Thin Film Pv Cells Sales Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194811
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Thin Film Pv Cells Sales Market size was estimated at USD 3.85 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.10% during the forecast period (2024-2030).

Thin Film Pv Cells Sales Market

(Market Size)
$3.85 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.10%
2023 Market Size USD 3.85 billion
2030 Market Size USD 7.5 billion
Key Players First Solar, Solar Frontier, Hanergy, MiaSol?, Kaneka

Market Summary

The thin film PV cells sales market is a dynamic and evolving segment within the global energy and power industry, characterized by the adoption of lightweight, flexible photovoltaic technologies that offer alternatives to traditional silicon-based solar panels. Thin film photovoltaic cells are manufactured by depositing one or more thin layers of photovoltaic material onto a substrate, such as glass, plastic, or metal. Key materials used include cadmium telluride (CdTe), copper indium gallium selenide (CIGS), and amorphous silicon (a-Si). These cells are gaining traction due to their lower material usage, potential for lower manufacturing costs, and applicability in a variety of settings, including building-integrated photovoltaics (BIPV), portable electronics, and large-scale power generation. The market is driven by increasing global demand for renewable energy sources, supportive government policies, and advancements in thin film technology that enhance efficiency and durability. Companies and investors are showing growing interest in this market as it presents opportunities for innovation and expansion in both established and emerging economies.

Key Highlights

The thin film PV cells market is distinguished by several key highlights that underscore its importance and growth potential. Technological advancements have significantly improved the conversion efficiencies of thin film cells, narrowing the performance gap with conventional crystalline silicon panels. Companies like First Solar, Hanergy, and Solar Frontier are at the forefront, leveraging proprietary technologies to produce high-efficiency modules. Another highlight is the flexibility and lightweight nature of thin film PV cells, which enables their use in diverse applications such as curved surfaces, automotive integration, and portable chargers, expanding the market beyond traditional solar farms. Additionally, the lower temperature coefficient of thin film cells compared to silicon-based panels results in better performance in high-temperature environments, making them suitable for deployment in sunny regions. The market is also seeing increased investment in research and development aimed at reducing production costs and enhancing material sustainability, positioning thin film technology as a competitive player in the global push toward clean energy.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the thin film PV cells sales market. The increasing global emphasis on reducing carbon emissions and transitioning to renewable energy sources is a primary driver, supported by government incentives, subsidies, and renewable energy targets. Technological innovations that improve efficiency and reduce manufacturing costs are also critical, making thin film cells more economically viable. Opportunities abound in the integration of thin film PV into building materials, known as building-integrated photovoltaics (BIPV), which allows for seamless energy generation in urban environments. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to rising energy demands and supportive policies. However, the market faces restraints such as competition from highly efficient and increasingly affordable crystalline silicon panels, which dominate the solar market. Additionally, concerns regarding the use of toxic materials like cadmium in some thin film technologies pose environmental and regulatory challenges. Supply chain vulnerabilities and the need for high initial capital investment in production facilities also act as barriers to market expansion.

Concentration Insights

The thin film PV cells market exhibits a concentrated competitive landscape with a few key players holding significant market share. First Solar is a dominant leader, specializing in cadmium telluride (CdTe) thin film technology and boasting a strong global presence with large-scale projects. Hanergy, a Chinese company, has made substantial investments in thin film research and production, focusing on CIGS and other advanced materials. Solar Frontier, a subsidiary of Showa Shell Sekiyu, is notable for its CIS (copper indium selenium) technology and has a strong foothold in the Japanese market. Other important players include Kaneka Corporation with its amorphous silicon solutions and AVANCIS, which focuses on CIGS modules. The market concentration is influenced by high barriers to entry, including extensive R&D requirements, intellectual property rights, and capital-intensive manufacturing processes. Collaboration and strategic partnerships are common as companies seek to enhance their technological capabilities and expand their geographic reach, particularly in high-growth regions.

Type Insights

Thin film PV cells are categorized based on the materials used in their construction, each offering distinct advantages and applications. Cadmium telluride (CdTe) is the most prevalent type, known for its low production cost and high efficiency in large-scale installations. First Solar is the leading producer of CdTe modules, which are widely used in utility-scale solar farms due to their cost-effectiveness and reliable performance. Copper indium gallium selenide (CIGS) cells offer higher efficiency potential and flexibility, making them suitable for both rooftop and building-integrated applications. Companies like Solar Frontier and Hanergy are key players in the CIGS segment, continuously working on efficiency improvements. Amorphous silicon (a-Si) is another type, valued for its flexibility and performance in low-light conditions, though it generally has lower efficiency compared to other thin film technologies. Emerging materials such as perovskite and organic PV are in developmental stages, promising higher efficiencies and lower costs in the future, attracting significant research interest and investment.

Application Insights

Thin film PV cells find applications across a diverse range of sectors, driven by their unique properties such as flexibility, lightweight, and versatility. In the utility sector, large-scale solar power plants utilize thin film technology, particularly CdTe modules, for their cost efficiency and performance in high-temperature environments. The commercial and industrial segment adopts thin film cells for rooftop installations and building-integrated photovoltaics (BIPV), where their aesthetic integration and ability to conform to various surfaces are advantageous. Residential applications are growing, with homeowners opting for thin film solutions due to their ease of installation and potential for energy savings. Portable electronics represent a niche but expanding application, with thin film cells used in chargers, backpacks, and other mobile devices due to their lightweight and flexible nature. Additionally, the automotive industry is exploring the integration of thin film PV cells into vehicles to power auxiliary systems and enhance energy efficiency, contributing to the broader adoption of sustainable technologies.

Regional Insights

The thin film PV cells market demonstrates varied growth patterns across different regions, influenced by local energy policies, economic conditions, and solar irradiation levels. North America is a significant market, with the United States leading due to supportive federal and state policies, substantial investments in renewable energy, and the presence of key players like First Solar. Europe shows strong adoption, particularly in countries like Germany and France, where building-integrated photovoltaics and renewable energy targets drive demand. The Asia-Pacific region is the fastest-growing market, with China, Japan, and India at the forefront. China's massive manufacturing capabilities and government initiatives to promote solar energy contribute to its dominance, while Japan's focus on technological innovation and energy security fuels market growth. Latin America and the Middle East are emerging markets, with increasing investments in solar infrastructure and growing awareness of renewable energy benefits. Each region presents unique opportunities and challenges, shaping the global dynamics of the thin film PV cells sales market.

Company Insights

Key companies in the thin film PV cells market are driving innovation and expansion through strategic initiatives and technological advancements. First Solar is a industry leader, renowned for its cadmium telluride technology and extensive portfolio of utility-scale projects. The company focuses on continuous improvement in module efficiency and sustainability, maintaining a competitive edge. Hanergy, a major Chinese player, invests heavily in research and development of various thin film technologies, including CIGS and silicon-based films, aiming to capture a larger market share globally. Solar Frontier, with its CIS technology, emphasizes high efficiency and environmental performance, particularly in the Japanese market. Kaneka Corporation is notable for its amorphous silicon modules, targeting niche applications requiring flexibility and durability. Other significant companies include AVANCIS, which specializes in CIGS production, and emerging players exploring perovskite and organic PV technologies. These companies engage in partnerships, mergers, and acquisitions to enhance their technological capabilities and expand their geographic presence, underscoring the competitive and innovative nature of the market.

Recent Developments

The thin film PV cells market has witnessed several recent developments that highlight its evolving nature and future potential. Technological breakthroughs have led to new efficiency records for CIGS and perovskite cells, bringing them closer to commercialization. Companies are increasingly focusing on sustainable manufacturing practices and reducing the environmental impact of production processes, particularly concerning the use of cadmium and other materials. Strategic collaborations and joint ventures are common, such as partnerships between thin film manufacturers and construction firms to promote building-integrated photovoltaics. Investments in expanding production capacities, especially in Asia, are addressing growing demand and reducing costs. Policy developments, including extended tax incentives and renewable energy mandates in various countries, are providing a stable growth environment. Additionally, research into next-generation materials like perovskite and organic photovoltaics is accelerating, promising higher efficiencies and new application possibilities, positioning the market for continued innovation and expansion.

Report Segmentation

The thin film PV cells sales market report is segmented to provide a comprehensive analysis of various aspects influencing the industry. Segmentation by type includes cadmium telluride (CdTe), copper indium gallium selenide (CIGS), amorphous silicon (a-Si), and others such as emerging perovskite and organic PV. This allows for detailed examination of each technology's market share, growth prospects, and key players. Application segmentation covers utility-scale, commercial and industrial, residential, portable electronics, and others, highlighting demand patterns and opportunities across different sectors. Geographical segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into regional trends, policy impacts, and growth rates. Additionally, the report may include segmentation by end-user industry and distribution channel, providing a holistic view of the market dynamics. This structured approach enables stakeholders to identify specific opportunities and make informed decisions based on detailed, categorized data.

FAQs

What are thin film PV cells? Thin film photovoltaic cells are solar cells made by depositing one or more thin layers of photovoltaic material on a substrate, offering advantages like flexibility, lightweight, and lower material cost compared to traditional silicon panels.

How do thin film solar cells work? Thin film solar cells convert sunlight into electricity using thin semiconductor layers. When photons hit these layers, they excite electrons, creating an electric current that can be harnessed for power.

What are the advantages of thin film solar panels? Advantages include flexibility, lighter weight, better performance in high temperatures, lower material usage, and potential for integration into various surfaces and applications.

What are the main types of thin film solar cells? The main types are cadmium telluride (CdTe), copper indium gallium selenide (CIGS), amorphous silicon (a-Si), and emerging types like perovskite and organic photovoltaic cells.

Where are thin film solar cells used? They are used in utility-scale solar farms, commercial and industrial rooftops, residential installations, portable electronics, building-integrated photovoltaics, and automotive applications.

Who are the leading companies in the thin film PV market? Leading companies include First Solar, Hanergy, Solar Frontier, Kaneka Corporation, and AVANCIS, among others, each specializing in different thin film technologies.

Citius Research has developed a research report titled “Thin Film Pv Cells Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thin Film Pv Cells Sales Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thin Film Pv Cells Sales Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thin Film Pv Cells Sales Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thin Film Pv Cells Sales Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thin Film Pv Cells Sales Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thin Film Pv Cells Sales Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thin Film Pv Cells Sales Market
• Cost and Gross Margin Analysis of Thin Film Pv Cells Sales Market
• Thin Film Pv Cells Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thin Film Pv Cells Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thin Film Pv Cells Sales Market Key Stakeholders

Below are the key stakeholders for the Thin Film Pv Cells Sales Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thin Film Pv Cells Sales Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thin Film Pv Cells Sales Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thin Film Pv Cells Sales Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thin Film Pv Cells Sales Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thin Film Pv Cells Sales Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thin Film Pv Cells Sales Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thin Film Pv Cells Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thin Film Pv Cells Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thin Film Pv Cells Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thin Film Pv Cells Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thin Film Pv Cells Sales Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thin Film Pv Cells Sales Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thin Film Pv Cells Sales Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thin Film Pv Cells Sales Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thin Film Pv Cells Sales Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thin Film Pv Cells Sales Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thin Film Pv Cells Sales Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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