Utility Communication Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194554
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Utility Communication Market size was estimated at USD 6.75 billion in 2023 and is projected to reach USD 10.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Utility Communication Market

(Market Size)
$6.75 billion
$10.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 6.75 billion
2030 Market Size USD 10.8 billion
Key Players Huawei, Ericsson, Nokia, Cisco, Siemens

Market Summary

The utility communication market is a critical segment within the energy and power industry, focused on enabling reliable, secure, and efficient data exchange between various components of utility infrastructure. This market encompasses technologies and solutions that facilitate communication between power generation facilities, transmission and distribution networks, substations, smart grids, and end consumers. The growing integration of renewable energy sources, the modernization of aging grid infrastructure, and the rising adoption of smart grid technologies are key factors propelling the demand for advanced communication systems in the utility sector. These systems are essential for real-time monitoring, control, automation, and management of energy flow, ensuring grid stability, reducing outage times, and enhancing overall operational efficiency. Utilities are increasingly deploying communication networks that support bidirectional data transfer, allowing for better demand response, distributed energy resource integration, and improved customer engagement. The market is characterized by a shift from traditional legacy systems toward more robust, scalable, and interoperable communication platforms that can handle the increasing volume and complexity of data generated by modern utility operations.

Key Highlights

The utility communication market is distinguished by several key highlights that underscore its importance and trajectory. A prominent trend is the accelerated deployment of smart grid projects worldwide, which heavily rely on advanced communication networks for functionalities like advanced metering infrastructure, distribution automation, and wide-area monitoring. The emphasis on grid resilience and cybersecurity has become paramount, driving investments in secure communication protocols and technologies to protect critical infrastructure from cyber threats and physical disruptions. Interoperability between diverse devices and systems is a major focus, with industry standards and protocols playing a crucial role in ensuring seamless integration. Furthermore, the integration of Internet of Things devices and sensors across the grid is generating vast amounts of data, necessitating high-bandwidth, low-latency communication solutions. The market is also witnessing significant innovation in wireless communication technologies, including cellular networks like 4G LTE and 5G, which offer new possibilities for remote and difficult-to-reach asset monitoring and control.

Drivers, Opportunities & Restraints

Several powerful drivers are fueling growth in the utility communication market. The global push for energy efficiency and the transition toward decarbonization are compelling utilities to modernize their infrastructure, creating a strong demand for communication solutions that enable smarter grid management. Government mandates and regulatory policies supporting smart grid deployments and renewable energy integration are significant catalysts. The need to improve grid reliability and reduce operational costs through predictive maintenance and automated fault detection is another key driver. Opportunities abound in the expansion of microgrids, the proliferation of electric vehicles and their charging infrastructure, and the increasing adoption of distributed energy resources, all of which require robust communication backbones. However, the market also faces notable restraints. The high capital investment required for upgrading legacy systems and deploying new communication networks can be a barrier, especially for smaller utilities. Concerns regarding data security and the vulnerability of communication networks to cyber-attacks present ongoing challenges. Additionally, the lack of standardized protocols across different regions and vendors can lead to interoperability issues, potentially hindering seamless system integration.

Concentration Insights

The competitive landscape of the utility communication market features a mix of large, established technology conglomerates and specialized solution providers. Key players such as Siemens, Schneider Electric, ABB, Honeywell, and General Electric have a significant presence, offering integrated suites of hardware, software, and services. These companies leverage their extensive experience in power systems and automation to provide comprehensive communication solutions. There is also a concentration of specialized firms focusing on specific technologies like radio frequency systems, fiber optics, or wireless mesh networks. The market is further characterized by strategic partnerships and collaborations between communication technology providers, utility companies, and software developers to create end-to-end solutions. This concentration indicates a mature yet innovative market where technological expertise, global reach, and the ability to offer secure, scalable solutions are critical differentiators for maintaining a competitive edge.

Type Insights

Utility communication solutions can be broadly categorized based on the technology type employed. Wired communication technologies, including fiber optic cables and power line communication, are widely used for their high reliability, security, and ability to handle large data volumes, making them ideal for backbone networks and substation automation. Wireless technologies are gaining immense traction due to their flexibility and lower deployment costs, especially in remote areas. This category includes licensed radio spectrum systems, cellular networks (4G/LTE and emerging 5G), and unlicensed band technologies like Wi-SUN and Zigbee. Hybrid networks that combine both wired and wireless elements are also common, offering a balanced approach to achieve coverage, capacity, and reliability. The choice of technology type is influenced by factors such as application requirements, geographical terrain, existing infrastructure, and total cost of ownership.

Application Insights

The application of utility communication systems is diverse, spanning the entire value chain of the energy and power sector. A primary application is in smart metering and Advanced Metering Infrastructure, where communication networks enable two-way data exchange between utilities and consumers for accurate billing, demand response, and outage management. Substation automation is another critical application, relying on robust communication for monitoring and controlling equipment, ensuring safety, and optimizing performance. Wide-area monitoring and control systems use communication networks to provide a real-time view of the entire grid, enhancing situational awareness and stability. Furthermore, these systems are vital for integrating distributed energy resources like solar and wind farms, managing electric vehicle charging stations, and enabling distribution automation for self-healing grids that can quickly isolate faults and restore service.

Regional Insights

The adoption and development of utility communication solutions vary significantly across different regions, influenced by regulatory frameworks, grid modernization initiatives, and economic factors. North America and Europe are established markets, characterized by mature utility infrastructure and strong regulatory support for smart grid investments. These regions are focused on upgrading aging assets and enhancing grid cybersecurity. The Asia-Pacific region is anticipated to exhibit substantial growth, driven by rapid urbanization, increasing electricity demand, and large-scale government investments in smart city projects and grid modernization in countries like China, India, and Japan. Latin America and the Middle East & Africa are also emerging markets, where investments are often directed toward expanding basic grid access and reliability, with growing interest in adopting advanced communication technologies to leapfrog traditional development stages.

Company Insights

The utility communication market is served by a roster of prominent companies that provide the essential technologies and services. Leading players include Siemens AG, which offers a comprehensive portfolio for energy automation and communication; Schneider Electric, known for its EcoStruxure grid architecture; and ABB Ltd., with its robust suite of network management and communication solutions. Honeywell International provides advanced sensing and control technologies integrated with communication platforms. General Electric offers grid solutions that incorporate modern communication for asset performance management. Other significant contributors include Itron, Landis+Gyr, and Sensus, which are key players in the advanced metering infrastructure space. These companies compete on the basis of technology innovation, product reliability, global service and support networks, and their ability to provide interoperable and future-proof solutions.

Recent Developments

The utility communication market is dynamic, with continuous advancements and strategic moves shaping its evolution. Recent developments have been heavily centered on the integration of 5G technology, which promises ultra-reliable low-latency communication crucial for critical grid applications. There is a growing emphasis on software-defined networking and network function virtualization to create more agile and flexible communication infrastructures. Cybersecurity remains a top priority, leading to new product launches focused on end-to-end encryption and advanced threat detection for utility networks. Strategic acquisitions and partnerships are common, as larger firms seek to acquire niche technologies or expertise to bolster their offerings. Furthermore, utilities are increasingly piloting and deploying private LTE networks to gain more control over their communication bandwidth, security, and reliability, representing a significant shift in how communication networks are owned and operated.

Report Segmentation

This market research report on the utility communication market offers a detailed and structured analysis segmented to provide granular insights. The segmentation is typically based on several key criteria to cater to the specific information needs of different stakeholders. The report is segmented by technology type, examining the adoption and trends for wired, wireless, and hybrid communication solutions. It is further segmented by application, providing deep dives into areas such as smart metering, substation automation, distribution automation, and others. A geographic segmentation breaks down the market size and growth patterns across key regions and major countries, highlighting regional peculiarities and opportunities. Additionally, the report may include segmentation by utility type, such as public versus private utilities, or by component, covering hardware, software, and services. This multi-faceted segmentation allows for a comprehensive understanding of the market dynamics from various perspectives.

FAQs

What is utility communication? Utility communication refers to the specialized networks and technologies used by energy and power companies to transmit data and commands between various parts of their infrastructure, including power plants, substations, smart meters, and control centers, enabling monitoring, control, and automation.

Why is communication important in smart grids? Communication is the backbone of a smart grid, enabling the two-way flow of electricity and information. It is essential for real-time monitoring, automating distribution, integrating renewable energy, implementing demand response programs, and improving overall grid efficiency and reliability.

What are the different types of utility communication networks? Primary types include wired networks (like fiber optic and power line communication) and wireless networks (including RF mesh, cellular like 4G/5G, and satellite). Often, a hybrid approach using multiple technologies is deployed to achieve optimal coverage and performance.

What is the role of 5G in utility communications? 5G technology is expected to play a transformative role by providing ultra-reliable, low-latency communication links. This is critical for time-sensitive applications like substation automation, fault isolation, and real-time control of distributed energy resources, enhancing grid responsiveness and stability.

How does cybersecurity impact utility communication? Cybersecurity is paramount as utility communication networks are critical infrastructure. A breach could lead to widespread blackouts or equipment damage. Therefore, utilities invest heavily in encrypted communication protocols, intrusion detection systems, and other security measures to protect grid data and operations.

What are the main challenges in deploying utility communication systems? Key challenges include the high initial investment cost, especially for replacing legacy systems; ensuring interoperability between equipment from different vendors; securing the network against increasingly sophisticated cyber threats; and deploying reliable communication in remote or topographically challenging areas.

Citius Research has developed a research report titled “Utility Communication Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Utility Communication Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Utility Communication Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Utility Communication Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Utility Communication Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Utility Communication Market
• Research Methodology
• Executive Summary
• Market Dynamics of Utility Communication Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Utility Communication Market
• Cost and Gross Margin Analysis of Utility Communication Market
• Utility Communication Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Utility Communication Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Utility Communication Market Key Stakeholders

Below are the key stakeholders for the Utility Communication Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Utility Communication Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Utility Communication Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Utility Communication Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Utility Communication Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Utility Communication Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Utility Communication Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Utility Communication Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Utility Communication Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Utility Communication Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Utility Communication Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Utility Communication Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Utility Communication Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Utility Communication Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Utility Communication Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Utility Communication Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Utility Communication Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Utility Communication Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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