Surface Mount Switch Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212733
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Surface Mount Switch Market size was estimated at USD 1.45 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Surface Mount Switch Market

(Market Size)
$1.45 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 1.45 billion
2030 Market Size USD 2.6 billion
Key Players TE Connectivity, C&K Components, Omron, NKK Switches, APEM

Market Summary

The surface mount switch market is a critical segment within the broader semiconductor and electronics industry, characterized by the production and integration of compact, board-mounted switching components utilized across a diverse range of electronic devices. These switches are designed for automated assembly processes, offering advantages in space savings, reliability, and performance in modern circuit board designs. The market is propelled by the relentless miniaturization of electronics and the growing demand for high-density electronic assemblies in sectors such as consumer electronics, automotive, industrial automation, and telecommunications. Key manufacturers are continuously innovating to enhance switch durability, tactile feedback, and environmental resistance to meet stringent industry standards. The evolution toward Industry 4.0 and the Internet of Things further amplifies the need for reliable and miniaturized components, positioning surface mount switches as indispensable elements in next-generation electronic products. The competitive landscape is defined by technological expertise, global supply chain capabilities, and the ability to cater to custom requirements from original equipment manufacturers.

Key Highlights

The surface mount switch market is distinguished by several pivotal attributes that underscore its importance and trajectory. A primary highlight is the extensive adoption of surface mount technology across virtually all electronic manufacturing, driven by its compatibility with high-speed, automated pick-and-place assembly lines, which significantly reduces production costs and improves throughput. Leading companies such as Omron, C&K Components, and ALPS ALPINE are at the forefront, investing heavily in research and development to introduce switches with enhanced electrical characteristics, longer life cycles, and superior resistance to factors like moisture, dust, and extreme temperatures. The market is also witnessing a surge in demand for ultra-miniature and low-profile switch designs to accommodate the shrinking form factors of portable and wearable devices. Furthermore, the integration of advanced materials and the development of tactile, slide, pushbutton, and dip switch variants cater to a wide spectrum of application-specific needs, reinforcing the market's dynamic and innovative nature.

Drivers, Opportunities & Restraints

Several powerful drivers are fueling growth in the surface mount switch market. The exponential expansion of the consumer electronics sector, particularly smartphones, tablets, and laptops, creates sustained demand for compact and reliable switching components. The automotive industry's transformation, with increasing electronic content per vehicle for infotainment, advanced driver-assistance systems, and electrification, represents another significant growth driver. Additionally, the proliferation of industrial automation and smart home devices offers substantial opportunities for market expansion. However, the market faces certain restraints, including the high initial costs associated with the design and tooling for custom switch solutions and the intense price competition among manufacturers, which can pressure profit margins. Fluctuations in the prices of raw materials, such as plastics and metals, also pose a challenge to stable production costs. Despite these hurdles, opportunities abound in emerging applications within medical devices, aerospace, and telecommunications infrastructure, where reliability and performance are paramount.

Concentration Insights

The global surface mount switch market exhibits a concentration of expertise and manufacturing capacity within specific geographic and corporate entities. A significant portion of the world's production and advanced R&D is concentrated in the Asia-Pacific region, particularly in countries like China, Japan, South Korea, and Taiwan, which are global hubs for electronics manufacturing. This region benefits from a robust ecosystem of component suppliers, contract manufacturers, and end-use OEMs. From a corporate perspective, the market is moderately consolidated, with a handful of major international players holding considerable market share. Companies such as TE Connectivity, NKK Switches, and APEM Inc. compete alongside the aforementioned leaders, creating a competitive environment focused on technological innovation, product quality, and global distribution networks. This concentration means that large-scale OEMs often engage in strategic, long-term partnerships with these key suppliers to ensure a consistent and reliable component supply for their high-volume production lines.

Type Insights

The surface mount switch market is segmented by various types, each tailored for specific functionalities and applications. Tactile switches are among the most prevalent, valued for their user feedback and common use in control panels, keyboards, and interface modules. Pushbutton switches offer simple on/off functionality and are widely used in consumer devices and industrial controls. Slide switches provide a compact solution for circuit configuration and mode selection. Dip switches, though less common in new designs, are still utilized for hardware configuration settings where occasional adjustment is needed. More specialized types include rotary coded switches for digital input and detect switches for position sensing. The development within each type focuses on reducing actuation force, improving sealing for ingress protection (IP ratings), and enabling lower operating voltages to align with the trends in portable and battery-powered electronics. The choice of switch type is a critical design decision influenced by factors such as required lifespan, environmental conditions, and spatial constraints on the printed circuit board.

Application Insights

The application landscape for surface mount switches is vast and integral to the functionality of modern electronic systems. In the consumer electronics segment, these switches are ubiquitous in devices like mobile phones, remote controls, gaming consoles, and wearable technology, where their small size and reliability are essential. The automotive industry employs them in dashboard controls, steering wheel interfaces, and various electronic control units, demanding switches that can withstand harsh operating environments and vibrations. Industrial applications include their use in programmable logic controllers, measurement and testing equipment, and robotics, where durability and precise operation are critical. Furthermore, the telecommunications sector utilizes them in networking hardware, routers, and base stations. The medical device industry represents a high-value application area, incorporating surface mount switches into diagnostic equipment, patient monitors, and handheld instruments, necessitating components that meet strict hygiene and reliability standards.

Regional Insights

The demand and production of surface mount switches are distributed across key global regions, each with distinct characteristics. The Asia-Pacific region dominates the global market, both as the largest consumer and the most significant manufacturing base. This is primarily due to the presence of leading electronics OEMs and a dense network of component suppliers in China, Japan, and South Korea. North America holds a substantial market share, driven by strong demand from the automotive, aerospace, and telecommunications industries, with a focus on high-reliability and advanced technological components. Europe also represents a major market, with strength in automotive manufacturing, industrial automation, and medical technology, fostering demand for precision-engineered switches. Emerging economies in Latin America and the Middle East & Africa are witnessing gradual growth, fueled by increasing industrialization and the adoption of consumer electronics, though their market share remains smaller compared to the established regions.

Company Insights

The competitive environment of the surface mount switch market is shaped by several established and innovative companies. Omron Corporation is a global leader, renowned for its extensive portfolio of reliable electronic components, including a wide array of surface mount switches known for their quality and innovation. C&K Components is another key player, specializing in high-performance switches and focusing on custom solutions for demanding applications. ALPS ALPINE Co., Ltd. offers a diverse range of switching products with a strong emphasis on miniaturization and tactile technology. TE Connectivity Ltd. is a major force, providing connectivity and sensor solutions, including robust surface mount switches for automotive and industrial markets. Other significant contributors include NKK Switches, known for its engineering expertise, and APEM Inc., which offers a broad selection of components for human-machine interface applications. These companies compete on factors such as product innovation, global supply chain efficiency, and the ability to provide technical support and customization.

Recent Developments

The surface mount switch market is continuously evolving, with recent developments focused on meeting the demands of next-generation technology. A prominent trend is the push toward further miniaturization, with manufacturers introducing switches with footprints below 3mm x 3mm to enable more compact device designs. There is also a significant emphasis on enhancing environmental durability, leading to the launch of new product series with higher IP ratings for resistance against water and dust, catering to outdoor and industrial applications. The integration of advanced materials, such as specialized polymers and gold-plated contacts, is improving electrical performance and longevity. Furthermore, companies are expanding their product lines to include ultra-low-profile options suitable for wearable devices and flexible electronics. The market has also seen developments in switch actuation feel and sound, aiming to improve the user experience in consumer products, and a growing focus on developing switches compatible with lead-free soldering processes to meet global environmental regulations.

Report Segmentation

This comprehensive market report on surface mount switches is meticulously segmented to provide a detailed and granular analysis of the industry. The segmentation is structured along several key axes to cater to the specific informational needs of strategists and product developers. The report is divided by type, detailing the market dynamics for tactile, pushbutton, slide, dip, and other specialized switch variants. It is further segmented by application, providing deep insights into consumption patterns and growth prospects within consumer electronics, automotive electronics, industrial equipment, telecommunications infrastructure, medical devices, and other emerging sectors. A critical geographical segmentation breaks down the market size and trends across North America, Europe, Asia-Pacific, and the Rest of the World, highlighting regional production capacities and demand centers. This multi-faceted segmentation allows for a thorough understanding of niche markets, competitive positioning, and targeted opportunity identification within the broader surface mount switch ecosystem.

FAQs

What are the key advantages of surface mount switches over through-hole switches?

Surface mount switches offer several significant advantages, including a much smaller footprint which allows for higher circuit board density and ultimately smaller end products. They are designed for fully automated assembly using pick-and-place machines, which drastically increases production speed, reduces labor costs, and improves manufacturing consistency. Their lower profile also contributes to better mechanical stability and performance in applications subject to vibration.

Which industries are the largest consumers of surface mount switches?

The consumer electronics industry is the largest consumer, driven by the massive production volumes of devices like smartphones, tablets, and laptops. The automotive industry is another major consumer, integrating these switches into a growing number of electronic controls and interfaces. Additionally, the industrial automation, telecommunications, and medical device sectors are significant and high-value markets for these components.

What factors should be considered when selecting a surface mount switch?

Key selection criteria include the electrical rating (voltage and current), the required physical size and profile, the type of actuation (tactile, pushbutton, slide), the operational life expectancy in cycles, the environmental sealing rating (IP code) for resistance to dust and moisture, the operating temperature range, and the termination and mounting style to ensure compatibility with the assembly process.

How is the trend towards miniaturization affecting the surface mount switch market?

The relentless drive for miniaturization in electronics is a primary market driver. It compels switch manufacturers to continuously innovate and develop ever-smaller form factors, such as sub-miniature and ultra-low-profile switches, without compromising on performance, tactile feedback, or durability. This trend is critical for applications in wearable technology, compact portable devices, and advanced medical implants.

What are the common challenges associated with using surface mount switches?

Common challenges include handling and placement issues due to their small size, requiring precision manufacturing equipment. Rework and repair can be more difficult compared to through-hole components. Ensuring a reliable solder joint is critical and depends on precise solder paste application and reflow oven profiles. Designers must also carefully consider the switch's behavior under mechanical stress and thermal cycling during the product's lifespan.

Are there environmentally friendly or compliant options available?

Yes, leading manufacturers offer surface mount switches that are compliant with international environmental directives such as RoHS (Restriction of Hazardous Substances) and REACH. These switches are constructed using lead-free materials and plating, and are designed to be compatible with lead-free soldering processes, ensuring they meet the ecological standards required for global market distribution.

Citius Research has developed a research report titled “Surface Mount Switch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Surface Mount Switch Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Surface Mount Switch Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Surface Mount Switch Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Surface Mount Switch Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Surface Mount Switch Market
• Research Methodology
• Executive Summary
• Market Dynamics of Surface Mount Switch Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Surface Mount Switch Market
• Cost and Gross Margin Analysis of Surface Mount Switch Market
• Surface Mount Switch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Surface Mount Switch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Surface Mount Switch Market Key Stakeholders

Below are the key stakeholders for the Surface Mount Switch Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Surface Mount Switch Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Surface Mount Switch Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Surface Mount Switch Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Surface Mount Switch Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Surface Mount Switch Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Surface Mount Switch Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Surface Mount Switch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Surface Mount Switch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Surface Mount Switch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Surface Mount Switch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Surface Mount Switch Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Surface Mount Switch Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Surface Mount Switch Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Surface Mount Switch Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Surface Mount Switch Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Surface Mount Switch Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Surface Mount Switch Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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