Tire-derived Fuel Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194304
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Tire-derived Fuel Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Tire-derived Fuel Market

(Market Size)
$1.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4.5 billion
Key Players Liberty Tire Recycling, Lakin Tire, Reliable Tire Disposal, Entech, Ragn-Sells

Market Summary

The tire-derived fuel market represents a significant segment within the energy and power industry, focusing on the utilization of scrap tires as an alternative fuel source. This market addresses both waste management challenges and the growing demand for cost-effective and sustainable energy solutions. Tire-derived fuel is produced by processing end-of-life tires into shreds or chips that can be co-fired with traditional fuels such as coal in various industrial applications, including cement kilns, pulp and paper mills, and utility boilers. The adoption of tire-derived fuel is driven by its high calorific value, which is comparable to that of coal, and its ability to reduce reliance on fossil fuels while managing tire waste effectively. Industries are increasingly recognizing the economic and environmental benefits, leading to steady market growth. Regulatory support and advancements in tire processing technologies further bolster market expansion, making tire-derived fuel a viable component in the energy mix for many regions.

Key Highlights

The tire-derived fuel market is characterized by several key highlights that underscore its importance and potential. One notable aspect is the high energy content of tire-derived fuel, which makes it an attractive alternative to conventional fossil fuels. This energy efficiency is complemented by significant waste reduction benefits, as millions of scrap tires are diverted from landfills annually. The market is also supported by stringent environmental regulations that encourage the use of alternative fuels to reduce carbon emissions and promote circular economy principles. Additionally, the infrastructure for tire collection and processing has matured, enabling efficient supply chains. Key players in the industry include established waste management and energy companies that have invested in specialized technologies for tire shredding and processing. The market's resilience is evident in its ability to adapt to regional energy demands and environmental policies, ensuring long-term relevance and growth.

Drivers, Opportunities & Restraints

Several drivers propel the tire-derived fuel market forward, including the increasing need for sustainable waste management solutions and the rising cost of traditional fossil fuels. Environmental regulations mandating reduced landfill waste and lower greenhouse gas emissions significantly encourage the adoption of tire-derived fuel. Opportunities abound in the development of advanced processing technologies that enhance the efficiency and safety of tire-derived fuel production, as well as in expanding applications beyond current industrial uses. Emerging markets present substantial growth potential due to increasing industrialization and energy demands. However, the market faces restraints such as concerns over emissions from tire combustion, which include pollutants like zinc and sulfur, potentially posing environmental and health risks. Additionally, the initial investment required for tire processing facilities can be high, and there is competition from other alternative fuels. Market participants must navigate these challenges while leveraging drivers and opportunities to sustain growth.

Concentration Insights

The tire-derived fuel market exhibits a concentrated structure with a mix of large multinational corporations and specialized regional players. Key companies such as Liberty Tire Recycling, Genan Holding, and Lakin Tire West have established significant market presence through extensive tire collection networks and advanced processing capabilities. These leaders focus on vertical integration, controlling aspects from tire sourcing to fuel production and distribution. The market concentration is influenced by factors like regulatory compliance, technological expertise, and access to end-user industries. Regional concentrations are also evident, with North America and Europe leading in adoption due to supportive policies and well-developed infrastructure. In contrast, emerging economies in Asia-Pacific and Latin America are witnessing growing participation from local players aiming to address waste management issues and energy needs. Collaboration between tire manufacturers, waste management firms, and energy producers is common, fostering a competitive yet collaborative market environment.

Type Insights

Tire-derived fuel is primarily available in two main types: shredded tires and tire-derived fuel chips. Shredded tires involve mechanically reducing tires into smaller pieces, typically ranging from two to six inches in size, which are suitable for various combustion applications. Tire-derived fuel chips are further processed to achieve a more uniform size and higher energy density, making them ideal for co-firing in industrial settings such as cement kilns and power plants. The choice between these types depends on the specific requirements of end-users, including combustion efficiency, handling convenience, and compliance with emission standards. Advances in processing technologies have enabled the production of tire-derived fuel with consistent quality and reduced contaminants, enhancing its appeal as a reliable alternative fuel. The market also sees innovation in derived forms like powder or pellets for specialized applications, though shredded and chipped varieties remain dominant due to their cost-effectiveness and widespread acceptability.

Application Insights

Tire-derived fuel finds application across several key industries, with cement manufacturing being the largest consumer. Cement kilns utilize tire-derived fuel as a supplemental energy source due to its high heat value and the ability to integrate seamlessly with existing combustion processes. The pulp and paper industry is another significant application area, where tire-derived fuel helps reduce energy costs and lower carbon footprints. Utility boilers in power generation also adopt tire-derived fuel to diversify their fuel mix and enhance sustainability. Additionally, industrial boilers in various manufacturing sectors use tire-derived fuel to meet thermal energy needs efficiently. The versatility of tire-derived fuel allows it to be co-fired with coal, biomass, or other fuels, providing flexibility to end-users. Emerging applications include use in waste-to-energy plants and as a reducing agent in metal production, indicating broadening scope and adoption driven by economic and environmental incentives.

Regional Insights

The tire-derived fuel market demonstrates distinct regional dynamics influenced by regulatory frameworks, industrial activity, and waste management practices. North America holds a prominent position, driven by stringent environmental regulations, well-established tire recycling infrastructure, and high adoption in the cement and power industries. Europe follows closely, with countries like Germany, the UK, and France leading due to strong support for circular economy initiatives and alternative energy sources. The Asia-Pacific region is experiencing rapid growth, fueled by increasing industrialization, rising energy demands, and growing awareness of sustainable waste solutions in countries such as China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, where developing infrastructure and regulatory developments are gradually promoting tire-derived fuel use. Regional variations in tire availability, processing capabilities, and end-user industries shape market trends, requiring tailored strategies for market participants operating across different geographies.

Company Insights

Prominent companies in the tire-derived fuel market include Liberty Tire Recycling, Genan Holding, Lakin Tire West, and Emanuel Tire Company. These firms have developed comprehensive capabilities in tire collection, processing, and distribution of tire-derived fuel. Liberty Tire Recycling operates one of the largest tire recycling networks in North America, focusing on sustainable solutions and partnerships with end-users. Genan Holding, with a strong presence in Europe, leverages advanced technology to produce high-quality tire-derived fuel and recycled materials. Lakin Tire West emphasizes custom shredding services and reliable supply chains for industrial clients. Emanuel Tire Company is known for its extensive processing facilities and commitment to environmental compliance. These companies invest in research and development to enhance processing efficiency and expand application areas. Strategic collaborations with waste management entities, energy producers, and governmental bodies are common, enabling market leaders to strengthen their positions and drive industry growth through innovation and scalability.

Recent Developments

Recent developments in the tire-derived fuel market highlight ongoing innovation and strategic initiatives aimed at enhancing market viability and expansion. Technological advancements have led to improved shredding and processing equipment, resulting in higher quality fuel with lower emissions. Companies are increasingly investing in pyrolysis and gasification technologies to extract additional value from tires, though tire-derived fuel remains a primary output. Regulatory updates in various regions, such as tighter emission standards and incentives for alternative fuels, are shaping market practices and encouraging adoption. Partnerships between tire recyclers and industrial users have strengthened supply chains and ensured consistent demand. For instance, several cement manufacturers have entered long-term agreements with tire processors to secure tire-derived fuel supplies. Additionally, market players are exploring international expansion opportunities, particularly in emerging economies where waste management and energy needs are growing. These developments reflect a dynamic market adapting to environmental and economic pressures while seeking sustainable growth pathways.

Report Segmentation

The tire-derived fuel market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into shredded tires and tire-derived fuel chips, with further subcategories based on size and processing level. The application segment covers cement kilns, pulp and paper mills, utility boilers, industrial boilers, and other emerging uses such as waste-to-energy plants. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level insights for key markets. This segmentation allows for detailed examination of market trends, demand patterns, and growth opportunities within specific segments. It enables stakeholders to identify niche areas, assess competitive landscapes, and make informed decisions regarding investment, expansion, and strategic planning. The report also considers factors such as regulatory impacts, technological advancements, and economic conditions influencing each segment, providing a holistic view of the market dynamics.

FAQs

What is tire-derived fuel? Tire-derived fuel is a alternative energy source produced from processed scrap tires, used primarily in industrial applications like cement manufacturing and power generation due to its high calorific value.

How is tire-derived fuel made? It is made by shredding or chipping end-of-life tires into smaller pieces, which are then cleaned and processed to meet specific size and quality standards for combustion.

What are the environmental benefits of tire-derived fuel? Tire-derived fuel helps reduce landfill waste, lowers greenhouse gas emissions compared to some fossil fuels, and supports circular economy principles by repurposing scrap tires.

Which industries use tire-derived fuel? Major industries include cement production, pulp and paper manufacturing, power generation, and various industrial boiler applications seeking cost-effective and sustainable energy solutions.

What are the challenges associated with tire-derived fuel? Challenges include managing emissions of pollutants like zinc and sulfur, high initial processing costs, and regulatory compliance requirements across different regions.

Is tire-derived fuel widely adopted globally? Adoption varies by region, with strong uptake in North America and Europe due to supportive regulations, while emerging markets in Asia-Pacific and elsewhere are increasingly exploring its potential.

Citius Research has developed a research report titled “Tire-derived Fuel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tire-derived Fuel Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tire-derived Fuel Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tire-derived Fuel Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tire-derived Fuel Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tire-derived Fuel Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tire-derived Fuel Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tire-derived Fuel Market
• Cost and Gross Margin Analysis of Tire-derived Fuel Market
• Tire-derived Fuel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tire-derived Fuel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tire-derived Fuel Market Key Stakeholders

Below are the key stakeholders for the Tire-derived Fuel Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tire-derived Fuel Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tire-derived Fuel Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tire-derived Fuel Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tire-derived Fuel Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tire-derived Fuel Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tire-derived Fuel Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tire-derived Fuel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tire-derived Fuel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tire-derived Fuel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tire-derived Fuel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tire-derived Fuel Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tire-derived Fuel Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tire-derived Fuel Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tire-derived Fuel Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tire-derived Fuel Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tire-derived Fuel Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tire-derived Fuel Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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