Thermal Energy Storage Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194295
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Thermal Energy Storage Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Thermal Energy Storage Market

(Market Size)
$5.5 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11 billion
Key Players CALMAC, Cryogel, DN Tanks, Viking Cold, Evapco

Market Summary

The thermal energy storage market is a rapidly evolving segment within the broader energy and power industry, playing a critical role in enhancing grid stability, optimizing renewable energy integration, and improving overall energy efficiency. Thermal energy storage systems capture and store thermal energy for later use, helping to balance energy supply and demand, particularly in applications such as district heating and cooling, power generation, and industrial processes. The market is characterized by ongoing technological advancements and increasing investments in sustainable energy infrastructure. Key stakeholders include utility companies, industrial manufacturers, commercial building operators, and government bodies promoting energy conservation. As global emphasis on decarbonization and renewable energy adoption intensifies, thermal energy storage is gaining prominence as a viable solution to address intermittency issues associated with sources like solar and wind power. The market encompasses a variety of technologies and materials designed to store energy in the form of heat or cold, providing flexibility and reliability to modern energy systems.

Key Highlights

Several key highlights define the current landscape of the thermal energy storage market. One significant aspect is the growing integration with renewable energy projects, where TES systems help store excess energy generated during peak production times for use during periods of high demand or low generation. Another highlight is the advancement in storage materials, including molten salts, phase change materials, and ice-based systems, which improve efficiency and capacity. The market is also witnessing increased regulatory support and incentives from governments worldwide aimed at reducing carbon emissions and promoting energy storage solutions. Major industry players are actively engaged in research and development to enhance system performance and reduce costs. Additionally, partnerships and collaborations between technology providers, energy firms, and research institutions are accelerating innovation and deployment. The versatility of thermal energy storage applications, from large-scale utilities to commercial HVAC systems, further underscores its importance in the transition toward a more resilient and sustainable energy infrastructure.

Drivers, Opportunities & Restraints

The thermal energy storage market is driven by several factors, including the global push for renewable energy integration and the need for grid stability. The increasing deployment of solar and wind power, which are intermittent by nature, creates a demand for storage solutions that can provide reliable energy supply. Government policies and incentives promoting clean energy and energy efficiency further propel market growth. Additionally, rising electricity costs and the need for peak load management in industrial and commercial sectors encourage the adoption of TES systems. Opportunities in the market abound, particularly in the development of advanced materials that offer higher energy density and longer storage duration. Emerging applications in district energy systems and combined heat and power projects present significant growth potential. However, the market faces restraints such as high initial investment costs and technical challenges related to system integration and efficiency losses. Regulatory hurdles and lack of standardization in some regions may also slow down adoption. Despite these challenges, ongoing research and increasing economies of scale are expected to mitigate these restraints over time.

Concentration Insights

The thermal energy storage market exhibits a concentrated landscape with a mix of established players and emerging innovators dominating various segments. Companies like BrightSource Energy, Abengoa, and Baltimore Aircoil Company are key contributors, focusing on large-scale thermal storage projects and advanced technological solutions. The market concentration is influenced by factors such as technological expertise, patent holdings, and strategic partnerships with energy providers and government entities. North America and Europe are prominent regions with high market concentration due to supportive policies and early adoption of energy storage technologies. In contrast, regions like Asia-Pacific are witnessing rapid growth, driven by increasing energy demand and government initiatives. The competitive environment is characterized by continuous innovation, with companies investing in R&D to enhance storage efficiency and reduce costs. Collaborations between industry players and academic institutions are also common, fostering advancements in thermal energy storage applications. This concentration dynamics ensure that while the market is competitive, it remains driven by innovation and strategic expansion into new application areas.

Type Insights

Thermal energy storage systems are categorized based on the type of technology and materials used, with sensible heat storage, latent heat storage, and thermochemical storage being the primary types. Sensible heat storage, which involves storing energy by changing the temperature of a material like water, molten salts, or rocks, is the most widely adopted due to its simplicity and reliability. Latent heat storage utilizes phase change materials (PCMs) that absorb or release energy during phase transitions, offering higher storage density and efficiency for applications requiring precise temperature control. Thermochemical storage, though less commercialized, involves chemical reactions to store and release energy, providing potential for high energy density and long-duration storage. Each type has distinct advantages and is suited for specific applications, from industrial process heat to building climate control. Ongoing research focuses on improving material properties and reducing costs across all types, enhancing their viability for broader market adoption.

Application Insights

Thermal energy storage finds applications across various sectors, including power generation, district heating and cooling, industrial processes, and commercial building management. In power generation, TES systems are used to store excess energy from renewable sources, ensuring a stable power supply and reducing reliance on fossil fuels. District heating and cooling applications leverage TES to manage energy demand efficiently, providing heating or cooling to multiple buildings from a centralized system. Industrial sectors utilize thermal storage for process heating, waste heat recovery, and load shifting, which helps in reducing energy costs and minimizing operational disruptions. Commercial buildings employ TES primarily in HVAC systems to optimize energy use during peak demand periods, leading to significant cost savings and enhanced sustainability. The versatility of thermal energy storage allows it to address diverse energy management challenges, making it a critical component in the transition to more efficient and renewable-based energy systems.

Regional Insights

The adoption and growth of thermal energy storage vary significantly across regions, influenced by factors such as energy policies, renewable energy penetration, and industrial development. North America, particularly the United States, is a leading market due to supportive regulatory frameworks, high renewable energy adoption, and presence of key industry players. Europe follows closely, with countries like Germany, Spain, and the UK actively integrating TES into their energy systems to meet climate goals and enhance grid reliability. The Asia-Pacific region is experiencing rapid growth, driven by increasing energy demand, government initiatives promoting clean energy, and investments in infrastructure development. Countries such as China, India, and Japan are emerging as significant markets for thermal energy storage, with numerous projects underway in solar thermal power and industrial applications. Other regions, including Latin America and the Middle East, are also exploring TES solutions to optimize energy use and support renewable integration, though at a slower pace compared to more developed markets.

Company Insights

Prominent companies in the thermal energy storage market include BrightSource Energy, Abengoa, Baltimore Aircoil Company, Caldwell Energy, and Ice Energy, among others. These companies are engaged in developing and deploying advanced TES technologies across various applications. BrightSource Energy and Abengoa focus on large-scale solar thermal power projects incorporating molten salt storage systems. Baltimore Aircoil Company specializes in thermal storage solutions for HVAC and industrial cooling applications, offering products like ice-based storage tanks. Caldwell Energy provides customized TES systems for industrial and commercial sectors, emphasizing energy efficiency and cost reduction. Ice Energy is known for its innovative ice storage technology aimed at reducing peak demand in commercial buildings. These companies invest heavily in research and development to enhance system performance, reduce costs, and expand their market presence. Strategic partnerships, mergers, and acquisitions are common as firms seek to leverage complementary technologies and enter new geographic markets, ensuring continuous innovation and growth in the thermal energy storage sector.

Recent Developments

Recent developments in the thermal energy storage market highlight ongoing innovation and expansion efforts. Companies are increasingly focusing on advancing phase change materials and thermochemical storage technologies to improve energy density and efficiency. For instance, there have been notable projects integrating TES with concentrated solar power plants, enhancing their ability to provide dispatchable renewable energy. Partnerships between technology providers and utility companies are on the rise, facilitating the deployment of large-scale storage solutions. Additionally, governments in various regions are announcing new incentives and funding programs to support thermal energy storage adoption as part of broader climate initiatives. Research institutions are also contributing with breakthroughs in materials science, leading to more cost-effective and durable storage options. These developments reflect a dynamic market poised for growth, driven by technological progress and increasing alignment with global sustainability goals.

Report Segmentation

The thermal energy storage market report is segmented based on technology, storage material, application, and region. Technology segments include sensible heat storage, latent heat storage, and thermochemical storage, each analyzed for their market share and growth potential. Storage material segmentation covers water, molten salts, phase change materials, and others, highlighting the properties and applications of each material. Application segments encompass power generation, district heating and cooling, industrial processes, and commercial buildings, providing insights into demand patterns across different sectors. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, detailing market dynamics, key players, and growth opportunities in each geography. This comprehensive segmentation allows for a detailed analysis of market trends, helping stakeholders identify opportunities and make informed decisions regarding investments and strategic planning.

FAQs

What is thermal energy storage? Thermal energy storage refers to technologies that capture and store thermal energy for later use, helping to balance energy supply and demand, improve efficiency, and support renewable energy integration.

How does thermal energy storage work? It works by storing energy in the form of heat or cold using materials like water, molten salts, or phase change materials, which can be released when needed for heating, cooling, or power generation.

What are the benefits of thermal energy storage? Benefits include reduced energy costs, enhanced grid stability, lower carbon emissions, and improved reliability of renewable energy sources by providing stored energy during periods of low generation.

Where is thermal energy storage used? It is used in various applications such as power plants, district energy systems, industrial processes, and commercial building HVAC systems to optimize energy use and manage demand.

What are the different types of thermal energy storage? The main types are sensible heat storage, latent heat storage, and thermochemical storage, each utilizing different mechanisms and materials for energy storage and release.

Is thermal energy storage expensive? While initial costs can be high, thermal energy storage often leads to long-term savings through reduced energy expenses and operational benefits, with costs decreasing as technology advances and adoption increases.

Citius Research has developed a research report titled “Thermal Energy Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thermal Energy Storage Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thermal Energy Storage Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thermal Energy Storage Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thermal Energy Storage Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thermal Energy Storage Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thermal Energy Storage Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thermal Energy Storage Market
• Cost and Gross Margin Analysis of Thermal Energy Storage Market
• Thermal Energy Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thermal Energy Storage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thermal Energy Storage Market Key Stakeholders

Below are the key stakeholders for the Thermal Energy Storage Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thermal Energy Storage Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thermal Energy Storage Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thermal Energy Storage Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thermal Energy Storage Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thermal Energy Storage Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thermal Energy Storage Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thermal Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thermal Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thermal Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thermal Energy Storage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thermal Energy Storage Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thermal Energy Storage Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thermal Energy Storage Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thermal Energy Storage Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thermal Energy Storage Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thermal Energy Storage Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thermal Energy Storage Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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