Surge protective devices (SPDs) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211181
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Surge protective devices (SPDs) Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 4.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Surge protective devices (SPDs) Market

(Market Size)
$3.2 billion
$4.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 4.75 billion
Key Players Schneider Electric, Siemens, ABB, Eaton, Legrand

Market Summary

The surge protective devices (SPDs) market is an integral segment within the broader semiconductor and electronics industry, dedicated to safeguarding electrical and electronic equipment from voltage spikes and transient overvoltages. These devices are essential for ensuring operational reliability, minimizing downtime, and protecting valuable assets across various sectors. The market is characterized by continuous innovation and technological advancements, driven by the increasing complexity and sensitivity of modern electronic systems. Key applications span industrial, commercial, residential, and infrastructure domains, where the demand for uninterrupted power and equipment longevity is paramount. The proliferation of smart grids, renewable energy integration, and the expansion of data centers further underscore the critical role of SPDs. Market dynamics are influenced by regulatory standards and a growing emphasis on electrical safety, prompting organizations to invest in robust protection solutions. Leading players are focusing on developing products with enhanced performance, durability, and compatibility with emerging technologies. As electronic devices become more pervasive and susceptible to electrical disturbances, the SPD market is poised for sustained growth, supported by global trends toward electrification and digitalization.

Key Highlights

The surge protective devices market is distinguished by several key highlights that underscore its significance and evolution. Technological advancements have led to the development of SPDs with higher energy handling capabilities, faster response times, and improved reliability, catering to the needs of sensitive electronic equipment. The integration of smart features, such as remote monitoring and self-diagnostic capabilities, is becoming increasingly common, allowing for proactive maintenance and enhanced system integrity. The market is also witnessing a shift toward modular and customizable SPD solutions, enabling tailored protection for specific applications and environments. Regulatory compliance, including adherence to international standards such as IEC and UL, plays a crucial role in driving product innovation and market adoption. Furthermore, the growing awareness of the economic impacts of electrical surges, including equipment damage and operational disruptions, is compelling businesses across sectors to prioritize surge protection investments. The expansion of renewable energy installations, particularly solar and wind power systems, is creating new opportunities for SPD applications, as these systems are highly vulnerable to lightning and switching surges. Collaborations and partnerships among manufacturers, distributors, and end-users are fostering innovation and expanding market reach.

Drivers, Opportunities & Restraints

The surge protective devices market is propelled by several key drivers, including the increasing reliance on electronic equipment across industries, which heightens the vulnerability to electrical surges and necessitates robust protection measures. The rise in extreme weather events, such as thunderstorms and lightning strikes, further amplifies the risk of surge-related damages, driving demand for SPDs. The expansion of infrastructure projects, including smart cities and transportation networks, also contributes to market growth, as these systems require reliable power quality management. Opportunities abound in the development of advanced SPD technologies, such as those integrated with Internet of Things (IoT) capabilities for real-time monitoring and predictive maintenance. The growing adoption of electric vehicles and associated charging infrastructure presents another significant opportunity, as these systems require effective surge protection to ensure safety and efficiency. However, the market faces restraints, including the high cost of advanced SPD solutions, which may deter adoption in cost-sensitive segments. Additionally, a lack of awareness about the benefits of surge protection in certain regions and industries can hinder market penetration. Regulatory challenges and the need for compliance with varying standards across different geographies also pose obstacles to market expansion.

Concentration Insights

The surge protective devices market exhibits a concentrated competitive landscape, with a few major players holding significant market share due to their extensive product portfolios, technological expertise, and global presence. Companies such as Eaton, Schneider Electric, Siemens, ABB, and Legrand are among the leading participants, leveraging their strong brand recognition and distribution networks to maintain dominance. These industry giants focus on continuous innovation, investing in research and development to introduce advanced SPD solutions that meet evolving customer needs and regulatory requirements. The market also features several specialized and regional players that cater to niche segments or specific geographic areas, offering customized products and competitive pricing. Mergers and acquisitions are common strategies employed by key players to enhance their market position, expand their product offerings, and enter new regions. Collaboration with end-users and industry stakeholders is crucial for understanding application-specific requirements and developing targeted solutions. The concentration of expertise and resources among top players creates high barriers to entry for new competitors, but innovation and differentiation remain key factors for success in this dynamic market.

Type Insights

Surge protective devices are categorized into various types based on their technology and application, including plug-in, hard-wired, and line cord SPDs. Plug-in SPDs are commonly used in residential and commercial settings for protecting individual appliances and electronic devices, offering ease of installation and flexibility. Hard-wired SPDs are integrated into electrical panels and distribution systems, providing whole-building protection and are favored in industrial and large commercial applications for their robustness and high performance. Line cord SPDs are designed for specific equipment, such as computers and medical devices, offering targeted protection. Additionally, SPDs are classified by their technology into voltage switching types, which divert surge energy to ground, and voltage limiting types, which clamp the voltage to a safe level. Hybrid SPDs combine both technologies for enhanced performance. The choice of SPD type depends on factors such as the level of protection required, the nature of the electrical system, and the specific vulnerabilities of the equipment being protected. advancements in materials and design are leading to more efficient and durable SPDs, with improved response times and higher surge current ratings.

Application Insights

Surge protective devices find applications across a diverse range of sectors, each with unique requirements for electrical protection. In the industrial sector, SPDs are critical for safeguarding manufacturing equipment, process control systems, and automation technologies from voltage transients, ensuring continuous operation and preventing costly downtime. The commercial sector, including office buildings, retail spaces, and data centers, relies on SPDs to protect sensitive IT infrastructure, communication systems, and HVAC equipment. In residential applications, SPDs are used to shield household appliances, entertainment systems, and home office equipment from surge damage. The infrastructure segment, encompassing transportation networks, water treatment plants, and healthcare facilities, employs SPDs to maintain the reliability and safety of essential services. The renewable energy sector, particularly solar and wind power installations, utilizes SPDs to protect inverters, controllers, and storage systems from lightning and switching surges. Each application demands tailored SPD solutions that address specific voltage levels, environmental conditions, and regulatory standards, driving innovation and specialization within the market.

Regional Insights

The surge protective devices market demonstrates varying dynamics across different regions, influenced by factors such as industrialization, infrastructure development, and climatic conditions. North America is a significant market, driven by stringent electrical safety regulations, high awareness of surge protection benefits, and the presence of major manufacturers. The region's advanced industrial and commercial sectors, along with frequent thunderstorms in certain areas, contribute to robust demand. Europe follows closely, with strong emphasis on energy efficiency and compliance with international standards, supporting market growth. The Asia-Pacific region is experiencing rapid expansion, fueled by urbanization, industrialization, and increasing investments in infrastructure and renewable energy projects. Countries like China, India, and Japan are key contributors, with growing adoption of SPDs in residential, commercial, and industrial applications. Latin America and the Middle East & Africa are emerging markets, where developing infrastructure and rising awareness of electrical safety are gradually driving demand. Regional variations in regulatory frameworks and economic conditions shape market strategies and product offerings, necessitating a tailored approach for each geography.

Company Insights

Leading companies in the surge protective devices market include globally recognized firms such as Eaton Corporation, Schneider Electric, Siemens AG, ABB Ltd., and Legrand SA. Eaton Corporation is renowned for its comprehensive range of SPD solutions, catering to residential, commercial, and industrial applications, with a focus on innovation and reliability. Schneider Electric offers advanced surge protection products under brands like Square D and Merlin Gerin, emphasizing energy efficiency and smart technology integration. Siemens AG provides robust SPDs for various sectors, leveraging its expertise in electrical engineering and automation. ABB Ltd. specializes in high-performance surge protection for industrial and infrastructure applications, with a strong emphasis on quality and safety. Legrand SA is a key player in the residential and commercial segments, offering user-friendly and efficient SPD solutions. Other notable participants include Phoenix Contact, Emerson Electric, and Raycap, each contributing to market diversity through specialized products and technologies. These companies invest heavily in research and development to enhance product performance, comply with evolving standards, and address emerging application needs, maintaining their competitive edge in the market.

Recent Developments

Recent developments in the surge protective devices market highlight ongoing innovation and strategic initiatives by key players. There has been a notable trend toward the integration of smart technologies, with SPDs incorporating IoT capabilities for real-time monitoring, remote diagnostics, and predictive maintenance. This allows users to proactively address potential issues and optimize protection systems. advancements in materials science have led to the development of SPDs with higher energy absorption capacities and longer service lives, improving reliability and reducing replacement costs. Companies are also focusing on enhancing the environmental sustainability of their products, through the use of recyclable materials and energy-efficient designs. Strategic partnerships and acquisitions continue to shape the market landscape, enabling firms to expand their geographic reach and product portfolios. For instance, collaborations between SPD manufacturers and renewable energy companies are fostering the development of specialized surge protection solutions for solar and wind power systems. Additionally, regulatory updates and the introduction of new standards are driving product certifications and compliance efforts, ensuring that SPDs meet the highest safety and performance benchmarks.

Report Segmentation

The surge protective devices market report is segmented based on type, application, end-user, and region to provide a comprehensive analysis of market dynamics and trends. By type, the market is divided into plug-in, hard-wired, and line cord SPDs, each catering to specific protection needs and installation requirements. Application-based segmentation includes industrial, commercial, residential, and infrastructure sectors, reflecting the diverse use cases and performance demands across different environments. End-user segmentation further breaks down the market into categories such as manufacturing, IT & telecommunications, healthcare, energy & utilities, and others, highlighting the specific requirements and growth drivers for each segment. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographic variations in market size, growth potential, and competitive landscape. This detailed segmentation enables stakeholders to identify key opportunities, understand regional and application-specific trends, and make informed decisions regarding product development, marketing strategies, and investment priorities.

FAQs

What are surge protective devices (SPDs)? Surge protective devices are components designed to protect electrical and electronic equipment from voltage spikes and transient overvoltages by limiting the voltage supplied to safe levels and diverting excess energy to ground.

Why are SPDs important? SPDs are crucial for preventing damage to sensitive electronics, reducing downtime, and avoiding costly repairs or replacements, thereby ensuring operational continuity and safety.

Where are SPDs commonly used? SPDs are used in a wide range of applications, including residential buildings, commercial facilities, industrial plants, data centers, and renewable energy installations.

How do SPDs work? SPDs work by detecting overvoltages and either diverting the surge energy to the ground or clamping the voltage to a safe level, depending on their technology type.

What types of SPDs are available? Common types include plug-in, hard-wired, and line cord SPDs, each suited for different installation methods and protection levels.

Are there standards for SPDs? Yes, SPDs must comply with international standards such as IEC 61643 and UL 1449, which define performance, safety, and testing requirements.

Citius Research has developed a research report titled “Surge protective devices (SPDs) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Surge protective devices (SPDs) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Surge protective devices (SPDs) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Surge protective devices (SPDs) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Surge protective devices (SPDs) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Surge protective devices (SPDs) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Surge protective devices (SPDs) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Surge protective devices (SPDs) Market
• Cost and Gross Margin Analysis of Surge protective devices (SPDs) Market
• Surge protective devices (SPDs) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Surge protective devices (SPDs) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Surge protective devices (SPDs) Market Key Stakeholders

Below are the key stakeholders for the Surge protective devices (SPDs) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Surge protective devices (SPDs) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Surge protective devices (SPDs) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Surge protective devices (SPDs) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Surge protective devices (SPDs) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Surge protective devices (SPDs) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Surge protective devices (SPDs) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Surge protective devices (SPDs) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Surge protective devices (SPDs) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Surge protective devices (SPDs) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Surge protective devices (SPDs) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Surge protective devices (SPDs) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Surge protective devices (SPDs) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Surge protective devices (SPDs) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Surge protective devices (SPDs) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Surge protective devices (SPDs) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Surge protective devices (SPDs) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Surge protective devices (SPDs) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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