, and chickpea, each offering different nutritional and functional benefits.

How is vegan protein concentrate made? It is typically produced through mechanical and chemical processes. The common method involves milling the plant material, using solvents or water to extract the protein, and then employing techniques like centrifugation and spray drying to isolate and dry the protein concentrate into a powder.

What are the benefits of using vegan protein concentrate? Key benefits include supporting muscle repair and growth, promoting satiety for weight management, being suitable for lactose-intolerant and vegan diets, and generally having a lower environmental footprint regarding water and land use compared to animal proteins.

Which application is driving the most growth for vegan protein concentrate? While sports nutrition remains strong, the plant-based meat alternatives segment is currently a primary growth driver. The demand for realistic meat analogues that require high-protein ingredients to mimic the texture and nutritional value of meat is significantly fueling market expansion.

Citius Research has developed a research report titled “Vegan Protein Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vegan Protein Concentrate Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vegan Protein Concentrate Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vegan Protein Concentrate Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vegan Protein Concentrate Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vegan Protein Concentrate Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vegan Protein Concentrate Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vegan Protein Concentrate Market
• Cost and Gross Margin Analysis of Vegan Protein Concentrate Market
• Vegan Protein Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vegan Protein Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vegan Protein Concentrate Market Key Stakeholders

Below are the key stakeholders for the Vegan Protein Concentrate Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vegan Protein Concentrate Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vegan Protein Concentrate Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vegan Protein Concentrate Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vegan Protein Concentrate Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vegan Protein Concentrate Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vegan Protein Concentrate Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vegan Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vegan Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vegan Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vegan Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vegan Protein Concentrate Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vegan Protein Concentrate Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vegan Protein Concentrate Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vegan Protein Concentrate Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vegan Protein Concentrate Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vegan Protein Concentrate Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vegan Protein Concentrate Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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