Thaumatin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196977
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Thaumatin Market size was estimated at USD 120 million in 2023 and is projected to reach USD 260 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Thaumatin Market

(Market Size)
$120 million
$260 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 120 million
2030 Market Size USD 260 million
Key Players Naturex, Beneo, Natex

Market Summary

The thaumatin market is a specialized segment within the global food and beverage industry, focusing on the production and distribution of thaumatin, a natural sweetener and flavor modifier derived from the katemfe fruit (Thaumatococcus daniellii). This plant-based protein is significantly sweeter than sucrose and is valued for its clean, sugar-like taste without the bitter aftertaste associated with some other high-intensity sweeteners. Its primary function extends beyond sweetening to include flavor enhancement and masking, particularly in reducing undesirable metallic or bitter notes in various products. The market caters to manufacturers seeking natural ingredient solutions to meet rising consumer demand for clean-label and naturally sourced products. As a GRAS (Generally Recognized As Safe) substance in several regions, thaumatin finds acceptance in health-conscious consumer markets, driving its integration into innovative food and beverage formulations. The supply chain involves agricultural sourcing, extraction, purification, and distribution to end-use manufacturers, with quality and consistent supply being critical factors for market stability and growth.

Key Highlights

The thaumatin market is characterized by its niche positioning as a high-potency natural sweetener. A key highlight is its exceptional sweetness intensity, being approximately 2000 times sweeter than sucrose, which allows for usage in minute quantities, thereby potentially reducing the caloric content of final products. Its multi-functional role as a sweetener, flavor enhancer, and flavor masker provides significant formulation advantages for product developers. The ingredient is stable under high-temperature processing conditions, making it suitable for a wide range of applications, including baked goods and beverages. Regulatory approvals from major bodies like the FDA and EFSA bolster its global marketability. The market is also witnessing increased research and development activities aimed at improving extraction yields and exploring sustainable cultivation practices for the source plant to ensure a stable and scalable supply chain to meet future demand from the food and beverage sector.

Drivers, Opportunities & Restraints

The growth of the thaumatin market is primarily driven by the escalating global consumer shift towards natural and plant-based ingredients, moving away from artificial additives and sweeteners. Increasing health concerns related to sugar consumption, such as obesity and diabetes, are prompting food and beverage manufacturers to seek natural sugar reduction solutions, thus fueling demand. The clean-label trend represents a significant opportunity for thaumatin, as it is perceived as a natural product. However, the market faces considerable restraints, including high production costs associated with the cultivation of the katemfe fruit and the complex extraction and purification processes required. Supply chain vulnerabilities due to the fruit's specific geographic growing requirements in West Africa can lead to price volatility and sourcing challenges. Furthermore, competition from other natural high-intensity sweeteners like stevia and monk fruit, which have achieved greater commercial scale and brand recognition, presents a persistent challenge to market expansion.

Concentration Insights

The competitive landscape of the global thaumatin market is relatively concentrated, with a limited number of players dominating production and supply. This concentration is largely due to the specialized knowledge required for cultivation, the technical expertise needed for efficient extraction, and the significant capital investment in processing facilities. Key companies have established strong positions through vertical integration, controlling aspects from agricultural sourcing to final product manufacturing. These leading players often engage in long-term supply agreements with major food and beverage corporations, securing stable offtake. The market also features several smaller companies and distributors that source thaumatin from primary producers. Innovation and consistent quality are critical competitive factors. The high barriers to entry, including regulatory compliance costs and the establishment of reliable raw material supply chains, help maintain this concentrated structure, limiting the threat of new entrants and fostering an environment where established players can exert considerable influence on pricing and market dynamics.

Type Insights

Thaumatin is commercially available primarily in two main forms: thaumatin I and thaumatin II. These are the two predominant proteins isolated from the fruit, each with slightly different sensory and functional properties, though both exhibit extreme sweetness. The market offering is typically a purified extract containing a blend of these proteins. Products are further differentiated by their grade and purity levels, which are tailored for specific application needs within the food and beverage industry. Pharmaceutical-grade thaumatin, meeting stricter purity standards, is also available for use in medications and oral care products like toothpaste to mask bitter active ingredients. The physical form is another key differentiator, with thaumatin commonly supplied as a beige-colored powder which is highly soluble in water. Some suppliers may also offer liquid solutions or standardized blends for easier handling and incorporation into specific manufacturing processes, providing formulators with options to optimize product performance and production efficiency.

Application Insights

Thaumatin's application within the food and beverage industry is diverse, leveraging its dual functionality as a sweetener and flavor modulator. In the beverage sector, it is used in soft drinks, juices, and dairy alternatives to reduce sugar content while maintaining a pleasing taste profile and masking off-notes from vitamins, minerals, or other additives. The confectionery industry utilizes thaumatin in sugar-free gums, candies, and chocolates to provide a sustained sweet flavor. Dairy products such as yogurt and ice cream incorporate it to achieve sugar reduction targets. Beyond sweetening, a significant application is in the savory sector, where it acts as a flavor enhancer, similar to monosodium glutamate (MSG), but with a natural label declaration. It is also employed in oral pharmaceuticals and dietary supplements to improve palatability. The ability to use it in very low concentrations makes it a cost-effective solution for many of these applications despite its high per-kilogram price.

Regional Insights

The demand and regulatory landscape for thaumatin varies significantly across different global regions. North America and Europe represent mature and high-value markets, driven by stringent regulations on artificial sweeteners, high consumer awareness regarding health and wellness, and a strong preference for clean-label products. These regions have well-established regulatory approvals for thaumatin, facilitating its use. The Asia Pacific region is anticipated to exhibit robust growth potential, fueled by rising disposable incomes, increasing prevalence of lifestyle diseases, and growing consumer interest in natural ingredients, particularly in countries like Japan, China, and India. However, adoption rates can be uneven due to varying regulatory frameworks and approval status across APAC countries. In its native region of West Africa, where the raw material is sourced, the market is primarily focused on cultivation and initial processing. South America and the Middle East & Africa are emerging markets where growth is linked to economic development and the gradual penetration of health-oriented food products.

Company Insights

The thaumatin market features a select group of companies that are central to its global supply. Key players include Naturex, which was acquired by Givaudan and is a significant supplier of natural ingredients. Beneo-Palatinat GmbH is another prominent European company specializing in thaumatin production. Natex GmbH, based in Austria, is also a known manufacturer. These companies often possess proprietary extraction and purification technologies that ensure high yield and product quality. Their business strategies frequently emphasize sustainable and ethical sourcing of the raw fruit from West Africa, engaging in partnerships with local farmers to secure a stable supply. Many of these firms are integrated, involved in multiple stages from processing to global marketing and distribution. They typically serve large multinational food, beverage, and pharmaceutical companies, requiring them to adhere to stringent quality standards and certifications. Competition among these players is based on product purity, consistency, supply reliability, technical customer support, and price.

Recent Developments

The thaumatin market has recently been influenced by several key developments. There has been a noticeable increase in research activities focused on biotechnology, exploring the potential for producing thaumatin through microbial fermentation or other novel methods to overcome supply limitations and reduce dependency on natural harvests. Leading ingredient suppliers are investing in capacity expansion and process optimization to enhance extraction efficiencies and reduce production costs. Strategic acquisitions and partnerships have been observed, such as larger flavor and fragrance corporations acquiring specialized natural ingredient producers to broaden their clean-label product portfolios. Regulatory advancements continue, with efforts to gain approval in new geographical markets to open up additional avenues for growth. Furthermore, application development is a key focus, with companies working closely with food manufacturers to create novel formulations in categories like plant-based meat alternatives and functional beverages, where thaumatin can effectively mask undesirable notes and enhance overall flavor.

Report Segmentation

This comprehensive market research report on the thaumatin market provides a detailed analysis segmented to deliver actionable insights. The segmentation allows for a granular understanding of market dynamics. The report is structured by type, distinguishing between the primary protein variants and product grades available commercially. Application segmentation is a critical component, analyzing consumption patterns across key end-use industries such as beverages, confectionery, dairy, savory foods, and pharmaceuticals. The report provides a thorough regional breakdown, covering key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, with further analysis of major countries within these regions. Each segment is analyzed in terms of market trends, growth influencers, and future potential. This multi-dimensional segmentation enables stakeholders to identify specific growth pockets, understand competitive landscapes within niche segments, and make informed strategic decisions regarding investment, marketing, and expansion based on precise and targeted market intelligence.

FAQs

What is thaumatin? Thaumatin is a natural protein sweetener and flavor modifier extracted from the fruit of the Thaumatococcus daniellii plant, native to West Africa. It is valued for being intensely sweet and for its ability to enhance and mask flavors in food and beverage products.

What are the benefits of thaumatin? The key benefits of thaumatin include its natural origin, extreme sweetness potency which allows for minimal usage, zero glycemic impact, and its multi-functional role as both a sweetener and a flavor masker for bitter or metallic notes in various formulations.

How is thaumatin used in the food industry? In the food industry, thaumatin is used as a high-intensity natural sweetener in products like beverages, confectionery, and dairy. It is also widely employed as a flavor enhancer in savory applications and to mask undesirable tastes in pharmaceuticals and nutritional products.

Is thaumatin safe for consumption? Yes, thaumatin is considered safe for consumption. It has received regulatory approval as a food additive from major authorities worldwide, including the U.S. FDA, which grants it GRAS (Generally Recognized As Safe) status, and the European Food Safety Authority (EFSA).

What is driving the growth of the thaumatin market? The growth of the thaumatin market is primarily driven by increasing consumer demand for natural and plant-based ingredients, the global trend towards sugar reduction in diets, and the growing preference for clean-label products among health-conscious consumers.

Citius Research has developed a research report titled “Thaumatin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thaumatin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thaumatin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thaumatin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thaumatin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thaumatin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thaumatin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thaumatin Market
• Cost and Gross Margin Analysis of Thaumatin Market
• Thaumatin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thaumatin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thaumatin Market Key Stakeholders

Below are the key stakeholders for the Thaumatin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thaumatin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thaumatin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thaumatin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thaumatin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thaumatin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thaumatin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thaumatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thaumatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thaumatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thaumatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thaumatin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thaumatin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thaumatin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thaumatin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thaumatin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thaumatin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thaumatin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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