Thin Wall Mould Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210842
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Thin Wall Mould Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Thin Wall Mould Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players Husky Injection Molding, Milacron, Engel, Sumitomo Heavy Industries, Arburg

Market Summary

The thin wall mould market is a specialized and rapidly advancing segment within the global packaging industry. It focuses on the design, engineering, and manufacturing of moulds used to produce thin wall plastic containers and components. These moulds are precision tools that facilitate high-speed injection molding processes, enabling the mass production of lightweight, durable, and cost-effective packaging solutions. The market is fundamentally driven by the escalating demand from end-use sectors such as food and beverage, consumer goods, and pharmaceuticals, which require efficient, sustainable, and protective packaging. Technological innovation in mould design, including the use of advanced materials and computer-aided engineering, is enhancing production efficiencies and product quality. The market is characterized by a strong emphasis on reducing material usage and cycle times without compromising structural integrity, aligning with broader industry trends towards lightweighting and sustainability. As global consumption patterns evolve and e-commerce continues to expand, the need for robust yet economical packaging is propelling the growth and technological evolution of this market.

Key Highlights

The thin wall mould market is distinguished by several pivotal factors that underscore its critical role in modern packaging. A primary highlight is the relentless pursuit of reduced cycle times and enhanced production speeds, which directly impact manufacturing profitability and output volumes. Advanced cooling channel designs and the integration of conformal cooling technology are revolutionary, significantly improving heat dissipation and part quality. The market is also witnessing a surge in the adoption of multi-cavity and family moulds, which allow for the simultaneous production of multiple parts or different components in a single cycle, drastically improving efficiency. Furthermore, there is a pronounced shift towards the use of high-performance steel and aluminum alloys in mould construction, extending tool life and maintaining precision under high-pressure conditions. The ability to produce packaging with exceptionally thin walls, often less than a millimeter, while ensuring high stiffness and excellent aesthetics, is a testament to the engineering excellence within this sector. Sustainability is another key highlight, with moulds being designed to facilitate the use of recycled plastics and bio-based polymers, supporting the circular economy in packaging.

Drivers, Opportunities & Restraints

The growth trajectory of the thin wall mould market is influenced by a confluence of driving forces, promising opportunities, and notable constraints. A primary driver is the robust and ever-increasing demand from the food packaging industry, particularly for items like dairy containers, lids, trays, and cups, where lightweight, shatter-resistant, and hygienic packaging is paramount. The expansion of the organized retail sector and the proliferation of online grocery delivery services are further accelerating this demand. A significant opportunity lies in the development of sophisticated moulds for emerging applications in the electronic and automotive sectors, for components such as battery housings and interior panels. The push towards sustainable packaging materials also presents a substantial opportunity for mould makers to innovate in designs that are compatible with new, often more challenging, bio-polymers. However, the market faces restraints, including the high initial capital investment required for precision mould manufacturing machinery and the technical expertise needed for design and maintenance. Volatility in raw material prices for mould steels and the intense global competition, especially from cost-effective manufacturers in the Asia-Pacific region, also pose challenges to market players.

Concentration Insights

The global thin wall mould market exhibits a varied concentration of expertise and manufacturing capabilities. The industry is not monopolistic but is rather populated by a mix of large multinational corporations and specialized small to medium-sized enterprises. Leading players such as Husky Injection Molding Systems, Milacron, and Engel have established a strong global presence, offering end-to-end solutions from mould design to after-sales service. These companies concentrate their advanced manufacturing and R&D activities in technology hubs across North America and Europe. Simultaneously, a significant concentration of manufacturing, particularly for standard and cost-sensitive moulds, is found in Asia-Pacific, with China being a dominant force. This region benefits from a robust supply chain ecosystem and competitive labor costs. The market concentration is also evident in its application-specific clusters; for instance, certain manufacturers specialize exclusively in high-volume moulds for the food packaging industry, while others focus on technically complex applications for the healthcare or automotive sectors. This segmentation allows for deep expertise but also creates pockets of intense competition.

Type Insights

The thin wall mould market can be segmented by the type of moulds, primarily distinguished by their construction and operational characteristics. Standard moulds represent a significant portion of the market, designed for high-volume production of common container shapes like cups, tubs, and pails. These are often multi-cavity moulds optimized for maximum output. Conversely, customized or application-specific moulds are engineered for unique client requirements, often involving complex geometries, unscrewing mechanisms, or specialized gating systems for specific materials. Another key type is the stack mould, which features multiple parting lines, effectively doubling or tripling the number of cavities within the same machine clamp force, thus dramatically increasing productivity for very high-volume orders. Family moulds, which produce different but related components in a single shot, are also prevalent, particularly in the production of packaging sets consisting of a container and its lid. The choice of mould type is a critical decision influenced by production volume, part design complexity, and the required quality and precision of the final packaging product.

Application Insights

Thin wall moulds find their primary application across a diverse spectrum of the packaging industry. The food and beverage sector is the largest and most dominant application segment. This includes moulds for producing a wide array of items such as yogurt cups, margarine tubs, ice cream containers, delicatessen trays, and beverage bottle caps. The requirements here emphasize food-grade safety, clarity, and high-impact resistance. The consumer goods segment is another major application, encompassing packaging for products like cosmetics, personal care items, household chemicals, and pharmaceuticals. These applications often demand enhanced aesthetic qualities, specific barrier properties, and compatibility with a variety of filling lines. A growing and technically demanding application is in the electronic and electrical sector, where thin wall moulding is used for creating protective casings, blisters, and trays for sensitive components. Each application imposes distinct challenges on mould design, including gate type, cooling efficiency, and ejection mechanisms, necessitating a deep understanding of the end-use environment and material behavior.

Regional Insights

The demand and production landscape for thin wall moulds vary significantly across different global regions. The Asia-Pacific region stands as the largest and fastest-growing market, fueled by its massive packaging industry, expanding middle-class population, and strong manufacturing base. China is the epicenter of both consumption and production within this region, supported by a vast network of mould makers and plastic processors. North America and Europe represent mature but technologically advanced markets. These regions are characterized by a high demand for premium, innovative, and sustainable packaging solutions. Manufacturing here is focused on high-value, precision-engineered moulds, often incorporating the latest automation and Industry 4.0 technologies. Stringent regulations regarding packaging waste and recycling in Europe also drive innovation in mould design for circular economy compliance. Meanwhile, regions like Latin America and the Middle East and Africa are emerging markets, showing promising growth potential driven by economic development, urbanization, and the gradual modernization of their retail and packaging sectors.

Company Insights

The competitive landscape of the thin wall mould market features a blend of established global leaders and agile specialized firms. Prominent companies such as Husky Injection Molding Systems are renowned for their comprehensive systems approach, offering injection molding machines, moulds, and hot runners as integrated solutions. Other key players include Milacron, Engel, and Sacmi, who are recognized for their technological prowess and extensive global service networks. Companies like R?chling and Berry Global have a significant presence, often operating as integrated manufacturers that produce both the moulds and the final packaging products. The market also includes a vast number of specialized mould makers, such as Otto M?nner and Aoki Technical Laboratory, which focus on niche applications and high-precision tooling. The strategic focus for these companies revolves around continuous innovation in mould technology, expanding their service offerings, and forming strategic partnerships with material suppliers and packaging converters to provide holistic solutions to their clients.

Recent Developments

The thin wall mould market is dynamic, with recent developments centered on technological innovation and strategic business moves. A major trend is the accelerated integration of Industry 4.0 principles, where moulds are being equipped with sensors for real-time monitoring of pressure, temperature, and wear, enabling predictive maintenance and optimizing production parameters for consistent quality. There is a growing emphasis on developing moulds specifically designed for processing post-consumer recycled (PCR) materials and bioplastics, which have different flow and cooling characteristics than virgin resins. Conformal cooling technology, using 3D printing for mould inserts, has moved from a niche application to more mainstream adoption, allowing for complex cooling channel geometries that drastically reduce cycle times. In terms of corporate activity, key players have been engaging in acquisitions to broaden their technological portfolios and geographic reach. Furthermore, collaborations between mould makers, machine manufacturers, and material science companies are becoming more common to co-develop next-generation solutions that address the evolving challenges of sustainability and efficiency.

Report Segmentation

This comprehensive market research report on the thin wall mould market provides a detailed and structured analysis segmented to offer granular insights. The segmentation is meticulously designed to help stakeholders understand specific facets of the market. The report is segmented by mould type, analyzing the demand and trends for standard moulds, stack moulds, and family moulds. It is further segmented by material, examining moulds used for polypropylene (PP), polyethylene (PE), polystyrene (PS), and other engineering plastics. The application segmentation offers a deep dive into the key end-use industries, including food packaging, consumer goods packaging, pharmaceutical packaging, and industrial packaging. Geographically, the report provides a thorough regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows for a precise understanding of growth patterns, investment opportunities, and competitive dynamics within each specific segment of the thin wall mould market.

FAQs

What are the key drivers of the thin wall mould market? The market is primarily driven by the escalating demand for lightweight, cost-effective, and sustainable packaging from the food and beverage, consumer goods, and pharmaceutical industries, alongside advancements in injection molding technology.

Which region leads the thin wall mould market? The Asia-Pacific region is the largest and fastest-growing market for thin wall moulds, dominated by China's massive manufacturing and consumption base for plastic packaging.

What are the different types of thin wall moulds? Key types include standard multi-cavity moulds, customized application-specific moulds, high-productivity stack moulds, and family moulds that produce different components in a single cycle.

Who are the major companies in the thin wall mould market? Prominent players include globally recognized names such as Husky Injection Molding Systems, Milacron, Engel, Sacmi, and R?chling, among other specialized mould makers.

What are the primary applications for thin wall moulding? The main applications are in food packaging (cups, tubs, trays), consumer goods packaging (cosmetics, household chemicals), and increasingly in technical sectors like electronics for component casings.

What recent trends are impacting the thin wall mould market? Significant trends include the adoption of Industry 4.0 for smart moulding, the development of moulds for recycled and bio-based materials, and the growing use of additive manufacturing for conformal cooling inserts.

Citius Research has developed a research report titled “Thin Wall Mould Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thin Wall Mould Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thin Wall Mould Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thin Wall Mould Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thin Wall Mould Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thin Wall Mould Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thin Wall Mould Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thin Wall Mould Market
• Cost and Gross Margin Analysis of Thin Wall Mould Market
• Thin Wall Mould Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thin Wall Mould Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thin Wall Mould Market Key Stakeholders

Below are the key stakeholders for the Thin Wall Mould Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thin Wall Mould Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thin Wall Mould Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thin Wall Mould Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thin Wall Mould Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thin Wall Mould Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thin Wall Mould Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thin Wall Mould Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thin Wall Mould Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thin Wall Mould Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thin Wall Mould Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thin Wall Mould Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thin Wall Mould Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thin Wall Mould Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thin Wall Mould Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thin Wall Mould Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thin Wall Mould Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thin Wall Mould Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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