Thermistor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212051
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Thermistor Market size was estimated at USD 1.45 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Thermistor Market

(Market Size)
$1.45 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 1.45 billion
2030 Market Size USD 2.6 billion
Key Players TDK, Murata, Vishay, Semitec, Amphenol

Market Summary

The thermistor market is a critical segment within the broader semiconductor and electronics industry, characterized by its reliance on temperature-sensitive resistors that exhibit significant changes in electrical resistance with temperature variations. These components are indispensable across numerous sectors due to their high accuracy, reliability, and cost-effectiveness. Thermistors are primarily categorized into negative temperature coefficient (NTC) and positive temperature coefficient (PTC) types, each serving distinct applications based on their operational characteristics. The market is driven by escalating demand from end-use industries such as automotive, consumer electronics, healthcare, and industrial automation. Continuous technological advancements and the integration of Internet of Things (IoT) devices further propel market growth, as thermistors are essential for temperature monitoring and control in smart systems. Geographically, the market demonstrates a strong presence in Asia-Pacific, North America, and Europe, with leading manufacturers focusing on innovation and expanding their product portfolios to cater to evolving consumer needs.

Key Highlights

The thermistor market is distinguished by several key highlights that underscore its importance and dynamism. A prominent feature is the extensive utilization of NTC thermistors in temperature sensing and compensation applications, owing to their high sensitivity and accuracy over a wide temperature range. Conversely, PTC thermistors are widely employed in overcurrent protection and self-regulating heating elements, highlighting their versatility. The market benefits from robust research and development activities aimed at enhancing product performance, miniaturization, and durability. Leading companies such as TDK Corporation, Vishay Intertechnology, and TE Connectivity are at the forefront of innovation, introducing advanced thermistors that meet stringent industry standards. Additionally, the growing adoption of electric vehicles and renewable energy systems is creating new avenues for thermistor applications, particularly in battery management and thermal monitoring. The emphasis on energy efficiency and sustainability across industries further amplifies the demand for high-performance thermistors, positioning the market for sustained growth.

Drivers, Opportunities & Restraints

The thermistor market is influenced by a combination of drivers, opportunities, and restraints that shape its trajectory. Key drivers include the escalating demand for temperature sensing and control in consumer electronics, such as smartphones, laptops, and wearable devices, where precision and reliability are paramount. The automotive industry's shift towards electric and hybrid vehicles also acts as a significant driver, as thermistors are crucial for battery thermal management and climate control systems. Opportunities abound in the healthcare sector, with increasing use of thermistors in medical devices for patient monitoring and diagnostic equipment. The expansion of industrial automation and IoT ecosystems presents further growth prospects, enabling real-time temperature monitoring in smart factories and connected devices. However, the market faces restraints such as intense competition from alternative temperature sensors like thermocouples and resistance temperature detectors (RTDs), which may offer broader temperature ranges in certain applications. Additionally, fluctuations in raw material prices and supply chain disruptions can pose challenges to market stability. Despite these restraints, continuous technological innovations and the development of application-specific solutions are expected to mitigate these challenges and foster market expansion.

Concentration Insights

The thermistor market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized manufacturers dominating the landscape. Companies such as TDK Corporation, Vishay Intertechnology, TE Connectivity, and Murata Manufacturing hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These industry leaders focus on strategic initiatives such as mergers and acquisitions, partnerships, and product launches to strengthen their market position and cater to diverse application needs. Regional players also contribute to the market dynamics, particularly in emerging economies, by offering cost-effective solutions and addressing local demand. The competitive environment is characterized by continuous innovation, with emphasis on developing thermistors with enhanced accuracy, smaller form factors, and improved thermal stability. Intellectual property and patents play a crucial role in maintaining competitive advantage, leading to a focus on proprietary technologies and customized solutions. Overall, the market's concentration is evolving with increasing investments in advanced manufacturing processes and the entry of new players focusing on niche applications.

Type Insights

Thermistors are broadly classified into two main types: negative temperature coefficient (NTC) thermistors and positive temperature coefficient (PTC) thermistors, each with distinct properties and applications. NTC thermistors are characterized by a decrease in electrical resistance with an increase in temperature, making them ideal for temperature measurement, control, and compensation in various electronic circuits. They are widely used in applications requiring high sensitivity and accuracy, such as in medical thermometers, automotive sensors, and consumer electronics. PTC thermistors, on the other hand, exhibit an increase in resistance with rising temperature, which makes them suitable for overcurrent protection, self-regulating heaters, and motor starting applications. Their ability to act as resettable fuses and provide thermal protection in circuits is highly valued in industrial and automotive systems. Both types are available in multiple form factors, including disc, chip, and rod configurations, to meet specific design requirements. The choice between NTC and PTC thermistors depends on factors such as temperature range, response time, and environmental conditions, driving continuous innovation in material science and manufacturing techniques to enhance performance and reliability.

Application Insights

Thermistors find extensive applications across a diverse range of industries, leveraging their precise temperature sensing and control capabilities. In the automotive sector, they are integral to engine management systems, battery thermal management in electric vehicles, and cabin climate control, ensuring optimal performance and safety. The consumer electronics industry relies heavily on thermistors for temperature monitoring in devices like smartphones, laptops, and home appliances, preventing overheating and enhancing user experience. In healthcare, thermistors are critical components in medical devices such as digital thermometers, patient monitoring systems, and diagnostic equipment, where accuracy and reliability are vital. Industrial applications include process control, environmental monitoring, and automation systems, where thermistors provide real-time temperature data for efficient operation. Additionally, the energy sector utilizes thermistors in renewable energy systems, such as solar panels and wind turbines, for thermal management and protection. The expanding Internet of Things (IoT) ecosystem further broadens application scope, with thermistors enabling smart temperature sensing in connected devices and infrastructure. This wide applicability underscores the thermistor's role as a fundamental component in modern technology.

Regional Insights

The thermistor market demonstrates varied growth patterns across different regions, influenced by regional industrial activities, technological adoption, and economic conditions. Asia-Pacific stands as the dominant region, driven by robust manufacturing hubs in countries like China, Japan, South Korea, and Taiwan. The presence of major electronics and automotive industries, coupled with increasing investments in IoT and automation, fuels demand for thermistors in this region. North America follows, with strong contributions from the United States and Canada, where advanced healthcare systems, automotive innovation, and aerospace applications propel market growth. Europe also holds a significant share, supported by Germany's automotive prowess, the UK's focus on medical technology, and widespread industrial automation initiatives. Emerging regions such as Latin America and the Middle East & Africa are witnessing gradual growth, spurred by industrialization and infrastructure development. Regional policies promoting renewable energy and electric mobility further influence market dynamics, creating opportunities for thermistor adoption. Overall, the global market is interconnected, with regional trends shaping supply chains and competitive strategies, leading to a collaborative yet competitive landscape.

Company Insights

The thermistor market features several key players that drive innovation and market growth through their technological expertise and strategic initiatives. TDK Corporation, a global leader, offers a comprehensive range of NTC and PTC thermistors known for high reliability and performance in automotive and consumer applications. Vishay Intertechnology is renowned for its extensive portfolio of temperature sensors, including thermistors that cater to industrial, medical, and automotive sectors with emphasis on precision and durability. TE Connectivity provides advanced thermistor solutions focused on harsh environment applications, leveraging its strong R&D capabilities to meet evolving industry standards. Murata Manufacturing specializes in miniaturized thermistors for compact electronic devices, highlighting its leadership in consumer electronics and IoT. Other notable companies include Amphenol Advanced Sensors, which offers customized thermistor solutions for medical and industrial markets, and Semitec Corporation, known for its high-quality NTC thermistors. These companies engage in continuous research to develop new materials and designs, enhance production efficiency, and expand their global footprint through partnerships and acquisitions, ensuring they remain at the forefront of market developments.

Recent Developments

Recent developments in the thermistor market reflect ongoing innovation and adaptation to emerging industry trends. A significant trend is the miniaturization of thermistors to meet the demands of compact electronic devices, with companies introducing chip-type NTC and PTC thermistors that offer high performance in smaller footprints. Advancements in material science have led to the development of thermistors with improved thermal stability and wider operating temperature ranges, enhancing their suitability for automotive and industrial applications. The integration of smart features, such as digital output and IoT connectivity, is gaining traction, enabling real-time data monitoring and control in smart systems. Strategic collaborations and acquisitions are also prominent, with key players partnering with technology firms to expand their product offerings and enter new markets. For instance, recent partnerships focus on enhancing thermistor applications in electric vehicle battery management and renewable energy systems. Additionally, sustainability initiatives are driving the adoption of eco-friendly materials and manufacturing processes, aligning with global environmental regulations. These developments underscore the market's dynamic nature and its responsiveness to technological advancements and consumer needs.

Report Segmentation

The thermistor market report is segmented to provide a detailed analysis of various aspects influencing market dynamics. The segmentation is based on type, which includes negative temperature coefficient (NTC) thermistors and positive temperature coefficient (PTC) thermistors, each analyzed for their market share, growth trends, and application suitability. Application segmentation covers key sectors such as automotive, consumer electronics, healthcare, industrial, and energy, highlighting the specific use cases and demand drivers in each segment. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering insights into geographical trends, regulatory impacts, and growth opportunities. Additionally, the report may include segmentation by product form, such as disc, chip, or rod thermistors, to address design and functionality preferences. This comprehensive segmentation enables stakeholders to identify niche markets, understand competitive landscapes, and make informed decisions based on detailed, categorized data. The analysis also considers factors like material composition, end-user preferences, and technological advancements, providing a holistic view of the market structure and future potential.

FAQs

What is a thermistor and how does it work? A thermistor is a type of resistor whose electrical resistance changes significantly with temperature variations. It works based on the principle that its resistance decreases with increasing temperature for negative temperature coefficient (NTC) thermistors, while resistance increases with temperature for positive temperature coefficient (PTC) thermistors, enabling precise temperature sensing and control.

What are the main types of thermistors? The main types are NTC thermistors and PTC thermistors. NTC thermistors are used for temperature measurement and compensation, whereas PTC thermistors are often employed in overcurrent protection and heating applications due to their self-regulating properties.

What industries commonly use thermistors? Thermistors are widely used in industries such as automotive for engine and battery management, consumer electronics for device temperature control, healthcare for medical devices, industrial automation for process monitoring, and energy for thermal management in renewable systems.

How do thermistors compare to other temperature sensors? Thermistors offer higher sensitivity and accuracy over limited temperature ranges compared to thermocouples or RTDs, but they may have narrower operational ranges. They are often chosen for applications requiring cost-effectiveness and rapid response times.

What are the key factors driving the thermistor market? Key drivers include the growing demand for temperature monitoring in electronics and automotive sectors, advancements in IoT and smart devices, and increased adoption in renewable energy and healthcare applications.

Which regions lead in the thermistor market? Asia-Pacific leads due to strong electronics manufacturing, followed by North America and Europe, where automotive and industrial applications drive demand. Emerging regions are also gradually increasing their market presence.

Citius Research has developed a research report titled “Thermistor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thermistor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thermistor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thermistor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thermistor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thermistor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thermistor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thermistor Market
• Cost and Gross Margin Analysis of Thermistor Market
• Thermistor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thermistor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thermistor Market Key Stakeholders

Below are the key stakeholders for the Thermistor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thermistor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thermistor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thermistor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thermistor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thermistor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thermistor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thermistor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thermistor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thermistor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thermistor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thermistor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thermistor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thermistor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thermistor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thermistor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thermistor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thermistor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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