U.S. and South America Fish Oil Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196991
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The U.S. and South America Fish Oil Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

U.S. and South America Fish Oil Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players DSM, BASF, Croda

Market Summary

The U.S. and South America fish oil market is a significant segment within the global food and beverages industry, characterized by a strong demand for omega-3 fatty acids due to increasing health consciousness among consumers. Fish oil is derived primarily from anchovy, sardine, and mackerel, with Peru and Chile being the dominant producers in South America, while the U.S. focuses on both domestic production and imports to meet its substantial consumption needs. The market is driven by the growing incorporation of fish oil in dietary supplements, functional foods, and pharmaceuticals, as it is renowned for its cardiovascular and cognitive health benefits. Sustainability and traceability have become critical concerns, prompting industry participants to adopt responsible fishing practices and certifications to ensure long-term viability. The market is also influenced by regulatory frameworks in both regions that govern quality standards and labeling requirements, ensuring product safety and efficacy for end-users.

Key Highlights

The U.S. and South America fish oil market is distinguished by the high concentration of omega-3 fatty acids, particularly EPA and DHA, which are pivotal for human health applications. South America, led by Peru, is the world's largest producer of fish oil, leveraging its abundant anchovy fisheries in the Humboldt Current, while the U.S. market is a major consumer, utilizing these inputs for a wide range of finished products. Key highlights include the rising trend of microencapsulation technology to enhance the stability and bioavailability of fish oil in food fortification, allowing for its inclusion in products like yogurt, milk, and baked goods without compromising taste or shelf life. Additionally, there is a growing consumer preference for sustainably sourced and molecularly distilled fish oil to avoid contaminants, driving investments in advanced purification technologies. The market is also seeing increased mergers and acquisitions, such as those involving companies like Omega Protein Corporation and Pesquera Diamante S.A., to consolidate supply chains and expand geographic reach.

Drivers, Opportunities & Restraints

Several drivers propel the U.S. and South America fish oil market, including the escalating demand for dietary supplements and functional foods enriched with omega-3s, supported by scientific research endorsing their health benefits. The aging population in the U.S. and rising disposable incomes in South America further stimulate market growth, as consumers prioritize preventive healthcare. Opportunities abound in the development of new application areas, such as infant formula and pet nutrition, which are experiencing rapid adoption of fish oil for their nutritional profiles. However, the market faces restraints like volatility in raw material supply due to climatic phenomena such as El Ni?o, which disrupts fish stocks in South American waters. Regulatory challenges and stringent environmental policies also pose hurdles, particularly concerning overfishing and bycatch regulations. Additionally, the emergence of plant-based alternatives like algal oil presents a competitive threat, though fish oil remains preferred for its cost-effectiveness and established efficacy.

Concentration Insights

The U.S. and South America fish oil market exhibits a concentrated structure, with a few major players dominating production and distribution. In South America, companies such as Pesquera Hayduk S.A. and Corpesca S.A. control significant shares of the raw material supply, leveraging their extensive fishing fleets and processing facilities in Peru and Chile. The U.S. market is characterized by key players like Omega Protein Corporation and Royal DSM, which focus on refining and value-added product development, often sourcing crude fish oil from South American suppliers. This concentration is driven by high capital requirements for fishing operations and compliance with sustainability certifications, creating barriers to entry for smaller firms. Strategic alliances and vertical integration are common, as companies seek to secure supply chains and enhance product quality. Despite this concentration, there is a growing presence of niche players specializing in organic or pharmaceutical-grade fish oil, catering to premium market segments.

Type Insights

The U.S. and South America fish oil market is segmented by type into salmon oil, anchovy oil, sardine oil, and other variants, with anchovy oil being the most prevalent due to its high omega-3 content and abundance in South American waters. Salmon oil is gaining traction in the U.S. market, driven by its use in premium supplements and pet food applications, owing to its rich nutrient profile. Sardine oil is also significant, particularly in Brazil and Argentina, where it is utilized in local food fortification initiatives. The market further differentiates between refined and unrefined fish oil, with refined products dominating due to their purity and suitability for human consumption. Molecular distillation is a key process employed to remove impurities, ensuring compliance with international quality standards. Emerging types include tuna oil and krill oil, though they hold smaller shares due to higher costs and limited availability.

Application Insights

In the U.S. and South America fish oil market, applications are diverse, spanning dietary supplements, functional foods and beverages, pharmaceuticals, and animal nutrition. Dietary supplements represent the largest application segment, fueled by consumer awareness of omega-3 benefits for heart and brain health, with products available in softgel, liquid, and emulsion forms. Functional foods and beverages are a rapidly growing area, with fish oil being incorporated into items like fortified juices, dairy products, and snacks to enhance their nutritional value. Pharmaceuticals utilize high-purity fish oil for prescription medications aimed at managing triglycerides and supporting cardiovascular health. Animal nutrition, particularly in aquaculture and pet food, is another critical application, as fish oil is essential for feed formulation to promote growth and health in livestock and pets. The U.S. leads in supplement and pharmaceutical applications, while South America focuses on raw material production for these end uses.

Regional Insights

Regionally, the U.S. and South America fish oil market is shaped by distinct dynamics. South America, primarily Peru and Chile, is the production hub, accounting for a major portion of global fish oil output due to their rich marine resources in the Pacific Ocean. These countries export crude and semi-refined fish oil to markets like the U.S., where it is further processed into value-added products. The U.S. market is characterized by high consumption levels, driven by robust demand from the healthcare and wellness sectors, with significant import reliance on South American suppliers. Brazil and Argentina are emerging as important regional consumers, with growing applications in functional foods and supplements. Regulatory environments differ, with the U.S. enforcing strict FDA guidelines on labeling and health claims, while South American countries adhere to local standards and international export requirements. Climate factors, such as ocean temperature changes, directly impact South American production, influencing global supply stability.

Company Insights

Prominent companies in the U.S. and South America fish oil market include Omega Protein Corporation, Royal DSM, Pesquera Hayduk S.A., Corpesca S.A., and Croda International Plc. Omega Protein Corporation, based in the U.S., is a leader in fish oil production for human and animal nutrition, with a focus on sustainable sourcing and advanced refining techniques. Royal DSM, a global player, emphasizes innovation in nutritional solutions, offering high-quality omega-3 products for various applications. In South America, Pesquera Hayduk S.A. and Corpesca S.A. are key producers, leveraging their proximity to fishing grounds to supply crude fish oil to international markets. Croda International Plc is notable for its pharmaceutical-grade fish oil derivatives. These companies invest in research and development to enhance product efficacy and sustainability, while also engaging in strategic partnerships to expand their market presence and cater to evolving consumer preferences for clean-label and traceable ingredients.

Recent Developments

Recent developments in the U.S. and South America fish oil market include advancements in sustainable fishing practices, with companies obtaining certifications like MarinTrust and Friend of the Sea to appeal to environmentally conscious consumers. Technological innovations have led to improved extraction and purification methods, such as supercritical fluid extraction, which enhances oil quality while reducing environmental impact. Mergers and acquisitions have been active, for instance, Royal DSM's acquisition of various omega-3 assets to strengthen its portfolio, and local South American firms expanding their processing capabilities to move up the value chain. Regulatory updates, such as the FDA's new guidelines on omega-3 health claims in the U.S., have influenced product marketing and development. Additionally, there is a growing trend towards transparency, with companies implementing blockchain and other traceability solutions to provide consumers with detailed information about the origin and processing of their fish oil products.

Report Segmentation

This report on the U.S. and South America fish oil market is segmented based on type, application, and country. By type, the market is divided into salmon oil, anchovy oil, sardine oil, and other oils, with each segment analyzed for its production volume, demand trends, and growth potential. Application segmentation covers dietary supplements, functional foods and beverages, pharmaceuticals, animal nutrition, and others, providing insights into consumption patterns and future opportunities across these sectors. Geographically, the report examines the United States, Peru, Chile, Brazil, Argentina, and rest of South America, highlighting regional production capacities, regulatory landscapes, and market dynamics. Each segment is evaluated through qualitative and quantitative analysis, offering stakeholders a comprehensive understanding of market structure, competitive landscape, and key influencing factors to support strategic decision-making and investment planning.

FAQs

What are the health benefits of fish oil? Fish oil is renowned for its high content of omega-3 fatty acids, EPA and DHA, which support cardiovascular health by reducing triglyceride levels, improving brain function, and decreasing inflammation. It also promotes eye health and may enhance mood and cognitive performance.

Which companies are the leading producers of fish oil? Key producers include Omega Protein Corporation and Royal DSM in the U.S., and Pesquera Hayduk S.A. and Corpesca S.A. in South America. These companies focus on sustainable sourcing and advanced processing technologies to meet global demand.

How is fish oil used in the food industry? Fish oil is incorporated into functional foods and beverages such as fortified dairy products, baked goods, and juices to boost their nutritional value. It is also used in dietary supplements and pharmaceuticals for health applications.

What is the difference between fish oil and krill oil? Fish oil is derived from fatty fish like anchovies and sardines, while krill oil comes from tiny crustaceans called krill. Krill oil contains phospholipids for better absorption but is generally more expensive and less abundant than fish oil.

Why is South America a major hub for fish oil production? South America, particularly Peru and Chile, benefits from the nutrient-rich Humboldt Current, which supports large populations of anchovies and other fish species. This natural advantage, combined with advanced fishing and processing infrastructure, makes it a global production leader.

Citius Research has developed a research report titled “U.S. and South America Fish Oil Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• U.S. and South America Fish Oil Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The U.S. and South America Fish Oil Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

U.S. and South America Fish Oil Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

U.S. and South America Fish Oil Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of U.S. and South America Fish Oil Market
• Research Methodology
• Executive Summary
• Market Dynamics of U.S. and South America Fish Oil Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of U.S. and South America Fish Oil Market
• Cost and Gross Margin Analysis of U.S. and South America Fish Oil Market
• U.S. and South America Fish Oil Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “U.S. and South America Fish Oil Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

U.S. and South America Fish Oil Market Key Stakeholders

Below are the key stakeholders for the U.S. and South America Fish Oil Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

U.S. and South America Fish Oil Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the U.S. and South America Fish Oil Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the U.S. and South America Fish Oil Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in U.S. and South America Fish Oil Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global U.S. and South America Fish Oil Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global U.S. and South America Fish Oil Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global U.S. and South America Fish Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global U.S. and South America Fish Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global U.S. and South America Fish Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global U.S. and South America Fish Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America U.S. and South America Fish Oil Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America U.S. and South America Fish Oil Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe U.S. and South America Fish Oil Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA U.S. and South America Fish Oil Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific U.S. and South America Fish Oil Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa U.S. and South America Fish Oil Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia U.S. and South America Fish Oil Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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