Treadmill Motors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207995
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Treadmill Motors Market size was estimated at USD 950 million in 2023 and is projected to reach USD 1.45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Treadmill Motors Market

(Market Size)
$950 million
$1.45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 950 million
2030 Market Size USD 1.45 billion
Key Players Johnson Health Tech, Icon Health & Fitness, Nidec, Dongfang Electric, Bosch

Market Summary

The treadmill motors market is an integral segment within the broader manufacturing and construction industry, primarily serving the fitness equipment sector. These motors are critical components that determine the performance, durability, and user experience of treadmills, ranging from residential to commercial-grade machines. The market is characterized by continuous innovation, with manufacturers focusing on enhancing motor efficiency, reducing noise levels, and improving energy consumption. Key players are investing in research and development to introduce advanced motor technologies that cater to the evolving demands of fitness enthusiasts and health facilities. The market is also influenced by global supply chain dynamics, raw material availability, and regulatory standards governing motor production and energy efficiency. As health and wellness trends gain momentum globally, the demand for reliable and high-performance treadmill motors is expected to remain robust, driving sustained market growth and technological advancements.

Key Highlights

The treadmill motors market showcases several key highlights that underscore its significance and trajectory. Brushless DC motors have emerged as the dominant technology due to their superior efficiency, lower maintenance requirements, and longer operational life compared to traditional brushed motors. Leading manufacturers are increasingly integrating smart features, such as IoT connectivity and variable speed controls, to enhance user interactivity and equipment functionality. The market is also witnessing a surge in demand for motors with higher horsepower ratings, catering to commercial applications where continuous and heavy usage is common. Sustainability initiatives are prompting the development of energy-efficient motors that comply with international environmental standards. Additionally, the aftermarket segment for replacement motors is growing, driven by the need for maintenance and upgrades in existing treadmill installations. These highlights reflect a market that is dynamic, innovation-driven, and responsive to end-user requirements.

Drivers, Opportunities & Restraints

Several drivers are propelling the treadmill motors market forward. The global emphasis on health and fitness, accelerated by rising awareness of lifestyle diseases, is a primary driver, boosting the adoption of treadmills in both home and commercial settings. Technological advancements in motor design, which improve reliability and reduce operational costs, further stimulate market growth. Opportunities abound in emerging economies, where increasing disposable incomes and urbanization are expanding the consumer base for fitness equipment. The integration of automation and smart technologies in manufacturing processes also presents significant opportunities for enhancing production efficiency and product quality. However, the market faces restraints such as volatility in raw material prices, which can impact manufacturing costs and profit margins. Stringent regulatory requirements related to energy consumption and emissions pose challenges for compliance. Additionally, economic uncertainties and fluctuations in consumer spending can temporarily dampen market expansion, necessitating strategic planning by industry stakeholders.

Concentration Insights

The treadmill motors market exhibits a concentrated landscape with a mix of established global players and specialized regional manufacturers. Companies like Nidec Corporation, Johnson Electric, and AMETEK are prominent due to their extensive product portfolios and strong technological capabilities. These leaders focus on innovation, often holding patents for advanced motor technologies, and maintain a significant market share through strategic partnerships and global distribution networks. Regional manufacturers, particularly in Asia-Pacific, compete by offering cost-effective solutions and catering to local demand patterns. The market concentration is also influenced by vertical integration, where some treadmill manufacturers produce motors in-house to ensure quality control and supply chain stability. This concentration dynamic fosters a competitive environment characterized by continuous product development, mergers and acquisitions, and efforts to capture niche segments such as high-end commercial or eco-friendly motors.

Type Insights

In the treadmill motors market, products are primarily categorized into brushed DC motors and brushless DC motors. Brushless DC motors dominate the market owing to their higher efficiency, reduced electromagnetic interference, and longer lifespan. They are preferred for commercial treadmills and premium residential models where performance and reliability are critical. Brushed DC motors, while less expensive, are gradually being phased out due to higher maintenance needs and lower energy efficiency. However, they still find applications in budget-friendly and entry-level treadmill models. Additionally, there is a growing interest in AC motors in certain segments, though their adoption is limited compared to DC variants. Manufacturers are continuously refining motor designs to enhance torque characteristics, reduce noise levels, and improve heat dissipation, addressing specific requirements such as incline functionality and variable speed operations in modern treadmills.

Application Insights

Treadmill motors are utilized across various applications, primarily segmented into residential and commercial sectors. The residential application segment is driven by the increasing trend of home fitness, fueled by convenience and the availability of compact treadmill designs. Motors for residential use typically emphasize quiet operation, energy efficiency, and affordability. In contrast, the commercial application segment, which includes gyms, hotels, and corporate wellness centers, demands motors with higher durability, robust power output, and capabilities for prolonged usage. Commercial motors often feature advanced cooling systems and are designed to withstand rigorous operational conditions. The rehabilitation sector also represents a niche application, where motors are integrated into medical treadmills requiring precise speed control and safety features. Each application segment dictates specific motor specifications, influencing design priorities and technological investments by manufacturers.

Regional Insights

Geographically, the treadmill motors market is analyzed across key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America and Europe are mature markets characterized by high adoption of advanced fitness equipment and stringent regulatory standards for energy efficiency. These regions witness significant demand from both residential and commercial sectors, driven by health consciousness and well-established fitness infrastructure. Asia-Pacific emerges as a high-growth region, propelled by rapid urbanization, rising health awareness, and expanding manufacturing capabilities, particularly in countries like China and India. Latin America and the Middle East and Africa show promising growth potential due to increasing investments in fitness facilities and growing middle-class populations. Regional insights highlight diverse demand patterns, regulatory environments, and competitive landscapes, necessitating tailored strategies for market penetration and expansion.

Company Insights

Key companies in the treadmill motors market include Nidec Corporation, Johnson Electric Holdings Limited, AMETEK Inc., and Siemens AG, among others. These players leverage strong research and development capabilities to introduce innovative motor solutions, often focusing on energy efficiency and integration with digital technologies. Nidec Corporation, for instance, is renowned for its broad range of precision motors and emphasis on sustainable practices. Johnson Electric excels in customized motor solutions and has a significant presence in the fitness equipment sector. AMETEK stands out with its advanced motion control technologies and global service network. Other notable participants include Groschopp Inc. and LEESON Electric, which cater to niche segments with specialized motor offerings. Competitive strategies involve product differentiation, strategic acquisitions, and expansion into emerging markets to strengthen market position and customer base.

Recent Developments

Recent developments in the treadmill motors market reflect a trend towards innovation and strategic growth. Leading manufacturers have launched new brushless DC motor series with enhanced efficiency ratings and reduced noise levels, addressing consumer demands for quieter home fitness equipment. There has been an increase in partnerships between motor suppliers and treadmill manufacturers to co-develop integrated systems that offer seamless performance and smart connectivity features. acquisitions and mergers have been observed, aimed at expanding technological capabilities and geographic reach. For instance, some companies have acquired firms specializing in electronic controls to enhance their motor offerings. Additionally, investments in automation and Industry 4.0 technologies are optimizing production processes, reducing lead times, and improving product quality. Sustainability initiatives have also gained traction, with companies introducing motors compliant with international energy efficiency standards and exploring recyclable materials in manufacturing.

Report Segmentation

The treadmill motors market report is segmented based on type, application, and region. By type, the market is divided into brushed DC motors and brushless DC motors, with further sub-segments based on power rating and technology. The application segment covers residential, commercial, and rehabilitation uses, each analyzed for market trends and growth prospects. Geographically, the report provides detailed analysis for North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional market dynamics, key countries, and competitive landscapes. Additional segmentation may include sales channel, such as OEM and aftermarket, to offer comprehensive insights into distribution strategies and consumer purchasing behavior. This structured approach enables stakeholders to identify specific opportunities and tailor strategies according to segment-specific requirements and regional variations.

FAQs

What are the main types of treadmill motors available? The primary types are brushed DC motors and brushless DC motors, with brushless variants being more prevalent due to higher efficiency and durability.

Which regions are key manufacturers of treadmill motors? Major manufacturing hubs are located in Asia-Pacific, particularly China, followed by North America and Europe, where leading companies have production facilities.

What applications do treadmill motors serve? They are used in residential treadmills for home fitness, commercial treadmills in gyms and facilities, and specialized treadmills for medical rehabilitation purposes.

How do brushless motors differ from brushed motors? Brushless motors operate with electronic controllers, offering better efficiency and less maintenance, while brushed motors use physical brushes for commutation, leading to more wear and tear.

What factors should be considered when selecting a treadmill motor? Key factors include motor power, efficiency, noise level, durability, compatibility with treadmill design, and compliance with energy standards.

Are there any emerging trends in treadmill motor technology? Trends include integration with IoT for smart functionality, development of energy-efficient models, and use of advanced materials to reduce weight and improve performance.

Citius Research has developed a research report titled “Treadmill Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Treadmill Motors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Treadmill Motors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Treadmill Motors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Treadmill Motors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Treadmill Motors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Treadmill Motors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Treadmill Motors Market
• Cost and Gross Margin Analysis of Treadmill Motors Market
• Treadmill Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Treadmill Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Treadmill Motors Market Key Stakeholders

Below are the key stakeholders for the Treadmill Motors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Treadmill Motors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Treadmill Motors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Treadmill Motors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Treadmill Motors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Treadmill Motors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Treadmill Motors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Treadmill Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Treadmill Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Treadmill Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Treadmill Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Treadmill Motors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Treadmill Motors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Treadmill Motors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Treadmill Motors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Treadmill Motors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Treadmill Motors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Treadmill Motors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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