Torque Motor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207984
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Torque Motor Market size was estimated at USD 1.25 billion in 2023 and is projected to reach USD 1.85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Torque Motor Market

(Market Size)
$1.25 billion
$1.85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 1.25 billion
2030 Market Size USD 1.85 billion
Key Players Siemens, ABB, Moog, Kollmorgen, Parker Hannifin

Market Summary

The torque motor market is a specialized segment within the manufacturing and construction industries, characterized by the production and utilization of frameless, direct-drive motors that deliver high torque at low speeds. These motors are integral to applications requiring precise motion control, eliminating the need for mechanical transmission components like gearboxes. The market is driven by the escalating demand for automation and high-precision machinery across various industrial sectors. Torque motors are renowned for their high power density, accuracy, and reliability, making them indispensable in sophisticated manufacturing processes. The ongoing industrial automation trend, particularly in developed economies, significantly propels market growth. Furthermore, the construction industry's adoption of advanced equipment for improved efficiency and precision contributes to the expanding application scope of torque motors. The market is highly competitive, with numerous global and regional players striving to enhance their product portfolios through innovation and strategic collaborations.

Key Highlights

Key highlights of the torque motor market include the technology's pivotal role in enabling direct drive solutions, which offer superior performance by reducing maintenance needs and minimizing mechanical backlash. These motors are essential in applications demanding high positional accuracy and smooth operation, such as CNC machine tools, robotics, and printing presses. A significant trend is the integration of IoT and smart technologies, allowing for predictive maintenance and real-time monitoring of motor performance. The market is also witnessing advancements in materials and design, leading to more compact and efficient motors. Another highlight is the growing emphasis on energy efficiency, with manufacturers developing motors that consume less power while delivering high output. The expansion of renewable energy sectors has also opened new avenues for torque motor applications, particularly in wind turbine pitch control systems. Additionally, the rise of additive manufacturing and automated assembly lines further underscores the critical importance of torque motors in modern industrial operations.

Drivers, Opportunities & Restraints

Primary drivers of the torque motor market include the relentless push towards industrial automation and the Industry 4.0 revolution, which demand high-precision and reliable motion control components. The need for improved manufacturing efficiency and reduced operational downtime is compelling industries to adopt advanced motor solutions. The construction sector's modernization, with an increased focus on automated and heavy machinery, also acts as a significant driver. Opportunities abound in the emerging markets of Asia-Pacific and Latin America, where rapid industrialization and infrastructure development are creating substantial demand. The renewable energy sector presents a promising opportunity, especially in wind energy applications. However, the market faces restraints such as the high initial cost of torque motors compared to traditional motor systems, which can be a barrier for small and medium-sized enterprises. Technical complexities associated with integration and the need for specialized knowledge for maintenance also pose challenges. Additionally, economic fluctuations and supply chain disruptions can impact market growth, necessitating robust strategies from manufacturers to mitigate these risks.

Concentration Insights

The torque motor market exhibits a concentrated competitive landscape dominated by a few key global players who hold significant market share. These include established companies such as Siemens AG, ABB Ltd., and Bosch Rexroth AG, which have extensive product portfolios and strong global distribution networks. The market concentration is high in North America and Europe, where technological advancement and early adoption of automation are prevalent. However, the Asia-Pacific region is witnessing a surge in market activity, with local manufacturers and new entrants increasingly competing on the basis of cost and customization. This region is becoming a hub for manufacturing, thereby attracting investments from global players and intensifying competition. The market is characterized by continuous innovation, with companies focusing on developing energy-efficient and compact torque motors to cater to diverse industrial needs. Strategic partnerships, mergers, and acquisitions are common tactics employed by leading companies to expand their market presence and enhance their technological capabilities.

Type Insights

Torque motors are primarily categorized into two types: frameless and housed. Frameless torque motors consist of a rotor and stator without an external housing, designed to be integrated directly into the machine structure, offering a compact and lightweight solution. These are preferred in applications where space constraints and weight are critical factors, such as in aerospace and robotics. Housed torque motors come with an integrated bearing system and external casing, providing easier installation and are often used as direct replacements for conventional motors in various industrial machines. Both types are available in different technologies, including permanent magnet and synchronous reluctance variants, each offering distinct advantages in terms of efficiency, torque density, and cost. The choice between frameless and housed motors depends on the specific application requirements, with frameless types dominating high-performance sectors and housed types being popular for retrofit and general industrial applications.

Application Insights

Torque motors find extensive applications across the manufacturing and construction industries due to their high torque and precision capabilities. In manufacturing, they are crucial in machine tools for milling, turning, and grinding operations, enabling high-speed and accurate machining. The robotics sector utilizes torque motors for joint actuation, providing the necessary force and control for complex movements. In the printing industry, these motors ensure precise paper handling and printing registration. The construction industry employs torque motors in heavy machinery such as cranes and excavators for improved control and efficiency. Additionally, they are used in renewable energy systems, particularly in wind turbines for pitch and yaw control, enhancing energy capture and system reliability. The medical device industry also leverages torque motors in equipment like MRI machines and surgical robots, where precision and reliability are paramount. The diversification of applications underscores the versatility and critical role of torque motors in advancing industrial and technological capabilities.

Regional Insights

Geographically, the torque motor market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America and Europe are mature markets, characterized by high adoption of advanced manufacturing technologies and the presence of major industry players. These regions benefit from strong industrial bases and significant investments in automation and research and development. The Asia-Pacific region is the fastest-growing market, driven by rapid industrialization, expanding manufacturing sectors, and government initiatives promoting industrial automation in countries like China, Japan, and South Korea. Increasing infrastructure development and foreign investments further fuel market growth in this region. Latin America and the Middle East and Africa are emerging markets with growing potential, attributed to gradual industrial modernization and increasing awareness of advanced motor technologies. However, these regions face challenges related to economic volatility and infrastructure limitations, which may slow market progression compared to more developed areas.

Company Insights

The torque motor market features several prominent companies that lead through innovation, extensive product offerings, and global reach. Key players include Siemens AG, known for its comprehensive range of drive technologies and strong focus on digitalization and energy efficiency. ABB Ltd. is another major contributor, offering advanced motion control solutions and emphasizing sustainable operations. Bosch Rexroth AG specializes in drive and control technologies, providing high-performance torque motors for various industrial applications. Other significant companies include Yaskawa Electric Corporation, which excels in robotics and motion control, and Parker Hannifin Corporation, recognized for its precision engineering solutions. These companies invest heavily in research and development to introduce innovative products and maintain competitive advantage. They also engage in strategic collaborations and acquisitions to expand their market presence and enhance their technological capabilities. The competitive landscape is dynamic, with continuous efforts to cater to evolving industry demands and to penetrate emerging markets with tailored solutions.

Recent Developments

Recent developments in the torque motor market reflect the industry's focus on technological innovation and strategic expansion. Companies are increasingly investing in the development of smart torque motors integrated with IoT capabilities for predictive maintenance and enhanced operational efficiency. There is a growing trend towards the miniaturization of motors without compromising performance, addressing the needs of compact and portable applications. Partnerships and collaborations between motor manufacturers and technology firms are on the rise, aiming to combine expertise and accelerate product development. For instance, several leading companies have recently launched new torque motor series with improved energy efficiency and higher torque densities. Additionally, expansions into emerging markets through new production facilities and distribution networks are common strategies to capture growing demand. The market is also witnessing increased emphasis on sustainability, with manufacturers developing eco-friendly motors that comply with stringent environmental regulations. These developments indicate a proactive approach to meeting future challenges and leveraging opportunities in the evolving industrial landscape.

Report Segmentation

This comprehensive market report on the torque motor industry provides detailed segmentation to offer insightful analysis. The segmentation is based on type, distinguishing between frameless and housed torque motors, each catering to different application needs and installation environments. Application segmentation covers key sectors such as machine tools, robotics, printing machinery, wind turbines, and construction equipment, highlighting the diverse usage across industries. The report further segments the market by technology, including permanent magnet and synchronous reluctance motors, to analyze performance characteristics and adoption trends. Geographical segmentation breaks down the market into regions and key countries, assessing regional dynamics, growth patterns, and competitive landscapes. Additionally, the report includes segmentation by end-user industry, focusing on manufacturing, construction, energy, and others, to provide a clear understanding of demand drivers in each sector. This structured approach enables stakeholders to identify specific market opportunities, understand competitive scenarios, and make informed strategic decisions based on comprehensive and granular data.

FAQs

What are the advantages of using torque motors? Torque motors offer several advantages including high torque at low speeds, direct drive capability eliminating need for gears, reduced maintenance due to fewer moving parts, high precision and accuracy, compact design, and improved energy efficiency compared to traditional motor systems.

How do torque motors differ from servo motors? While both provide precise control, torque motors are specifically designed for high-torque low-speed applications and typically operate without gears. Servo motors generally operate at higher speeds and often require gearboxes to achieve torque, making torque motors more suitable for direct drive applications where backlash must be minimized.

What industries commonly use torque motors? Torque motors are widely used in manufacturing industries for machine tools and robotics, printing industry for precision registration, construction sector for heavy machinery, renewable energy for wind turbine control, medical devices for accurate positioning, and aerospace for actuation systems.

What are the main types of torque motors available? The two primary types are frameless torque motors (without housing for integration into machinery) and housed torque motors (with integrated bearings and casing for easier installation). These are further categorized by technology into permanent magnet and synchronous reluctance types.

Which companies are leading manufacturers of torque motors? Key manufacturers include Siemens AG, ABB Ltd., Bosch Rexroth AG, Yaskawa Electric Corporation, Parker Hannifin Corporation, Moog Inc., and ETEL S.A. These companies offer comprehensive product portfolios and have strong global presence in industrial automation markets.

What are the recent technological trends in torque motors? Current trends include integration with IoT for predictive maintenance, development of more compact and lightweight designs, improvements in energy efficiency, incorporation of smart sensors for real-time monitoring, adoption in renewable energy applications, and enhanced materials for better thermal management and performance.

Citius Research has developed a research report titled “Torque Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Torque Motor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Torque Motor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Torque Motor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Torque Motor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Torque Motor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Torque Motor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Torque Motor Market
• Cost and Gross Margin Analysis of Torque Motor Market
• Torque Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Torque Motor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Torque Motor Market Key Stakeholders

Below are the key stakeholders for the Torque Motor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Torque Motor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Torque Motor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Torque Motor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Torque Motor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Torque Motor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Torque Motor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Torque Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Torque Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Torque Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Torque Motor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Torque Motor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Torque Motor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Torque Motor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Torque Motor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Torque Motor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Torque Motor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Torque Motor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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