Trash Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211041
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Trash Bags Market size was estimated at USD 9.2 billion in 2023 and is projected to reach USD 16.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Trash Bags Market

(Market Size)
$9.2 billion
$16.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 9.2 billion
2030 Market Size USD 16.5 billion
Key Players Berry Global, Novolex, Inteplast, Poly-America, Reynolds

Market Summary

The trash bags market is a critical segment within the broader packaging industry, characterized by consistent demand driven by residential, commercial, and industrial waste management needs. These products are essential for hygiene, sanitation, and efficient waste handling across various sectors globally. The market encompasses a wide range of products differentiated by material type, capacity, strength, and specific end-use applications, from small kitchen bin liners to heavy-duty contractor bags. Innovation remains a key trend, with manufacturers focusing on developing sustainable solutions, including bags made from recycled materials and biodegradable polymers, to align with increasing environmental regulations and consumer preferences for eco-friendly products. The competitive landscape is fragmented yet features several established players who compete on product quality, distribution network, brand recognition, and technological advancements in material science.

Key Highlights

The trash bags market is defined by several notable characteristics that underscore its dynamics and strategic importance. A significant highlight is the persistent consumer shift towards value-added products, such as scented bags, drawstring closures, and ultra-durable formulations that offer enhanced user convenience and leak protection. The industrial and commercial segments demonstrate a pronounced preference for high-density polyethylene bags due to their superior puncture resistance and load-bearing capacity. Furthermore, the market is witnessing increased integration of post-consumer recycled content in manufacturing processes, a move largely driven by corporate sustainability goals and regulatory pressures aimed at reducing plastic waste. The expansion of retail channels, including e-commerce platforms and large discount stores, has also made these products more accessible, influencing purchasing patterns and competitive strategies among leading suppliers.

Drivers, Opportunities & Restraints

Primary growth drivers for the trash bags market include rising urbanization, which escalates the volume of municipal solid waste, coupled with stringent government regulations mandating proper waste disposal and packaging standards. Increasing health and hygiene awareness, particularly in the wake of global health crises, has further solidified the necessity of reliable trash containment solutions. Significant opportunities are emerging from the development and commercialization of advanced biodegradable materials, such as polylactic acid-based bags, which cater to the environmentally conscious consumer segment and open new revenue streams. However, the market faces considerable restraints, including volatility in raw material prices, particularly for petroleum-based resins like polyethylene, which can compress profit margins. Additionally, growing legislative bans on single-use plastics in various regions pose a long-term challenge to conventional product lines, compelling manufacturers to innovate and diversify their offerings to remain compliant and competitive.

Concentration Insights

The global trash bags market exhibits a moderately concentrated competitive environment, with a mix of large multinational corporations and numerous regional manufacturers. North America and Europe represent mature markets where competition is intense among established players like Berry Global Group, Novolex, and Reynolds Consumer Products, who leverage extensive distribution networks and strong brand portfolios. The Asia-Pacific region, while growing rapidly, is more fragmented, with local producers often dominating specific national markets due to cost advantages and deep understanding of regional preferences. Market concentration is also influenced by high barriers to entry related to the capital-intensive nature of manufacturing, the need for technological expertise in polymer extrusion, and the importance of establishing robust supply chain and logistics capabilities to serve a geographically dispersed customer base effectively.

Type Insights

Trash bags are predominantly categorized by the material used in their production, with low-density polyethylene, high-density polyethylene, and linear low-density polyethylene being the most common. High-density polyethylene bags are renowned for their stiffness and strength, making them the preferred choice for heavy-duty applications in commercial and industrial settings where resistance to tearing and puncturing is paramount. Low-density polyethylene bags offer more flexibility and are typically used for lighter, residential kitchen waste. A growing segment within types is the bio-degradable trash bag, manufactured from materials like starch blends, which is gaining traction despite currently holding a smaller market share. Each material type offers a distinct balance of durability, cost, and environmental impact, guiding both manufacturer production strategies and end-user selection criteria based on specific application requirements.

Application Insights

The application of trash bags is broadly segmented into retail/consumer, institutional, and industrial uses. The retail segment is the largest, encompassing everyday household consumption where factors like price, size, and scent are significant purchase influencers. The institutional segment includes usage in offices, hospitals, schools, and hotels, where requirements often extend beyond basic containment to include specific colors for waste segregation, higher strength, and sometimes antimicrobial properties. The industrial application is the most demanding, utilizing heavy-duty bags designed to manage construction debris, manufacturing waste, and other rugged materials without failure. This segmentation dictates product development, marketing strategies, and distribution models, as the sales cycle, volume purchases, and performance specifications vary dramatically from a consumer buying a small pack at a supermarket to a facility manager procuring pallets of industrial-grade bags through a specialized distributor.

Regional Insights

Geographically, the trash bags market demonstrates distinct patterns of demand and growth. North America and Europe are established, high-consumption regions characterized by strict waste management regulations and high awareness of hygiene, supporting a stable market for premium and innovative products. The Asia-Pacific region is identified as the fastest-growing market, propelled by rapid urbanization, economic development, and the expansion of modern retail infrastructure in countries like China and India. Latin America and the Middle East & Africa present emerging opportunities, though growth is often tempered by economic volatility and less developed waste management systems in certain areas. Regional differences in environmental policies, particularly regarding plastic usage and recycling mandates, also profoundly influence market dynamics, product offerings, and the strategic focus of leading companies operating on a global scale.

Company Insights

The competitive landscape features several key players who exert considerable influence on market trends and directions. Berry Global Group Inc. is a dominant force with a comprehensive portfolio of packaging solutions, including a wide array of trash bags under various brands. Novolex Holdings, LLC is another major participant, known for its extensive range of products catering to consumer, foodservice, and industrial markets. Reynolds Consumer Products Inc. is widely recognized for its strong brand presence in the retail segment. Other significant companies include Inteplast Group, Ltd., and Poly-America, L.P., each competing through strategies involving product innovation, capacity expansion, strategic acquisitions, and sustainability initiatives. These companies invest heavily in research and development to create differentiated products, such as compostable bags or bags with advanced odor-neutralizing technology, to secure a competitive advantage and capture greater market share.

Recent Developments

The trash bags market has been active with strategic movements aimed at growth and adaptation to evolving market demands. A prominent trend has been the acquisition of smaller, niche players by larger corporations to expand product lines and geographic reach. There has been a significant uptick in investments directed towards enhancing recycling infrastructure and developing new production technologies for creating trash bags with a higher percentage of recycled materials. Several leading manufacturers have publicly committed to ambitious sustainability targets, pledging to make their packaging recyclable or compostable within a defined timeframe. Product launches have increasingly focused on eco-friendly alternatives, including bags made from certified compostable polymers, responding directly to consumer demand and anticipated regulatory shifts away from traditional plastics.

Report Segmentation

This comprehensive market research report on the trash bags industry provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is structured by type, categorizing the market into low-density polyethylene, high-density polyethylene, linear low-density polyethylene, bio-degradable, and other material types. Further segmentation is conducted by application, dividing the market into retail/consumer, institutional, and industrial end-uses. The report also includes a thorough geographical breakdown, analyzing market trends and forecasts across key regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows for a precise understanding of demand patterns, growth prospects, and competitive dynamics within each specific segment and region, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What materials are commonly used to make trash bags? The most common materials are plastics derived from petroleum, primarily various forms of polyethylene including low-density polyethylene, high-density polyethylene, and linear low-density polyethylene. A growing segment utilizes biodegradable materials like polylactic acid.

Are there biodegradable trash bags available? Yes, a segment of the market is dedicated to biodegradable and compostable trash bags. These are typically made from plant-based materials like cornstarch and are designed to break down under specific conditions, offering an eco-friendlier alternative to conventional plastic bags.

How is the trash bags market evolving with environmental concerns? The market is evolving significantly, with manufacturers increasing the use of recycled content in their products and investing in the development and production of fully biodegradable and compostable bags to meet stricter environmental regulations and consumer demand for sustainable options.

What are the different types of trash bags based on strength? Trash bags are commonly graded by strength and thickness, often measured in microns or mils. Types range from light-duty bags for light household waste to medium-duty for general use and heavy-duty or contractor bags designed for sharp, heavy, or industrial waste.

Which regions have the highest demand for trash bags? Currently, North America and Europe represent regions with high, mature demand due to established waste management practices. However, the Asia-Pacific region is experiencing the highest growth rate in demand, driven by rapid urbanization and economic development.

Who are the leading companies in the trash bags market? The market is served by several large global players, including Berry Global Group Inc., Novolex Holdings, LLC, and Reynolds Consumer Products Inc. These companies compete on a global scale with extensive product portfolios and strong distribution networks.

Citius Research has developed a research report titled “Trash Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Trash Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Trash Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Trash Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Trash Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Trash Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Trash Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Trash Bags Market
• Cost and Gross Margin Analysis of Trash Bags Market
• Trash Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Trash Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Trash Bags Market Key Stakeholders

Below are the key stakeholders for the Trash Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Trash Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Trash Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Trash Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Trash Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Trash Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Trash Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Trash Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Trash Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Trash Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Trash Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Trash Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Trash Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Trash Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Trash Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Trash Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Trash Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Trash Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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