Thickness Planers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207971
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Thickness Planers Market size was estimated at USD 420 million in 2023 and is projected to reach USD 620 million by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Thickness Planers Market

(Market Size)
$420 million
$620 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 420 million
2030 Market Size USD 620 million
Key Players DeWalt, Makita, Bosch, Jet, Powermatic

Market Summary

The thickness planers market is an integral segment within the manufacturing and construction industries, primarily serving woodworking and material processing applications. Thickness planers are specialized woodworking machines used to achieve uniform thickness and smooth surfaces on lumber, playing a critical role in enhancing the quality and precision of wood products. The market is characterized by steady demand driven by growth in construction activities, furniture manufacturing, and the increasing adoption of automated woodworking equipment. Key end-users include carpentry shops, furniture makers, construction firms, and DIY enthusiasts, with a noticeable trend toward the use of portable and benchtop models for smaller operations. Technological advancements, such as digital readouts and improved cutter head designs, are contributing to higher efficiency and user convenience. The market is competitive, with several established players and new entrants focusing on innovation and geographic expansion to capture market share.

Key Highlights

The thickness planers market is distinguished by several key highlights that underscore its dynamics and growth potential. There is a significant emphasis on product innovation, with manufacturers introducing features like spiral cutterheads for quieter operation and reduced tear-out, as well as enhanced dust collection systems to meet workplace safety standards. The rise in customized woodworking and the growth of the housing sector are pivotal factors sustaining demand. Additionally, the market is witnessing increased penetration of electric and portable thickness planers, catering to small-scale workshops and home users. The competitive landscape is marked by strategies such as mergers, acquisitions, and partnerships aimed at broadening product portfolios and expanding regional presence. Sustainability trends are also influencing production, with a focus on energy-efficient models and durable materials that extend product lifecycles.

Drivers, Opportunities & Restraints

Several drivers are propelling the thickness planers market forward, including the robust growth in global construction and renovation activities, which necessitate precision woodworking tools. The expansion of the furniture industry, particularly in emerging economies, is another significant driver, as is the increasing popularity of DIY projects and woodworking hobbies. Opportunities abound in the development of smart thickness planers integrated with IoT for real-time monitoring and predictive maintenance, as well as in untapped markets in Asia-Pacific and Latin America. However, the market faces restraints such as high initial costs for advanced models, which can deter small businesses and individual consumers. Economic volatility and fluctuations in raw material prices also pose challenges, potentially affecting manufacturing costs and profit margins. Additionally, stringent regulatory standards regarding noise and safety require continuous compliance efforts from manufacturers.

Concentration Insights

The thickness planers market exhibits a concentrated competitive landscape with a mix of global leaders and regional players dominating different segments. North America and Europe hold significant market shares due to well-established woodworking industries and high adoption of advanced machinery. Companies like DeWalt, Makita, and Bosch have strong presence in these regions, offering a wide range of products from portable to industrial-grade planers. The Asia-Pacific region is emerging as a lucrative market, driven by rapid industrialization and growth in construction sectors in countries like China and India. Local manufacturers are gaining traction by providing cost-effective solutions, though they face competition from international brands expanding their distribution networks. The market concentration is also influenced by technological expertise, with key players investing heavily in R&D to maintain competitive advantage and cater to evolving customer needs.

Type Insights

Thickness planers are categorized primarily into portable benchtop models and stationary industrial models, each serving distinct user requirements. Portable thickness planers are favored by small workshops, carpenters, and DIY enthusiasts due to their affordability, ease of use, and compact design. These models often feature electric motors and are designed for light to medium-duty tasks. Industrial thickness planers, on the other hand, are built for high-volume production environments, offering greater power, wider cutting capacities, and enhanced durability. They are commonly used in large-scale furniture manufacturing, milling operations, and construction projects. Recent trends indicate a growing demand for multifunctional planers that combine planing and jointing capabilities, providing added value to professionals. Advancements in motor technology and cutter head designs continue to differentiate products within these categories.

Application Insights

Thickness planers find extensive applications across various sectors, most notably in woodworking, furniture manufacturing, construction, and millwork. In woodworking, they are essential for preparing rough lumber into finished boards with consistent thickness and smooth surfaces, which is critical for quality assurance in subsequent processing steps. The furniture industry relies on thickness planers for producing components like tabletops, cabinet doors, and frames, ensuring precision and aesthetic appeal. Within construction, these machines are used for tasks such as door and window framing, flooring, and custom architectural woodwork. The millwork sector utilizes industrial planers for processing large volumes of timber into standardized dimensions. Additionally, there is growing usage in specialty applications, including musical instrument manufacturing and artistic woodworking, where precision and finish are paramount.

Regional Insights

Regionally, the thickness planers market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America and Europe are mature markets, characterized by high adoption rates in professional woodworking and construction industries, supported by stringent quality standards and technological advancements. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, increasing disposable incomes, and expansion of the manufacturing sector in countries like China, India, and Japan. Latin America shows promising potential, with rising investments in infrastructure and housing projects. The Middle East and Africa region, while smaller in market size, is witnessing gradual growth due to development in commercial construction and tourism-related infrastructure. Each region presents unique demand patterns influenced by local industrial activities, economic conditions, and consumer preferences.

Company Insights

Prominent companies in the thickness planers market include DeWalt, Makita, Bosch, Jet Tools, and Powermatic, among others. These players are recognized for their extensive product portfolios, innovation, and strong distribution networks. DeWalt, for instance, is known for its robust portable planers popular among contractors and woodworkers. Makita and Bosch offer a range of electric planers emphasizing user safety and efficiency. Jet Tools and Powermatic cater to the industrial segment with high-performance stationary planers designed for heavy-duty applications. Competition is intense, with firms focusing on product differentiation through features like improved cutter systems, digital controls, and ergonomic designs. Strategic initiatives such as collaborations with distributors, participation in trade shows, and customer-centric???? are common practices to enhance market presence and customer loyalty.

Recent Developments

Recent developments in the thickness planers market reflect a focus on technological integration and sustainability. Manufacturers are increasingly incorporating IoT capabilities for remote monitoring and maintenance alerts, enhancing operational efficiency. There has been a surge in the launch of energy-efficient models with brushless motors that offer longer life and reduced power consumption. Companies are also expanding their product lines to include more compact and lightweight planers without compromising on power, targeting the growing DIY segment. Acquisitions and partnerships have been notable, such as established brands acquiring smaller innovators to gain access to new technologies or markets. Additionally, there is a heightened emphasis on eco-friendly production processes and the use of recyclable materials in manufacturing, aligning with global sustainability trends and regulatory requirements.

Report Segmentation

This report on the thickness planers market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including portable benchtop planers and stationary industrial planers, each analyzed for their market share and growth prospects. Application-based segmentation covers woodworking, furniture manufacturing, construction, millwork, and others, highlighting demand patterns and key trends within each segment. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional dynamics, leading countries, and growth drivers. The report also includes segmentation by end-user, such as professional woodworkers, industrial users, and DIY consumers, providing a nuanced understanding of consumer behavior and preferences across different demographics and usage scenarios.

FAQs

What is a thickness planer used for? A thickness planer is a woodworking machine designed to trim wood to a consistent thickness and create a smooth surface on lumber, essential for precision in projects like furniture making and construction.

What are the different types of thickness planers? Thickness planers are mainly categorized into portable benchtop models for light-duty tasks and stationary industrial models for high-volume, heavy-duty applications in professional settings.

How does a thickness planer work? A thickness planer works by feeding wood through a set of rotating cutterheads that shave off layers of material to achieve the desired thickness, with adjustable settings for precision.

What industries use thickness planers? Industries such as woodworking, furniture manufacturing, construction, and millwork extensively use thickness planers for processing lumber and ensuring quality finishes.

What are the key features to consider when buying a thickness planer? Important features include motor power, cutting width and depth, type of cutterhead (e.g., spiral or straight), portability, dust collection efficiency, and safety mechanisms.

Which regions are leading in the thickness planers market? North America and Europe are leading markets due to advanced woodworking industries, while Asia-Pacific is emerging rapidly with growing construction and manufacturing activities.

Citius Research has developed a research report titled “Thickness Planers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thickness Planers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thickness Planers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thickness Planers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thickness Planers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thickness Planers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thickness Planers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thickness Planers Market
• Cost and Gross Margin Analysis of Thickness Planers Market
• Thickness Planers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thickness Planers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thickness Planers Market Key Stakeholders

Below are the key stakeholders for the Thickness Planers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thickness Planers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thickness Planers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thickness Planers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thickness Planers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thickness Planers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thickness Planers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thickness Planers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thickness Planers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thickness Planers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thickness Planers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thickness Planers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thickness Planers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thickness Planers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thickness Planers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thickness Planers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thickness Planers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thickness Planers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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