Vegan Ice Cream Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197006
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Vegan Ice Cream Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Vegan Ice Cream Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Ben & Jerry's, Häagen-Dazs, So Delicious

Market Summary

The vegan ice cream market represents a rapidly expanding segment within the global food and beverage industry, driven by a fundamental shift in consumer lifestyles and dietary preferences. This market caters to a growing demographic seeking plant-based alternatives to traditional dairy products, motivated by concerns over health, animal welfare, and environmental sustainability. The product landscape is characterized by a diverse range of formulations utilizing bases such as almond milk, coconut milk, soy milk, and oat milk, each offering distinct flavors and nutritional profiles. Manufacturers are continuously innovating to improve texture and taste to closely mimic conventional ice cream, thereby appealing to a broader audience beyond strict vegans. The market's expansion is further supported by widespread retail distribution, including supermarkets, hypermarkets, convenience stores, and dedicated health food stores, alongside a robust and growing online sales channel. This accessibility ensures that products reach a wide consumer base, fueling market penetration and growth across various geographic regions.

Key Highlights

The vegan ice cream market is distinguished by several key factors that underscore its dynamic nature and potential. A primary highlight is the intense level of product innovation, where companies are not only expanding flavor portfolios with exotic and indulgent options but are also focusing on clean-label formulations, organic ingredients, and functional benefits like added protein or probiotics. The competitive landscape is vibrant, featuring a mix of specialized vegan brands and major diversified food corporations such as Unilever (Ben & Jerry's), Danone, and Nestl? (H?agen-Dazs), all vying for market share through strategic launches and marketing campaigns. Another significant highlight is the effective penetration into mainstream retail channels, moving the product category from a niche health store offering to a commonplace item in freezer aisles globally. The influence of social media and digital marketing cannot be understated, as visually appealing products and strong brand storytelling on these platforms play a crucial role in consumer education and demand generation, particularly among younger demographics.

Drivers, Opportunities & Restraints

The growth of the vegan ice cream market is propelled by a confluence of powerful drivers. A rising prevalence of lactose intolerance and milk allergies globally creates a substantial consumer base necessitating dairy-free alternatives. Concurrently, increasing health consciousness leads consumers to perceive plant-based options as healthier, often lower in cholesterol and saturated fat. The strong ethical movements surrounding veganism, animal welfare, and environmental sustainability, particularly concerns about the dairy industry's carbon footprint, further accelerate adoption. These drivers present significant opportunities for market players. There is considerable potential in emerging economies where disposable incomes are rising and Western dietary trends are gaining traction. Opportunities also abound in product development, such as creating sugar-free, keto-friendly, or allergen-free options to cater to specific dietary needs. However, the market faces notable restraints. The high cost of production, often due to expensive raw materials and complex manufacturing processes, results in premium retail pricing that can limit mass-market appeal. Additionally, overcoming sensory challenges to perfectly replicate the creamy texture and rich taste of dairy ice cream remains a significant hurdle for some manufacturers, potentially hindering acceptance among non-vegan consumers.

Concentration Insights

The global vegan ice cream market exhibits a moderately concentrated competitive landscape. The market share is held by a combination of established food and beverage giants and agile, pioneering dedicated vegan companies. Leading multinational corporations like Unilever, with its Ben & Jerry's non-dairy line, and Danone, through its ownership of brands like So Delicious, leverage their extensive distribution networks, strong brand equity, and significant R&D capabilities to command a considerable portion of the market. They compete directly with prominent specialized players such as Oatly and Halo Top, which have built strong brand identities around specific ingredients or health propositions. The market also features a long tail of smaller regional and artisanal producers who compete on authenticity, unique flavors, and local sourcing. This structure creates an environment where competition is based on multiple factors including price, taste, ingredient quality, brand story, and innovation speed, preventing any single entity from holding dominant control and ensuring a continuous stream of new products and competitive strategies.

Type Insights

The vegan ice cream market is segmented by type based on the primary plant-derived ingredient used as a base, each with its own consumer appeal and functional characteristics. Coconut milk-based ice cream is renowned for delivering a rich, creamy, and fatty mouthfeel that is often considered the closest sensory experience to traditional dairy ice cream, making it a popular choice for indulgent products. Almond milk-based varieties are widely appreciated for their mildly nutty flavor and lower calorie content, appealing to health-conscious consumers. Soy milk-based ice cream, one of the earliest plant-based options, offers a high-protein profile and a smooth texture. A rapidly growing segment is oat milk-based ice cream, which has gained tremendous popularity due to its neutral, slightly sweet flavor, creamy consistency, and sustainable cultivation profile. Other bases include cashew milk, known for its exceptional creaminess, and rice milk. The choice of base ingredient directly influences the product's nutritional content, allergen potential, flavor, and cost, allowing manufacturers to target specific consumer niches and preferences effectively.

Application Insights

In terms of application, the vegan ice cream market is broadly divided into two key distribution channels: food service and retail. The food service sector encompasses a wide array of outlets including ice cream parlors, cafes, restaurants, hotels, and quick-service restaurants (QSRs). This channel is critical for brand building and consumer trial, as it allows customers to experience the product firsthand, often in a curated setting. The adoption of vegan options by major food service chains significantly boosts product visibility and normalizes plant-based desserts. The retail sector represents the largest application and is subdivided into modern trade like supermarkets and hypermarkets, convenience stores, and specialty health food stores. Supermarkets serve as the primary purchase point for most consumers, offering a wide variety of brands and flavors. Furthermore, the online retail channel has emerged as a vital application, with e-commerce platforms and direct-to-consumer (D2C) brand websites facilitating easy home delivery and subscription services, which became particularly important during recent global health concerns. The growth in both applications indicates the product's successful transition into mainstream consumption patterns.

Regional Insights

The demand for vegan ice cream displays distinct regional patterns influenced by cultural attitudes, economic development, and dietary trends. North America, particularly the United States, stands as the largest and most mature market. This dominance is fueled by high consumer awareness, a strong culture of dietary experimentation, the presence of major manufacturers, and widespread retail availability. Europe follows closely as another highly developed market, with countries like the United Kingdom, Germany, and the Nordic regions showing particularly strong adoption rates driven by robust vegan movements and stringent food labeling regulations. The Asia-Pacific region is identified as the fastest-growing market, with potential fueled by a large population, rising disposable incomes, and a growing lactose-intolerant demographic in countries like China and India. However, cultural preferences and taste palates vary significantly across APAC, requiring localized product development. Latin America and the Middle East and Africa are emerging markets where growth is gradually picking up, though it is often concentrated in urban centers and among higher-income segments, presenting a long-term growth opportunity for market players.

Company Insights

The competitive arena of the vegan ice cream market includes a strategic mix of global food conglomerates and focused niche brands. Unilever PLC, through its brand Ben & Jerry's, is a formidable player with a widely successful non-dairy line that leverages its existing brand strength and distribution. Danone S.A. holds a significant position with its portfolio of plant-based brands, including So Delicious and Almond Dream. Nestl? S.A. competes through its iconic H?agen-Dazs brand, which has introduced a non-dairy collection. General Mills, Inc., via its subsidiary H?agen-Dazs, also has a stake in the market. Among the specialized companies, Oatly AB has made a substantial impact with its oat milk-based frozen desserts. The Hain Celestial Group, Inc. offers products under its Linda McCartney's and other health-focused brands. Bliss Unlimited, LLC (NadaMoo!) and Booja-Booja are examples of smaller, dedicated vegan manufacturers that compete on authenticity, organic ingredients, and artisanal quality. This diverse mix of companies ensures intense competition focused on innovation, brand positioning, and channel expansion.

Recent Developments

The vegan ice cream market is characterized by a fast pace of recent developments as companies strive to gain a competitive edge. A predominant trend is the wave of product launches featuring new and innovative base ingredients, with oat milk emerging as a particularly popular choice due to its favorable sustainability and taste profile. Companies are also expanding flavor offerings to include more gourmet, exotic, and nostalgia-inspired options to attract a wider audience. Strategic acquisitions and partnerships continue to shape the landscape, as larger corporations acquire successful smaller brands to quickly gain expertise and market share in the plant-based sector. Investment in production technology is another key development, with manufacturers scaling up capabilities and improving processes to enhance product quality, reduce costs, and increase output to meet soaring demand. Furthermore, brands are increasingly focusing on sustainable packaging solutions, moving towards recyclable and reduced-plastic materials in response to growing consumer environmental concerns, which is becoming a key differentiator in the market.

Report Segmentation

This comprehensive market research report on the vegan ice cream industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market dynamics. The report is segmented by type, categorizing the market based on the primary ingredient used, such as coconut milk, almond milk, soy milk, oat milk, and others, providing insights into the popularity, growth rate, and consumer preference for each variant. It is further segmented by application, analyzing the distribution and sales across key channels including food service outlets?comprising restaurants, cafes, and parlors?and the retail sector, which is broken down into supermarkets/hypermarkets, convenience stores, specialty stores, and online retail. Geographically, the report offers a thorough regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting specific trends, growth potential, and competitive scenarios in each region. This multi-faceted segmentation allows stakeholders to identify precise opportunities, understand demand patterns in specific categories, and formulate targeted strategies for growth and investment.

FAQs

What is driving the growth of the vegan ice cream market?

The market is primarily driven by a rising number of consumers adopting vegan and lactose-free diets due to health concerns, lactose intolerance, and growing awareness of animal welfare and environmental issues associated with dairy farming. Increased product availability and improved taste and texture are also significant factors.

Which regions have the highest demand for vegan ice cream?

North America and Europe currently represent the regions with the highest consumption and market maturity for vegan ice cream, attributed to strong consumer awareness and well-established distribution networks. However, the Asia Pacific region is experiencing the fastest growth rate due to its large population and increasing health consciousness.

Who are the key players in the vegan ice cream market?

The market features a blend of large multinational food corporations and specialized vegan brands. Key players include Unilever (Ben & Jerry's), Danone (So Delicious), Nestl? (H?agen-Dazs), General Mills, Oatly, and The Hain Celestial Group, among others.

What are the common base ingredients used in vegan ice cream?

Common base ingredients include coconut milk, almond milk, soy milk, and oat milk. Other bases such as cashew milk, rice milk, and avocado are also used, each contributing different nutritional benefits, flavors, and textures to the final product.

How is vegan ice cream distributed to consumers?

Vegan ice cream is distributed through two main channels: food service outlets like restaurants and ice cream parlors, and retail channels. The retail segment includes large supermarkets and hypermarkets, convenience stores, specialty health food stores, and increasingly, through online retail platforms and direct-to-consumer websites.

Citius Research has developed a research report titled “Vegan Ice Cream Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vegan Ice Cream Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vegan Ice Cream Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vegan Ice Cream Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vegan Ice Cream Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vegan Ice Cream Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vegan Ice Cream Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vegan Ice Cream Market
• Cost and Gross Margin Analysis of Vegan Ice Cream Market
• Vegan Ice Cream Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vegan Ice Cream Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vegan Ice Cream Market Key Stakeholders

Below are the key stakeholders for the Vegan Ice Cream Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vegan Ice Cream Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vegan Ice Cream Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vegan Ice Cream Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vegan Ice Cream Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vegan Ice Cream Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vegan Ice Cream Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vegan Ice Cream Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vegan Ice Cream Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vegan Ice Cream Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vegan Ice Cream Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vegan Ice Cream Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vegan Ice Cream Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vegan Ice Cream Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vegan Ice Cream Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vegan Ice Cream Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vegan Ice Cream Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vegan Ice Cream Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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