Translucent Concrete Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208744
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Translucent Concrete Market size was estimated at USD 180 million in 2023 and is projected to reach USD 450 million by 2030, exhibiting a compound annual growth rate (CAGR) of 14.50% during the forecast period (2024-2030).

Translucent Concrete Market

(Market Size)
$180 million
$450 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.50%
2023 Market Size USD 180 million
2030 Market Size USD 450 million
Key Players Litracon, Luccon, LUCEM, Creabeton, Italcementi

Market Summary

The translucent concrete market represents an innovative segment within the construction and manufacturing industries, characterized by the integration of optical fibers or fine aggregates that allow light to pass through the material while maintaining structural integrity. This advanced building material is gaining traction due to its aesthetic appeal and functional benefits, such as energy savings through natural light utilization. The market is driven by increasing demand for sustainable and visually striking architectural solutions in both residential and commercial construction projects. Key regions adopting this technology include North America, Europe, and Asia-Pacific, where urbanization and smart city initiatives are promoting the use of modern construction materials. Companies in this space are focusing on research and development to enhance the material's properties, including strength, transparency, and cost-effectiveness. The market is still in a growth phase, with potential for expansion as awareness and technological advancements continue to evolve.

Key Highlights

Translucent concrete offers unique properties that distinguish it from traditional concrete, such as the ability to transmit light, which can reduce the need for artificial lighting and contribute to energy efficiency in buildings. The material is composed of fine concrete mixed with optical fibers or other light-transmitting elements, allowing it to maintain structural strength while providing aesthetic and functional benefits. Innovations in manufacturing processes have enabled the production of translucent concrete in various colors and patterns, expanding its application in architectural design. The market is witnessing increased adoption in high-end residential, commercial, and public infrastructure projects, driven by the growing emphasis on green building practices and sustainable construction. Key players are investing in partnerships and collaborations to expand their product portfolios and geographic reach, further propelling market growth.

Drivers, Opportunities & Restraints

The primary drivers of the translucent concrete market include the rising demand for energy-efficient building materials and the growing trend towards aesthetically pleasing architectural designs. Government initiatives promoting sustainable construction and green building certifications, such as LEED, are also fueling adoption. Additionally, advancements in material science and manufacturing technologies are making translucent concrete more accessible and cost-effective. Opportunities abound in the development of new applications, such as in interior design, signage, and artistic installations, as well as in emerging markets where urbanization is accelerating. However, the market faces restraints, including high production costs compared to traditional concrete, limited awareness among end-users, and challenges related to the scalability of manufacturing processes. Technical issues, such as ensuring durability and weather resistance, also pose hurdles that need to be addressed through continued innovation.

Concentration Insights

The translucent concrete market is relatively concentrated, with a few key players dominating the landscape due to their technological expertise and established presence in the construction materials sector. Companies like LitraCon, Luccon, and Dupont Lightstone are at the forefront, leveraging their research capabilities to develop advanced products. These firms are focusing on strategic expansions, partnerships, and acquisitions to strengthen their market position. The concentration is higher in developed regions such as North America and Europe, where adoption is more advanced, while emerging markets in Asia-Pacific are seeing increased entry by local and international players. The competitive dynamics are shaped by factors such as product innovation, patent holdings, and distribution networks, with barriers to entry including high R&D costs and the need for specialized manufacturing equipment.

Type Insights

Translucent concrete can be categorized based on the type of light-transmitting elements used, with optical fibers being the most common due to their efficiency in guiding light through the material. Other variants include those incorporating resin-based aggregates or translucent ceramics, which offer different aesthetic and functional properties. The choice of type depends on factors such as desired light transmission levels, structural requirements, and cost considerations. Optical fiber-based translucent concrete is widely preferred for its high light conductivity and durability, making it suitable for load-bearing applications. Resin-based types are often used for decorative purposes due to their flexibility in design and color options. Innovations continue to emerge, with developments in nano-materials and composite technologies aiming to enhance performance and reduce costs.

Application Insights

Translucent concrete finds applications across various sectors, primarily in architecture and construction for facades, walls, floors, and partitions that allow natural light to permeate indoor spaces, reducing energy consumption. It is also used in interior design for features like countertops, staircases, and decorative panels, adding a modern and luxurious touch to buildings. In infrastructure, it is employed in public art installations, signage, and lighting elements for parks and urban spaces. The commercial sector, including offices, retail stores, and hotels, is a significant adopter, leveraging the material's aesthetic appeal to create inviting environments. Additionally, residential projects are increasingly incorporating translucent concrete for unique home designs, driven by the desire for sustainable and innovative living spaces.

Regional Insights

North America and Europe are leading regions in the translucent concrete market, driven by high awareness of green building practices, stringent energy efficiency regulations, and the presence of major manufacturers. The United States and Germany are key markets, with numerous projects incorporating this material in commercial and public infrastructure. Asia-Pacific is emerging as a high-growth region, fueled by rapid urbanization, increasing disposable incomes, and government initiatives promoting smart cities and sustainable construction in countries like China, India, and Japan. The Middle East and Africa are also showing potential, particularly in luxury construction and iconic architectural projects. Latin America is gradually adopting translucent concrete, with growth centered in urban development projects in Brazil and Mexico.

Company Insights

Prominent companies in the translucent concrete market include LitraCon, known for its pioneering work in embedding optical fibers into concrete; Luccon, which focuses on high-quality translucent panels for architectural applications; and Dupont Lightstone, offering innovative solutions for light-transmitting materials. Other key players involve Italcementi Group, which has developed proprietary technologies for transparent cement, and Pan-United Corporation, expanding its product range to include sustainable construction materials. These companies are engaged in continuous R&D to improve material properties, reduce costs, and expand application areas. Strategic collaborations with architects, contractors, and research institutions are common, aimed at fostering innovation and increasing market penetration. The competitive landscape is characterized by a focus on customization and sustainability to meet diverse client needs.

Recent Developments

Recent developments in the translucent concrete market include advancements in material composition, such as the integration of LED technology to create interactive light-emitting surfaces, enhancing both functionality and visual appeal. Companies are also exploring the use of recycled materials in production to improve sustainability credentials. There has been an increase in partnerships between material manufacturers and architectural firms to develop customized solutions for high-profile projects, such as museums, corporate headquarters, and public landmarks. Additionally, research initiatives are focusing on improving the durability and weather resistance of translucent concrete, addressing concerns related to long-term performance in various climates. These innovations are expanding the material's applicability and driving adoption across new geographic and sectoral markets.

Report Segmentation

The translucent concrete market report is segmented by type, application, and region to provide a comprehensive analysis. By type, segments include optical fiber-based translucent concrete, resin-based variants, and other emerging materials, each offering distinct characteristics and use cases. Application segmentation covers architectural facades, interior design elements, infrastructure projects, and artistic installations, reflecting the diverse uses of the material. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting geographic trends and opportunities. This structured approach allows stakeholders to identify specific market dynamics, growth areas, and competitive landscapes, facilitating informed decision-making for investments, product development, and strategic planning.

FAQs

What is translucent concrete made of? Translucent concrete is typically composed of fine concrete mixed with optical fibers or other light-transmitting materials like resin aggregates, which allow light to pass through while maintaining structural properties.

How does light pass through translucent concrete? Light passes through translucent concrete via embedded optical fibers or transparent aggregates that act as conduits, transmitting light from one side of the material to the other without significant loss of intensity.

Is translucent concrete strong? Yes, translucent concrete retains the compressive strength of traditional concrete, as the light-transmitting elements are integrated in a way that does not compromise structural integrity, making it suitable for load-bearing applications.

Where is translucent concrete used? It is used in architectural facades, interior walls, floors, partitions, decorative panels, and public art installations, primarily in commercial, residential, and infrastructure projects seeking aesthetic and energy-efficient solutions.

Can translucent concrete be used outdoors? Yes, with proper treatment and durability enhancements, translucent concrete can be used outdoors for applications like facades and signage, though it may require protective coatings to withstand environmental factors.

How expensive is translucent concrete compared to traditional concrete? Translucent concrete is generally more expensive due to the cost of light-transmitting materials and specialized manufacturing processes, but prices vary based on design complexity and production scale.

Citius Research has developed a research report titled “Translucent Concrete Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Translucent Concrete Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Translucent Concrete Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Translucent Concrete Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Translucent Concrete Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Translucent Concrete Market
• Research Methodology
• Executive Summary
• Market Dynamics of Translucent Concrete Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Translucent Concrete Market
• Cost and Gross Margin Analysis of Translucent Concrete Market
• Translucent Concrete Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Translucent Concrete Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Translucent Concrete Market Key Stakeholders

Below are the key stakeholders for the Translucent Concrete Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Translucent Concrete Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Translucent Concrete Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Translucent Concrete Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Translucent Concrete Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Translucent Concrete Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Translucent Concrete Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Translucent Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Translucent Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Translucent Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Translucent Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Translucent Concrete Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Translucent Concrete Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Translucent Concrete Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Translucent Concrete Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Translucent Concrete Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Translucent Concrete Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Translucent Concrete Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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