UV Conveyor Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210922
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The UV Conveyor Systems Market size was estimated at USD 520 million in 2023 and is projected to reach USD 880 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

UV Conveyor Systems Market

(Market Size)
$520 million
$880 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 520 million
2030 Market Size USD 880 million
Key Players IST Metz, GEW, Heraeus, Nordson, Baldwin Technology

Market Summary

The UV conveyor systems market within the packaging industry represents a specialized segment focused on integrating ultraviolet curing technology into conveyor-based production lines. These systems are engineered to deliver controlled UV light exposure to materials and products as they move along the conveyor, facilitating rapid curing, drying, or hardening of inks, coatings, adhesives, and varnishes. The adoption of UV conveyor systems is driven by the packaging sector's ongoing pursuit of enhanced operational efficiency, superior print quality, and more sustainable manufacturing processes. These systems are integral to various packaging applications, including labels, flexible packaging, cartons, and containers, where they ensure high-speed production and consistent product finish. Leading manufacturers and suppliers are continuously innovating to offer systems with improved energy efficiency, precise control mechanisms, and compatibility with diverse packaging substrates. The market is characterized by a competitive landscape with several established players and emerging entrants striving to capture share through technological advancements and strategic expansions.

Key Highlights

Key highlights of the UV conveyor systems market include the critical role these systems play in enabling high-speed, on-demand curing which significantly reduces processing times compared to traditional air-drying methods. This technology is paramount for achieving superior print durability, scratch resistance, and high-gloss finishes on packaging materials, which are essential for brand differentiation and product protection. The integration of advanced features such as LED-UV technology is a major highlight, offering benefits like lower energy consumption, reduced heat generation, longer operational life, and instant on/off capabilities, which contribute to overall sustainability goals. Furthermore, the flexibility of UV conveyor systems to be customized and integrated into existing production lines makes them a valuable investment for packaging converters seeking to enhance their capabilities without major overhauls. The market is also witnessing a trend towards automation and smart controls, allowing for precise monitoring and adjustment of UV dosage, conveyor speed, and curing parameters, ensuring consistent quality and minimizing waste.

Drivers, Opportunities & Restraints

The growth of the UV conveyor systems market is primarily driven by the expanding packaging industry's demand for faster production speeds and higher quality finishes. The need for efficient curing solutions that can keep pace with high-volume printing and coating applications is a significant driver. Additionally, stringent environmental regulations pushing for reduced VOC emissions favor UV curing technology, which is typically a solvent-free process. Opportunities in this market are abundant, particularly with the rising adoption of LED-UV systems, which present a more eco-friendly and cost-effective alternative to traditional mercury arc lamps. The growth of e-commerce and the subsequent demand for attractive, durable packaging also creates substantial opportunities for market expansion. However, the market faces certain restraints, including the high initial investment required for advanced UV conveyor systems, which can be a barrier for small and medium-sized enterprises. Technical challenges related to the curing of certain specialized materials or complex 3D objects can also pose limitations, requiring ongoing research and development to overcome.

Concentration Insights

The competitive concentration in the UV conveyor systems market is characterized by the presence of a mix of global leaders and specialized regional players. Key companies such as IST America, GEW (EC) Limited, and Baldwin Technology Company Inc. hold significant market share due to their extensive product portfolios, strong technical expertise, and global distribution networks. These established players compete on factors like technological innovation, system reliability, energy efficiency, and after-sales service. The market also features several niche manufacturers that focus on custom solutions for specific packaging applications or geographic regions. This concentration indicates a moderately consolidated landscape where innovation and strategic partnerships are crucial for maintaining a competitive edge. The focus on developing more compact, user-friendly, and energy-efficient systems is a common strategy among all players to cater to the evolving needs of packaging converters.

Type Insights

UV conveyor systems are primarily categorized based on the type of UV lamp technology they employ. The two main types are traditional mercury arc lamp systems and newer light-emitting diode (LED) systems. Mercury arc lamp systems have been the industry standard for decades, known for their high-intensity output and broad-spectrum UV light, which is effective for curing a wide range of chemistries. However, they consume more energy, generate significant heat, and have a shorter lamp life. In contrast, LED-UV systems are rapidly gaining traction. They offer numerous advantages, including instant startup and shutdown, significantly lower power consumption, minimal heat emission, and a much longer operational lifespan, often exceeding 20,000 hours. This makes them highly suitable for temperature-sensitive substrates and supports sustainable manufacturing initiatives. The choice between these types depends on application requirements, budget constraints, and desired operational benefits.

Application Insights

Within the packaging industry, UV conveyor systems find critical applications across various processes. A primary application is in the curing of inks and coatings on labels, providing high gloss, abrasion resistance, and the ability to print on diverse filmic and paper substrates. They are equally vital in the flexible packaging sector for curing on films, pouches, and bags, ensuring the prints remain vibrant and durable throughout the supply chain. For folding cartons and corrugated packaging, these systems are used to cure coatings and varnishes that enhance visual appeal and provide protective barriers. Another significant application is in the decoration of rigid containers, such as bottles, tubes, and caps, where UV-cured coatings offer superior resistance to chemicals, moisture, and physical handling. The versatility of these systems allows them to be tailored for specific line speeds and curing demands.

Regional Insights

The demand for UV conveyor systems in the packaging industry exhibits distinct regional variations influenced by industrial development and technological adoption rates. North America and Europe represent mature markets with high penetration of advanced manufacturing technologies. These regions are characterized by strict environmental regulations, which strongly favor the adoption of energy-efficient and low-VOC technologies like LED-UV systems. The Asia-Pacific region is anticipated to be a high-growth market, driven by the expanding packaging industries in countries like China, India, and Japan. Rapid industrialization, growing consumer goods markets, and increasing investments in packaging infrastructure are key factors fueling demand in APAC. Other regions, including Latin America and the Middle East & Africa, are expected to show steady growth as their manufacturing sectors continue to develop and modernize their production capabilities.

Company Insights

The UV conveyor systems market features several prominent companies that are leaders in innovation and market presence. IST America is a key player known for its high-power UV curing systems and solutions tailored for the graphic arts and industrial markets. GEW (EC) Limited is recognized for its advanced UV and LED curing systems, emphasizing energy efficiency and robust performance. Baldwin Technology Company Inc. offers a range of curing and cleaning solutions for the printing and packaging sectors. Other significant contributors include Phoseon Technology, a pioneer in LED UV curing technology, and AMS Spectral UV, which provides a broad array of UV curing equipment. These companies compete through continuous research and development to enhance system performance, reduce operational costs, and expand their application expertise to meet the specific needs of packaging converters worldwide.

Recent Developments

The UV conveyor systems market has seen notable recent developments focused on technological enhancement and sustainability. A significant trend is the accelerated shift from traditional mercury arc lamps to LED-UV technology. Manufacturers are launching new generations of LED systems with higher power densities and improved form factors, enabling more effective curing on challenging substrates and at higher line speeds. There is also a strong focus on integrating Industry 4.0 principles, with new systems featuring IoT connectivity for remote monitoring, predictive maintenance, and data analytics to optimize performance and reduce downtime. Furthermore, developments in reflector and cooling system designs aim to maximize UV output efficiency and minimize energy waste. Strategic collaborations and acquisitions among key players are also common, aimed at expanding technological portfolios and geographic reach to better serve the global packaging industry.

Report Segmentation

This comprehensive market report on UV conveyor systems for the packaging industry is meticulously segmented to provide a detailed analysis. The segmentation is structured to analyze the market from multiple perspectives, offering insights into its various facets. The report breaks down the market based on type, distinguishing between systems utilizing mercury arc lamps and those employing LED technology, analyzing the adoption trends and growth prospects for each. It is further segmented by application, delving into specific uses such as label printing, flexible packaging, folding cartons, and rigid container decoration. Additionally, the report provides a regional segmentation, covering key geographical areas including North America, Europe, Asia-Pacific, and the Rest of the World, to highlight regional demand patterns, growth drivers, and competitive dynamics. This multi-dimensional segmentation allows for a thorough understanding of the market structure and the factors influencing its trajectory.

FAQs

What are the benefits of using UV conveyor systems in packaging?

UV conveyor systems offer numerous benefits including drastically reduced curing times, which increases production line speeds. They provide superior finish quality with high gloss, scratch resistance, and chemical durability. These systems are also more environmentally friendly as UV curing is typically a solvent-free process, reducing VOC emissions. The technology allows for curing on heat-sensitive materials and supports sustainable manufacturing through energy-efficient options like LED-UV.

How does LED UV technology differ from traditional UV systems?

LED UV technology differs primarily in its light source. Unlike traditional mercury arc lamps that require warm-up time and have a shorter lifespan, LED systems offer instant on/off capability, significantly longer operational life (often over 20,000 hours), and consume less energy. They also produce much less heat, reducing the risk of damaging heat-sensitive substrates and improving workplace safety and comfort.

What types of packaging materials can be processed with UV conveyor systems?

UV conveyor systems are versatile and can process a wide array of packaging materials. This includes paper and paperboard for cartons and labels, various plastic films used in flexible packaging, metallic substrates, and even certain types of glass and composites used for rigid containers like bottles and jars. The key is matching the UV system's output and wavelength to the specific chemistry of the ink, coating, or adhesive being cured.

What are the key factors to consider when selecting a UV conveyor system?

Key selection factors include the specific application and substrates being used, the required production line speed, the type of UV chemistry (ink, coating, adhesive) that needs curing, and the desired cure quality. Budget considerations, both initial investment and long-term operational costs like energy consumption and lamp replacement, are critical. The system's compatibility with existing equipment, its footprint, and the supplier's technical support and service capabilities are also vital factors.

How is the UV conveyor system market evolving with new technologies?

The market is evolving rapidly with the integration of new technologies. The most significant shift is towards LED-UV systems due to their efficiency and environmental benefits. There is also increased integration of smart controls and IoT connectivity, enabling real-time monitoring of UV intensity, conveyor speed, and system health for predictive maintenance and optimized performance. Developments are also focused on creating more compact and modular systems for easier integration into existing production lines.

Which industries are the primary end-users of UV conveyor systems?

While this analysis focuses on packaging, UV conveyor systems serve a broad range of industries. The primary end-users beyond packaging include the commercial printing industry for sheetfed and web printing, the electronics industry for curing coatings on circuit boards and components, the automotive sector for coatings and adhesives, and the medical device manufacturing industry for assembling and coating devices. The technology is valued wherever rapid, precise, and clean curing is required.

Citius Research has developed a research report titled “UV Conveyor Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• UV Conveyor Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The UV Conveyor Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

UV Conveyor Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

UV Conveyor Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of UV Conveyor Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of UV Conveyor Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of UV Conveyor Systems Market
• Cost and Gross Margin Analysis of UV Conveyor Systems Market
• UV Conveyor Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “UV Conveyor Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

UV Conveyor Systems Market Key Stakeholders

Below are the key stakeholders for the UV Conveyor Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

UV Conveyor Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the UV Conveyor Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the UV Conveyor Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in UV Conveyor Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global UV Conveyor Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global UV Conveyor Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global UV Conveyor Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global UV Conveyor Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global UV Conveyor Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global UV Conveyor Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America UV Conveyor Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America UV Conveyor Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe UV Conveyor Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA UV Conveyor Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific UV Conveyor Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa UV Conveyor Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia UV Conveyor Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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