Torque Gauge Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207151
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Torque Gauge Market size was estimated at USD 100 million in 2023 and is projected to reach USD 190 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Torque Gauge Market

(Market Size)
$100 million
$190 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 100 million
2030 Market Size USD 190 million
Key Players Mark-10, Mecmesin, Sauter, PCE Instruments, Shimpo Instruments

Market Summary

The torque gauge market is a critical segment within the machinery and equipment industry, focusing on devices that measure and monitor torque in various mechanical systems. These instruments are essential for ensuring precision, safety, and efficiency in applications ranging from automotive assembly to industrial manufacturing. The market is characterized by a growing emphasis on quality control and the need for accurate torque measurement to prevent equipment failure and enhance operational reliability. As industries increasingly adopt automation and smart technologies, the demand for advanced torque gauges that offer digital interfaces, data logging, and connectivity features is rising. Key end-users include automotive, aerospace, electronics, and heavy machinery sectors, where torque accuracy is paramount for product performance and compliance with stringent industry standards. The market is also influenced by the trend towards miniaturization and the development of portable, handheld torque gauges that provide flexibility and ease of use in diverse working environments. Overall, the torque gauge market is evolving with technological innovations and expanding applications, driven by the global push for higher efficiency and precision in industrial processes.

Key Highlights

The torque gauge market stands out due to its integration with Industry 4.0 and IoT technologies, enabling real-time monitoring and predictive maintenance capabilities. Advanced torque gauges now feature wireless connectivity, allowing seamless data transfer to centralized systems for analysis and decision-making. This enhances productivity and reduces downtime in manufacturing setups. Another highlight is the increasing adoption of digital torque gauges over mechanical ones, as they offer higher accuracy, user-friendly interfaces, and compatibility with automated production lines. Leading companies are focusing on developing multi-functional devices that can measure torque, angle, and other parameters simultaneously, catering to complex assembly requirements. The market is also witnessing growth in customized solutions tailored to specific industry needs, such as high-temperature or corrosive environments. Additionally, stringent regulatory standards across regions, particularly in North America and Europe, are driving the demand for certified and calibrated torque measurement tools. These factors collectively underscore the market's dynamic nature and its critical role in modern industrial operations.

Drivers, Opportunities & Restraints

Several drivers propel the torque gauge market, including the rising demand for precision manufacturing and quality assurance across industries. The automotive sector, in particular, is a significant driver due to the need for accurate torque application in engine assembly, braking systems, and electronic components. The expansion of renewable energy projects, such as wind turbines, also fuels demand for robust torque measurement tools during installation and maintenance. Opportunities abound in emerging economies where industrialization and infrastructure development are accelerating, creating new markets for torque gauges. The growth of electric vehicles and aerospace industries presents further avenues for innovation and market expansion. However, restraints include the high cost of advanced digital torque gauges, which may limit adoption among small and medium-sized enterprises. Additionally, the need for regular calibration and maintenance can pose operational challenges. Economic fluctuations and supply chain disruptions, as seen during global events, may also impact market growth. Despite these challenges, the ongoing technological advancements and increasing awareness about the importance of torque accuracy offer a positive outlook for the market.

Concentration Insights

The torque gauge market is concentrated among a few key players who dominate through technological expertise and extensive distribution networks. Companies like Snap-on Incorporated, Norbar Torque Tools, and Mountz Inc. hold significant market shares due to their comprehensive product portfolios and strong brand recognition. These leaders invest heavily in research and development to introduce innovative features such as Bluetooth connectivity, cloud-based data management, and enhanced durability. Regional concentration is evident in North America and Europe, where stringent industrial standards and high adoption of automation drive demand. Asia-Pacific is emerging as a lucrative market, with countries like China, Japan, and South Korea focusing on manufacturing excellence and export-oriented production. The market also sees participation from niche players specializing in customized solutions for specific applications, such as medical device manufacturing or electronics. This concentration fosters competitive dynamics, with mergers, acquisitions, and partnerships being common strategies to expand market reach and technological capabilities. Overall, the market's structure supports both innovation and accessibility, catering to diverse industrial needs.

Type Insights

Torque gauges are primarily categorized into mechanical and digital types, each serving distinct application needs. Mechanical torque gauges, known for their robustness and simplicity, are widely used in environments where electronic interference is a concern or where basic torque measurement suffices. They are often preferred for their durability and lower cost. Digital torque gauges, on the other hand, are gaining prominence due to their high precision, ease of use, and advanced features such as digital displays, data storage, and connectivity options. These gauges are integral to modern automated production lines, offering real-time feedback and integration with quality control systems. Within digital types, there are further subdivisions like handheld torque gauges for portable applications and benchtop models for laboratory settings. The market is also seeing the development of wireless torque gauges that enable remote monitoring and reduce setup complexities. The choice between types depends on factors like accuracy requirements, environmental conditions, and budget constraints, with digital variants increasingly favored for their versatility and alignment with smart manufacturing trends.

Application Insights

Torque gauges find applications across a wide range of industries, underscoring their versatility and critical role in operational efficiency. In the automotive sector, they are indispensable for assembling engines, transmissions, and safety-critical components like airbags and braking systems, ensuring compliance with torque specifications to prevent failures. The aerospace industry relies on torque gauges for the precise fastening of aircraft components, where even minor deviations can have significant safety implications. In electronics manufacturing, these tools are used to assemble delicate components such as circuit boards and mobile devices, preventing damage from over-torquing. The industrial machinery segment utilizes torque gauges for maintenance and assembly of heavy equipment, enhancing longevity and performance. Additionally, the energy sector, including wind and solar power installations, employs torque gauges during construction and upkeep to ensure structural integrity. Each application demands specific torque gauge features, such as high accuracy for aerospace or portability for field service, driving continuous innovation in product design and functionality to meet diverse industry requirements.

Regional Insights

The torque gauge market exhibits distinct regional dynamics influenced by industrial development, regulatory frameworks, and technological adoption. North America is a mature market, characterized by high demand from the automotive, aerospace, and defense sectors, driven by strict quality standards and a strong focus on innovation. The presence of major manufacturers and research institutions further bolsters growth. Europe follows a similar pattern, with emphasis on precision engineering and sustainability initiatives, particularly in Germany and the UK. Asia-Pacific is the fastest-growing region, fueled by rapid industrialization in China, India, and Southeast Asia. Countries like Japan and South Korea lead in electronics and automotive production, creating substantial demand for advanced torque measurement solutions. Latin America and the Middle East & Africa are emerging markets, with growth linked to infrastructure projects and increasing investment in manufacturing capabilities. Regional variations also exist in terms of preferred product types; for instance, digital torque gauges are more prevalent in developed regions, while mechanical variants retain popularity in cost-sensitive areas. Overall, global trade and economic policies continue to shape regional market trajectories.

Company Insights

Prominent companies in the torque gauge market include Snap-on Incorporated, known for its comprehensive range of professional tools and diagnostic equipment. Norbar Torque Tools specializes in torque measurement and calibration devices, with a strong reputation for accuracy and reliability. Mountz Inc. focuses on torque control solutions, offering products tailored to electronics and automotive industries. Other key players include CDI Torque Products, a division of Snap-on, which provides advanced torque wrenches and gauges, and PCE Instruments, which offers a diverse portfolio of measurement instruments including digital torque gauges. These companies compete on factors such as product innovation, global distribution networks, and after-sales support. Many are investing in IoT-enabled devices and software integration to enhance user experience and data management. Strategic partnerships with industrial clients and participation in international trade fairs help maintain market presence. The competitive landscape is dynamic, with continuous efforts to expand product lines and enter emerging markets, ensuring that customer needs for precision, durability, and technological advancement are met effectively.

Recent Developments

Recent developments in the torque gauge market highlight a shift towards smarter, more connected solutions. Companies are launching torque gauges with Bluetooth and Wi-Fi capabilities, enabling seamless data transfer to mobile devices and cloud platforms for real-time analytics and historical tracking. For instance, new models from leading brands now feature integrated sensors for environmental factors like temperature and humidity, enhancing measurement accuracy under varying conditions. There is also a growing emphasis on user-friendly interfaces, with touchscreen displays and customizable software that simplify operation and data interpretation. Additionally, advancements in battery technology have extended the operational life of portable digital torque gauges, making them more suitable for field applications. Sustainability initiatives are driving the development of energy-efficient models and the use of recyclable materials in product construction. Collaborations between torque gauge manufacturers and industrial automation firms are resulting in integrated systems that combine torque measurement with robotic assembly lines. These developments reflect the market's response to evolving industry demands for efficiency, connectivity, and environmental responsibility.

Report Segmentation

The torque gauge market report is segmented based on type, application, and region to provide a detailed analysis of market dynamics and opportunities. By type, the segmentation includes mechanical torque gauges and digital torque gauges, with further breakdowns into subcategories such as handheld, benchtop, and wireless models. Application-based segmentation covers automotive, aerospace, electronics, industrial machinery, energy, and others, highlighting specific use cases and demand patterns within each sector. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographical trends, regulatory influences, and growth prospects. Each segment is analyzed in terms of market share, growth drivers, and competitive landscape, enabling stakeholders to identify niche opportunities and make informed decisions. The segmentation also considers end-user preferences, technological adoption rates, and economic factors, providing a comprehensive view of the market structure. This detailed approach ensures that the report addresses the diverse needs of industry participants, from manufacturers and suppliers to distributors and end-users, facilitating strategic planning and market entry strategies.

FAQs

What is a torque gauge used for? A torque gauge is used to measure the torque applied to fasteners, components, or assemblies during tightening or loosening processes, ensuring accuracy and preventing under or over-torquing in industries like automotive, aerospace, and manufacturing.

How does a digital torque gauge work? A digital torque gauge works by using strain gauges or sensors to detect the force applied, converting it into an electrical signal that is processed and displayed digitally, often with features like data storage, connectivity, and real-time feedback for precision measurements.

What are the benefits of using a torque gauge? The benefits include improved product quality and reliability, reduced risk of equipment failure, compliance with industry standards, enhanced safety, and increased efficiency in production processes through accurate torque application.

Can torque gauges be calibrated? Yes, torque gauges can and should be calibrated regularly to maintain accuracy, typically using certified calibration equipment traceable to national standards, ensuring consistent performance and adherence to quality assurance protocols.

What industries commonly use torque gauges? Industries such as automotive, aerospace, electronics, industrial machinery, energy, and construction commonly use torque gauges for assembly, maintenance, and quality control purposes where precise torque measurement is critical.

Are there portable torque gauges available? Yes, portable torque gauges, often handheld and battery-operated, are available for field applications, offering flexibility and ease of use in environments where benchtop models are not practical, such as onsite repairs or remote installations.

Citius Research has developed a research report titled “Torque Gauge Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Torque Gauge Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Torque Gauge Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Torque Gauge Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Torque Gauge Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Torque Gauge Market
• Research Methodology
• Executive Summary
• Market Dynamics of Torque Gauge Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Torque Gauge Market
• Cost and Gross Margin Analysis of Torque Gauge Market
• Torque Gauge Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Torque Gauge Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Torque Gauge Market Key Stakeholders

Below are the key stakeholders for the Torque Gauge Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Torque Gauge Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Torque Gauge Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Torque Gauge Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Torque Gauge Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Torque Gauge Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Torque Gauge Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Torque Gauge Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Torque Gauge Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Torque Gauge Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Torque Gauge Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Torque Gauge Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Torque Gauge Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Torque Gauge Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Torque Gauge Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Torque Gauge Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Torque Gauge Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Torque Gauge Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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