Tubes And Cores Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210891
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Tubes And Cores Market size was estimated at USD 3.8 billion in 2023 and is projected to reach USD 6.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Tubes And Cores Market

(Market Size)
$3.8 billion
$6.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.8 billion
2030 Market Size USD 6.4 billion
Key Players Sonoco, Caraustar, SigmaQ, LPR, Imperial

Market Summary

The tubes and cores market is an essential and integral segment within the global packaging industry, providing critical support and structure for a vast array of rolled materials. These cylindrical components are indispensable for the efficient winding, storage, protection, and transportation of numerous products, including paper, textiles, films, and foils. The market is characterized by its steady demand, which is intrinsically linked to the health of its end-user industries. Manufacturers in this space produce a diverse range of products, from simple paperboard cores to highly specialized technical solutions designed for specific performance criteria such as moisture resistance, high compressive strength, and precise dimensional tolerances. The industry is continually evolving, with a strong focus on developing sustainable and recyclable products to meet growing environmental regulations and consumer preferences for eco-friendly packaging. The competitive landscape is diverse, featuring a mix of large multinational corporations and smaller regional players, all striving to innovate and capture market share through product quality, technological advancement, and strategic expansion.

Key Highlights

The tubes and cores market is distinguished by several pivotal factors that underscore its importance and direction. A primary highlight is the unwavering demand from the paper and textile industries, which remain the largest consumers of these products for their manufacturing and logistical processes. The market is witnessing a significant technological shift towards automation in production lines, enhancing efficiency, consistency, and output capacity for manufacturers. Another critical highlight is the increasing adoption of recycled paperboard as the primary raw material, reflecting the industry's commitment to sustainability and circular economy principles. Furthermore, there is a growing trend towards customization, where manufacturers are offering tailored solutions with specific diameters, lengths, and strengths to meet the unique requirements of different applications. The development of high-performance cores capable of withstanding extreme forces in high-speed converting machinery is also a key area of innovation, catering to advanced industrial needs. The market's resilience is evident in its ability to maintain stable operations and supply even amidst global logistical challenges.

Drivers, Opportunities & Restraints

The growth trajectory of the tubes and cores market is propelled by a combination of powerful drivers, promising opportunities, and notable restraints. A fundamental driver is the consistent expansion of end-use industries such as packaging, paper, and textiles, which fuels the continuous need for these supportive components. The global rise in e-commerce activities directly increases the demand for protective packaging solutions, subsequently boosting the need for cores around which protective films and papers are wound. A significant opportunity lies in the development and commercialization of bio-based and fully biodegradable cores, aligning with stringent environmental policies and attracting eco-conscious brands. The exploration of new application areas in emerging sectors like composite materials and advanced textiles also presents substantial growth potential. However, the market faces restraints, including volatility in the prices of raw materials like pulp and paperboard, which can compress profit margins for manufacturers. Additionally, the market encounters competition from alternative packaging and spooling solutions, such as reusable plastic reels, which can challenge the dominance of paper-based tubes and cores in certain niches.

Concentration Insights

The global tubes and cores market exhibits a varied concentration of manufacturing and consumption activity. Production is heavily concentrated in regions with robust paper and pulp industries, as these provide the essential raw materials required for manufacturing. North America and Europe are established hubs, home to several leading global players who possess advanced manufacturing technologies and extensive distribution networks. The Asia-Pacific region, however, demonstrates the most dynamic growth in terms of both production and consumption, driven by its rapidly expanding industrial and manufacturing sectors, particularly in China and India. The market structure is a blend of large international corporations and numerous small to medium-sized enterprises that often cater to local or niche markets. This concentration is influenced by factors such as proximity to raw material sources, availability of cost-effective labor, and the logistical advantage of being close to key end-user industries. Mergers and acquisitions have been a strategic tool for larger companies to consolidate their market presence and expand their geographic footprint.

Type Insights

The tubes and cores market is segmented by type, primarily distinguished by the material used and the intended application. Paperboard tubes and cores represent the most prevalent type, valued for their cost-effectiveness, lightweight nature, and recyclability. These are further categorized into spiral-wound and parallel-wound constructions, each offering different performance characteristics in terms of strength and precision. Within paperboard, there are specialized products like reinforced cores, which incorporate additional layers or materials to enhance burst strength and durability for heavy-duty applications. Another segment includes composite cores, which may combine paper with plastics or other materials to achieve specific properties such as moisture barrier or?????. For extremely demanding applications, especially in the aerospace and defense sectors, metal and plastic cores are also utilized, though they represent a smaller niche within the overall market. The choice of type is critically dependent on the requirements of the converting process, including speed, tension, and the nature of the material being wound.

Application Insights

The application landscape for tubes and cores is vast and integral to numerous industrial processes. The dominant application segment is the paper industry, where these components are used as mandrels for winding paper, tissue, and cardboard in mills and converting facilities. The textiles industry is another major consumer, utilizing tubes and cores for spinning yarns and winding fabrics onto beams for weaving and knitting. The packaging industry relies on them heavily for supporting flexible packaging films, labels, and tapes. Other significant applications include the construction sector, where Sonoco and others supply cores for winding vinyl siding and other building materials; the printing industry for holding substrates; and the electrical industry for winding wires and cables. Each application imposes distinct requirements on the core's characteristics, such as diameter, length, wall thickness, and surface finish, driving manufacturers to offer a highly diversified product portfolio to meet these specialized needs.

Regional Insights

Geographically, the tubes and cores market demonstrates distinct dynamics across different regions. The Asia-Pacific region is the largest and fastest-growing market, propelled by massive industrial expansion, growing manufacturing output, and increasing investments in packaging and textiles in countries like China, India, and Southeast Asian nations. North America and Europe are mature markets characterized by steady demand, a strong focus on technological innovation, and a high rate of adoption for sustainable and high-performance products. The presence of major end-user industries and key market players like Sonoco Products Company and Smurfit Kappa Group reinforces the significance of these regions. Latin America and the Middle East & Africa are emerging markets with growing potential, driven by gradual industrial development and increasing investments in packaging infrastructure. Regional growth patterns are closely tied to the economic health and industrial policies of the respective countries, influencing production capacities and consumption rates.

Company Insights

The competitive environment of the tubes and cores market includes a roster of established players and specialized manufacturers. Leading global entities such as Sonoco Products Company, Smurfit Kappa Group, and Caraustar Industries (a part of Greif, Inc.) hold significant market shares due to their extensive product portfolios, global manufacturing footprints, and strong relationships with large multinational clients. These companies compete on factors including product quality, technological innovation, supply chain reliability, and cost efficiency. Alongside these giants, there are numerous regional players and smaller specialized firms that compete by focusing on niche applications, offering superior customer service, or providing highly customized solutions. The strategic focus for many companies is on vertical integration to control raw material costs and on sustainability initiatives to develop products with recycled content and end-of-life recyclability. Innovation in lightweighting and strength enhancement remains a key competitive differentiator.

Recent Developments

The tubes and cores market has been active with recent developments focused on innovation, sustainability, and strategic growth. A prominent trend has been the increased investment in production technology to boost automation, improve product consistency, and enhance manufacturing efficiency. Many leading companies have announced the launch of new product lines made from 100% recycled content or designed for easier recycling, responding to the circular economy mandate. There has been a noticeable push towards developing water-resistant and high-humidity performance cores to expand applications in challenging environments. Strategic mergers, acquisitions, and partnerships continue to shape the market landscape as companies seek to expand their geographic reach and application expertise. Furthermore, several players are investing in expanding their production capacities in high-growth regions, particularly in Asia-Pacific, to capitalize on the rising demand from emerging economies and to better serve local clients.

Report Segmentation

This comprehensive market report on the tubes and cores industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is primarily based on type, distinguishing between various materials and constructions such as paperboard, composite, and other specialized cores. The application segmentation covers the key end-use industries including paper & pulp, textiles, packaging, construction, printing, and others, analyzing the demand dynamics specific to each sector. Furthermore, the report offers a geographical segmentation, providing insights into regional markets across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows for a thorough understanding of market size, growth patterns, trends, and opportunities within each distinct segment, enabling stakeholders to make informed strategic decisions tailored to specific product types, applications, and regions.

FAQs

What are tubes and cores made from? Tubes and cores are predominantly manufactured from paperboard, which is often sourced from recycled paper pulp. For specialized applications requiring enhanced durability or specific properties, they can also be made from composites, plastics, or metals.

What is driving the growth of the tubes and cores market? Market growth is primarily driven by the expanding packaging, paper, and textiles industries. The surge in e-commerce, which demands extensive protective packaging, is also a significant contributor to increased demand.

Which region is the largest market for tubes and cores? The Asia-Pacific region is currently the largest and fastest-growing market for tubes and cores, fueled by rapid industrialization and strong growth in manufacturing sectors, particularly in China and India.

Who are the key players in the tubes and cores market? The market features several key global players, including Sonoco Products Company, Smurfit Kappa Group, and Greif, Inc. (through its Caraustar division), alongside many regional and specialized manufacturers.

What are the different types of tubes and cores? The main types include paperboard tubes (spiral-wound and parallel-wound), composite cores, and specialized cores made from materials like plastic or metal for high-performance applications.

How is sustainability impacting the tubes and cores market? Sustainability is a major influence, pushing manufacturers to increase the use of recycled content, develop fully recyclable and biodegradable products, and adopt more energy-efficient production processes to meet environmental regulations and customer expectations.

Citius Research has developed a research report titled “Tubes And Cores Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tubes And Cores Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tubes And Cores Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tubes And Cores Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tubes And Cores Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tubes And Cores Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tubes And Cores Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tubes And Cores Market
• Cost and Gross Margin Analysis of Tubes And Cores Market
• Tubes And Cores Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tubes And Cores Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tubes And Cores Market Key Stakeholders

Below are the key stakeholders for the Tubes And Cores Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tubes And Cores Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tubes And Cores Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tubes And Cores Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tubes And Cores Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tubes And Cores Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tubes And Cores Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tubes And Cores Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tubes And Cores Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tubes And Cores Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tubes And Cores Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tubes And Cores Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tubes And Cores Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tubes And Cores Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tubes And Cores Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tubes And Cores Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tubes And Cores Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tubes And Cores Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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