Torque Sensor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212061
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Torque Sensor Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 2.25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Torque Sensor Market

(Market Size)
$1.25 billion
$2.25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 1.25 billion
2030 Market Size USD 2.25 billion
Key Players Honeywell, TE Connectivity, Kistler, PCB Piezotronics, Futek

Market Summary

The torque sensor market is a critical segment within the semiconductor and electronics industry, playing an indispensable role in measuring rotational force across a multitude of applications. These sensors are fundamental components in systems requiring precise torque measurement and control, ensuring operational efficiency, safety, and performance. The market is characterized by continuous technological advancements, leading to the development of more accurate, reliable, and compact sensors. Key industries driving demand include automotive, industrial manufacturing, aerospace, and healthcare, where the need for precision and automation is paramount. The integration of torque sensors with IoT and Industry 4.0 initiatives is further propelling market growth, enabling real-time data monitoring and predictive maintenance. As global industries increasingly prioritize automation and smart technologies, the torque sensor market is poised for sustained expansion, supported by innovation and rising adoption in emerging economies.

Key Highlights

The torque sensor market is distinguished by several key highlights that underscore its dynamic nature and growth potential. A significant trend is the shift towards non-contact torque sensors, which offer enhanced durability and accuracy by eliminating physical contact and reducing wear and tear. Leading manufacturers are focusing on miniaturization and integration of advanced materials to improve sensor performance and expand application scope. The automotive sector remains a dominant end-user, particularly with the rising production of electric and hybrid vehicles that require precise torque management for electric power steering and motor control. Furthermore, the increasing adoption of robotics and automation in industrial settings is creating substantial demand for high-precision torque sensing solutions. Strategic collaborations and mergers among key players are also prevalent, aimed at expanding technological capabilities and market reach. These factors collectively highlight a market that is innovative, responsive to industry needs, and integral to modern technological ecosystems.

Drivers, Opportunities & Restraints

The growth of the torque sensor market is propelled by several key drivers, including the escalating demand for automation across various industries and the stringent regulatory standards mandating enhanced safety and efficiency in automotive and aerospace applications. The proliferation of electric vehicles, which rely heavily on torque sensors for optimal performance, is another significant driver. Opportunities abound in the development of smart sensors equipped with wireless connectivity and IoT integration, enabling advanced data analytics and remote monitoring capabilities. Emerging applications in renewable energy systems, such as wind turbines, also present lucrative growth avenues. However, the market faces restraints, including the high cost of advanced torque sensors and the technical challenges associated with their installation and calibration in complex systems. Economic volatility and supply chain disruptions can further impede market growth. Despite these challenges, ongoing R&D efforts aimed at cost reduction and performance enhancement are expected to mitigate these restraints over the forecast period.

Concentration Insights

The torque sensor market exhibits a concentrated landscape with a mix of established global players and specialized niche manufacturers dominating the scene. Companies such as Honeywell International, TE Connectivity, and Kistler Instrumente AG hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. The market concentration is particularly high in regions like North America and Europe, where technological advancement and early adoption of automation are prevalent. However, the Asia-Pacific region is witnessing rapid growth, driven by expanding manufacturing activities and increasing investments in industrial automation. This regional shift is encouraging new entrants and fostering competitive dynamics. Strategic initiatives, including partnerships, acquisitions, and expansions, are common among key players to strengthen their market position and cater to diverse application needs. The competitive landscape is characterized by continuous innovation, with a focus on developing sensors that offer higher accuracy, robustness, and compatibility with emerging technologies.

Type Insights

Torque sensors are categorized into various types based on their technology and design, each catering to specific application requirements. The primary types include rotary torque sensors, reaction torque sensors, and optical torque sensors. Rotary torque sensors are widely used for measuring rotating components and are prevalent in automotive testing, industrial machinery, and aerospace applications due to their high accuracy and reliability. Reaction torque sensors, on the other hand, are designed for static torque measurement and are commonly employed in assembly lines and quality control processes. Optical torque sensors represent an advanced category, utilizing light-based technology to provide non-contact measurements, which minimizes wear and enhances longevity. Additionally, strain gauge-based sensors remain popular for their cost-effectiveness and versatility across numerous industries. The choice of sensor type depends on factors such as torque range, operational environment, precision requirements, and budget constraints, with ongoing innovations continually expanding the capabilities and applications of each type.

Application Insights

Torque sensors find applications across a diverse range of industries, each leveraging their capabilities to enhance performance, safety, and efficiency. In the automotive sector, they are integral to electric power steering systems, engine testing, and transmission control, ensuring optimal vehicle dynamics and fuel efficiency. The industrial manufacturing segment utilizes torque sensors in robotics, assembly automation, and condition monitoring to maintain precision and prevent equipment failure. In aerospace, these sensors are critical for testing aircraft components and ensuring compliance with stringent safety standards. The healthcare industry employs torque sensors in medical devices and surgical instruments, where accuracy is paramount. Furthermore, emerging applications in renewable energy, such as monitoring torque in wind turbine blades, are gaining traction. The versatility of torque sensors enables their adoption in both established and nascent fields, driven by the universal need for precise torque measurement and control.

Regional Insights

The torque sensor market demonstrates distinct regional dynamics influenced by industrial development, technological adoption, and economic factors. North America holds a significant share, driven by advanced manufacturing sectors, strong presence of automotive and aerospace industries, and high investments in R&D. Europe follows closely, with robust demand from automotive OEMs and industrial automation, supported by stringent regulatory standards promoting safety and efficiency. The Asia-Pacific region is emerging as the fastest-growing market, fueled by rapid industrialization, expanding automotive production, and increasing adoption of automation technologies in countries like China, Japan, and South Korea. Latin America and the Middle East & Africa are also witnessing gradual growth, attributed to developing industrial infrastructure and rising investments in energy and manufacturing projects. Regional policies supporting industrial automation and smart manufacturing are further shaping market trends, creating varied growth opportunities across different geographies.

Company Insights

The competitive landscape of the torque sensor market features several prominent companies that lead through innovation, quality, and global reach. Honeywell International Inc. is a key player, known for its comprehensive range of high-precision sensors and strong focus on aerospace and industrial applications. TE Connectivity Ltd. offers advanced torque sensing solutions with emphasis on durability and integration capabilities, catering extensively to the automotive and industrial sectors. Kistler Instrumente AG specializes in dynamic measurement technology, providing sensors renowned for accuracy in testing and research applications. Other significant contributors include PCB Piezotronics, Inc., which focuses on piezoelectric torque sensors for harsh environments, and Sensor Technology Ltd., noted for its innovative optical torque sensors. These companies invest heavily in R&D to introduce products with enhanced features such as wireless connectivity, miniaturization, and improved environmental resistance. Strategic expansions and collaborations are common tactics to strengthen market presence and address evolving customer needs.

Recent Developments

The torque sensor market has witnessed several noteworthy developments in recent years, reflecting the industry's focus on innovation and expansion. Leading companies have introduced next-generation sensors with integrated IoT capabilities, enabling real-time data transmission and analytics for predictive maintenance. There has been a surge in partnerships between sensor manufacturers and automotive companies to develop specialized torque sensing solutions for electric and autonomous vehicles. Acquisitions have also been prominent, with major players acquiring smaller firms to enhance their technological portfolios and market reach. Additionally, advancements in materials science have led to the development of more robust and lightweight sensors, suitable for demanding applications in aerospace and defense. Investments in expanding production capacities, particularly in the Asia-Pacific region, indicate a strategic focus on tapping into growing regional demand. These developments underscore a market that is rapidly evolving to meet the complexities of modern industrial and technological requirements.

Report Segmentation

This comprehensive report on the torque sensor market provides detailed segmentation to offer nuanced insights into various aspects of the industry. The market is segmented by type, including rotary torque sensors, reaction torque sensors, and optical torque sensors, each analyzed for their market dynamics and growth prospects. Application-based segmentation covers automotive, industrial manufacturing, aerospace & defense, healthcare, and others, highlighting sector-specific trends and demand patterns. Geographical segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional market sizes, growth drivers, and competitive landscapes. Furthermore, the report delves into segmentation by technology, such as strain gauge, surface acoustic wave, and magnetoelastic, providing clarity on technological adoption and innovation trends. This structured approach enables stakeholders to identify key growth areas, understand market intricacies, and make informed strategic decisions based on comprehensive and categorized data.

FAQs

What is a torque sensor and how does it work? A torque sensor is a device that measures the torque or rotational force applied to an object. It works by converting mechanical torque into an electrical signal, often using strain gauges or optical methods, which can then be interpreted for various applications.

What are the main applications of torque sensors? Torque sensors are primarily used in automotive systems for power steering and engine testing, in industrial automation for robotics and assembly lines, in aerospace for component testing, and in healthcare for precision medical devices.

What are the different types of torque sensors available? The main types include rotary torque sensors for rotating systems, reaction torque sensors for static measurements, and optical torque sensors that use light-based technology for non-contact operation.

Which industries use torque sensors the most? The automotive industry is the largest user, followed by industrial manufacturing, aerospace, and healthcare, due to their need for precise torque measurement and control.

How do torque sensors contribute to vehicle safety? They enhance vehicle safety by ensuring accurate torque application in systems like electric power steering and anti-lock braking, improving control and responsiveness.

What are the emerging trends in torque sensor technology? Key trends include the integration of IoT for real-time monitoring, development of non-contact sensors for durability, and miniaturization for use in compact and advanced applications.

Citius Research has developed a research report titled “Torque Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Torque Sensor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Torque Sensor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Torque Sensor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Torque Sensor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Torque Sensor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Torque Sensor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Torque Sensor Market
• Cost and Gross Margin Analysis of Torque Sensor Market
• Torque Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Torque Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Torque Sensor Market Key Stakeholders

Below are the key stakeholders for the Torque Sensor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Torque Sensor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Torque Sensor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Torque Sensor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Torque Sensor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Torque Sensor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Torque Sensor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Torque Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Torque Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Torque Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Torque Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Torque Sensor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Torque Sensor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Torque Sensor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Torque Sensor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Torque Sensor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Torque Sensor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Torque Sensor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports