Underfloor Heating and Cooling System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194820
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Underfloor Heating and Cooling System Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Underfloor Heating and Cooling System Market

(Market Size)
$5.2 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.5 billion
Key Players Uponor, Rehau, Danfoss, Emerson, Mitsubishi Electric

Market Summary

The underfloor heating and cooling system market represents a significant and growing segment within the energy and power industry, focused on providing efficient thermal comfort solutions for residential, commercial, and industrial buildings. These systems utilize the entire floor area as a heat emitter or absorber, offering a more uniform temperature distribution compared to traditional radiator-based systems. The technology is increasingly recognized for its energy efficiency, as it can operate at lower water temperatures for heating and higher temperatures for cooling, reducing overall energy consumption. The market encompasses a variety of system types, including hydronic (water-based) and electric systems, each catering to different application needs and building requirements. Growing awareness of sustainable building practices and the integration of renewable energy sources are key factors propelling market adoption. Manufacturers and suppliers are continuously innovating to enhance system performance, control mechanisms, and integration with smart home technologies. The market is characterized by a competitive landscape with several established players and new entrants striving to capture market share through technological advancements and strategic partnerships.

Key Highlights

A primary highlight of the underfloor heating and cooling system market is its superior energy efficiency, which can lead to substantial reductions in energy bills for end-users. These systems are compatible with various low-temperature heat sources, including heat pumps, solar thermal systems, and condensing boilers, making them ideal for modern, eco-conscious construction projects. Another significant aspect is the enhanced comfort level provided by radiant heating and cooling, which eliminates cold spots and drafts often associated with forced-air systems. The market is also witnessing a trend towards intelligent control systems that allow for precise zoning and scheduling, further optimizing energy use. Furthermore, the versatility of these systems allows for installation in new builds and retrofits, expanding their potential application base. The growing demand for green buildings and the implementation of stringent government regulations concerning energy efficiency in buildings are acting as major catalysts for market growth. Key industry participants such as Uponor, REHAU, and Danfoss are at the forefront of developing innovative and reliable solutions.

Drivers, Opportunities & Restraints

The growth of the underfloor heating and cooling system market is primarily driven by the increasing global emphasis on energy efficiency and the reduction of carbon footprints in the building sector. Government incentives and building codes that mandate or encourage the use of energy-efficient systems are significant drivers. The rising consumer preference for enhanced indoor comfort and the aesthetic advantage of having no visible radiators or vents also contribute to market expansion. A major opportunity lies in the integration of these systems with renewable energy sources, such as geothermal and solar power, creating nearly self-sufficient heating and cooling solutions. The retrofitting of existing buildings presents a substantial untapped market potential. However, the market faces restraints, including the high initial installation cost compared to conventional systems, which can be a barrier for some consumers. The complexity of installation, particularly in retrofit scenarios, and the need for specialized skills can also hinder widespread adoption. Additionally, a lack of awareness in certain regions about the benefits of these systems remains a challenge that manufacturers must address through education and marketing.

Concentration Insights

The underfloor heating and cooling system market features a moderately concentrated competitive landscape, with a mix of large multinational corporations and specialized regional players. Key companies such as Uponor Corporation, REHAU AG, Danfoss A/S, and Robert Bosch GmbH hold significant market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These established players invest heavily in research and development to introduce advanced products with improved efficiency and smart controls. The market also includes numerous smaller and medium-sized enterprises that compete on the basis of price, customized solutions, and strong regional presence. Concentration is particularly high in the hydronic systems segment, which requires more complex components and engineering. Strategic initiatives like mergers and acquisitions, partnerships with construction firms, and expansion into emerging economies are common tactics employed by leading companies to strengthen their market position and increase their geographic footprint.

Type Insights

The underfloor heating and cooling system market is segmented primarily into hydronic systems and electric systems. Hydronic systems, which circulate warm or cool water through pipes embedded in the floor, dominate the market, especially in commercial and large residential applications. Their dominance is attributed to higher efficiency for larger spaces and better compatibility with low-energy heat sources like heat pumps. These systems consist of components like manifolds, piping, pumps, and control units, often supplied by companies like Viega and Giacomini. Electric systems, which use heating cables or mats, are more prevalent in smaller residential applications or specific rooms like bathrooms due to easier and less invasive installation. They are generally quicker to install but can have higher operating costs depending on local electricity prices. The choice between system types depends on factors such as project scale, budget, existing infrastructure, and desired energy source. Ongoing innovation is focused on improving the thermal output, responsiveness, and integration capabilities of both system types.

Application Insights

Underfloor heating and cooling systems find diverse applications across residential, commercial, and industrial sectors. The residential sector is the largest application segment, driven by new housing constructions and renovation projects where homeowners seek energy efficiency and comfort. Systems are installed in single-family homes, apartments, and condominiums. In the commercial sector, these systems are widely used in offices, retail spaces, hospitals, schools, and hotels. The ability to provide comfortable environments without occupying wall space is a significant advantage for architects and designers in commercial projects. The industrial application is more niche, often used in facilities requiring specific temperature control, such as warehouses or manufacturing plants with large, open floor plans. The trend towards green building certifications like LEED and BREEAM is accelerating adoption across all application segments, as these systems contribute directly to energy conservation credits.

Regional Insights

The adoption of underfloor heating and cooling systems varies significantly by region, influenced by climate conditions, energy prices, building practices, and government policies. Europe represents the largest and most mature market, with countries like Germany, the UK, and the Nordic nations being early adopters due to cold climates and strong focus on energy efficiency. Stringent EU regulations on building energy performance continue to drive demand in this region. North America is a growing market, with increasing awareness and adoption, particularly in colder regions of the United States and Canada. The Asia-Pacific region is expected to witness the fastest growth, fueled by rapid urbanization, rising disposable incomes, and massive construction activities in countries like China, Japan, and South Korea. Emerging economies in Latin America and the Middle East are also presenting new growth opportunities as awareness of the technology's benefits increases and infrastructure development continues.

Company Insights

The competitive environment of the underfloor heating and cooling system market includes several prominent players who are pivotal in shaping industry trends and technological standards. Uponor Corporation is a global leader known for its comprehensive range of plumbing and indoor climate solutions, including advanced multi-layer composite pipes for hydronic systems. REHAU AG offers a wide array of polymer-based solutions and is renowned for its reliable underfloor heating products and engineering support. Danfoss A/S provides critical components such as thermostats, actuators, and control systems that enhance the efficiency and functionality of these installations. Other significant contributors include Robert Bosch GmbH, which offers integrated heating solutions through its Bosch Thermotechnology division, and nVent Electric plc, a key player in electric trace heating and underfloor heating cables. These companies compete on innovation, product quality, system reliability, and the ability to provide complete, integrated solutions for modern buildings.

Recent Developments

The underfloor heating and cooling system market has seen considerable recent activity focused on technological innovation and strategic expansion. A prominent trend is the development of smart and connected systems that integrate with Internet of Things platforms, allowing users to control their heating and cooling via smartphones and voice assistants. Companies are also investing in thinner and more responsive heating panels to reduce floor build-up and improve installation flexibility, particularly for retrofit projects. There is a growing emphasis on creating systems that are fully compatible with heat pumps to maximize the use of renewable energy. Furthermore, several leading manufacturers have announced expansions of their production facilities and distribution networks in high-growth regions like Asia-Pacific to capture emerging demand. Collaborations between system manufacturers and construction software companies are also on the rise to facilitate the design and installation process, making these systems more accessible to builders and contractors.

Report Segmentation

This market research report on the underfloor heating and cooling system market provides a detailed and structured analysis segmented to offer comprehensive insights. The report is segmented by type into hydronic systems and electric systems, detailing the market dynamics, component analysis, and adoption rates for each. By application, the report is divided into residential, commercial, and industrial sectors, examining the specific drivers and requirements for each segment. Geographically, the analysis covers key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing regional market size, growth trends, and competitive landscapes. Furthermore, the report includes a dedicated company profiles section, offering an in-depth analysis of the key market players, their product portfolios, market share, business strategies, and recent developments. This multi-faceted segmentation allows stakeholders to gain a nuanced understanding of the market from various perspectives.

FAQs

What is an underfloor heating and cooling system? An underfloor heating and cooling system is a form of central heating and cooling which achieves indoor climate control through thermal radiation and convection. Pipes or electric heating elements are installed within the floor structure to heat or cool the space from the ground up, providing a uniform temperature.

How does underfloor heating work? Underfloor heating works by circulating warm water through a network of pipes (hydronic system) or by passing an electric current through heating cables (electric system) embedded in the floor. The thermal energy radiates upwards, warming the people and objects in the room directly.

Is underfloor heating efficient? Yes, underfloor heating is highly efficient. It operates at lower water temperatures than traditional radiators, reducing energy consumption. When paired with a heat pump or other renewable energy source, its efficiency is further enhanced, often leading to lower operating costs.

Can underfloor heating be used with heat pumps? Absolutely. Underfloor heating is an ideal partner for heat pumps. Heat pumps are most efficient when producing lower temperature water, which is perfectly suited for the large surface area of an underfloor system, creating a highly efficient combination for space heating.

What are the main types of underfloor heating systems? The two main types are hydronic (water-based) systems and electric systems. Hydronic systems use a network of pipes connected to a boiler or heat pump, while electric systems use heating cables or mats that are powered by electricity.

What is the cost of installing underfloor heating? The installation cost varies widely depending on the system type (hydronic is generally more expensive to install than electric), the size of the area, the property type (new build vs. retrofit), and regional labor rates. It is typically a significant investment compared to traditional systems but offers long-term savings on energy bills.

Citius Research has developed a research report titled “Underfloor Heating and Cooling System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Underfloor Heating and Cooling System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Underfloor Heating and Cooling System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Underfloor Heating and Cooling System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Underfloor Heating and Cooling System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Underfloor Heating and Cooling System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Underfloor Heating and Cooling System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Underfloor Heating and Cooling System Market
• Cost and Gross Margin Analysis of Underfloor Heating and Cooling System Market
• Underfloor Heating and Cooling System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Underfloor Heating and Cooling System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Underfloor Heating and Cooling System Market Key Stakeholders

Below are the key stakeholders for the Underfloor Heating and Cooling System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Underfloor Heating and Cooling System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Underfloor Heating and Cooling System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Underfloor Heating and Cooling System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Underfloor Heating and Cooling System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Underfloor Heating and Cooling System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Underfloor Heating and Cooling System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Underfloor Heating and Cooling System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Underfloor Heating and Cooling System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Underfloor Heating and Cooling System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Underfloor Heating and Cooling System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Underfloor Heating and Cooling System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Underfloor Heating and Cooling System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Underfloor Heating and Cooling System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Underfloor Heating and Cooling System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Underfloor Heating and Cooling System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Underfloor Heating and Cooling System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Underfloor Heating and Cooling System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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