Super Grids Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194286
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Super Grids Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Super Grids Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players ABB, Siemens, GE, Schneider Electric, Toshiba

Market Summary

The Super Grids Market represents a transformative segment within the global energy and power industry, focusing on the development and deployment of large-scale, interconnected electrical networks designed to transmit vast amounts of electricity over long distances with high efficiency and reliability. These advanced grid systems are engineered to integrate diverse energy sources, including renewable generation from remote locations, and facilitate cross-border electricity trading, thereby enhancing energy security and grid stability. The market is driven by the escalating global demand for clean energy, the need to modernize aging power infrastructure, and the growing imperative to reduce transmission losses. Super grids utilize high-voltage direct current (HVDC) technology and sophisticated control systems to manage power flows across continents, making them a critical enabler for the global energy transition. Key participants include leading technology providers, utility companies, and government bodies collaborating on ambitious projects aimed at creating a more resilient and sustainable power ecosystem.

Key Highlights

The Super Grids Market is characterized by several pivotal developments that underscore its strategic importance. Technological advancements in HVDC transmission and flexible alternating current transmission systems (FACTS) are enhancing the capacity and efficiency of these networks. Major intercontinental projects, such as those linking European and North African power systems or initiatives across Asia, are gaining momentum, supported by multilateral agreements and substantial investments. The integration of renewable energy sources, particularly offshore wind and solar farms located in optimal but remote areas, is a primary application, necessitating robust transmission infrastructure to deliver power to demand centers. Furthermore, digitalization and smart grid technologies are being incorporated into super grid designs to enable real-time monitoring, predictive maintenance, and improved grid management. These highlights reflect a market poised for significant growth, driven by collaboration between public and private sectors and innovation in grid technology.

Drivers, Opportunities & Restraints

The expansion of the Super Grids Market is propelled by several key drivers, including the global shift towards decarbonization and the increasing penetration of renewable energy, which requires efficient long-distance transmission to balance supply and demand. Government policies and international agreements aimed at reducing carbon emissions are also fostering investment in grid infrastructure modernization. Opportunities abound in the development of undersea HVDC links, the integration of energy storage systems, and the potential for new interregional power trading markets, which can enhance economic efficiency and energy access. However, the market faces restraints such as the high capital investment required for super grid projects, regulatory hurdles and permitting challenges across different jurisdictions, and technical complexities associated with synchronizing diverse grid systems. geopolitical considerations and the need for standardized international regulations also present obstacles that must be navigated to realize the full potential of super grids.

Concentration Insights

The Super Grids Market exhibits a concentrated landscape with a few dominant players and several emerging participants striving to capture market share. Established multinational corporations such as ABB, Siemens, and General Electric have a strong presence, offering comprehensive solutions including HVDC converters, transformers, and grid management systems. These companies leverage their extensive R&D capabilities and global project experience to secure contracts for major super grid initiatives. Additionally, specialized firms focusing on particular technologies like cable manufacturing or grid automation are gaining prominence. The market concentration is also influenced by regional champions, particularly in Asia and Europe, where government-backed entities play a significant role in driving super grid deployments. Collaboration and consortium formations are common strategies to pool expertise and share risks in executing large-scale, capital-intensive projects.

Type Insights

In the Super Grids Market, infrastructure can be categorized based on technology and configuration, with high-voltage direct current (HVDC) systems being the predominant type due to their efficiency in long-distance power transmission and lower losses compared to alternating current (AC) systems. HVDC technology includes point-to-point links and multi-terminal networks, with voltage source converter (VSC) HVDC gaining traction for its flexibility in connecting offshore wind farms and interconnecting asynchronous grids. Additionally, ultra-high-voltage alternating current (UHVAC) systems are utilized in certain regions for bulk power transfer over very long distances. The choice between HVDC and AC depends on factors such as transmission distance, power capacity requirements, and existing grid infrastructure. Innovations in superconducting cables and hybrid systems that combine AC and DC technologies are also emerging, offering potential for future market evolution.

Application Insights

Super grids serve critical applications across the energy sector, primarily enabling the integration of large-scale renewable energy sources into the main power grid. This includes transmitting electricity from remote wind farms, especially offshore installations, and solar power plants located in high-insolation regions to urban consumption centers. Another key application is interconnecting national and regional grids to facilitate cross-border electricity trading, enhancing energy security and allowing for optimal utilization of generation resources. Super grids also contribute to grid stabilization by providing ancillary services such as voltage support and frequency regulation, and they play a vital role in disaster resilience by allowing power rerouting in case of local grid failures. As electrification of transport and industry advances, super grids will be essential in managing increased and variable electricity demand efficiently.

Regional Insights

The adoption and development of super grids vary significantly by region, influenced by energy policies, resource availability, and economic factors. Europe is at the forefront, with ambitious projects like the North Sea Wind Power Hub and interconnectors between countries aimed at achieving energy union and high renewable integration. Asia-Pacific, led by China and India, is investing heavily in ultra-high-voltage transmission to connect energy-rich inland areas with coastal demand centers and to support regional power trading initiatives. North America is focusing on modernizing its grid infrastructure with projects that enhance reliability and incorporate renewables, though progress is often tempered by regulatory fragmentation. In regions like the Middle East and Africa, super grid concepts are being explored to harness solar and wind potential for both domestic use and export, although implementation is at an earlier stage compared to other regions.

Company Insights

Prominent companies shaping the Super Grids Market include ABB, which has been a pioneer in HVDC technology and has executed numerous high-profile projects worldwide. Siemens Energy offers a broad portfolio of grid solutions, including HVDC Plus systems, and is involved in major European interconnection projects. General Electric provides advanced grid management and power conversion technologies critical for super grid applications. Other key players include Prysmian Group, specializing in high-voltage cables, and Hitachi Energy (formerly Hitachi ABB Power Grids), which continues to innovate in power transmission. National Grid and TenneT are examples of transmission system operators actively developing and operating super grid infrastructure. These companies are focusing on strategic partnerships, technological innovation, and expanding their service offerings to strengthen their market positions in this evolving sector.

Recent Developments

The Super Grids Market has witnessed several significant recent developments that highlight its dynamic nature. There has been an increase in announcements of new interconnector projects, such as those linking the UK with European markets and initiatives within Southeast Asia to enhance grid connectivity. Technological advancements include progress in VSC-HVDC systems, which offer greater control and efficiency, and testing of new materials for cables that reduce transmission losses. Collaborations between countries have intensified, with agreements signed to develop transnational grid infrastructure aimed at boosting renewable energy exchange. Additionally, investments from both public and private sectors have risen, supporting R&D in digital grid technologies and energy storage integration to complement super grid functionality. These developments indicate a robust trajectory towards more interconnected and intelligent power networks globally.

Report Segmentation

This report on the Super Grids Market provides a detailed analysis segmented by technology, application, and region to offer comprehensive insights. The technology segmentation covers high-voltage direct current (HVDC) systems, including line commutated converters and voltage source converters, as well as ultra-high-voltage alternating current (UHVAC) systems and emerging technologies like superconducting cables. Application segmentation includes renewable energy integration, intercountry and interregional grid interconnection, and grid stabilization and security purposes. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with each region examined for its unique market dynamics, key projects, and growth potential. This structured approach allows stakeholders to identify specific opportunities and challenges within each segment of the super grids landscape.

FAQs

What is a super grid? A super grid is an extensive, interconnected electrical network designed to transmit large quantities of electricity over long distances efficiently, often using high-voltage direct current technology, to integrate diverse energy sources and enhance grid reliability.

How do super grids help with renewable energy? Super grids enable the transmission of renewable energy from remote generation sites, such as offshore wind farms or desert solar plants, to population centers, facilitating higher penetration of clean energy and reducing curtailment.

What are the main challenges in building super grids? Key challenges include high capital costs, regulatory and permitting complexities across borders, technical issues in grid synchronization, and the need for international cooperation and standardized technologies.

Which countries are leading in super grid development? Countries in Europe, such as Germany and the UK, and in Asia, particularly China, are leaders, driven by strong policy support and investments in interconnectors and ultra-high-voltage transmission projects.

What technologies are used in super grids? Primary technologies include high-voltage direct current (HVDC) systems, both classic and voltage source converter-based, ultra-high-voltage alternating current (UHVAC) systems, and advanced grid management and control systems.

Are super grids economically viable? While initial investment is high, super grids can be economically viable through benefits like reduced transmission losses, enhanced energy security, enabled renewable integration, and potential revenues from cross-border electricity trading.

Citius Research has developed a research report titled “Super Grids Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Super Grids Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Super Grids Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Super Grids Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Super Grids Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Super Grids Market
• Research Methodology
• Executive Summary
• Market Dynamics of Super Grids Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Super Grids Market
• Cost and Gross Margin Analysis of Super Grids Market
• Super Grids Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Super Grids Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Super Grids Market Key Stakeholders

Below are the key stakeholders for the Super Grids Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Super Grids Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Super Grids Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Super Grids Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Super Grids Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Super Grids Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Super Grids Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Super Grids Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Super Grids Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Super Grids Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Super Grids Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Super Grids Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Super Grids Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Super Grids Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Super Grids Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Super Grids Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Super Grids Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Super Grids Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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