Tannic Acid Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196026
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Tannic Acid Market size was estimated at USD 220 million in 2023 and is projected to reach USD 480 million by 2030, exhibiting a compound annual growth rate (CAGR) of 13.00% during the forecast period (2024-2030).

Tannic Acid Market

(Market Size)
$220 million
$480 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.00%
2023 Market Size USD 220 million
2030 Market Size USD 480 million
Key Players Ajinomoto, Wufeng Chicheng, Tannin Corporation, Triveni Chemicals, Silva Team

Market Summary

The tannic acid market is a significant segment within the global food and beverages industry, primarily driven by its versatile applications as a clarifying agent, flavor enhancer, and preservative. Tannic acid, a type of polyphenol, is naturally found in various plants and is extensively utilized in beverage processing, particularly in wine and beer production, to improve clarity and stability. The market is characterized by a steady demand from both developed and emerging economies, supported by the growing consumer preference for processed and packaged foods and beverages. Key industry participants are continuously engaged in research and development to enhance product quality and explore new applications, thereby sustaining market growth. The regulatory landscape also plays a crucial role, with approvals from food safety authorities ensuring compliance and fostering consumer trust. Overall, the market demonstrates resilience and potential for expansion, aligning with broader industry trends towards natural additives and functional ingredients.

Key Highlights

The tannic acid market is distinguished by several key highlights that underscore its importance and growth trajectory. One notable aspect is its multifunctional role in the food and beverages sector, where it serves as an antioxidant, antimicrobial agent, and stabilizer, thereby extending shelf life and maintaining product quality. The increasing consumer inclination towards clean label products has further amplified the demand for natural tannic acid derived from sources such as oak galls and tea leaves. Additionally, technological advancements in extraction and purification processes have enabled manufacturers to produce high-purity tannic acid, meeting stringent industry standards. The market is also witnessing strategic collaborations and partnerships among key players to expand their product portfolios and geographic reach. These factors collectively contribute to the market's dynamic nature and its alignment with evolving consumer preferences and industry requirements.

Drivers, Opportunities & Restraints

The tannic acid market is influenced by a combination of drivers, opportunities, and restraints that shape its development. A primary driver is the rising demand for processed foods and beverages, where tannic acid is used to enhance flavor, clarity, and preservation. The growing awareness of health benefits associated with polyphenols, such as antioxidant properties, also fuels market growth. Opportunities abound in the exploration of new applications, including functional foods and nutraceuticals, which could open additional revenue streams. However, the market faces restraints such as fluctuating raw material prices and supply chain disruptions, which can impact production costs and availability. Regulatory challenges and the need for compliance with food safety standards across different regions also pose potential hurdles. Despite these restraints, the market is poised for growth, driven by innovation and the expanding food and beverages industry.

Concentration Insights

The tannic acid market exhibits a moderate level of concentration, with several established players and a number of smaller participants competing on the basis of product quality, price, and innovation. Leading companies such as Tannin Corporation, Ajinomoto OmniChem, and WUFENG PENGYUAN CHEMICAL have a significant market presence, supported by extensive distribution networks and strong R&D capabilities. These players often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their customer base. Regional players also contribute to the market dynamics, particularly in areas with high demand for tannic acid in local food processing industries. The competitive landscape is further characterized by a focus on sustainable sourcing and production practices, aligning with global trends towards environmental responsibility and corporate sustainability.

Type Insights

Tannic acid available in the market can be broadly categorized based on its source and purity levels, which influence its application in the food and beverages industry. The two primary types are hydrolyzable tannins and condensed tannins, with hydrolyzable tannins being more commonly used due to their solubility and effectiveness as clarifying agents. Within these categories, tannic acid is further differentiated by grade, such as food grade and pharmaceutical grade, with food grade being predominant in applications like beverage processing and food preservation. The choice of type depends on specific functional requirements, such as astringency, antioxidant capacity, or compatibility with other ingredients. Manufacturers are increasingly focusing on producing high-purity, consistent-quality tannic acid to meet the diverse needs of food and beverage processors, thereby driving innovation and specialization in product offerings.

Application Insights

In the food and beverages industry, tannic acid finds extensive application across various segments, leveraging its functional properties to enhance product quality and consumer appeal. One of the primary applications is in beverage processing, where it is used as a clarifying agent in wines, beers, and fruit juices to remove impurities and improve stability. It also serves as a flavor enhancer and preservative in processed foods, helping to maintain freshness and extend shelf life. Additionally, tannic acid is employed in the production of cheese and other dairy products to control texture and prevent spoilage. The growing trend towards natural and organic foods has further expanded its use as a preferred alternative to synthetic additives. These diverse applications underscore the versatility of tannic acid and its critical role in modern food processing technologies.

Regional Insights

The tannic acid market displays distinct regional patterns influenced by local dietary habits, industrial development, and regulatory frameworks. North America and Europe are mature markets, characterized by high consumption of processed foods and beverages and stringent quality standards, driving demand for high-purity tannic acid. The Asia-Pacific region is emerging as a significant growth area, fueled by rapid urbanization, increasing disposable incomes, and expanding food processing industries in countries like China and India. Latin America and the Middle East also present opportunities, albeit on a smaller scale, due to growing investments in food manufacturing and rising consumer awareness. Regional variations in raw material availability and production capabilities further shape market dynamics, with key players adapting their strategies to cater to local preferences and requirements.

Company Insights

Prominent companies in the tannic acid market include Tannin Corporation, Ajinomoto OmniChem, WUFENG PENGYUAN CHEMICAL, and Silva Team S.p.A., among others. These players are recognized for their extensive product portfolios, robust research and development initiatives, and strong global distribution networks. Tannin Corporation, for instance, specializes in tannin-based products and offers tailored solutions for the food and beverages industry. Ajinomoto OmniChem focuses on high-purity ingredients and has a significant presence in multiple regions. WUFENG PENGYUAN CHEMICAL is known for its competitive pricing and reliable supply chain. These companies invest heavily in innovation to develop new applications and improve existing products, thereby maintaining a competitive edge. Strategic partnerships and acquisitions are common tactics employed to enhance market reach and operational efficiency.

Recent Developments

Recent developments in the tannic acid market reflect ongoing efforts to innovate and adapt to changing industry demands. Key players have been investing in advanced extraction technologies to improve yield and purity, thereby reducing production costs and environmental impact. There is also a growing emphasis on sustainable sourcing of raw materials, with companies partnering with agricultural suppliers to ensure traceability and quality. Regulatory approvals for new applications, such as in functional foods and dietary supplements, have expanded market opportunities. Additionally, mergers and acquisitions have been observed, enabling companies to consolidate their market position and diversify their product offerings. These developments indicate a dynamic market environment focused on growth, sustainability, and meeting the evolving needs of the food and beverages industry.

Report Segmentation

This report on the tannic acid market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights into market dynamics. The type segmentation includes hydrolyzable tannins and condensed tannins, each examined for their market share and growth potential. Application segmentation covers key areas such as beverage processing, food preservation, dairy products, and others, highlighting trends and demand drivers in each segment. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, assessing factors like consumption patterns, regulatory environment, and competitive landscape. This structured approach enables stakeholders to identify opportunities and challenges specific to their interests, facilitating informed decision-making and strategic planning in the tannic acid market.

FAQs

What is tannic acid used for in food? Tannic acid is primarily used as a clarifying agent in beverages like wine and beer, a preservative to extend shelf life, and a flavor enhancer in various processed foods.

Is tannic acid safe for consumption? Yes, tannic acid is generally recognized as safe by food safety authorities when used in accordance with approved guidelines and concentrations in food products.

What are the natural sources of tannic acid? Natural sources include plants such as oak galls, tea leaves, and certain fruits and nuts, from which it is extracted for commercial use.

How does tannic acid act as a preservative? It inhibits the growth of microorganisms and oxidation, thereby preventing spoilage and maintaining the quality and freshness of food and beverages.

What is the difference between tannic acid and other tannins? Tannic acid is a type of hydrolyzable tannin with specific solubility and functional properties, distinguishing it from condensed tannins commonly found in other plants.

Citius Research has developed a research report titled “Tannic Acid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tannic Acid Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tannic Acid Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tannic Acid Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tannic Acid Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tannic Acid Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tannic Acid Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tannic Acid Market
• Cost and Gross Margin Analysis of Tannic Acid Market
• Tannic Acid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tannic Acid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tannic Acid Market Key Stakeholders

Below are the key stakeholders for the Tannic Acid Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tannic Acid Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tannic Acid Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tannic Acid Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tannic Acid Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tannic Acid Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tannic Acid Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tannic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tannic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tannic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tannic Acid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tannic Acid Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tannic Acid Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tannic Acid Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tannic Acid Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tannic Acid Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tannic Acid Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tannic Acid Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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