Sugarcane Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197404
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Sugarcane Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 115 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

Sugarcane Market

(Market Size)
$85 billion
$115 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 85 billion
2030 Market Size USD 115 billion
Key Players Südzucker, Tereos, Cosan, British Sugar, Mitr Phol

Market Summary

The sugarcane market is a critical segment within the global food and beverages industry, serving as a primary source of sugar and a growing contributor to bio-based products. Cultivation is concentrated in tropical and subtropical regions, with production heavily influenced by climatic conditions, agricultural practices, and government policies. The market is characterized by a complex value chain involving growers, millers, refiners, and distributors, ultimately supplying raw sugar, refined sugar, molasses, and ethanol to various end-use sectors. Key consuming industries include confectionery, bakery, beverage production, and the rapidly expanding biofuels sector. Market dynamics are shaped by fluctuating sugar prices, trade agreements, and increasing consumer demand for natural sweeteners and sustainable products. Leading producing nations play a pivotal role in determining global supply, while consumption patterns are evolving with health and wellness trends influencing product formulation in the food and beverage industry.

Key Highlights

The sugarcane market is defined by several key highlights that underscore its economic and industrial significance. The crop's versatility is paramount, as it is not only processed into various forms of sugar but is also a fundamental feedstock for ethanol production, supporting energy security and sustainability goals in numerous countries. The industry is witnessing technological advancements in agricultural practices, including the development of high-yield and drought-resistant varieties, which aim to enhance productivity and mitigate environmental impacts. Furthermore, the market is subject to intense international trade flows, with export-oriented economies leveraging their production advantages. The growing consumer preference for clean-label and natural ingredients is reinforcing the position of sugarcane-derived sweeteners over artificial alternatives. Additionally, the circular economy model is gaining traction, with by-products like bagasse being utilized for cogeneration of electricity and bio-based materials, adding value and reducing waste within the industry.

Drivers, Opportunities & Restraints

The growth of the sugarcane market is propelled by several key drivers, including the consistently high global demand for sugar as a staple food ingredient and the escalating production of ethanol for fuel blending mandates, particularly in regions like Brazil and India. The rising consumption of processed foods and sugary beverages in emerging economies further stimulates market expansion. Significant opportunities exist in the development of value-added products such as organic sugar, specialty molasses, and bioplastics derived from sugarcane, catering to niche and premium markets. The industry also has the potential to contribute substantially to renewable energy targets through bioelectricity generation from bagasse. However, the market faces considerable restraints, including the high water intensity of cultivation, which raises sustainability concerns, and the price volatility of sugar on the international market, which can impact producer profitability. Additionally, increasing health consciousness among consumers leading to sugar reduction initiatives and the imposition of sugar taxes in various countries pose challenges to demand growth in traditional applications.

Concentration Insights

The global sugarcane market exhibits a high degree of concentration in terms of production, with a handful of countries dominating output. Brazil consistently ranks as the world's largest producer and exporter, with its industry deeply integrated with ethanol production. India and Thailand are other major producers, with significant portions of their harvest dedicated to both domestic consumption and export markets. China and Pakistan also feature prominently in the global production landscape. This geographical concentration makes the global supply chain susceptible to climatic events and policy changes in these key nations. The processing and refining segments also show consolidation, with large multinational corporations and state-owned entities controlling significant milling and refining capacities. These leading players often possess vertically integrated operations, spanning from farming to final product distribution, which provides them with economies of scale and stronger market influence.

Type Insights

The sugarcane market offers a variety of product types derived from processing the raw cane. The primary product is crystal sugar, which is further categorized into raw sugar and refined white sugar. Raw sugar undergoes initial milling and is often exported to refineries in consuming countries, while refined sugar is the final product sold to industrial users and retailers. Another significant product is liquid sugar and syrups, which are preferred for their ease of handling and dissolving in beverage manufacturing. Molasses, a thick syrup by-product of sugar refining, is a valuable commodity used in the production of industrial ethanol, animal feed, and as a ingredient in food products like rum. Furthermore, the market includes specialty products such as organic cane sugar, which is produced without synthetic pesticides and fertilizers to meet the demand for natural and sustainably produced sweeteners. The diversification into these types allows industry participants to cater to a broad spectrum of customer needs and applications.

Application Insights

Sugarcane finds extensive application across multiple industries, with the food and beverages sector being the largest consumer. In this sector, it is the fundamental raw material for producing granulated sugar, which is ubiquitous in confectionery, baked goods, dairy products, and soft drinks. The beverages industry, in particular, is a major off-taker for both solid and liquid sugar formats. Beyond food, a substantial portion of sugarcane, especially in Brazil, is diverted towards the production of ethanol, which is used as a biofuel either in its pure form or blended with gasoline. The industrial applications extend to the chemical sector, where sugarcane serves as a feedstock for producing bioplastics and other bio-based chemicals, aligning with circular economy principles. Additionally, molasses is extensively used in the fermentation industry for producing alcohol, yeast, and organic acids, while bagasse is utilized for generating renewable electricity and producing paper and board products.

Regional Insights

The production and consumption patterns of sugarcane are distinctly regional. South America, led by Brazil, is the powerhouse of global production and a pioneer in sugarcane-based ethanol programs. The Asia-Pacific region is another dominant force, with India and Thailand being top producers and exporters. India's market is largely driven by massive domestic consumption and government-supported ethanol blending initiatives. Thailand's industry is strongly export-oriented for both sugar and ethanol. North America and Europe are primarily consumption-oriented regions, with significant refining capacities that process imported raw sugar. These regions also have growing markets for specialty cane sugars and ethanol imports. Africa represents a region with untapped potential for production growth, though infrastructure challenges often limit exports. Each region's market dynamics are uniquely influenced by local agricultural policies, trade agreements, consumption habits, and energy policies.

Company Insights

The competitive landscape of the sugarcane market features a mix of large-scale integrated processors, cooperatives, and government-backed entities. Leading companies often have a strong presence across the value chain, from farming and milling to refining and marketing. Ra?zen, formed from a joint venture involving Cosan and Shell, is a global giant with massive operations in Brazil, producing sugar, ethanol, and energy. Associated British Foods, through its subsidiary Illovo Sugar, is a major player in Africa. Mitr Phol Group in Thailand is one of the world's largest sugar producers with significant milling operations. Other notable players include Tereos, a major international cooperative group, and Nordzucker AG in Europe. These companies compete on factors such as production efficiency, product portfolio diversification, sustainability credentials, and global logistics and distribution networks. Many are investing in downstream activities to produce higher-value products and in technologies to improve yield and environmental performance.

Recent Developments

The sugarcane industry is continuously evolving, with recent developments focusing on sustainability, efficiency, and diversification. A prominent trend is the increased investment in mechanized harvesting to reduce the environmental impact and labor dependency associated with traditional burning and manual cutting. Companies are actively adopting precision agriculture technologies, utilizing drones and GPS for optimized planting, irrigation, and fertilization to boost yields and reduce resource input. There is a growing emphasis on developing new product lines, such as specialty sugars with specific functional properties and bio-based plastics made from sugarcane ethanol, to tap into new revenue streams. Furthermore, many leading producers are committing to ambitious sustainability targets, including achieving carbon neutrality, zero deforestation in their supply chains, and enhancing water stewardship. Partnerships and acquisitions remain common as companies seek to consolidate market position and gain access to new technologies or geographic markets.

Report Segmentation

This comprehensive market research report on the sugarcane industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market. The segmentation is designed to help stakeholders identify specific growth pockets and make informed strategic decisions. The report is segmented by type, covering key product categories such as raw sugar, refined sugar, liquid sugar, and molasses. It is further segmented by application, providing in-depth analysis for major end-use sectors including food processing, beverage production, biofuels, and other industrial uses. A crucial geographical segmentation offers regional and country-level analysis for all key markets such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted approach ensures that the report delivers targeted insights into production, consumption, trade, pricing trends, and competitive dynamics for each segment.

FAQs

Who is the largest producer of sugarcane? Brazil is the world's largest producer of sugarcane, consistently leading global production volumes due to its vast cultivable land, favorable climate, and advanced agricultural and processing industries.

What are the by-products of sugarcane? Major by-products of sugarcane processing include bagasse, which is the fibrous residue used for bioenergy production; molasses, used for animal feed and ethanol production; and filter mud, which can be used as a fertilizer.

How is sugarcane used for energy production? Sugarcane is used for energy production primarily through the combustion of bagasse to generate steam and electricity at mills, and through the fermentation of juice or molasses to produce ethanol, a renewable biofuel.

What is the difference between cane sugar and beet sugar? While both are chemically identical sucrose, cane sugar is derived from sugarcane and beet sugar from sugar beets. They can have minor differences in trace minerals and taste profiles, and they often serve different regional and industrial markets.

Why is sugarcane important to the economy? Sugarcane is a crucial economic crop that provides livelihoods for millions of farmers, generates significant export revenues for producing countries, and supplies essential raw materials to major food, beverage, and energy industries worldwide.

Citius Research has developed a research report titled “Sugarcane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sugarcane Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sugarcane Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sugarcane Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sugarcane Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sugarcane Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sugarcane Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sugarcane Market
• Cost and Gross Margin Analysis of Sugarcane Market
• Sugarcane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sugarcane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sugarcane Market Key Stakeholders

Below are the key stakeholders for the Sugarcane Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sugarcane Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sugarcane Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sugarcane Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sugarcane Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sugarcane Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sugarcane Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sugarcane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sugarcane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sugarcane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sugarcane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sugarcane Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sugarcane Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sugarcane Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sugarcane Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sugarcane Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sugarcane Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sugarcane Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports