U.S Smart Fleet Management Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187267
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The U.S Smart Fleet Management Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.50% during the forecast period (2024-2030).

U.S Smart Fleet Management Market

(Market Size)
$12 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.50%
2023 Market Size USD 12 billion
2030 Market Size USD 30 billion
Key Players Verizon Connect, Geotab, Trimble, Fleet Complete, Omnitracs

Market Summary

The U.S. Smart Fleet Management Market represents a critical segment within the automotive and transportation industry, focused on leveraging advanced technologies to optimize fleet operations. This market encompasses a suite of solutions including hardware, software, and services designed to enhance vehicle tracking, diagnostics, driver behavior monitoring, fuel management, and overall operational efficiency. The integration of Internet of Things (IoT) devices, telematics, and data analytics forms the core of these systems, enabling real-time decision-making and predictive maintenance. The demand is primarily driven by commercial fleet operators across sectors like logistics, public transportation, construction, and retail, who seek to reduce operational costs, improve safety, ensure regulatory compliance, and minimize environmental impact. The competitive landscape is characterized by the presence of established technology providers and specialized fleet management companies continuously innovating to offer more integrated and intelligent solutions.

Key Highlights

A pivotal highlight of the U.S. Smart Fleet Management Market is the rapid adoption of artificial intelligence and machine learning algorithms. These technologies are transforming raw telematics data into actionable intelligence, enabling predictive analytics for vehicle maintenance and route optimization. Another significant trend is the growing emphasis on sustainability, with solutions increasingly focused on monitoring and reducing carbon emissions through efficient routing and idle time reduction. The market is also witnessing a surge in the integration of smart fleet systems with other enterprise software, such as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) platforms, creating a unified operational view. Furthermore, cybersecurity has emerged as a paramount concern, prompting vendors to heavily invest in securing data transmission and storage against potential breaches, ensuring the integrity and confidentiality of sensitive fleet information.

Drivers, Opportunities & Restraints

The growth of the U.S. Smart Fleet Management Market is propelled by several key drivers. Stringent government regulations regarding electronic logging devices (ELDs) and hours-of-service (HOS) compliance mandate the use of tracking systems, creating a foundational demand. The relentless pressure on businesses to curtail operational expenditures, particularly fuel costs which represent a major portion of fleet budgets, further accelerates adoption. The proliferation of high-speed cellular networks and advancements in IoT sensor technology provide the necessary infrastructure for sophisticated solutions. Significant opportunities lie in the expansion of services beyond traditional tracking, such as advanced driver-assistance systems (ADAS) integration, insurance telematics, and fully automated dispatch and scheduling. However, the market faces restraints including the high initial investment required for hardware and software implementation, which can be a barrier for small and medium-sized fleet operators. Data privacy concerns and the lack of standardized protocols across different manufacturers and platforms also pose challenges to seamless integration and interoperability.

Concentration Insights

The concentration within the U.S. Smart Fleet Management Market reveals a dynamic and competitive environment. The market features a mix of large, diversified technology corporations and smaller, niche-focused players specializing in fleet solutions. Key players such as Verizon Connect, Geotab, Omnitracs, and Trimble Inc. hold significant market share due to their comprehensive product portfolios, extensive R&D capabilities, and established customer bases. These companies compete on the breadth of their offerings, technological innovation, reliability, and the strength of their partner ecosystems. Despite this concentration, the market remains accessible for new entrants and specialized providers who can address specific vertical needs or offer disruptive technology, particularly in areas like AI-driven analytics or electric vehicle (EV) fleet management. Strategic partnerships, mergers, and acquisitions are common as companies seek to expand their technological capabilities and geographic reach.

Type Insights

The market can be segmented by type into solutions and services. The solutions segment includes both hardware and software components. Hardware constitutes devices like GPS trackers, telematics units, sensors, and dashcams installed in vehicles to collect data. Software encompasses the platforms and applications that process this data, providing interfaces for visualization, reporting, and management. This includes fleet management software, asset tracking software, and driver management systems. The services segment is crucial for deployment and ongoing operation, covering professional services such as consulting, system integration, and deployment, as well as managed services for continuous support, maintenance, and updates. The demand is shifting towards integrated, cloud-based software-as-a-service (SaaS) models that offer scalability, remote accessibility, and reduced need for extensive on-premise infrastructure, making advanced fleet management more accessible to a wider range of businesses.

Application Insights

Application insights show diverse utilization of smart fleet management across various industries. In transportation and logistics, these systems are indispensable for route planning and optimization, real-time shipment tracking, and ensuring timely deliveries, directly impacting customer satisfaction. The construction industry employs them for managing heavy equipment, monitoring usage, scheduling maintenance, and preventing theft, thereby protecting high-value assets. Government and municipal fleets use the technology for public transit management, waste collection routing, and ensuring efficient use of public resources. The retail and distribution sector leverages it for managing last-mile delivery fleets, a critical component of e-commerce operations. Additionally, the oil and gas industry utilizes these systems for monitoring tankers and ensuring compliance with hazardous material transportation regulations. Each application has unique requirements, driving specialization within the smart fleet management offerings.

Regional Insights

Regionally, the adoption of smart fleet management solutions is widespread across the United States, with certain areas demonstrating higher concentration and growth. States with major logistics hubs, such as California, Texas, Illinois, and Georgia, exhibit robust demand due to the high volume of commercial freight movement and the presence of large distribution centers. The Midwest region, with its strong manufacturing base, also represents a significant market for managing industrial and supply chain fleets. Furthermore, metropolitan areas with large public transportation networks and municipal vehicle fleets are key adopters. Variations in state-level regulations, particularly concerning emissions and idling laws, can also influence regional adoption patterns, prompting fleets operating in those states to invest more heavily in compliant technologies. The widespread cellular network coverage across the country is a unifying factor enabling national deployment of these connected systems.

Company Insights

Prominent companies shaping the U.S. Smart Fleet Management Market include Verizon Connect, a leader offering a wide array of solutions from basic tracking to advanced software platforms. Geotab is another major player known for its open-platform telematics technology and strong emphasis on data analytics. Omnitracs, with a long history in the industry, provides comprehensive fleet management, routing, and compliance solutions tailored for trucking companies. Trimble Inc. offers integrated solutions focusing on transportation and logistics. Other significant contributors include AT&T for its connected vehicle platforms, IBM for its IoT and AI analytics capabilities, and specialized firms like Samsara and Fleet Complete. These companies compete intensely on technology innovation, focusing on developing more intuitive user interfaces, deeper analytics, and seamless integration with other business systems to provide a holistic fleet management ecosystem.

Recent Developments

The U.S. Smart Fleet Management Market is characterized by rapid technological evolution and strategic movements. A prominent recent development is the intensified integration of artificial intelligence to provide more predictive and prescriptive insights, moving beyond simple descriptive analytics. Companies are aggressively developing features for electric vehicle management, including monitoring battery health, optimizing charging schedules, and planning routes based on charging station availability. There is a noticeable surge in partnerships between telematics providers and automotive original equipment manufacturers (OEMs) to offer embedded solutions from the factory floor. Furthermore, enhancing cybersecurity measures within telematics platforms has become a critical focus area in response to growing threats. The market is also seeing consolidation through acquisitions as larger firms seek to acquire innovative startups to bolster their technology stacks and expand their service offerings.

Report Segmentation

This report on the U.S. Smart Fleet Management Market provides a detailed analysis segmented across several dimensions to offer a comprehensive view. The segmentation by component covers solutions, which are further broken down into hardware and software, and services, including professional and managed services. The market is analyzed by technology, encompassing key areas like GPS, cellular technology, and emerging connectivity standards. Transportation type segmentation includes road, rail, air, and maritime, with a primary focus on road transportation. Application segmentation delves into various industry verticals such as transportation and logistics, government, construction, energy, and others. Furthermore, the report provides a regional analysis across key states and territories within the United States, highlighting specific trends, adoption rates, and growth potential in each area to aid in targeted strategic planning.

FAQs

What is smart fleet management? Smart fleet management refers to the use of technology, including IoT sensors, GPS, and software platforms, to collect, analyze, and utilize data from vehicles and assets. This enables businesses to optimize operations, improve efficiency, enhance safety, ensure compliance, and reduce costs through features like real-time tracking, driver behavior monitoring, and predictive maintenance.

How does smart fleet management work? It works by installing hardware devices in vehicles that collect data on location, speed, fuel consumption, engine health, and driver activity. This data is transmitted via cellular or satellite networks to a central software platform. The platform processes and analyzes the data, presenting it through dashboards and reports that help managers make informed decisions about routing, maintenance, and overall fleet performance.

What are the benefits of smart fleet management? Key benefits include significant reductions in fuel consumption and operational costs, improved asset utilization and productivity, enhanced driver safety through monitoring and coaching, ensured compliance with government regulations like HOS, streamlined maintenance schedules to prevent breakdowns, and access to valuable data for strategic business planning and customer service improvement.

Who uses smart fleet management? It is used by any organization that operates a fleet of vehicles. Primary users include trucking and logistics companies, public transportation authorities, construction firms, delivery and courier services, rental car companies, government agencies for municipal fleets, and businesses in sectors like energy, utilities, and field services that rely on vehicles for operations.

What technologies are used in smart fleet management? Core technologies include Global Positioning System (GPS) for location tracking, telematics devices for data collection, onboard diagnostics (OBD) ports for vehicle data, cellular and satellite communication networks for data transmission, cloud computing for data storage and processing, and increasingly, artificial intelligence and machine learning for advanced analytics and automation.

What is the difference between telematics and fleet management? Telematics is the technology that enables the remote transmission of computerized data, specifically the combination of telecommunications and informatics. It is the foundational technology that gathers vehicle data. Fleet management is the broader practice of managing a fleet, which utilizes telematics data along with software, processes, and strategies to achieve operational goals like cost reduction and efficiency improvement.

Citius Research has developed a research report titled “U.S Smart Fleet Management Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• U.S Smart Fleet Management Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The U.S Smart Fleet Management Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

U.S Smart Fleet Management Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

U.S Smart Fleet Management Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of U.S Smart Fleet Management Market
• Research Methodology
• Executive Summary
• Market Dynamics of U.S Smart Fleet Management Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of U.S Smart Fleet Management Market
• Cost and Gross Margin Analysis of U.S Smart Fleet Management Market
• U.S Smart Fleet Management Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “U.S Smart Fleet Management Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

U.S Smart Fleet Management Market Key Stakeholders

Below are the key stakeholders for the U.S Smart Fleet Management Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

U.S Smart Fleet Management Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the U.S Smart Fleet Management Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the U.S Smart Fleet Management Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in U.S Smart Fleet Management Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global U.S Smart Fleet Management Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global U.S Smart Fleet Management Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global U.S Smart Fleet Management Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global U.S Smart Fleet Management Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global U.S Smart Fleet Management Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global U.S Smart Fleet Management Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America U.S Smart Fleet Management Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America U.S Smart Fleet Management Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe U.S Smart Fleet Management Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA U.S Smart Fleet Management Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific U.S Smart Fleet Management Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa U.S Smart Fleet Management Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia U.S Smart Fleet Management Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports