Touch Probe Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212518
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Touch Probe Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Touch Probe Market

(Market Size)
$650 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.2 billion
Key Players Renishaw, Hexagon, Marposs, Blum, Tormach

Market Summary

The touch probe market is an integral component within the semiconductor and electronics industry, primarily serving as a critical metrology and inspection tool used in manufacturing processes. Touch probes are precision instruments designed to measure and verify the dimensions, positions, and geometries of components with high accuracy. They are widely employed in coordinate measuring machines (CMMs), machine tools, and other automated systems to ensure quality control and enhance production efficiency. The market is characterized by continuous technological advancements aimed at improving measurement accuracy, speed, and reliability. Key players are focusing on developing probes with enhanced capabilities such as wireless communication, higher resistance to environmental factors, and integration with Industry 4.0 and IoT platforms. The demand for touch probes is strongly driven by the need for precision manufacturing in sectors like automotive, aerospace, consumer electronics, and medical devices. As industries increasingly adopt automated and smart manufacturing practices, the touch probe market is poised for sustained growth, supported by innovations in probe design and functionality.

Key Highlights

The touch probe market showcases several key highlights that underline its significance in modern manufacturing. One prominent aspect is the advancement in probe technology, including the development of multi-sensor probes that combine touch triggering with non-contact measurement capabilities, offering greater versatility. Another highlight is the increasing adoption of 5-axis measurement systems, which require highly sophisticated touch probes to perform complex inspections without repositioning the part. The market is also witnessing a trend toward miniaturization, with probes becoming smaller and more precise to measure micro-components used in electronics and medical devices. Additionally, integration with software solutions for real-time data analysis and predictive maintenance is becoming standard, enhancing operational efficiency. Leading companies such as Renishaw, Hexagon, and Carl Zeiss are at the forefront, investing in R&D to introduce probes with higher accuracy and durability. The emphasis on reducing measurement uncertainty and improving repeatability is driving innovations, making touch probes indispensable in high-precision applications across various industries.

Drivers, Opportunities & Restraints

The growth of the touch probe market is propelled by several drivers, including the escalating demand for high-precision components in industries such as automotive, aerospace, and electronics. The push toward automation and smart manufacturing practices, including the adoption of CNC machines and CMMs, significantly boosts the need for reliable metrology tools like touch probes. Additionally, stringent quality standards and regulatory requirements across sectors necessitate accurate inspection systems, further driving market expansion. Opportunities abound in emerging applications, such as additive manufacturing and renewable energy sectors, where precise measurement is critical. The integration of artificial intelligence and machine learning with probe systems presents another lucrative opportunity, enabling predictive analytics and enhanced decision-making. However, the market faces restraints, including the high cost of advanced touch probe systems, which can be a barrier for small and medium-sized enterprises. Technical challenges related to measuring complex geometries and soft materials also pose limitations. Moreover, economic fluctuations and supply chain disruptions can impact market growth, though ongoing technological innovations aim to mitigate these challenges.

Concentration Insights

The touch probe market exhibits a concentrated landscape with a few dominant players holding significant market share. Companies such as Renishaw, Hexagon AB, Carl Zeiss, and Mitutoyo Corporation are key influencers, leveraging their extensive expertise and robust product portfolios. These industry leaders focus on continuous innovation, strategic partnerships, and mergers and acquisitions to strengthen their market position. There is also a noticeable presence of specialized manufacturers that cater to niche segments, offering customized solutions for specific applications. Geographically, the market concentration is highest in regions with strong manufacturing bases, such as North America, Europe, and Asia-Pacific. In Asia-Pacific, countries like China, Japan, and South Korea are hubs for electronics and semiconductor production, driving demand for touch probes. The competitive dynamics are characterized by intense R&D activities, with companies investing in developing probes with higher accuracy, faster response times, and improved compatibility with advanced manufacturing systems. This concentration fosters a environment of rapid technological advancement but also poses entry barriers for new players due to high capital requirements and the need for technical expertise.

Type Insights

Touch probes are categorized into various types based on their technology and application requirements. The most common types include trigger probes, which are widely used in coordinate measuring machines and machine tools for dimensional inspection. These probes operate by triggering a signal upon contact with the workpiece, providing high repeatability and accuracy. Another significant type is the measuring probe, which continuously records data during contact, suitable for scanning applications that require detailed surface analysis. There are also specialized probes such as non-contact probes, which use optical or laser technology for measurements without physical contact, ideal for delicate or soft materials. Additionally, multi-sensor probes that combine touch and non-contact capabilities are gaining traction for their versatility in complex inspection tasks. The choice of probe type depends on factors like measurement speed, accuracy needs, material properties, and environmental conditions. Innovations in probe design focus on enhancing durability, reducing thermal drift, and improving wireless connectivity, catering to the evolving demands of modern manufacturing environments.

Application Insights

Touch probes find extensive applications across multiple industries, underscoring their versatility and critical role in quality assurance. In the semiconductor industry, they are used for inspecting wafers, integrated circuits, and other micro-components to ensure adherence to stringent tolerances. The electronics sector employs touch probes for measuring printed circuit boards, connectors, and miniature parts, where precision is paramount. In automotive manufacturing, probes are integral for inspecting engine components, transmission parts, and body assemblies to maintain quality and safety standards. The aerospace industry relies on them for measuring turbine blades, structural components, and assemblies that require high accuracy and reliability. Medical device manufacturing utilizes touch probes for inspecting implants, surgical instruments, and diagnostic equipment, where precision directly impacts patient outcomes. Additionally, touch probes are used in general manufacturing for tool setting, alignment, and reverse engineering applications. The broadening scope of applications is driving innovations in probe technology, making them essential tools in advanced manufacturing processes.

Regional Insights

The touch probe market demonstrates distinct regional dynamics influenced by industrial development, technological adoption, and economic conditions. North America is a significant market, driven by robust aerospace, automotive, and defense sectors that demand high-precision measurement tools. The presence of leading manufacturers and a strong focus on R&D further bolster market growth in this region. Europe follows closely, with countries like Germany, the UK, and France being key contributors due to their advanced manufacturing bases and emphasis on quality control. The Asia-Pacific region is anticipated to exhibit substantial growth, propelled by rapid industrialization, expanding electronics and semiconductor industries, and increasing investments in automation. Countries such as China, Japan, South Korea, and Taiwan are major hubs for manufacturing, creating strong demand for touch probes. Emerging economies in Latin America and the Middle East are also gradually adopting advanced metrology solutions, though at a slower pace. Regional policies supporting manufacturing innovation and quality standards play a crucial role in shaping market trends and opportunities.

Company Insights

Prominent companies in the touch probe market include Renishaw plc, a global leader known for its innovative probe systems and metrology solutions. Renishaw offers a wide range of products, such as the RMP600 high-accuracy probe, widely used in precision manufacturing. Hexagon AB, through its subsidiary Hexagon Manufacturing Intelligence, provides advanced probe technologies integrated into their CMM and machine tool systems. Carl Zeiss Industrial Metrology is another key player, renowned for its high-precision probes and comprehensive metrology software. Mitutoyo Corporation specializes in measurement instruments, including touch probes for various industrial applications. Other notable companies include Marposs S.p.A., which offers probes for tool setting and inspection, and Blum-Novotest GmbH, known for its laser and touch probe systems. These companies focus on continuous innovation, expanding their product portfolios, and enhancing customer support to maintain competitive advantage. Strategic initiatives such as collaborations, acquisitions, and geographic expansion are common, aimed at capturing larger market shares and addressing evolving industry needs.

Recent Developments

The touch probe market has witnessed several recent developments aimed at enhancing product capabilities and market reach. Renishaw introduced new probe models with improved wireless technology and higher resistance to environmental factors, catering to demanding manufacturing conditions. Hexagon AB launched advanced probe systems integrated with AI-driven software for real-time data analysis and predictive maintenance, aligning with Industry 4.0 trends. Carl Zeiss expanded its product line with multi-sensor probes that combine tactile and optical measurement for greater versatility. There has been increased activity in mergers and acquisitions, such as Hexagon's acquisition of metrology firms to strengthen its portfolio. Additionally, companies are focusing on sustainability, developing energy-efficient probes and reducing the environmental impact of manufacturing processes. The adoption of IoT and cloud-based solutions for remote monitoring and control of probe systems is another significant trend. These developments reflect the industry's commitment to innovation, efficiency, and meeting the evolving demands of high-precision manufacturing sectors.

Report Segmentation

This report on the touch probe market is segmented to provide a comprehensive analysis of various aspects. The segmentation includes by type, covering trigger probes, measuring probes, and non-contact probes, each analyzed for their market presence and growth potential. By application, the report delves into sectors such as semiconductor, electronics, automotive, aerospace, medical devices, and general manufacturing, highlighting specific use cases and demand drivers. Geographical segmentation covers key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into regional market dynamics and opportunities. The report also segments by end-user industry, focusing on large enterprises and SMEs, to address varying needs and adoption patterns. Additionally, it includes analysis based on technology, such as wired and wireless probes, and by sales channel, including direct sales and distributors. This detailed segmentation enables a thorough understanding of market trends, competitive landscape, and growth prospects, assisting stakeholders in making informed decisions.

FAQs

What is a touch probe used for? A touch probe is a precision measurement device used in manufacturing and metrology to inspect and verify the dimensions, positions, and geometries of components. It is commonly integrated into coordinate measuring machines and machine tools for quality control purposes.

How does a touch probe work? A touch probe works by physically contacting the workpiece and triggering a signal upon touch. This signal is sent to the connected system, which records the measurement data. The probe ensures high accuracy and repeatability in dimensional inspection.

What are the types of touch probes? The main types of touch probes include trigger probes, which signal upon contact; measuring probes, which continuously record data; and non-contact probes, which use optical or laser technology. Multi-sensor probes that combine these technologies are also available.

Which industries use touch probes? Touch probes are used in industries such as semiconductor, electronics, automotive, aerospace, medical devices, and general manufacturing. They are essential for applications requiring high-precision measurement and quality assurance.

Who are the leading manufacturers of touch probes? Leading manufacturers include Renishaw, Hexagon AB, Carl Zeiss, Mitutoyo Corporation, Marposs, and Blum-Novotest. These companies are known for their innovative products and strong market presence.

What are the benefits of using touch probes? The benefits of using touch probes include enhanced measurement accuracy, improved production efficiency, reduced scrap rates, and better compliance with quality standards. They also facilitate automation and integration with smart manufacturing systems.

Citius Research has developed a research report titled “Touch Probe Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Touch Probe Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Touch Probe Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Touch Probe Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Touch Probe Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Touch Probe Market
• Research Methodology
• Executive Summary
• Market Dynamics of Touch Probe Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Touch Probe Market
• Cost and Gross Margin Analysis of Touch Probe Market
• Touch Probe Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Touch Probe Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Touch Probe Market Key Stakeholders

Below are the key stakeholders for the Touch Probe Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Touch Probe Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Touch Probe Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Touch Probe Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Touch Probe Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Touch Probe Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Touch Probe Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Touch Probe Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Touch Probe Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Touch Probe Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Touch Probe Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Touch Probe Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Touch Probe Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Touch Probe Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Touch Probe Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Touch Probe Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Touch Probe Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Touch Probe Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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