Surface Drilling Rig Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194287
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Surface Drilling Rig Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Surface Drilling Rig Market

(Market Size)
$5.5 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11 billion
Key Players Sandvik, Epiroc, Caterpillar, Komatsu, Boart Longyear

Market Summary

The surface drilling rig market is a critical segment within the global energy and power industry, providing essential equipment for exploration and extraction activities. These rigs are deployed primarily in mining, oil and gas, water well drilling, and construction sectors to access subsurface resources efficiently. The market is characterized by continuous technological advancements aimed at improving drilling accuracy, operational efficiency, and environmental compliance. Key players are focusing on developing rigs that offer enhanced depth capabilities, automation features, and reduced environmental impact. The demand for surface drilling rigs is closely tied to global energy needs, infrastructure development projects, and mineral exploration activities. Regions with abundant natural resources and ongoing industrial projects represent significant growth opportunities. The market is also influenced by regulatory frameworks and sustainability initiatives, prompting manufacturers to innovate towards greener and more efficient drilling solutions. As industries strive for greater operational productivity and cost-effectiveness, the adoption of advanced surface drilling rigs is expected to rise, supporting market expansion over the coming years.

Key Highlights

The surface drilling rig market showcases several key highlights that underscore its importance and dynamism. Technological innovation remains a central theme, with leading companies introducing rigs equipped with automation, real-time data monitoring, and GPS integration for precision drilling. These advancements not only enhance operational efficiency but also improve safety standards by reducing human intervention in hazardous environments. Another significant highlight is the growing emphasis on environmentally sustainable drilling practices. Manufacturers are developing rigs with lower emissions, reduced noise levels, and better waste management systems to align with global environmental regulations and corporate sustainability goals. The market is also witnessing increased investment in research and development to create rigs capable of operating in extreme conditions, such as arctic environments or deep-sea explorations. Furthermore, the integration of digital technologies like IoT and AI for predictive maintenance and performance optimization is becoming a standard offering among top-tier rig providers. These innovations are driving competitive differentiation and offering end-users greater value through improved reliability and reduced downtime.

Drivers, Opportunities & Restraints

The surface drilling rig market is propelled by several key drivers, including rising global energy demand, increased mining activities, and infrastructure development projects worldwide. The growing need for oil, gas, and minerals necessitates efficient extraction methods, boosting the adoption of advanced drilling rigs. Additionally, government initiatives supporting energy independence and resource exploration further stimulate market growth. Opportunities abound in the development of renewable energy projects, such as geothermal drilling, which requires specialized surface rigs. The expansion of construction sectors in emerging economies also presents significant prospects for market players. However, the market faces restraints such as high initial investment costs and operational expenses associated with advanced drilling equipment. Environmental concerns and stringent regulations regarding land use and emissions can also hinder market expansion. Economic volatility and fluctuations in commodity prices may impact investment in exploration activities, affecting demand for drilling rigs. Despite these challenges, technological innovations and the shift towards automated and eco-friendly rigs offer pathways to overcome restraints and capitalize on emerging opportunities.

Concentration Insights

The surface drilling rig market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies like Caterpillar, Sandvik, Epiroc, and Komatsu dominate the industry, leveraging their extensive product portfolios, global distribution networks, and strong research and development capabilities. These established players focus on strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. There is also a presence of specialized regional manufacturers that cater to niche segments or specific drilling requirements, contributing to market diversity. The concentration of expertise and resources among top companies allows for continuous innovation and the development of cutting-edge drilling solutions. However, this high level of concentration can pose barriers to entry for new players, requiring substantial investment in technology and market penetration strategies. The competitive dynamics are further influenced by factors such as brand reputation, after-sales service, and the ability to offer customized solutions, making it essential for companies to maintain high standards of quality and customer support to retain their market leadership.

Type Insights

Surface drilling rigs are categorized into various types based on their design, functionality, and application requirements. Rotary drill rigs are among the most common, used primarily in mining and oil and gas exploration for their ability to drill deep and large-diameter holes. They utilize a rotating drill bit to penetrate the surface and are valued for their efficiency and versatility. Percussion drill rigs, another prominent type, employ a hammering action to break through hard rock formations, making them ideal for quarrying and construction projects. Top hammer drill rigs are designed for precision drilling in mining and tunneling, offering high accuracy and speed. Down-the-hole drill rigs are used for deeper drilling applications, providing consistent performance in challenging geological conditions. Additionally, multipurpose drill rigs that combine several drilling methods are gaining popularity due to their adaptability across different projects. Each type offers distinct advantages in terms of drilling depth, speed, and material compatibility, allowing end-users to select equipment that best meets their specific operational needs and environmental constraints.

Application Insights

Surface drilling rigs serve a wide range of applications across multiple industries, highlighting their versatility and critical role in resource extraction and infrastructure development. In the mining sector, these rigs are indispensable for exploration, blast hole drilling, and ore extraction, enabling efficient access to mineral deposits. The oil and gas industry relies on surface drilling rigs for exploratory drilling, well development, and production activities, particularly in onshore fields. Water well drilling represents another significant application, addressing global water scarcity by accessing underground aquifers for agricultural, industrial, and domestic use. The construction industry utilizes drilling rigs for foundational work, piling, and soil investigation, ensuring structural stability and compliance with engineering standards. Geotechnical drilling for soil sampling and environmental monitoring is also a key application, supporting civil engineering projects and ecological assessments. Furthermore, surface drilling rigs are increasingly used in renewable energy projects, such as geothermal drilling and foundation laying for wind turbines. This diversity in applications underscores the equipment's adaptability and essential function in supporting economic development and resource management.

Regional Insights

The demand for surface drilling rigs varies significantly across regions, influenced by factors such as natural resource availability, industrial activity, and economic development. North America represents a major market, driven by extensive shale gas exploration, mining operations, and infrastructure projects in the United States and Canada. Advanced technological adoption and supportive regulatory frameworks further bolster market growth in this region. Europe also holds a substantial share, with strong emphasis on mineral extraction in Scandinavia and infrastructure development in Western Europe. Environmental regulations and sustainability initiatives shape market dynamics, prompting the adoption of eco-friendly drilling solutions. The Asia-Pacific region is experiencing rapid growth, fueled by expanding mining activities in Australia, infrastructure development in China and India, and increasing energy demand across emerging economies. Latin America and Africa offer significant potential due to rich mineral reserves and ongoing exploration projects, though market growth may be tempered by economic and political uncertainties. Each region presents unique opportunities and challenges, requiring market players to tailor their strategies to local conditions and customer needs.

Company Insights

Leading companies in the surface drilling rig market include globally recognized manufacturers such as Caterpillar, Sandvik, Epiroc, Komatsu, and Boart Longyear. These firms are renowned for their innovative product offerings, extensive service networks, and strong customer relationships. Caterpillar leverages its broad equipment portfolio and brand strength to provide durable and efficient drilling solutions for mining and construction. Sandvik and Epiroc focus extensively on automation and digitalization, introducing smart rigs with enhanced data connectivity and remote operation capabilities. Komatsu emphasizes reliability and performance in its drilling equipment, catering to large-scale mining and quarrying operations. Boart Longyear specializes in drilling services and equipment, particularly for mineral exploration and environmental applications. Other notable players include Atlas Copco, Herrenknecht, and Schramm, each contributing to market diversity through specialized products and technological expertise. These companies invest heavily in research and development to introduce advancements such as electric rigs, autonomous operation, and reduced environmental impact. Their competitive strategies often involve expanding into emerging markets, forming strategic partnerships, and offering comprehensive after-sales support to maintain customer loyalty and market leadership.

Recent Developments

The surface drilling rig market has witnessed several recent developments reflecting ongoing innovation and strategic shifts. Major manufacturers have launched new rig models with enhanced automation features, allowing for unmanned operation and improved safety. For instance, there have been introductions of electric and hybrid drilling rigs designed to reduce carbon emissions and operational costs. Companies are also integrating advanced sensor technologies and IoT platforms to enable real-time monitoring and predictive maintenance, minimizing downtime and extending equipment lifespan. Strategic acquisitions and collaborations have been prominent, with key players acquiring smaller firms to access new technologies or expand their geographic presence. There is a growing focus on developing rigs capable of drilling in extreme environments, such as high-altitude or sub-zero conditions, to tap into previously inaccessible resources. Additionally, industry participants are increasingly offering drilling-as-a-service models, providing customers with flexible access to equipment without significant capital investment. These developments highlight the market's evolution towards greater efficiency, sustainability, and customer-centric solutions, aligning with global trends in digital transformation and environmental stewardship.

Report Segmentation

The surface drilling rig market report is segmented to provide detailed analysis and insights across various dimensions. Segmentation by type includes rotary drill rigs, percussion drill rigs, top hammer drill rigs, down-the-hole drill rigs, and others, each examined for their market share, growth potential, and technological advancements. Application-based segmentation covers mining, oil and gas, water well drilling, construction, and other sectors, highlighting demand patterns and industry-specific requirements. Geographical segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, assessing regional trends, key countries, and growth drivers. Further segmentation may consider rig capacity, such as light-duty, medium-duty, and heavy-duty rigs, based on drilling depth and power requirements. The report also analyzes the market by drive type, including hydraulic, electric, and pneumatic systems, evaluating their adoption rates and performance benefits. Each segment is thoroughly evaluated to identify opportunities, challenges, and competitive dynamics, providing stakeholders with comprehensive insights to support strategic decision-making and market positioning.

FAQs

What are the main types of surface drilling rigs? The main types include rotary drill rigs, percussion drill rigs, top hammer drill rigs, and down-the-hole drill rigs, each designed for specific drilling applications and geological conditions.

Which industries use surface drilling rigs? Key industries include mining, oil and gas exploration, water well drilling, construction, and geotechnical engineering, leveraging these rigs for resource extraction and infrastructure development.

What factors drive the demand for surface drilling rigs? Demand is driven by global energy needs, mineral exploration activities, infrastructure projects, and technological advancements that enhance drilling efficiency and environmental compliance.

Who are the leading manufacturers in the surface drilling rig market? Prominent manufacturers include Caterpillar, Sandvik, Epiroc, Komatsu, and Boart Longyear, known for their innovative products and global market presence.

How are technological innovations impacting the market? Innovations such as automation, electric rigs, IoT integration, and real-time data analytics are improving operational efficiency, safety, and sustainability in drilling operations.

What are the key challenges faced by the market? Challenges include high equipment costs, stringent environmental regulations, economic volatility, and the need for skilled operators to manage advanced drilling systems.

Citius Research has developed a research report titled “Surface Drilling Rig Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Surface Drilling Rig Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Surface Drilling Rig Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Surface Drilling Rig Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Surface Drilling Rig Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Surface Drilling Rig Market
• Research Methodology
• Executive Summary
• Market Dynamics of Surface Drilling Rig Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Surface Drilling Rig Market
• Cost and Gross Margin Analysis of Surface Drilling Rig Market
• Surface Drilling Rig Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Surface Drilling Rig Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Surface Drilling Rig Market Key Stakeholders

Below are the key stakeholders for the Surface Drilling Rig Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Surface Drilling Rig Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Surface Drilling Rig Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Surface Drilling Rig Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Surface Drilling Rig Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Surface Drilling Rig Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Surface Drilling Rig Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Surface Drilling Rig Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Surface Drilling Rig Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Surface Drilling Rig Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Surface Drilling Rig Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Surface Drilling Rig Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Surface Drilling Rig Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Surface Drilling Rig Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Surface Drilling Rig Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Surface Drilling Rig Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Surface Drilling Rig Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Surface Drilling Rig Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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